Advanced Program in Digital Marketing Batch 10

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1 Advanced Program in Digital Marketing Batch 10

2 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents 2

3 Program Faculty Primary Tutor - Ratan KK Duration 3 weeks (spread in 5 weeks) Program Fees Broad Contours Rs. 35,000/ % Service Tax = Rs. 38,605/- Class Dates April 9,10,11,23,24,25 & May 7,8, (tentatively) Schedule Monday, Tuesday & Wednesday (6:30pm to 9:30pm) 3

4 Who should Attend? Designed for professionals in marketing and advertising domain Any marketing professional, who is currently using Digital Marketing to meet their objectives Any web marketer, who wants to enhance her professional prospects in the Digital Marketing Domain Any entrepreneur or affiliate marketer, who wants to use online media, to improve their business performance Any individual / Beginner, who wants to capitalize on the career opportunities available in Digital Marketing Domain. 4

5 Unique Program Unique Features Only Digital Marketing Program in India that has been exclusively designed for working professionals. Pedagogy Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class Strategic Leaders More than 350+ professionals have already been trained in this program Peer Learning Opportunity to Network and Learn from other professionals in the corporate world Certification Joint Graded Certificate of Successful Completion from IAMAI & NIIT Imperia 5

6 Module Coverage Market Research & Web strategy Search Engine Marketing Pay Per Click (PPC) Advertising & Search Engine Optimization (SEO) Social Media Marketing Banner / Display Advertising Marketing & Mobile Marketing Web Analytics Integrated emarketing Strategy 6

7 MODULE WISE CONTENTS 7

8 Module Wise Contents Market Research & Web strategy Key terms and concepts Conducting Market Research Laying foundation for a web strategy What goes into a website design and development? Search Engine Marketing Pay Per Click (PPC) Advertising & Search Engine Optimization (SEO) Importance of Search to a Marketer Key terms and Concepts Researching Key Phrases SEO Best Practices PPC Best Practices 8

9 Module Wise Contents Social Media Marketing How it works? Marketing Insights to use Social Media Rules of Engagement Benefits of Social Media Banner / Display Advertising Intentions behind Display Advertising Types of Display Advertising Common Payment Methods Advantages & Disadvantages 9

10 Module Wise Contents Marketing & Mobile Marketing Key Terms & Concepts Initiating & Consolidating Customer Engagement Over View of Best Practices Web Analytics Testing, Analyzing and Optimizing each emarketing Tactic Key Terms & Concepts (Goals, Events and key Performance Indicators) Tracking and collection of data Testing Strategies Integrated emarketing Strategy Integration of various tactics being deployed. Developing an Integrated marketing plan 10

11 RATAN KK About Program Faculty Ratan KK is one of the primary tutors for this program. An IIM Ahmedabad alumnus, he currently heads GutsGo emarketing, a Digital Marketing Consulting and Training firm. In his past role, he was Head - Delivery at Pinstorm, one of India s leading Digital Agencies. 11

12 About IAMAI Founded in January 2004 by leading portals in India, the Internet and Mobile Association of India (IAMAI) is the only specialized industry body in India representing the interests of the online and mobile value-added services industry. The association s activities include promoting the inherent strengths of the digital economy, evaluating and recommending standards and practices to the industry, conducting research, creating platforms for its members, communicating on behalf of the industry and creating a favorable business environment for the industry. 12

13 How to register? Registration forms & Fee Application forms can be obtained from or at local NIIT IMPERIA Centres Candidates could also apply online at Application form along with the registration Fee be submitted at NIIT Imperia centre. The registration fee is Rs. 35, 000/ % Service tax. Important Dates Registration for the Batch will close : March 29, 2012 Classes Commence on after: April 9,

14 Conference Call /Information Session Why should I attend the conference call? To evaluate the program rigorously and in depth before taking a final decision Who will host the call? Program Faculty Mr. Ratan KK and NIIT Imperia Product Management Team would address the queries regarding the program How can I register for the conference call? Register Online. (You will see the next available conference date in the same link) 14

15 APDM Participants Profile of Previous Batch Education 4% Sector-wise Breakup Age BFSI 4% Manufacturing 13% Advertising/ Media 18% % % Telecom 13% IT 26% % Others 22% % 15

16 Experience Sharing After completing this program, I have better and improved understanding of Digital Marketing tactics which I was already using before. I would recommend this program to everyone who wants to improve their perspective in Digital Marketing. Amit Kumar Mishra (Manager - Business Strategy, Dastar Consulting) I wanted to learn about a new thing - Digital Marketing and now I feel after completing this program, I have acquired good knowledge about this new field of Marketing. I would definitely recommend this program for all beginners in Digital Marketing. Anish Sinha (Senior Agency Manager, ICICI Prudential Life) This program covers all tactics comprehensively and the major highlight of this program was the program faculty - Ratan KK. Parul Bhateja (Assistant Manager - Marketing, Reve Systems) 16

17 Experience Sharing The experience was great and the program completely serves the purpose. Now I have an better understanding of all emarketing tactics. Krishanu Bhattacharjee (Program Manager, HP) The program was an eye opener for me to know about Digital Marketig as a beginner. Also, the synchronous learning technology was new to me altogether and I loved it as everyone interacted and learned with each other like in a real classroom Aakaash Nair (Creative Director, Flabagasta Films) I liked the Program Design as it is very interactive and the assignments give hands on experience of all emarketing tactics. This program is completely in sync with the changing environment in marketing. Pankaj Bhola (Head - Corporate Marketing, Intercontinental Eros) 17

18 SYNCHRONOUS LEARNING - NIIT IMPERIA 18

19 NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW 18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. 6 Synchronous Learning Centers created within corporate premises Learning Management System (LMS): supplementary e-learning program-specific notices online submission of assignments reminder services online testing student records 19

20 SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW FACULTY SLIDE SHOW / WHITE BOARD STUDENT VIDEO 20

21 SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention Tabulation of responses Quizzes randomly created by the teacher 21

22 For any Queries Or Doubts, Call Us at Or Write to 22

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