Denton Record-Chronicle Media Company News & Advertising Solutions. One company delivers it all. Innovative solutions. Proven results. DMNmedia.

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1 Denton Record-Chronicle Media Company News & Advertising Solutions. One company delivers it all.

2 Publisher s Letter Dear Valued Customer As we enter our 111th year of serving our community and our customers, the Denton Record- Chronicle is evolving with the times. Our company, the DRC Media Company - News and Advertising Solutions, continues to grow to meet the needs of Northern Denton County. More than ever, we are delivering important content that engages the quality audiences that you seek. Our focus is local/niche and we continue to invest in this effort with one of the largest newsrooms of any newspaper our size. Nobody covers northern Denton County like we do! We understand the challenge to gain cost-effective exposure to as many qualified audiences as possible. We can provide you with that. Since our founding, the Record-Chronicle has enabled advertisers to reach desired audiences. Our daily newspaper remains the largest, most well-read and well-respected source of news and information in northern Denton County. In the last few years we ve launched several new print products to complement the DRC and expand our print audiences. From Denton Business Chronicle, our B2B direct-mail product; to Kid Life, our DISD-cooperative publication; to Denton Time; to Showcase magazine, aimed at our still-growing real estate market; to a local coupon page, Deal Finder. All of these publications reach a unique audience and advertising packages are available in any combination to reach the print audience you need. DentonRC.com continues to grow and offers a reach that is in addition to the various print publications. We offer various ad sizes on DentonRC.com, blasts, daily deals, mobile and social media advertising. New in 2014 is the addition of 508 Digital, a full service internet marketing services company providing businesses of all shapes and sizes with an array of internet marketing services and strategies designed to increase web presence, expand customer base and ad revenue. As we continue to evolve to better serve our readers, we are likewise evolving to bring you new, strategic and creative marketing solutions. Your advertising account executive will gladly work with you to identify the best media mix for your needs.one thing that won t change is our commitment to producing quality news and information, and to delivering valuable, qualified audiences. We look forward to working with you to develop a marketing program to help you grow your business. Sincerely, Bill Patterson Publisher, Denton Record-Chronicle

3 Editor s Letter Dear Readers, The Denton Record-Chronicle s mission has always been dedicated to serving you, our readers, by providing a combination of community-centric news and in-depth investigations about issues that matter to your daily life. It is a mission we continue today with humility and an understanding of its significance in acting both as a public service and as government watch dog. While we ve won many accolades for our coverage in news, sports and more, what matters most is what you think. And today, we re reaching out to you in more ways than ever through Facebook, Twitter, YouTube, DentonRC. com and more. It is an exciting time for journalism as we broaden our horizons to include many forms of media in this multi-media world. But regardless of how we connect with you, we will continue to do our utmost to keep you well informed about the community in which you live. Sincerely, Dawn Cobb Managing Editor

4 Advertising Opportunities RETAIL RATES Contract Level Daily Sunday Wed Plus Open Rate $36.50 $40.00 $ $16.50 $18.75 $ $11.60 $13.35 $ $9.85 $11.25 $ $9.05 $10.20 $ $8.40 $9.50 $ $7.60 $8.50 $9.75 FRONT PAGE NOTES Premium placement of your message, guaranteeing maximum visibility. Starting at $80 per thousand based on a 25,000 minimum FRONT PAGE NOTE FRONT FLAG ADS Premium placement of your message, guaranteeing maximum visibility. $100 FRONT FLAG AD CLASSIFIED RATES Contract Level 1 DAY 2 DAY 3 DAY 4 DAY WED PLUS Open Rates/Inch $35.00 $17.50 $11.25 $8.50 $17.50 Agreement Rates/Inch $10.75 $675 $5.85 $4.75 $6.75 Legal Notices $0.60 per line per day Employment Rates Call for rates In-Column Rates Call for rates Blind Box Office pick-up $15.00 each Mail $20.00* FRONT PAGE AD FRONT OF SECTION AD COLOR RATES 1 color $125, 2 colors $150, Full color $220; Spot color: $4.50 per column inch up to $ *Repeat Discounts Available* Run ad up to 30 calendar days. *Additional charges may apply. FRONT PAGE ADVERTISING Take your advertising to new heights and take advantage of being featured on the front page of the Denton Record-Chronicle. Ad size 6 columns by 2 inches $600 (Wed., Sat. or Sun.) $400 (Mon., Tues., Thur. or Fri.) FRONT OF SECTION ADVERTISING Get noticed by placing your advertisement on the front page of any of the following sections: Sports, Business, Real Estate, Automotive, Arts & Community or Classified. Ad size 6 columns by 3 inches $325 (all days of the week)

5 SPECIAL SECTIONS* Denton Time A weekly publication covering area events, calendars & features, movie and book reviews, music, restaurant guide & reviews. Dealfinder Denton s largest circulation of coupons, special offers and savings. Dealfinder wraps around the DRC the first and third Wednesday each month totaling 28,000 copies each run. Denton Business Chronicle Providing Denton with the most comprehensive local & regional business news available through insightful trend stories & local topics. DBC is available in rack locations throughout Denton and mailed to Denton area businesses totaling over 6,300 copies monthly. Rates Open Rate $36.50/inch $16.50/inch $11.60/inch $9.85/inch $9.05/inch $8.40/inch $7.60/inch Ad Sizes and Dimensions 1x Rate 2x Rate 3x Rate 1 Space (5 wide x 2.5 high) $260 $210 $150 2 Spaces (5 wide x 5.14 high) $335 $285 $225 Rates Open Rate 4X Year 8X Year 12X Year $20.00/inch $15.00/inch $11.25/inch $8.50/inch *All sections subject to change

6 SPECIAL SECTIONS* kidlife A publication of Denton Publishing Company and Denton Independent School District. Working closely with DISD, approximately 14,000 copies of Kid Life are distributed monthly to elementary schools targeting students and their families during the school year. realestate A monthly real estate tabloid featuring preowned and new construction, plus real estate related services. 28,000 copies distributed on the first Wednesday each month. The A Train Magazine DCTA has partnered with the Denton Record- Chronicle to produce a quality magazine for riders and residents to enjoy featuring stories, rail schedules, fares, photos and much more. Over 67,000 issues are distributed to Denton County households and A-train riders. Rates Open Rate $20.50/inch 3 Mo. Rate $15.50/inch 6 Mo. Rate $11.50/inch 10 Mo. Rate $8.75/inch realestate J U L Y S H O W C A S E Open Rate 6 Mo. Agreement 12 Mo. Agreement Full Page $260 $210 $150 3/4 Page $335 $285 $225 1/2 Page $350 $265 $190 1/4 Page $300 $200 $125 50% Additional for Guaranteed Placement Rates Full Page $660 1/2 Page $330 1/4 Page $165 Add Full Color for $75 *All sections subject to change

7 Wednesday, April 24, 2013 DAN AykROyD & JuDIth BEluShI present 321 E. McKinney 2 blocks NE of the Courthouse Square ANNUAL SECTIONS* Business Card Directory Published in January Amazing connections start here! 25,000 directories, full color gloss booklets, are distributed in the DRC, placed in rack locations and posted on DentonRC.com for 1 year featuring page-turning animation for readers to click and roll over directly to each company s website. Denton Chamber of Commerce Published in March This special publication will showcase the Denton Chamber of Commerce, the largest professional association in the Denton area. It will also highlight Economic Development, Convention and Visitor s Bureau, Small Business Development Center, Leadership Denton, the LEAD program and much more. Best of Denton Published in April Best of Denton contest showcases readers choices from favorite restaurants and places to shop, to service-oriented businesses and more. A D E N T O N R E C O R D - C H R O N I C L E G U I D E DAvID SANBORN trio Friday, April 9:00 pm the ORIgINAl BluES BROthERS BAND Saturday, April 9:00 pm BRAvE combo Sunday, April 7:00 pm FREE ADMISSION! 3 DAyS OF great MuSIc! Denton, Texas Quakertown Park Arts & Jazz Fest Published in April The complete festival guide including profiles of performers and a schedule of activities for three days of art and music featuring the best in live jazz and local music, fine arts, crafts and community performing arts. Summer Fun Guide Published in May An in-depth guide providing readers with valuable information about programs and events in the Denton area, and offering opportunities and choices on how to make the most out of the summer. Distributed in a Friday edition of the DRC and online at DentonRC.com. Summer 2013 Discovering Denton County A Denton Record-Chronicle Publication Discovering Denton County Published in June Specifically designed to be a handy guide for Denton and area residents to use year-round. From schools to businesses to hotels and area chambers of commerce, this publication is a must have for anyone in Denton whether you are new to community or looking for something specific as you plan your weekend. Denton Record-Chronicle May 17, 2013 *All sections subject to change

8 ANNUAL SECTIONS* Denton Record-Chronicle UNT s move to C-USA, Jerrod Heard s talent put them... In The Spotlight Inside: Ryan looks to contend Denton aims for improvement Argyle among 3A elite Football Guide Published in August National award-winning, comprehensive guide complete with area high school and college season previews, schedules, rosters, highlights, team photos and much more. North Texas Fair and Rodeo Published in August Special tabloid section providing all fair-related information readers will need. Taste of Home Cooking School Published in October This special section is a supplement to the Taste of Home Cooking School, which is an entertaining and educational onstage presentation featuring new recipes and products from the popular Taste of Home magazine AUTOS Fall Auto Guide Exciting 2014 model lineup has something for everyone INSIDE Tips for fall and winter car care All-new technologies highlight 2014 vehicles Texas plant produces one millionth truck Auto Focus Published in October Featuring previews of the newest models, car care tips, safety information, and service and maintenance news. Publication is distributed in a Wednesday edition of the DRC and online at DentonRC.com. T R A D I T I O N S Holiday Traditions Published in November One of the Denton area s most cherished traditions combining submitted recipes from local residents and favorite holiday songs. Christmas in Denton County Published in November or December Denton County s most comprehensive guide to the holidays full of special events and schedules, gift ideas, kids holiday artwork, best places to shop locally and more. A Collection of Songs and Recipes to Celebrate the Season Denton Record-Chronicle November 8, 2013 October 9, 2013 *All sections subject to change

9 Special Rates NON-PROFIT RATES Non-profit rates apply to charitable organizations advertising an event or fundraiser. A 501-C(3) form must be presented to receive non-profit rates. Schools and government entities earn civic rates. All rates are per column inch. Sympathy/Thanks Church/Civic Non-Profit Obituary Engagement/Wedding/Anniv. Daily Sunday Wednesday Plus $9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $9.05 $10.20 $11.50 $8.00 $8.00 $8.00 $8.00 FREQUENCY RATES Flexible. Affordable. Effective. Choose from a 6 or 12-month agreement Must run a minimum of 8 ads, size 2 columns by 4 inches, any day, per month Per column inch rate = $6.65 for 6-month; $6.55 for 12-month DESIGN FEES Requested art services: $35 per hour Total 8 column inches per ad CHURCH PAGE FEATURE/DIRECTORY Runs every Friday. Feature: $13 per spot with a six-month commitment. Directory: $15 per listing with a six-month commitment BUSINESS BUNDLES ADD ONS OPTION 1: $375.95* OPTION 2: $553.95* OPTION 3: $682.75* Choose a strategic product that targets a specific audience and receive a DRC agreement rate DRC VALUE BUY 40 column inches of print advertising at one of our lowest rates! 9,125 Impressions on DentonRC.com Reach the rapidly-growing digital audience! DRC VALUE BUY 48 column inches of print advertising 30,000 impressions on DentonRC.com Reach the rapidly-growing digital audience! *Each bundled package requires a 4-, 8-, or 12-month signed agreement. DRC VALUE BUY 56 column inches of print advertising 52,185 impressions on DentonRC.com 8,000 mobile banner impressions Your banner ads at the fingertips of customers on the go! Denton Business Chronicle: $15/column inch KidLife: $15.50/column inch Real Estate Showcase: 1/4 page - black and white - $200 (larger sizes available) DealFinder: 1 space - $210 (larger sizes available) * See special sections for more details DentonRC.com: Impressions - $4/m; Blog Sponsors (High School Sports, Mean Green, BizBuzz, News Gatherings) - $350 Preprints: $45/m Mobile Banner Ads: $20/m (10,000 minimum) specials: $150/m (5,000 minimum) Newsletter: $1000/each

10 Agreement Comparison What works best for you and your marketing budget? Remember, no agreement usually means your advertising falls under OPEN RATE, which begins at $36.50/column inch How to choose an advertising agreement Column Inch Frequency Business Bundles Rate Holder Based on larger volumes of linage for maximum impact and a more flexible schedule. from $16.50/column inch must commit to an annual linage tier, not a monthly amount customers on linage agreements are eligible for discounts in other strategic products rates differ from daily, Wednesday and Sunday adver- signed agreement entitles tiser to discounts in other strategic products Based on a consistent print message in the DRC. from $399.84/month 6 or 12-month commitment a minimum of six 8-inch ads per month larger ad sizes equals deeper unit cost discount more insertions per month equals deeper unit cost discount signed agreement entitles advertiser to discounts in other strategic products Based on a marketing mix of print, online and mobile. from $375.95/month 4, 8 or 12-month commitments packages include minimum number of print inches larger $ packages add more diversity through online and mobile impressions signed agreement entitles advertiser to discounts in other strategic products Based on a daily 4-line print classified message. from $53/month 12-month commitment advertiser may run message in classified category of choice message may be changed monthly add ons (more lines, art etc.) available for an additional cost signed agreement entitles advertiser to discounts on classified display rates and in other strategic products Strategic Products When you sign an agreement, you may choose to run in these products at a discounted rate,whenever you want. Denton Business Chronicle: a monthly business to business publication; 6,300 copies; $15/column inch KidLife: 14,000 copies published monthly during the school year to DISD elementary schools; $15.50/column inch Real Estate Showcase: a monthly real estate tabloid; 28,000 copies; 1/4 page - black and white - $200 (larger sizes available) DealFinder: a bi-monthly wrap around the front of the DRC; 28,000 copies; 1 space - $210 (larger sizes available)

11 Deadlines and Measurements Terms: The terms of this agreement are based on cash with order or thirty day accounts with approved credit by the business office of Denton Publishing Company. All rates are net. No rebates for accumulated linage. This agreement may be terminated by either party for any reason at any time. If this agreement is terminated by either party, a termination surcharge, equal to the difference between current open rate and advertiser agreement rate, for all advertising placed under the terms of this agreement, will be added to the above named advertiser s billing. If at the end of the term of this agreement, advertiser has failed to meet linage commitment, Denton Publishing Company will bill advertiser for the balance of the agreement or the rate difference based on accumulated linage, whichever is the lesser amount. Deadlines: Publication Day Retail Classified Display Legal Sunday Thursday 4 p.m. Thursday 12 p.m. Thursday 12 p.m. Monday Friday 2 p.m. Friday 12 p.m. Friday 12 p.m. Tuesday Friday 5 p.m. Friday 2 p.m. Friday 2 p.m. Wednesday Monday 4 p.m. Monday 12 p.m. Monday 12 p.m. Thursday Tuesday 4 p.m. Tuesday 12 p.m. Tuesday 12 p.m. Friday Wednesday 4 p.m. Wednesday 12 p.m. Wednesday 12 p.m. Saturday Thursday 2 p.m. Thursday 10 a.m. Thursday 10 a.m. Denton Time Friday 5 p.m. Friday 5 p.m. Friday 5 p.m. Agreements remain in effect when payment is received by the 20th of the month following statement date. Agreement rate advertisers with account balances of 30 days or more will be subject to collection procedures, possible agreement termination and open billing from beginning date of the agreement to last insertion scheduled. Depth Requirements: Any ad running more than 18-1/2 inches in depth will be charged as 21 inches in depth. Request for Placement: We try to comply with customer section or page requests. However placement can only be guaranteed with a 35% cost of ad charge applied. Errors and Adjustments: Please check your ad the first day it runs to see that all information is correct. This will ensure your ad is exactly what you want readers to see. Denton Publishing Company assumes no responsibility for errors appearing on original copy submitted by advertisers or his agency or approved proof of copy (except proof corrections). We must limit our responsibility, if any, to the charge for the space, and cannot be responsible for incorrect ads after the first day of publication, or ads submitted after published deadline. Any errors or changes must be reported to sales department the following business day. Claims for errors in billing must be made within 30 days of date of invoice; otherwise, such claims will not be considered. Proofs / Copy and Layout Changes: Upon request, proofs will be delivered to the advertiser provided the ad was submitted prior to deadline and the ad is 20 inches or larger. Copy or layout changes totalling 25% or more of the ad will be subject to a production surcharge of 35% of the cost of the ad. Tearsheets: Tearsheets are available upon request at no charge, up to five (5) tearsheets of each ad. Additional tearsheets may be requested for a charge of 25 each. Any request made 45 days after publication date will be filled subject to availability. If no paper is available, a microfilm copy and publishers affidavit may be substituted, minimum charge, $20. Tearsheets will be mailed at the end of the month unless otherwise requested. Cancellation: Ads cancelled after deadline will be billed for the amount of space reserved by advertiser. Mechanical Measurements: Tabloid Retail Column Widths 1-column 1.69 inches 2-columns 3.55 inches 3-columns 5.41 inches 4-columns 7.27 inches 5-columns 9.13 inches Column Gutter.167 inches Page Depth 11 inches Classified Column Widths 1-column inches 2-columns inches 3-columns inches 4-columns inches 5-columns inches 6-columns inches 7-columns inches 8-columns 9.77 inches Column Gutter.062 inches Page Depth 11 inches Broadsheet Retail Column Widths 1-column 2-columns 3-columns 4-columns 5-columns 6-columns 13-columns (double truck) Column Gutter Page Depth Classified Column Widths 1-column 2-columns 3-columns 4-columns 5-columns 6-columns 7-columns 8-columns 9-columns 13-columns (double truck) Column Gutter Page Depth 1.69 inches 3.55 inches 5.41 inches 7.27 inches 9.13 inches 11 inches 23 inches.167 inches 21 inches inches inches inches inches inches inches inches 9.77 inches 11 inches inches.062 inches 21 inches

12 Circulation and Demographics 81 University DECATUR City of Denton Zip Codes 35N 35W Loop Sherman Ft. Worth Dr. Oak Hickory 35E Locust Elm Dallas Dr GREENWOOD WISE CO. TARRANT CO. WISE CO Loop SLIDELL ALLIANCE AIRPORT PONDER JUSTIN W 82 GAINESVILLE COLLINSVILLE COOKE CO KRUM NORTH LAKE ROANOKE N VALLEYVIEW SANGER Grapevine Lake Ray Roberts Lake CORINTH SHADY SHORES AUBREY CROSS ROADS KRUGERVILLE LAKE ARGYLE DALLAS Lewisville LEWISVILLE 407 HIGHLAND Lake VILLAGE BARTONVILLE LEWISVILLE 1171 FLOWER MOUND TROPHY CLUB Denton Record-Chronicle Total Market Coverage DENTON DFW AIRPORT 377 TIOGA GRAYSON CO. PILOT POINT LITTLE ELM THE COLONY COLLIN CO. 121 DALLAS CO. 35E Denton Record-Chronicle Daily Readership: 37,029 Sunday Readership: 51,984 Wednesday Readership: 92,400 Average number of readers per newspaper: Day Readership: 329,529 Denton Record-Chronicle Delivery Area DENTON DENTON DENTON DENTON DENTON CORINTH ARGYLE AUBREY JUSTIN KRUM LAKE DALLAS PILOT POINT PONDER SANGER Who reads the Denton Record-Chronicle?* 46.9% male, 53.1% female. 47.2% of Sunday readers are between years old. Median household income of over $78, % have kids in the home. 43.8% of reader households have at least one child under 12 years old in the home is median age. *2013 Release 1 Scarborough Report. Copyright 2013 Scarborough Research. All rights reserved. FORT WORTH DALLAS Additional DRC Circulation to outlying markets of: Lewisville, Little Elm, Shady Shores, Decatur, Tioga

13 Preprint Rates Denton Record-Chronicle Monday, Tuesday, Thursday, Friday and Saturday = 11,000 Wednesday = 14,000 paid + 14,000 non-paid = 28,000 Sunday = 14,000 Up to 10 std 12 std 14 std 16 std 18 std 20 std Circulation or 20 tab or 24 tab or 28 tab or 32 tab or 36 tab or 40 tab < 4,999 $76.00 $79.00 $82.00 $85.00 $88.00 $ ,000-6,999 $66.00 $69.00 $72.00 $75.00 $78.00 $ ,000-12,999 $59.00 $62.00 $65.00 $68.00 $71.00 $ ,000-17,999 $55.00 $58.00 $61.00 $64.00 $67.00 $ ,000-24,999 $53.00 $56.00 $59.00 $62.00 $65.00 $ ,000-30,000+ $51.00 $54.00 $57.00 $60.00 $63.00 $66.00 The Denton Record-Chronicle is printed at The Dallas Morning News in Plano, Texas. The Dallas Morning News preprint guidelines apply and can be provided upon request. Available Contract Frequency Discounts per year: 5% per year: 10% 9-78 per year: 15% per year: 20% 101+: 25% Inserts must be received 1 week prior to publication. All inserts for Denton Record-Chronicle ship to: Dallas Morning News North Plant c/o Denton Record-Chronicle 3900 W. Plano Pkwy, Dock M-3 or M-4 Plano, Texas M-F 7:00 am - 6:00 pm Saturday by appointment only TMC/Shared Mail Our Total Market Coverage (TMC) program combines the packaging power of Valassis/Red Plum TM with the printing and distribution capabilities of the Denton Record-Chronicle to create the most robust advertiser package in Northern Denton County. Delivered in the Denton Record-Chronicle, Dallas Morning News, Briefing, Al Dia and through the U.S. mail, TMC is a midweek, four-page wrap of free-standing inserts and display ads that reaches 99% of Northern Denton County. Saturate the market geographically, psychographically or demographically or a combination of all three. Capture all the households in a ZIP code of sub-code level. Save postage by sharing the mail expense with other advertisers. Identify potential new customers, growth opportunities and sales strategies with our custom analytics. 70% of all U.S. households look at the Shared Mail Package weekly. Source: TNS Custom Studies, NFO WorldGroup, 2008 Valassis/Red Plum insert reservations must be made 19 days prior to Wednesday distribution and delivered 12 days prior to Wednesday distribution to 600 N. Cockrell Hill Road, Dallas, TX An appointment must be set up 48 hrs in advance. Hours: Monday - Friday from 7 a.m. to 4:30 p.m. Saturday, Sunday by appointment only. Contact Jesus Reyes at or Jxreyes@valassis.com *See TMC/shared mail for mailing address.

14 Additional Marketing Solutions We know print. The Denton Record-Chronicle offers innovative, affordable ways to deliver your message with advertising that s smart, precise and effective. With products ranging from full-color newspaper inserts and wraps to direct mail and custom door hangers, the Denton Record-Chronicle can get your message into the customer s home. Go as narrow or as wide as you want we can deliver to specific addresses or an entire area. You name the target. We ll hit it. Products offered: Catalogs Inserts Newsletters Door Hangers Annual Reports Flyers Brochures Self Mailers Menus Pocket Folders Collateral Material Post cards

15 Online Advertising What s the traffic s like on DentonRC.com? Banner 728 x 90 Promo Rectangle 190 x 90 Almost 1.2 million page views per month Almost 160,000 monthly unique visitors Over 330,000 total visits per month 7.56 minutes per visit *Omniture.com, 2013 monthly average Fixed Position* Open Rate 3 Months 6 Months 12 Months *Cost per thousand Banner* Tower * Medium Rectangle* $7.00 $7.00 $7.00 $5.50 $5.50 $5.50 $4.50 $4.50 $4.50 $4.00 $4.00 $4.00 Medium Rectangle x 250 Medium Rectangle x 250 Top rectangle or top banner Home page $400 Local or Sports $300 All other $250 *Cost per day 24 Hour Blackout* Home Page $2,300 Local or Sports $1,500 All others $750 *Cost per day Search Engine Marketing (SEM) Call for information. Blog Sponsorships* Banners or Towers High School Sports $350 Mean Green $350 Biz Buzz $250 News Gathering $350 *Cost per month Rich Media, Enhanced Ads* Floating, Sliding, Expandable, Pencil, Wallpaper, Page Peel or Interstitial Fixed Position $400 *Cost per day Videos Pre-roll (15 seconds) Commercial (45 seconds max.) Call for more information. Tower 120 x 600 Mini Promo Rectangle 120 x 90 Promo Rectangle 190 x 90 Medium Rectangle x 250 Banner 728 x 90

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