Advertising Rates. Color. 79% of the Gallatin County market has read a Chronicle product in the past 30 days*

Transcription

1 Bozeman Daily Chronicle Advertising Rates % of the Gallatin County market has read a Chronicle product in the past 30 days* *Pulse research, June 2014 Effective January, 2015 The Bozeman Daily Chronicle Your Partner For Success! We want to do more than just sell you advertising space. Our purpose is to help your business get results. This rate card will help you maximize your investment in advertising. Rates Ad Size is Measured by Column Inches Number of columns X height in inches = total column inches 2 columns X 5 = 10 col. Retail & Classified Display Rates 6 columns to a page Open Rate Daily (Tue-Sat) $20.34 per column inch Sunday $21.29 per column inch For Thanksgiving Day, Sunday rates apply Annual Dollar Volume Contracts All dollars spent with the Bozeman Daily Chronicle count toward annual dollar volume contract. The table to the right shows each contract level as well as the corresponding column inch rates and the preprint insert discount. Rates are billed to the nearest half inch and the minimum ad size is one column inch. Color Color by the inch REtail & Classified Ad Size* 1 color Full color up to 5 (flat rate) $10.85 $ to 31 $2.17 $ to 61.5 $1.53 $ to 123 $1.11 $2.43 The More You Buy, the Less it Costs Rates are priced by the column inch. You can increase your total advertising space and lower your column inch rate by taking advantage of contracts and discounts for frequency and size. Dollar Volume Daily Rate Sunday Pre-print of Contract (Mon sat) Rate Discount $2,400 - $4,999 $17.29 $ % $5,000 - $9,999 $16.73 $ % $10,000 - $14,999 $16.17 $ % $15,000 - $24,999 $15.45 $ % $25,000 $34,999 $15.35 $ % $35,000 - $44,999 $14.81 $ % $45,000 - $59,999 $14.49 $ % $60,000 - $79,999 $13.99 $ % $80,000 - $99,999 $13.43 $ % $100,000 - $124,999 $12.85 $ % $125,000 and above $12.41 $ % Agencies: All rates shown on rate card are net. Please add in your 15% fee Frequency builds awareness. Awareness builds familiarity. Familiarity builds trust. If you want trust, you must advertise frequently! Run the same ad multiple times within a seven day period and receive discounted rates and better results! 2x in a week: 10% off each ad 5x: 35% off each ad 3x: 20% off each ad 6x: 40% off each ad 4x: 30% off each ad Color not discounted on multiple runs. The most important determinant of advertising success is frequency!

2 Specialty Rates & Discounts POSITION Request / Charges We do our best to accommodate section requests or select a reasonable alternative. We cannot guarantee that ads of a competitive nature will always be separated. Guaranteed position charge For an additional 25% charge the Chronicle will guarantee the page where an ad will appear, but not the position on the page. Guarantee applies only if the page is available for advertising. Church, Charitable & Association Rates Churches and public service non-profit organizations whose primary function is to raise funds for charitable causes, are given a discounted rate. Contact your sales rep for qualifications. Daily Sunday Retail Display $16.78 $17.62 Political Rates Political candidates, parties and groups advertising for political office or addressing a specific issue are eligible for this rate. Political advertising must be clearly labeled as paid political advertising, and must contain the name, address and preferably the phone number of the individual or organization paying for the ad. All political advertising is cash in advance. Please request a current copy of our political advertising policies. Daily Sunday Retail Display $20.53 $21.50 Personal, Birthday, Thank You Rates Private parties placing thank-you ads, or personal greeting ads (birthdays, announcements, etc.) are given a discounted rate. All personal ads must be pre-paid. Daily Sunday Retail Display $15.76 $16.55 Money & Markets Ads Receive great exposure by being the only ad on our Money & Markets page. Ask your representative for the next available opening. Pricing includes four color. 6x3 Sunday $ (per run/12 mo. Agreement) Weather Page ads Each day our highly read weather page features a premium position, a 6 column by 3 inch ad at the bottom of the page. This is an exclusive position and space is limited. Call your sales rep. for availability. Pricing includes four color. 6x3 Sunday $ x3 Weekday, Sat. $ Section Front Advertising Maximum visibility on the front pages of our newspaper sections. Main, Sports, Big Sky, and Economy sections available. Call your rep. for availability. Pricing from $245 $695 Gatefolds / Spadeas Wrap your ad around the main section of the newspaper Wednesday: $ Sunday & Holidays: $3200 Marketplace Business Builder A smart, affordable frequency plan designed to drive results! Packages include three ads a week designed to get customers in your door immediately! Packages include small space ads running three times a week. Pricing from $41 $93 per week. Total Market Coverage Montana market express Our TMC publication, the Montana Market Express, is distributed to 9,060 non-subscribers in Southwest Montana. Featuring display ads on the wrapper, and inserts within, this positioning cannot be beat. Pick up your ad from the Chronicle into this publication for an additional $3.60 per inch and reach a total of 9,500 households. Preprints, Inserts and Power Note Advertising Pre-print Rates Delivered for less than postage. Almost any preprinted piece sales flyer, circular, brochure can be inserted into the Chronicle and delivered for less than direct mail. Or we can print it for you. Costs below are for full circulation. For zoned preprints (those less than full circulation) $5 per thousand to applicable cost per thousand rate. Broadsheet pages tabloid pages cost per m Single Card Single Card $ Standard 4 Tabloid $ Standard 8 Tabloid $ Standard 12 Tabloid $ Standard 16 Tabloid $ Standard 20 Tabloid $ Standard 24 Tabloid $ Standard 28 Tabloid $ Standard 32 Tabloid $81.00 For additional Penny pages, add $3.50 per thousand for each 4 page increment. Minimum insertion quantity of 1,000 pieces; minimum charge of $ applies. MME Insert Rates Single Sheet $ page standard $ page standard $ page standard $ page standard $68.00 Preprint Size Guidelines Minimum size: 7 x7 Maximum size: 10.5 x 12 Anything larger must be quarterfolded. Odd sized inserts may require an additional fee. Delivery Deadlines: Five days prior to insertion. Receiving Hours: 8:00 a.m. to 5:00 p.m. Mon.-Fri., or by appointment Street Address: 2820 West College, Bozeman, MT All preprints are to be shipped prepaid. Local pick-up charge for inserts not delivered to the newspaper $50.00

3 Direct Mail The Bozeman Daily Chronicle can fulfill your direct mail needs. We offer a wide variety of direct mail sizes and styles, tailored to reach your target audience. Whether you want to reach 50,000 or 500, young or old, male or female, we can help you out. Combined with a print campaign and online campaign, direct mail can help you saturate the market with your business s message. Power Note Advertising Place your post-it note on the front page of the Bozeman Daily Chronicle above the fold! This new advertising option has proven to be one of the most effective direct response vehicles ever launched at the Chronicle. Pricing starts at $1025, depending on the type of the note and day of the week. Print & Deliver We can print four color glossy inserts at amazing prices. Contact your sales rep for pricing and options. For as low as $1,599 we can print and deliver a glossy insert to our full circulation. Niche Marketing Circulation Facts average circulation** 15,497* What else can we do? audience*** 79% of Gallatin County adults have read the Daily Chronicle in print or online in the past 30 days. Source: CAC publisher s statement, total average circulation for the six month period ended 9/30/14; verified by CAC. *These are net circulation numbers. For estimating purposes, preprint users should add 750 copies to Sunday and 500 copies to weekdays to cover full market gross distribution. **Please call for actual figures needed to cover peak days and seasons. ***Pulse Research, June, The Bozeman Daily Chronicle is your one stop marketing shop. In addition to print and online, we can also help you with the following: Direct Mail Custom Printing, including glossy Reputation Management 191 buy SEO / SEM Mobile Websites Micro Sites Retargeting marketing Pick up your Chronicle ad into the Lone Peak Lookout and West Yellowstone News at an unbelieveable rate! Ask your sales rep. for details. Feature Sections & Pages Target your message to specific groups of consumers with our topic and event publications. From Home Improvement to Daytripper, to The Hatch is On to The MSU Survival Guide, these exclusive publications offer high readership and a targeted focus for your ad. See our Special Events Calendar and check with your ad rep for distribution dates and rates. Get Out! The Arts & Entertainment Guide for the Gallatin Valley, Get Out! gives weeklong exposure for your ad plus regional circulation. You receive distribution in the Chronicle, Big Sky s Lone Peak Lookout, and the West Yellowstone News, plus delivery to local hotels and motels. Prime This monthly publication focuses on our growing senior population. It contains local senior center information as well as other articles of interest to seniors and their families. Prime Business JOURNAL Southwest Montana s comprehensive business journal. Check the pulse of business in this region, the state and beyond. Published monthly, the 4th Tuesday of every month. CARVE Skiing, snowboarding & mountaineering section covering all major ski areas in Montana, published during ski season. December 2014 In this issue: A Safe Place to Go pg. 3 Be Santa To A Senior pg. 5 Putting Down Roots pg. 10

4 Specifications Page & Column Measurements (8 points between columns) Ads 18.5 inches in depth and over are charged for 20.5 inches Deadlines Publication Day Broadsheet & Classified Display Ads Picas Inches 1 column 9p " 2 column 19p " 3 column 29p3 4.88" Tabloid Ads Picas Inches 4 col. 39p " 5 col. 49p3 8.21" 6 col. 59p " Picas Inches 1/6 page horz. 28p6 x 18p x /6 page vert. 18p8 x 28p9 3.1 x /3 page horz. 58p x 18p x /3 page vert. 18p8 x 58p2 3.1 x /3 square 28p6 x 38p x /3 page horz. 58p x 38p x /3 page vert. 38p4 x 58p x 9.69 Full Page 58p x 58p x 9.69 Picas Inches 1/8 page horz. 28p6 x 14p 4.75 x /8 page vert. 13p9 x 28p x 4.78 Quarter page 28p6 x 28p x /2 page horz. 58p x 28p x /2 page vert. 28p6 x 58p x 9.69 Full Page 58p x 58p x 9.69 Space Reservation & Ad Copy due Sat.-Sun. Real Estate Tuesday 5:00 p.m. Thurs. 12:00 Noon Sunday Thursday 12:00 Noon Thursday 5:00 p.m. Tuesday Friday 12:00 Noon Friday 5:00 p.m. Wednesday Friday 5:00 p.m. Mon. 12:00 Noon Thursday monday 5:00 p.m. Tues. 12:00 Noon Friday + Saturday Tuesday 5:00 p.m. Wed. 12:00 Noon Get out monday 5:00 Noon Tuesday 5:00 p.m. Montana Market Express Tuesday 10:00 a.m. Tuesday 10:00 a.m. ad cancellation and late ad fee camera ready ads due Ads cancelled after deadline will be charged a late pull fee of 25% of the total cost of the ad, or $30.00, whichever is greater. Ads scheduled after deadline will be charged a late fee of 25% of the total cost of the ad, or $30.00, whichever is greater. Free Services The services below are made available at no extra charge to customers placing advertising in the Chronicle. Layout & Copywriting Assistance The Chronicle will assist advertisers with layout and copywriting ideas as well as speculative layouts and theme development for ads running in the Chronicle. Electronic clip art services are also available. Co-op Advertising Service We subscribe to AdMall Co-op service and can identify co-op programs and actual dollars available. Co-op can help you plan larger or more frequent ads for your best selling products. We process the claims. You simply mail them in to collect your co-op dollars. Proof & ed, Tearsheet Delivery All ads will be proofed for errors by our staff. Advertisers may request that a proof be ed or delivered to their place of business. We ll gladly deliver or tearsheets of your ad to you. Advertising Guidelines The following are the basic guidelines for advertising placed in the Chronicle. Please refer to your advertising contract or invoice for complete terms and conditions. Policies & procedures electronic ad backup Advertising agencies and individuals are responsible for maintaining back-up copies of electronic ads submitted to the Chronicle. The Chronicle only backs up ads created in-house. Brokered Advertising is not accepted Advertising contracts and rates are for individual advertisers. Persons or agencies cannot purchase a volume contract for display space or preprints and resell it to multiple advertisers. Advertisers, including for-profit events, may not include other business logos in ads. Credit, Billing and Payments Terms are payment with submission of copy, unless credit has been approved in advance. We will accept payment with VISA or Mastercard while credit is being established. Advertising purchased on credit is due and payable the 10th of each month following publication. All personal, political, charitable and going-out-of-business advertisements require payment in advance. All out of state advertisers shall be cash-with-copy, unless credit has been approved. Advertising privileges may be suspended if an account becomes past due. changing or rejecting copy On occasion, it may be necessary or appropriate for the newspaper, in its discretion, to change or reject advertising copy, with or without the advertiser s approval. The newspaper has the right to place the designation Advertisement above any advertisement. The newspaper reserves the right to refuse advertising for any or no reason. Our Pledge to Readers The Bozeman Daily Chronicle recognizes and respects the difference between independently produced news and editorial content and pages offered for sale. Consequently, the newspaper s editors and reporters operate independent of any commercial considerations. No assignments are made or unmade on the basis of an advertising relationship; from inside or outside the newspaper. Credibility is the cornerstone of our business. No proofs will be provided for late ads. BOZEMAN DAILY CHRONICLE empowering the community Stephanie Pressly, Publisher spressly@dailychronicle.com Cindy Sease, Advertising Director csease@dailychronicle.com Sylvia Drain, Advertising Sales Manager sdrain@dailychronicle.com Ryan Franke, Digital Sales Manager rfranke@dailychronicle.com BOZEMAN DAILY CHRONICLE bozemandailychronicle.com Mailing address: P.O. Box 1190 Bozeman, MT Phone: Advertising Dept. Fax: Toll Free in Montana: empowering the community Street delivery address: 2820 W. College Bozeman, MT National Sales: Mike Henrich at national@dailychronicle.com

5 Bozeman Daily Chronicle Online Pricing Guide Chronicle Digital Media Services We can help! Chronicle Digital Marketing Services is the digital services arm of the Bozeman Daily Chronicle. We offer highly effective, low cost solutions that are essential for small, medium, and large businesses. Optimized, Accurate Online Listings Search Optimized, Geo-Targeted Videos Search Engine Optimization (Seo) Search Engine Marketing (Sem) Display Network Marketing Site and Search Retargeting Marketing Reputation Management Campaign Tracking Tools Facebook Promotions Micro-Site Development Mobile Websites Website Development Contact Us Today! Let us strategize with you to create custom online marketing solutions for your next campaign. Contact your representative for details and to schedule an appointment today. seo mobile search engine Geotargeting real estate optimization

6 BozemanDailyChronicle.com The #1 Commercial Website in Southwest Montana Buyers guide What do I need to know? online advertising overview Almost all advertising online can be tracked and measured. By tracking the performance of your online advertising, you can ensure your advertising budget is used in the most effective manner. What is cpm? (Cost Per Thousand) Display Ads on BozemanDailyChronicle.com and the Bozeman Daily Chronicle Mobile Sites are billed by CPM or Cost Per Thousand. This simply means that you buy a specific quantity of Impressions (or Views) of your ad, by the thousand. You can define: The number of impressions you would like to buy. The dates you would like them to run. How quickly your impressions should be delivered. In what geographic areas you would like them to display. The time of day they should appear. How you would like different ads/messages to rotate (equally, weighted, or optimized by clicks). The maximum number of times your ad displays to someone per day, week or month. How many impressions do I need? Typically, advertisers run 25, ,000 views each month. While there is no minimum, we generally recommend at least 30,000 impressions per week for effective saturation. How do I know my ad is running? The BozemanDailyChronicle.com and the Bozeman Daily Chronicle Mobile Sites track the performance of your ad through Google Ad Manager, the leading platform for online advertising delivery. This independent platform ensures the most accurate and trustworthy delivery and tracking available online. You may not see your ad each time you visit Bozeman- DailyChronicle.com, but your Advertising Representative can give you a report with delivery statistics, including views and clicks whenever you like. What happens when someone clicks on my ad? All ads online are clickable, meaning readers can click on your ad to learn more about your products and services. An ad can be directed to any address on the web, including an image of your print ad. How many clicks should I get? The national average for click-through rates is approximately.01%, or 1 in 10,000. Local advertisers typically average.1%-.5% (or in only 10,000), depending on the type of ad. Institutional or image ads normally see.1% -.2%, while promotional or sale ads with enticing offers can average.5% click through rates. That means, for 50,000 impressions, you could have 250 people visit your site or come into your store, a great return on your investment. What should be in my ad? With the ability to immediately take action on your ad, it is not necessary (it s actually less effective) to have all of your advertising information in your banner ad. An ideal ad has: A great image that showcases your product or service. An appealing headline. Less than 20 words of copy. A call to action. Limited contact information, website, phone number and address at the most. Your banner ad should link to a specific page on your website related to what is in the ad. If you do not have a website or cannot create a page for this specific advertising campaign, we are more than happy to create a landing page with additional content describing your business, product, service or sale. This can then click through to your website if you wish. How is traffic measured? Unique Visitor A Visitor is a web-statistic designed to come as close as possible to defining the number of actual, distinct people who visited a website. This is tracked by IP address. Page View Page views are the statistic that counts the total number of pages viewed on a site in a given time peiod. This is the largest number in web stats as it includes all views of every page on a website or domain.

7 stats & Demographics 178,000 Unique Visitors / Month Over 1 million Page Views / Month (Source: Google Analytics 12 Month Average) who Education 89% have a education level college and above Age 93% are between the ages of Household Income 64% have a household income above $50,000 Less than HS diploma 0% High school 11% Some college Bachelors degree 39% 39% Graduate degree 11% 0% 20% 40% 60% % 0% % % 33% % 65 or more 0% 0% 20% 40% 60% $0 -$24,999 8% $25,000 -$49,999 $50,000 -$74,999 $75,000 -$99,999 28% 19% 38% $100,000 -$149,999 7% $150,000 or more 0% 0% 20% 40% 60% (Source: Google Ad Planner) where Regional Traffic Readers from all over the world visit BozemanDailyChronicle.com. We are able to target your advertising to the regions where your customers are. This map and chart show our top traffic regions. Top states Montana % Colorado % California % Washington % Utah % Arizona % Texas % Minnesota % Oregon % Idaho % (Source: Google Analytics) when Hourly Traffic Our Traffic peaks early each morning, as most readers start their day at home or in the office with the BozemanDailyChronicle.com. This graph demonstrates hourly web traffic, with each month s average. 12:00 AM 1:00 AM 2:00 AM 3:00 AM 4:00 AM 5:00 AM 6:00 AM 7:00 AM 8:00 AM 9:00 AM 10:00 AM 11:00 AM 12:00 PM 1:00 PM 2:00 PM 3:00 PM 4:00 PM 5:00 PM 6:00 PM 7:00 PM 8:00 PM 9:00 PM 10:00 PM 11:00 PM

8 Online Products & Pricing Display Banner Ads are the core of online advertising, and are a proven way to build your brand, drive traffic to your website, and boost sales for your business. Top Banner 728 x 90 pixels tall $20 cpm $15 package cpm Placed at the top of interior pages, Top Banners (Leaderboard) ads strike the reader at eye level for immediate impact. Billboard 960 x 250 pixels $270 / Day cpm $1,400 / Week package Big box 300 x 600 pixels $25 cpm $22 package cpm Make a splash with our biggest ad available Big-Box Homepage Sponsorship 300 X 600 Pixels $225/Day $1000/Week Max Reach Don t miss a potential customer when you team up with the Bozeman Daily Chronicle and our advertising network to reach more potential customers then you ever thought you could. Not only can we get your ads on the Bozeman Daily Chronicle s site, but we can get your ads on webpages your potential customers are visiting. Large square 300 x 250 pixels $18 cpm $15 PKG cpm Large Square ads are a staple for building awareness and help drive response. Featured in the body of stories and on the right rail. Mobile Over 150% growth Over 60,000 Unique Visitors / Month $20 CPM Banner (320x50, 300x100) Own the Day Cost $750 Make a big bang over one day to promote your business, event, or special. Eblast Corner Peel ROS/Mobile Ads, min 5k impressions Sponsored Facebook Post 1/4 Page print ad in the Bozeman Daily Chronicle Limit of One Sponsor per Day It s the best of both worlds! PACKAGE A 25,000 impressions: $399/month PACKAGE B 50,000 impressions: $649/month PACKAGE C 75,000 impressions: $949/month PACKAGE D 100,000 impressions: $1349/month *Three month minimum contractsadditional 15% DISCOUNT for contracts of 6 months or more Digital Packages Want to reach the most customers for the best value? Our digital packages allow you to bundle multiple products for the best pricing. Package Discounts 3 month contract: 10% discount 6 month contract: 20% discount 12 month contract: 30% discount Retargeting Gain new customers and grow your business with Chronicle Retargeting. Place your digital display ads in front of local customers that have expressed interest in your product or service. PACKAGE A 25,000 impressions: $349/month PACKAGE B 50,000 impressions: $599/month PACKAGE C 75,000 impressions: $849/month PACKAGE D 100,000 impressions: $1049/month *Three month minimum contractsadditional 15% DISCOUNT for contracts of 6 months or more Blasts Marketing sets your business apart from the rest, creating a professional and modern image. Choose from: IMPRESSIONS BILLBOARD Cost/Month 1 30,000 NO $ ,000 1 DAY $ ,000 2 DAY $ ,000 4 DAYS $1,649 Bozeman Daily Chronicle s own permission based opt-in list Banner sponsorships on the Bozeman Daily Chronicle Newsletters Build custom targeted packages A fraction of the cost of direct mail, starting at under 10 cents per recipient Facebook Sponsored Post Reach an entirely new pool of prospective customers by taking advantage of our 17,000 and growing Facebook followers to reach prospective customers. Boosted Sponsored Post: Reach 100% of our Facebook followers Corner peel 1 day: $150 3 days: $300 E x a m p l e Standard Sponsored Post: Reach 10-15% of our Facebook followers 7 days: $600