Post Graduate Certificate Program in Business Management IMT Ghaziabad

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1 Post Graduate Certificate Program in Business Management IMT Ghaziabad Ver 1.0

2 Contents Broad Contours Who Should Attend Unique Features of Program Program Modules Detailed Program Contents 2

3 Broad Contours Program Directors :Prof. Rajiv R Thakur and Prof. Jayanti Rajan Duration : 1 Year Eligibility : Working professionals with an minimum experience of one year, who are graduates ( or equivalent) in any discipline. Schedule : Tuesday & Thursday to 9.30 PM Fees : Rs. 1,50,000/- (This does not include campus visit expenses) 3

4 Who should attend? Exclusively designed for professionals who are at early stages of their career Working Professionals with minimum one years of work experience Professionals with 1-5 years of experience would be given preference in selection Professionals looking to acquire managerial skills to accelerate their career growth Professionals looking for a rigorous management program from a reputed management institute 4

5 Unique Features Pedagogy Designed with a mix of experience sharing, real life case discussions, assignments and industry/research based projects besides the lectures in class Business leaders from different industries would be invited to share their experiences Campus Visits 3-day IMT Ghaziabad Campus Module at the start of the program 3-day IMT Ghaziabad Campus Module at the end of the program. Certification Graded Post Graduate Certificate of Successful Completion from IMT Ghaziabad Exclusive Offering on Career Management Workshop on Own Career Management & Growth 5

6 Program Modules 1. Economics for Managers 2. Statistics for Managerial Decisions 3. Human Resource & Organizational Behaviour 4. Marketing Management 5. Managerial Accounting and Control 6. Managerial Finance 7. Production and Operations Management 8. Management Information System 9. Strategic Management 10. International Business 11. Information Technology for Competitive Advantage 12. Business Communication 6

7 DETAILED MODULE-WISE CONTENTS 7

8 1. Economics for Managers Module Contents Basic Microeconomics Concepts: Demand, Elasticity of Demand, Cost analysis, Supply function of a firm, Optimal Capacity of a firm, Market Structure Basic Macroeconomic Concepts: GDP, GNP, Aggregate Demand, Asset Market, Impact of fiscal and monetary policies on GDP, Exchange Rate and Net Trade Economic Fundamentals of India: SWOT - Current economic conditions. A SWOT analysis of Indian economy Economic Reform Process: A detailed analysis of impact of economic reform process initiated in July 1991; second generation of reform WTO and Globalisation: The WTO paradigm, Impact on Indian economy, Impact of globalization

9 2. Statistics for Managerial Decisions Module Contents Central Tendency: mean, mode median, Dispersion: range, standard deviation, variance, Skew ness, Kurtosis Probability: Probability Distributions : Binomial, Poisson, Normal Level of significance, Hypothesis Testing : t test, z test Correlation : Karl Pearson Coefficient, Rank Correlation Regression : Least Square method

10 3. Human Resource & Organizational Behavior Module Contents Organizational Behavior: An Overview Perception: An Overview Learning in Organization Understanding the Importance of Personality Work Motivation - Conceptual Foundation and Applications Group Dynamics in Organization Leadership in Organization Approaches & Issues Understanding & Managing Organizational Culture Power, Politics and Conflict in Organization Organizational Change and Transformation Managing Stress in Organization Session

11 4. Marketing Management Module Contents Understanding Marketing Management Capturing Marketing Insights Identifying Market Segments & Targets Analyzing Consumer Behavior Dealing with competition Creating Brand Equity& Brand Positioning Setting Product Strategy Developing Pricing Strategies & programmes Delivering Value through Channels Communicating Value

12 5. Managerial Accounting and Control Module Contents Introduction to Managerial Accounting Basic Cost Terms Control Session Decision Making: Relevant Costs and Benefits. Cost Volume Profit Analysis Costing Products 12

13 6. Managerial Finance Module Contents Overview of the Indian Financial System, Financial Management Functions and its Objectives Time value of money Risk, Return and Cost of Capital Working Capital Management: Estimation of requirement Policy and financing. Cash Management, Inventory Management and Credit Management Capital Budgeting Techniques and Project Cash Flow

14 7. Production and Operations Management Module Contents Operation & Competitiveness, Operations strategy, Decision Analysis; Quality management Project Management, Inventory management Simulation, Waiting line Analysis Supply Chain Management, Transportation & transshipment models, Forecasting analysis Aggregate Planning, Linear Programming 14

15 8. Management Information System Module Contents Business Information Systems: An Overview Strategic Uses of Information Systems Business Hardware Business Software Business Functions and Supply Chains Business Networks and Telecommunications Database Management The Web-enabled Enterprise Challenges in Global Information Systems Decision Support and Expert Systems Systems Development Choices in Systems Acquisition Risks, Security, and Disaster Recovery

16 9. Strategic Management Module Contents Strategy and Strategic Management, An Introduction Strategy in Historical Perspective Strategic position, Strategic Choices, Strategy into Action External Analysis The Environment Two Levels - General Environment and the Competitive Environment Process for Analyzing External Environment - PEST, Porter s Five Forces Internal Analysis Strategic Capability, It s Importance, Resource Based View of Firm Methods of Assessing Internal Strengths and Weaknesses Corporate Rationale, Corporate Portfolio, Diversification, Business Level Strategy; Strategy in a changing environment; Bases of competitive strategy; Sustaining competitive advantage Operational Strategy Strategy into Action

17 10. International Business Module Contents Understanding of International Business: International Business Imperatives for Independent Focus Globalization- few perspectives Risk, Return and Cost of Capital Imperatives for companies engaging in International Business - Environmental, Internal, Organizational and Industry Reasons External Business Environment and Strategy Making; Cultural, Political & Legal, Economic, Govt. influence. Trade Theories and their implications for international business International trade agreements, WTO, Regional Economic groupings Implications for International business Building Global Presence, Global market assessment, Country Analysis Principles of Competitive Strategy Formulation and Strategic Choices Developing Global Competitive advantage

18 11. Information Technology for Competitive Advantage Module Contents IT and competitive advantage overview; Strategy and its Intent; Information; Information Systems & IT; IT & Porter s Five Forces Model Proprietary advantage of IT; Commoditization of IT; Differentiation with IT through innovations in busness practices Competitive Threats; Blending of E-business with traditional business; internet issues IT & its emergent properties; Impact of IT on Organisation Structure & Processes; IT & Organisational Flexibility; IT & Organisational Effectiveness IT & Knowledge Management; Business of International Economic Development; Creation of Knowledge Bank; Role of IT Understanding internetworking infrastructures; Modern day setups; Business Implications; Models of Service Delivery Service Models; Web Services; Outsourcing Organizational issues in the control of IT activities;centralized IT infrastructure; Co-ordination and Location of IT policy

19 12. Business Communication Course Objective: Train professionals effective communicators in all the forms of communication practiced in an organization - oral, written and non-verbal. Session Plan 1. Communication in the Workplace 2. Team Communication 3. Improving Listening Skills 4. Non-verbal Communication Skills 5. Designing & Delivering Business Presentations 6. Using Electronic Slideshows for Presentation 7. Fundamentals of Business Writing 8. Construction of Clear Sentences and Paragraphs 9. Writing for Effect 10. Message Formats 19

20 About Program Directors Prof. Rajiv Rajan Thakur Prof. Jayanti Rajan Ph.D. Professor Information Technology Professor Economic Environment & Strategy Ph.D. (Economics) MBA (Indian Institute of Technology- Delhi) Chairman, PGDM Programme Professor Information Technology PhD from Jamia Millia Islamia central university Has Published over 111 papers Has been awarded AIMS International Young Management Researcher Award for the year Chairman-International Relations, IMT Ghaziabad 20

21 How to Apply Application period Admissions in Progress. Please contact NIIT IMPERIA Executives for details Application forms Application forms can be obtained from or at local NIIT IMPERIA Centres Students could also apply online at Class would commence on or after Feb

22 Documents Required for Application 1 Passport size photo affixed [Latest photo with light backdrop] Proof of Date of Birth [DOB Certificate / 10th Std Mark sheet] Proof of Graduation Completion [Provisional / Degree Certificate] Proof of Graduation % [Graduation Marks sheets for all years] Proof of Experience [Experience Certificates as supporting documents for all the jobs mentioned in the form] Proof of Current Employment [Letter from the HR with current date / Latest Pay slip]

23 SYNCHRONOUS LEARNING - NIIT IMPERIA 23

24 NIIT IMPERIA - TECHNOLOGY EDGE STUDIO VIEW CLASSROOM VIEW 18 Classrooms in 17 cities Direct one-to-one interaction is ensured through individual ICT systems for each student: High-performance PCs Webcam Audio system and microphone at each workstation, connected directly to faculty at institutes Classroom interactions & ambience are facilitated by clusters of student-stations and camera & projection systems that span the full classroom. 6 Synchronous Learning Centers created within corporate premises Learning Management System (LMS): supplementary e-learning program-specific notices online submission of assignments reminder services online testing student records 24

25 SNAPSHOT OF STUDENT PC - TYPICAL STUDENT VIEW FACULTY SLIDE SHOW / WHITE BOARD STUDENT VIDEO

26 SYNCHRONOUS LEARNING REPLICATION OF LIVE CLASSROOM Full features of face-to-face teaching Raised-hand-seeking-teacher'sattention Tabulation of responses Quizzes randomly created by the teacher 26

27 For any Queries Or Doubts, Call Us At (MTNL/BSNL) or (Others) (Or) Write to 27

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