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1 2015 Security Management Media Kit Secure more leads. Secure better leads. Nothing reaches the top decision-makers like Security Management.

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3 Table of Contents Security Management is more powerful then ever...2 Many ways to connect with our readers...4 Print Security Management Magazine Readers...6 Security Management Magazine...10 Best Practices Supplements...11 Editorial Staff & Contact Info...12 Editorial Calendar Rates, Specs & Deadlines...14 Split Cover...16 Fine Print...17 Security Management Buyers Guide Website and enewsletter...18 ASIS Show Media...23 Content Creation & Marketing...27 Creating Custom Content...28 Podcast Sponsorships...32 Custom Webinar Sponsorships...33 Digital Push...34 Security Management Daily and Weekly e-newsletters...35 Security Management Monthly Web Preview e-newsletter...37 Online Pull...38 ASISonline.org...39 SecurityManagement.com...40 Website Rates & Specs...41 Sales Representatives...Back Cover 1

4 Issue & Beyond Cargo Crime Criminals are using cyber tools to steal physical cargo. The List The challenges facing executive protection professionals. 44 SCHOOL SAFETY 54 MUSEUMS 64 PREEMPLOYMENT SCREENING 34 CHEMICAL FACILITIES Issue & Beyond Maritime Cruise ship security experts struggle to implement a federal law. Airport Checkpoints Are new screening programs sacrificing security for convenience? 30 CYBERCRIME 56 CRISIS MANAGEMENT 64 MENTORING 36 PROTECTION BY DESIGN MARCH 2014 APRIL 2014 Our top-rated publication is more powerful than ever. We ve reimagined Security Management to better meet our readers needs and our advertisers needs. Our bold redesign, along with the brand-new tablet edition, will help generate more attention than ever. The monthly eresponse feature allows readers to request information directly from advertisers. And direct links in the tablet edition send them straight to your landing pages. Issue & Beyond Drones The status of unmanned aerial vehicles. Video Analytics A convention center embraces video analytics for condensing surveillance. 50 FIGHTING WILDFIRES 56 SMART CARDS 62 ENTERPRISE RISK 44 GROOMING TALENT MAY 2014 Our reinvigorated publication is all about generating more leads from decision-makers across the industry. And nothing reaches the top decisionmakers like Security Management. 2

5 JUNE 2014 Issue & Beyond Contracts Watch out for these contractual red flags. Nuclear Security A look at nuclear safety around the world. 62 SAFE TRAVELS 70 SUPPLY CHAINS 72 MAKING A BUSINESS CASE 48 SHUTTING OUT SPIES Every ad you place in Security Management magazine also appears in the monthly Security Management digital version for no additional cost. The digital version of Security Management is viewable on the ipad and Android tablets. All ads are linked to your landing page. For a nominal charge, video can be added to your ad. Call your sales rep for details. 3

6 Print Show Media Final Program and Exhibits Guide MARCH 2014 SUCCEED TODAY BY SEEING TOMORROW Issue & Beyond Cargo Crime Criminals are using cyber tools to steal physical cargo. The List The challenges facing executive protection professionals. 44 SCHOOL SAFETY 54 MUSEUMS 64 PREEMPLOYMENT SCREENING 34 CHEMICAL FACILITIES Professional sional knowledge to lead the entire e security industry ASIS INTERNATIONALTIONAL SEPT 60TH ANNUAL SEMINAR AND EXHIBITS OCT ATLANTA GEORGIA ASIS Exhibits Guide APRIL 2014 Issue & Beyond Maritime Cruise ship security experts struggle to implement a federal law. Airport Checkpoints Are new screening programs sacrificing security for convenience? 30 CYBERCRIME 56 CRISIS MANAGEMENT 64 MENTORING 36 PROTECTION BY DESIGN ASIS Seminar & Exhibits Digital Show Newspaper Show Newspaper MAY 2014 JUNE 2014 Issue & Beyond Drones The status of unmanned aerial vehicles. Issue & Beyond Contracts Watch out for these contractual red flags. Video Analytics A convention center embraces video analytics for condensing surveillance. Nuclear Security A look at nuclear safety around the world. 50 FIGHTING WILDFIRES 56 SMART CARDS 62 ENTERPRISE RISK 44 GROOMING TALENT 62 SAFE TRAVELS 70 SUPPLY CHAINS DSX Access Systems, Inc Rockwall Road Dallas, TX USA MAKING A BUSINESS CASE [email protected] 48 SHUTTING OUT SPIES Visit DSX at ASIS Booth 963 Security Management September Show Issue and Bellyband 4 Security Management Split Cover ASIS Seminar & Exhibits Mobile App ASIS Countdown e-newsletters

7 Digital Push Online Pull Content Creation & Marketing PRINT Research Webinars Case Studies White Papers asisonline.org Blogs Podcasts Special Events Security Management Weekly e-newsletter SM Digital securitymanagement.com Security Management App for Tablets Security Management Monthly Web e-newsletter Security Management's website in responsive design for smartphones. Security Management Buyers Guide e-newsletter securitymanagementbuyersguide.com 5 5

8 PRINT Don t just reach the most readers. Reach the most important readers. 6

9 The security industry s true decision makers Job Title/Function Subscriber % Owner/partner/president 12% CSO (Chief Security Officer) 8% Vice president/other board director/officer 7% Total Top Management 27% Security/loss prevention manager 22% Division/department/operations/general mgr. 10% Regional/district/branch manager 2% Sales/marketing/advertising manager 2% Facility/IT/human resources/other 4% Total Management 67% Consultant/technical specialist 9% Investigator/auditor/attorney/other/sales 15% Law enforcement personnel/government 9% Base: 377 Using best practices across a full spectrum of business, industry and government Nature of Organization Security Services 26% banking/financial/insurance, energy/utilities, airports, transportation/supply chain, distribution/warehousing Service Company 20% investigations, risk management, executive protection, disaster recovery, security personnel Institutional 15% healthcare, education, libraries, museums, cultural properties, lodging, entertainment, gaming, sports facilities, etc. Industrial/manufacturing 12% Government 9% Management firm/consulting/ systems integration 9% Retail 4% Other 5% Base 391 Engaged readers looking for security solutions Actions Taken Due to Reading Ads Subscriber % Visited an advertiser s Web site 31% Discussed ad with others 31% Passed ad along to others 21% Filed ad for future reference 15% Contacted dealer, supplier or representative 10% Recommended a product/service 10% Purchased/ordered a product/service 7% ed an advertiser 6% Used e-response for more information 3% Contacted advertiser in some other way 3% Other 2% Base: 413 (multiple answers) Actions taken due to reading articles/departments Discussed item with others 63% Passed item along to others 48% Saved entire issue for future reference 41% Base 414 (multiple answers) Security Management is the publication that security professionals rely on most for security-related information. Source: SM Subscriber Study, Readex Research, 2014 Our readers spend an average of 56 minutes with a typical issue of Security Management. 7

10 Our subscribers Recommend/Specify/Authorize these products Subscriber % Recommend/ Product or Service Specify/Authorize Access control/identification badging/turnstiles 60% Alarm equipment/systems 53% Banking security equipment/devices 9% Biometrics 20% CCTV cameras/lenses/accessories 63% Communications equipment 37% Computer system/ protection hardware/software 20% Consoles/workstations 22% Consulting services 27% Digital/network video recorders 27% Disaster Recovery Services 23% Document destruction equipment services 11% Doors/door control hardware 42% Eavesdropping detection/countermeasures 14% Employee screening (background checks, pysc tests) 25% Executive/VIP protection 29% Fencing/gates 32% Fire detection/protection equipment 22% Guard equipment (shelters, uniforms, accessories) 32% Guard services 44% Guard tour reporting systems 29% Identity management 20% Insurance 9% Integrated security/building management systems 26% Investigative services 34% IP video 29% Lighting/lighting control devices 25% Locks/key controls/seals 39% Night vision equipment 16% Parking/traffic control 28% Power sources/supplies/materials 12% Protective barriers (glass/glazings/gates/grills) 29% Risk management services/software 26% Safes/security containers 22% Screening systems 13% Secured transportation/storage facilities 11% Smart cards 23% Substance abuse screening equipment/services 6% Theft/vandalism deterrents 33% Training services 34% Vehicles/vehicle equipment 26% Base 386 (multiple answers) Print publications used to obtain information about products and services 12% 8% 20% 19% 58% Security Products Security Government Security News CSO 7% Security Technology Executive 7% Other Base: 400 (multiple answers) Security Management Most Security Management readers DO NOT receive other security publications 89% 88% 83% 77% 77% Base: 403 (multiple answers) of Security Management readers DO NOT READ Security Technology Executive of Security Management readers DO NOT READ CSO of Security Management readers DO NOT READ Government Security News of Security Management readers DO NOT READ Security of Security Management readers DO NOT READ Security Products Source: SM Subscriber Study, Readex Research, 2014 Readers spent an average of $5,390,000 on security expenditures in

11 The publication readers rely on most for security-related information Industry trends Case Studies Management practices New technologies Legal and legislative issues Security Management 62% 64% 59% 51% 59% Government Security News 1% 1% 1% 1% 5% Security 1% 3% 2% 3% 2% Security Products 1% 1% 1% 8% 1% Security Technology Executive 2% 0% 1% 3% 0% CSO 3% 2% 3% 2% 1% Base: 373 (multiple answers) As an online source, SecurityManagement.com beats even Google and Yahoo! Online Source Used for Info about Security Products & Services ASISonline.org SecurityManagement.com Online search engine such as Google, Yahoo, etc. Base: 408 (multiple answers) Readers who are fully engaged in digital devices Subscriber % 63% 43% 34% Device Subscriber % Desktop/laptop computer 95% Smartphone 48% Tablet 39% Purchase/Upgrade Timeline Security Management readers are comfortable in the digital world for security-related information Digital Option Used to Obtain Security-Related Information LinkedIn 49% webinars 34% e-newsletters 32% white papers 30% news feeds/subscriptions 27% digital magazines 21% Google alerts 19% Web videos 14% blogs 11% mobile apps 11% product review sites 11% Twitter 9% other social media 9% podcasts 5% other 5% Base: 408 (multiple answers) x Within 6 months 6-11 months months months 2 years or longer Median (months) Access control 26% 13% 11% 6% 25% 13 Alarm systems 23% 14% 11% 7% 23% 13 Contract security services 20% 9% 8% 5% 23% 15 ID management 19% 15% 9% 3% 26% 14 Perimeter protection 22% 13% 9% 4% 22% 12 Surveillance 27% 16% 10% 7% 20% 11 Systems integration 27% 11% 8% 6% 27% 13 Base: 303 (multiple answers) Source: SM Subscriber Study, Readex Research, % joined ASIS to receive Security Management magazine every month. 9

12 Readers one most valuable publication MARCH 2014 SECURITY MANAGEMENT 73% Issue & Beyond Cargo Crime Criminals are using cyber tools to steal physical cargo. The List The challenges facing executive protection professionals. 44 SCHOOL SAFETY 54 MUSEUMS 64 PREEMPLOYMENT SCREENING 34 CHEMICAL FACILITIES OTHER/ 18% NONE SECURITY PRODUCTS 4% GOVERNMENT SECURITY 2% NEWS SECURITY 1% SECURITY TECHNOLOGY 1% EXECUTIVE Base: 603 Source: SM Subscriber Study, Readex Research, 2014 The one security-related publication rated most valuable overall by ASIS members

13 70 SCHOOL AND CAMPUS SECURITY ADVERTISEMENT BEST PRACTICES URBAN CAMPUS UPGRADES ACCESS CONTROL GEORGIA CAMPUS TO CAPITALIZE ON EXISTING PHYSICAL SECURITY When Georgia State University needed to upgrade its proprietary access control system without sacrificing existing hardware, Software House CCURE 9000 security and event management system was the clear choice. With CCURE 9000 s open platform, the GEORGIA STATE UNIVERSITY Table of Contents Standards and Guidelines Addressing Workplace Violence and Intervention Life Safety, Security, and Operational Conflicts How to Establish Fire and Life Safety Codes Detex Anything but Old School Texas District Integrates Leading Security and Access Technologies Napco Urban Upgrades Access Control Georgia Campus to Capitalize on Existing Physcial Security Software House Kim Vansell Director of the National Center for Campus Public Safety Communication is Critical The Quickest Way to Deliver Mass Notification Talkaphone 2013 Campus Crime Statistics Chart Improving Classroom Attendance While Increasing Security and Safety HID Global Evolving Role of Public Safety Officers on Campus There is Much More Than Just Being a First Responder AlliedBarton An Elementary Proposition Milwaukee-Area School Tackles Access Control to Better Secure Multi-use Facility Honeywell CASE STUDY university was able to leverage its existing physical security and surveillance, while increasing the capabilities of the system. Georgia State University (GSU) is centered in historic downtown Atlanta and provides approximately 32,000 students with a distinguished education, as well as access to the city s government, culture, and business organizations. The University is a commuter school, with 61 percent of first-year students living on campus and 17 percent of all undergraduates living on campus. Since 1913, the University has seen significant growth. GSU built its first student housing facility in 2007 and has continually built and expanded its student housing facilities to include five different locations and nine buildings for more than 4,000 students. Roderick Padilla, assistant director of IT services at GSU, recalls a time when access control was just keys. I remember when you would have keys out there and wouldn t know who had them or how many people had the masters or the sub-masters. But, of course, with better IT and physical security, things have come a long way. Today, GSU s 100-person campus police department is the largest such force in Georgia. GSU must secure its urban campus which includes a diverse mix of student housing locations, where students, as well as strangers, can walk the grounds. Campus housing includes extensive surveillance equipment, turnstiles and gates to get into each facility, card readers in elevators to limit access to certain floors, and parking decks with readers and access gates. With a growing student population and increased incidents of school violence around the country, campus security is particularly important. Challenge GSU s existing access control system suffered from a number of issues, including a lack of integration capabilities and product support. We really wanted to replace our proprietary system with an open source system--something that would work with all the cameras and other equipment we have, said Padilla. In addition, an open platform could limit the amount of equipment that would need to be replaced. GSU s IT Services Department was overseeing a legacy system that included turnstiles, gates, 50 DVRs, more than 720 cameras, 25 access control panels and 150 card readers, all worth more than $1.7MM. Solution Working with a Tyco Security Products sales representative and GSU s integrator, LMI Systems, Inc., the department decided upon Software House s CCURE 9000 security and event management system. Because of its open platform design, most of the University s existing equipment did not need to be replaced. The University leveraged its existing physical security and surveillance, while increasing the capabilities of the system with better integration and features including superior reporting capabilities. In addition, some controllers were easily upgraded using Software House s Legacy Controller Upgrade Kits, which allow legacy controllers to be updated to an istar Edge controller, using existing wall mounts. Future With the new access control system up and running, the University can now focus on the future. While the current system uses access control to enter the resident facilities, Padilla would like to expand card access to individual rooms as well, for the next dormitory the University builds. In addition, students currently have separate cards for housing, the library, and vending/id, and GSU would like to move to a one-card system. We re not quite ready to do that yet, said Padilla, but the student housing solution has been successful, so maybe it will serve as that benchmark we need for the rest of the University. FOR MORE INFORMATION: Joe Fitzgibbons Program Manager Software House [email protected] swhouse.com See us at ASIS Booth 710 For product info #38 securitymgmt.hotims.com Security Management introduces four Best Practices supplements in 2015 focused on key industry and practice sectors: Guard Force Management, Healthcare, Schools and Campuses, and Critical Infrastructure. These separately-bound, pullout supplements encourage readers to save and share the latest insights and critical solutions for the most pressing security challenges. Each Best Practices supplement contains an editorial mix provided by Security Management editors that includes excerpts from the official ASIS Standards and Guidelines and original reporting on current trends and challenges. We use tools such as white papers, new research, and case studies to explore each area of practice. Add your solution to our Best Practices Single-page and two-page spreads are available within the supplement to present your case study or white paper. Simply provide your text (500 words or fewer per page), a maximum of two photos with captions, and information for a company profile sidebar. Your text will be edited to fit our layout and sent to you for approval before publication. Covers 2 and 4 of the supplement are the only full-page, four-color ad positions available. Consider bookending the supplement with your two ads for exclusive impact. All advertisers participating in the Supplement with a case study, white paper, or cover ad position receive 100 free reprints and a pdf of the Supplement. A pdf of the Supplement will be posted on the SM Online and SM Buyers Guide websites. The app version of Security Management will include the Supplement as well. The schedule of issues and topics: March Guard Force Management June Healthcare August Schools and Campuses November Critical Infrastructure Rates and Deadlines: Single-Page Case Study $3,000 gross Two-page Case Study P4C rate at earned frequency Cover 2 or 4 P4C rate at earned frequency plus 15% MATERIALS ARE DUE 6 WEEKS PRIOR TO THE ISSUE DATE. Best Practices Supplements Share your proven solutions with our readers. 11

14 JUNE 2014 If you ve got a leading-edge security story, forward your manuscript to [email protected], or follow the contact instructions below. Issue & Beyond Contracts Watch out for these contractual red flags. Nuclear Security A look at nuclear safety around the world. 62 SAFE TRAVELS 70 SUPPLY CHAINS 72 MAKING A BUSINESS CASE 48 SHUTTING OUT SPIES Each submission will be considered, edited, and published by our accomplished editorial staff. For feature story submissions, check our website for writer s guidelines: With the addition of our digital app and our revamped Web site, there are even more opportunities to contribute to our award-winning publication. Editorial Management News & Trends Cybersecurity Case Study Legal Report Industry News Marketplace Homeland Security Feature Articles Online and App Requirements Issues releted to management, training and leadership. News-related topical information about all aspects of the industry. Emerging digital threats and solutions. Case studies of product applications written only by Security Management editors who appreciate referrals to end-users willing to share their stories. Updates about state, federal, and international legislation, regulation, and judicial decisions. Photo and brief write-up of any company or personnel news. 4C photo of product or brochure with press release. To expedite process, please press releases & photos (must be 300 dpi). Allow 2 3 months lead time for publication. News and analysis on issues related to homeland security as they pertain to business/government. A full range of security subjects. We strongly urge a phone or consultation with our editor for guidance before drafting a feature article. Submit ideas for online Web exclusive and additional content for the app. Contact Mark Tarallo, (703) [email protected] Mark Tarallo, (703) [email protected] Holly Stowell, (703) [email protected] Teresa Anderson, (703) [email protected] Megan Gates, (703) [email protected] Flora Szatkowski, (703) [email protected] Flora Szatkowski, (703) [email protected] Lilly Chapa, (703) [email protected] Teresa Anderson, (703) [email protected] Teresa Anderson, (703) [email protected] If you are interested in writing for the magazine, please contact Editor-in-Chief Teresa Anderson at (703) or [email protected]. Have a great idea for a story for Security Management? Contact us. 12

15 2015 Security Management Editorial Highlights Issue/Deadlines JANUARY E: 9/1/14 R: 12/1/14 M: 12/4/14 FEBRUARY E: 10/1/14 R: 1/5/15 M: 1/8/15 MARCH E: 11/1/14 R: 2/2/15 M: 2/5/15 Topics Active Shooter: K-12 Strategies Retail Security CSO Focus: How to Build Executive Allies Interview with the 2015 ASIS President Pharmaceutical Security: Tracking; Anti-Counterfeiting Global Business Strategies: Social License to Operate Managing: Retention and Engagement IT: Malware and Other Threats Physical Security: Healthcare Facility Security Design Executive Protection Managing: Fitness for Duty Crime Prevention: Predictive Policing Software Solutions Best Practices Guard Force Management Reader Research & Bonus Readers School & Campus Security Directors Ad Readership Study Healthcare Executives Show Distribution & Product Showcases ASIS Middle East Security Conference & Exhibition February 15-17, Dubai, UAE ISC West Product Showcase Materials due February 6, 2015 ASIS European Security Conference & Exhibition March 29-31, Frankfurt, Germany APRIL E: 12/1/15 R: 3/2/15 M: 3/5/15 Smart Buildings: Environmental Systems; Life Safety Corruption and Corporate Compliance: SOX, FCPA, UK Anti-Bribery Statute Gaming Security Managing: Getting Buy-in from the C-suite Ad Readership Study ASIS New York City Security Conference & Expo April 22-23, NY NY ISC West Issue & Product Showcase April 15-17, Las Vegas, NV MAY E: 1/1/15 R: 4/1/15 M: 4/6/15 Critical Infrastructure: Utilities Insider Threat: Government Contractors Financial Institutions Managing: Onboarding and a Manager s First 100 Days Facility Managers JUNE E: 2/1/15 R: 5/1/15 M: 5/6/15 Airport Security Surveillance Update: Cameras, DVRs, Networking Legal Issues: Cybersecurity Training Food Defense: Supply Chain Security Managing: Recruitment Strategies Healthcare Message Impact Study IFSEC June 16-18, London, UK JULY E: 3/1/15 R: 6/1/15 M: 6/4/15 Securing Cultural Institutions Hospitality Security Preemployment Screening Update CSO Focus: Being a Leader Your Team Will Follow AUGUST E: 4/1/15 R: 7/1/15 M: 7/6/15 Financial Services Investigations Transportation Security: Case Study ASIS Seminar & Exhibits Preview Managing: Beyond Performance Reviews Schools and Campuses Transportation Executives ASIS Product Showcase Materials due August 3, 2015 SEPTEMBER SHOW ISSUE E: 5/1/15 R: 8/3/15 M: 8/6/15 Campus Safety Public-Private Partnerships Cybersecurity: Social Engineering Training Using Social Media for Security Purposes Managing: Employee Selection Using Emotional Intelligence ASIS Seminar & Exhibits Anaheim, CA September 28-October 1 OCTOBER E: 6/1/15 R: 9/1/15 M: 9/4/15 Crisis Management: Storm Preparedness Mergers and Acquisitions: Combining Security Programs Cybersecurity Trends Managing: Military Resources for the Workplace Ad Readership Study Homeland Security Directors NOVEMBER E: 7/1/15 R: 10/5/15 M: 10/8/15 Healthcare Security IDs and Badging Physical Security: Schools Security Education Managing: Security and Customer Service Critical Infrastructure DECEMBER E: 8/1/15 R: 11/2/15 M: 11/5/15 Critical Thinking in Disasters Restaurant Loss Prevention Workplace Violence CSO Focus: Creating a Positive Workplace Culture ASIS Asia-Pacific Forum & Exhibition TBD ASIS Product Showcase Best Practices materials are due two weeks prior to the normal issue closing. For booth space at the ASIS Show, contact Shannon Burch at (703) or Mary Higham at (703) n ASIS Show Edition NOTE: All issues are available in printed and digital versions. E: Editorial Submission R: Space Reservation M: Ad Materials 2015 Security Management Editorial Highlights

16 Security Management 2015 Four-Color Rates 1X 3X 6X 9X 12X 18X 24X Full Page /3 V /2 Island /2 H /3 V/Sq /4 H /6 H/V Folio Footer Ad Spread 4C charge is earned B&W rate, plus $2650. Security Management 2015 B&W Rates* 1X 3X 6X 9X 12X 18X 24X Full Page /3 V /2 Island /2 H /3 V/Sq /4 H /6 H/V *Add $850 for 2C. Created out of 4C process. Please supply proofs for 2C ads. The 2C charge still applies as long as the ad gives the appearance of a 2C ad. Preferred Positions (Includes Color) 6X 12X Cover Cover Cover Split Cover Spread Rate: $20,500 gross: Available every monthly issue. (See page 17 for specs.) ASIS Show Issue Spine (September 2015) Full Page 4C at earned frequency rate. Specs: 5.38" X 0.25" Note: Ad creative must be submitted with a colored background because the magazine s spine is white. Ad creative will be manipulated if needed to suit the depth of the magazine s actual spine at press time. Premium Positions Available Up front ad well 4 consecutive pages after Cover 2 Opposite each Table of Contents page Full page opposite opening of all Departments before the feature well, except News & Trends All are available at plus 10% of earned 4-Color rate (agency commissionable). Bleeds: No additional charge. Insert Pricing: Space charge for furnished, preprinted inserts is $1950 gross per side. Plus production charge (non-commissionable) of $450 for bind-in, or call for pricing on tip-ins. Security Management Best Practices Rates and Deadlines: Single page Case Study $3,000 gross Two-page Case Study P4C rate at earned frequency Cover 2 or 4 P4C at earned frequency rate plus 15% Security Management Rates & Specs 14

17 Security Management Closing Dates Issue Reservations Materials January 12/1/14 12/4/14 February 1/5/15 1/8/15 March 2/2/15 2/5/15 April 3/2/15 3/5/15 May 4/1/15 4/6/15 June 5/1/15 5/6/15 July 6/1/15 6/4/15 August 7/1/15 7/6/15 September (Show Issue) 8/3/15 8/6/15 October 9/1/15 9/4/15 November 10/5/15 10/8/15 December 11/2/15 11/5/15 January /1/15 12/4/15 February /5/16 1/8/16 Product Showcase Deadline April (ISC West) 2/6/15 2/6/15 September 8/3/15 8/3/15 (Newspaper)* *Also runs in the December issue of the magazine ASIS Show Pubs Deadline September 8/3/15 8/6/15 Mechanical Specs Ad Size (in inches) Width Depth Magazine trim size Spread bleed Full page (live area) 7 10 Full page, bleed /3 page (two columns vertical) /2 page island /2 page horizontal /3 page square /3 page vertical (one column) /4 page horizontal /6 page horizontal /6 page vertical (one half column) Folio Footer, no bleed Folio Footer, with bleed Specs For Print Sizes " 10" 7" full page live area " bleed spread 1 3 page vertical 2 1 8" 9 3 4" Printing Specs 1 2 page island 7 1 4" 3 3 8" 4 1 2" 4 1 2" 1 4 page horizontal " 8 1 2" single bleed 1 2 page horizontal 4 7 8" 6 3 4" 1 6 page vertical 1 6 page horizontal 4 1 2" 2 3 8" 2 1 8" 4 7 8" All ASIS International publications are direct-to-plate. For Digital Specs: Contact Keith Schilling at [email protected] Trim Size: x Bleed Size: x " 8 1 4" full page trim size 2 3 page 9 3 4" Printing: Web offset; image area should allow at least 3/8" from trim to live copy. Please provide ruled-up proof to indicate correct cropping. Binding: Perfect bound. Material Accepted: SWOP standards apply. 4C & Halftones: 133-line screen preferred. 1 3 page square 4 1 2" 4 1 2" Four-Color Screen: Combined percentages of four screens not to exceed 300%. If ad has large, dark background, reduce undercolor so that sum of the screen percentages does not exceed 260%. Inserts: If you plan to print the insert, consult us about quantities and other specifications. A sample of the material to be inserted must be sent to us 30 days before closing date of issue in which insert will appear. Typesetting/Mechanical Work: Available at cost plus 20%, $25 minimum folio footer no bleed x 7 8" folio footer bleed x 1" Security Management Rates & Specs

18 Specs for submitting materials for Print ads (Security Management, ASIS Exhibit Guide, ASIS Show Daily) ACCEPTABLE FILE FORMATS Adobe Acrobat Distiller (Preferred Format) File format required is a PDF file. Files must be CMYK press-optimized, distilled using Adobe Distiller; fonts must be embedded (True Type fonts not recommended). Please contact Keith Schilling, [email protected] for Adobe Distiller settings or with questions. Adobe Illustrator File format required is an EPS file. All fonts must be converted to outlines. All colors must be CMYK (process) Adobe Photoshop File format required is a TIF file. File mode must be 300-dpi CMYK or grayscale. (Bitmap images must be 2400 dpi). exception is PDF-formatted files, which must have the fonts embedded. MEDIA Ads must be submitted via (6MB limit), CD-ROM, or via Web Files (see instructions below). PROOFS Advertiser is responsible for providing an accurate composite color proof calibrated to industry standard (SWOP). Epson proofs or contract color proofs are acceptable 4C proofing devices. Non-postscript proofs are unacceptable. BW ad proofs may be submitted via enclosed laser proof. Publisher is not responsible for mistakes that would have been avoided if an accurate proof had been provided before time of press. NOTE: Transparency fine-line artifacts may occur in files generated in InDesign, Illustrator, or Photoshop. In cases where transparency artifacts may compromise an ad s appearance, the file will be converted to a flattened TIF file. UNACCEPTABLE FILE FORMATS We cannot accept native desktop publishing application files (i.e. QuarkXPress, InDesign, Illustrator, and Microsoft Publisher). Files requiring fonts for output must have fonts converted to outlines prior to output and submission; the only CONTACTS Keith Schilling at or [email protected] Nello Caramat at or [email protected] SUBMITTING ADS VIA WEB FILES Login with the following credentials: Username: webfiles Password: W3bfiles! (password is case-sensitive) 4 1 8" " 4 1 2" " Specs for Split Cover ad Trim Size: " x " ( x ) Bleed Size: " x " ( x ) FOLDS INWARD Make a powerful statement with an ad revealed by opening the split cover of any issue of Security Management. It s nearly a full spread of unique space that s seen before the reader opens the issue. Contact Nello Caramat at [email protected] for details. Make a statement with our Split Cover. 16

19 The Fine Print INVOICES AND CREDIT: Our invoices are NET 30 DAYS, with no prepayment discounts. Commissions disallowed on invoices not paid within 30 days of invoice date. Overseas advertisers must prepay in NET US dollars. New advertisers and agencies must prepay their first insertion. After credit approval, we bill following publication. No advertiser or agency with invoices more than 60 days outstanding will be permitted to place advertising or contract for exhibit booths until all outstanding invoices are paid. Advertisers and agencies with records of delinquent payment to ASIS International will be required to prepay until they have re-established good credit. Payments received will be credited to the oldest outstanding balance. DISCOUNTS, REBATES, AND SHORT RATES: You will be billed at the one-time rate unless we have entered into an advertising contract. Frequency discounts are paid as a rebate after the contract period expires. An advertiser who does not complete a committed schedule will be subject to a short rate. COMMISSIONS: Commissions of 15% of gross billing for space and color are granted on accounts paid within 30 days of invoice date. 15% commission is available on all space, except for classified advertising. Mechanical charges, tip-in charges, and classified advertising are not commissionable. Commissions are extended only to recognized agencies. We require written confirmation of the agency appointment from the advertiser. If we bill the advertiser, our invoice will be for the gross amount. CANCELLATIONS AND CHANGES: Cancellations of or changes to existing insertion orders must be made in writing before the ad deadline to which the insertion order applies. Ads cancelled after the issue closing date will be billed at the prevailing space rate. CONDITIONS: All advertising is subject to publisher s approval and agreement by the advertiser to indemnify and protect the publisher from loss of expense or claims to suits based upon the subject matter of such advertisements. You may make promotional references to Security Management with prior written permission. We reserve the right to place the word advertisement with copy that could be mistaken for editorial material. Insertion orders placed by an agency represent acceptance of all terms and conditions in this rate card. We are not bound by conditions appearing on order blanks or copy instructions when such conditions conflict with terms and conditions. Nor are we bound by conflicting contracts and orders received from advertiser or agency. Insertion orders are accepted from agencies with the understanding that the agency is acting as the advertiser s representative. Agency and advertiser are jointly and severally responsible for all space, color, position, and mechanical service charges incurred by either. DISCOUNTS: Contracts cover number of issues within 12-month period beginning with the month of first insertion. Contract provides advertisers with rate protection for 12 months. Frequency: Multiple insertions within an issue count toward contract frequency discounts. Subsidiary companies can share frequency under a parent company umbrella contract. Advertising in the ASIS show daily newspaper applies toward Security Management contract frequency. SERVICES TO ADVERTISERS: We can help you make the following changes to your materials: new type, key-code, address change, strip-ins, etc. Charge for services: Cost plus 20% (non-commissionable; $25 minimum). A digital version of every ad will be archived indefinitely. All physical materials will be disposed of after 12 months unless otherwise specified upon submission. Accurate color proofs will only be saved for 12 months after the last use. SM BUYERS GUIDE 17

20 SM BUYERS GUIDE Security Management Buyers Guide Where leads become sales. 18

21 The foundation of the Security Management Buyers Guide (SMBG) is the 600+ security industry manufacturers and suppliers that exhibit at the ASIS Annual Seminar and Exhibits. These industry leaders comprise the breadth of available security solutions today, though all relevant companies are invited to list at no cost. The SMBG is also the only ASIS web site that is completely public-facing, with every facet and service available to all security practitioners, not just ASIS members. A C The SMBG is built around an unrivalled lead generation engine that delivers prospect information by to designated contacts at your company. But the free listings and the lead generation service (which is also free for buyers and sellers) is just the foundation of marketing value of this site. Each company has the opportunity to develop a microsite page featuring white papers, multi-media, Google Maps of branch offices, event listings, and more (see page 21 for more details). The SMBG also offers dynamic opportunities for display advertising, with video, high-profile expanding push down ads that are ideal for product announcements, and contextual advertising, which allows you to target the product categories in which your ad will display. B C A The header/footer ad is a dual position that puts one banner ad in the site masthead as well a larger banner at the bottom of every page throughout the site. This position is limited to a maximum of 10 ads, ensuring a high rate of exposure in this prominent position. This is the only position that runs on every page in the site. D D B The exclusive pushdown ad offers the largest amount of real estate on the site, expanding from a 960 x 90 teaser to a full 960 x 415 that is capable of serving video. C There are two feature ads positions, one occupying a prominent position immediately beneath the primary navigation bar, and the other positioned immediately adjacent to the product and service browsing controls where users attention is directed as they search for companies by product category. D Ad blocks are dynamically served with all sharing time on the home page, and then dynamically served by context. As site visitors navigate to specific product categories and drill down to the subcategory-level ads, relevant ads are served to the benefit of both advertisers and prospective clients. SMBG microsite listings also receive priority rankings in all product categories and are entitled to run their logos in the listing, attracting more attention and raising brand awareness. Every SMBG listing generates leads Manufacturers and suppliers representing the breadth of solutions available today New Pushdown Ad on SMBG home page is perfect for product launches Rotating Top Banner Ad Ad blocks display in context to the products and categories displayed. A Security Management Buyers Guide

22 The microsite is one of the key privileges extended at no cost to annual contract advertisers with premiere advertising positions. This showcase opportunity establishes your brand with a prominent logo display, a full 500-word company description, contacts, and a separate resources tab for sharing white papers, case studies, datasheets, or virtually any other collateral marketing and communication pieces. Social media badges also integrate your social media campaigns such as Twitter, LinkedIn, and Facebook, allowing you to transition from making an impression to forging a real connection with buyers. Microsite features that showcase all of your marketing efforts: Key Staff & Contact Details Company Logo Social Media and RSS Links Event Listings Video Google Map showing every branch location Case Studies White Papers Press Releases Security Management Buyers Guide Microsites 20

23 Rate Per Month Rate Per Quarter Annual Rate A Header/Footer Banner $1,400 $3,800 $14,000 B Push Down Banner 1,600 4,400 n/a C Feature ads (2 positions) 2,000 5,000 16,000 D Vertical Adblocks 750 2,025 7,200 SMBG Website Ad Specs Header/Footer (468 x 60/728 x 90) Run-of-site ads run both at the top and bottom of the page. Maximum rotation of 10 ads. An annual contract on a Header/Footer ad earns a FREE Gold Level Sponsorship. Push Down (960 x 90 teaser/960 x 415 expanded) Exclusive position expands on click-to-reveal 960 x 415 ad. For additional specifications and guidelines contact [email protected]. A quarterly contract on a Push Down ad earns a FREE Gold Level Sponsorship. Feature Ads (300 x 250) Positions below primary site navigation and in category navigation. Maximum rotation of 4 ads and annual contract earns a FREE Gold Level Sponsorship. Ad Blocks (150 x 200) Rotate on home page and in up to 5 specific product categories and regions. Website and e-newsletter reservations due on the 20th of the month preceding publication Materials due 5 days prior to publication. Listing Levels and Rates Free Basic Listing Company Name Website URL Address, Phone, Fax, Product Category Listings 1 Request More Information Button Summary (Characters) n/a Description (Characters) 500 Serving Clients In field n/a Key Staff & Contact Details n/a Company Logo n/a Social Media Links (Facebook, Twitter, LinkedIn, YouTube, & RSS) n/a Images n/a Events per Year 1 Resources (PDFs: datasheets, case studies, white papers) n/a Upload Video n/a Featured Listing In Category (top level in alpha sequence) n/a Multiple Office Addresses n/a Google Map of Addresses Lead Generation Reports ANNUAL COST Free Silver up to max n/a 8 $800 Value Gold up to max Unlimited $1,500 Value Security Management Buyers Guide Display Ad Rates (Gross) & Specs

24 The SMBG e-newsletter The content that you contribute to the SMBG page is also delivered to more than 60,000 industry professionals each month in the SMBG Newsletter. The SMBG Newsletter exclusively covers the unique beat of news and events that shape the development and deployment of the new technologies and innovative solutions that drive the progress of the security industry. In addition to promoting the earned media of white papers and case studies, the SMBG newsletter provides opportunities for skyscraper ads and paid product announcements. SMBG e-newsletter Ad Rates A B C Skyscraper (160 x 600) $1,500 Top Product $1,500 Featured Product $1,200 SMBG e-newsletter Ad Specs A Skyscraper (160 x 600) Two positions available in the right-hand column of the newsletter B Top Product Exclusive position above editorial with product image and 30-word description. C Featured Product Up to 3 positions below the primary editorial section feature 30-word description and product image. Website and e-newsletter reservations due on the 20th of the month preceding publication. Materials due 10 days prior to publication. A B Security Management Buyers Guide Newsletter 22

25 ASIS SHOW MEDIA ASIS SHOW MEDIA ASIS Show. Face-to-face CRM. 23

26 ASIS SHOW MEDIA ASIS Show Media The ASIS International Seminar & Exhibits in Anaheim attracts more than 20,000 security professionals who are eager to learn about the newest ideas in their field. Make sure your organization s products and services are there to catch their attention. This year, we re offering seven distinct ways to do just that. The Official ASIS Exhibits Guide is the invaluable resource that lists all exhibitors, booth locations, and educational sessions for the show. The Post-Show Product Showcase eblast helps you reach 70,000 security practitioners, including ASIS members. They are free of charge and get sent out immediately after the Show. Just place an ad in the September issue of Security Management and in one of our show media pubs to participate. BONUS: Whatever you spend on show media to complement on-site sponsorships at the ASIS Seminar and Exhibits contributes to your status as a Platinum, Gold, Silver, or Bronze level sponsor. The Show Newspaper is the timely, daily tabloid published on-site each day of the show and distributed free throughout the convention center. The Monday edition will be available at the registration desks of key hotels on both Sunday and Monday as attendees check in. The ASIS Show Issue Spine puts your message directly on the binding of our biggest issue of the year Security Management s September Issue. (See page 25 for rates and specs.) The ASIS Product Showcase is a special section in the Show Newspaper that s perfect for making a new product announcement or reinforcing your corporate image. Comprising a photo or logo and a punchy word description, this opportunity is free to qualified advertisers! Security Management Polybag Distribution puts your preprinted, unique marketing piece to powerful use. Wrapped with a complimentary issue of Security Management, it will be delivered to all attendees at registration and from the Security Management/ASIS booth. The Digital Show Newspaper reaches up to 70,000 readers, including ASIS members and many other security professionals in our database. The digital format allows non-attendees to experience the excitement of the show, and offers attendees a convenient way to access the show news 24/7 from their electronic devices. The average open rate is approximately 17% per day for the three days it s distributed, and clickthroughs on ads average.13%. The chart below shows the power of banner ads placed in last year s digital editions. Ad units are sold separately from the print version; the buy includes all three digital editions for one price. (See page 25 for size options and rates.) Space AdBlock Interstitial Banner #1 Interstitial Banner #2 Leaderboard Banner Skyscraper Impressions 58,430 59,041 59,796 59,239 59,638 Ask your sales rep about on-site sponsorships and the ASIS Countdown e-newsletters. Clicks Connect with more than 20,000 security professionals at Anaheim 2015 ASIS International Seminar & Exhibits. September 28-October

27 Special Show budget-boosting ideas. Earn 5 points for your 2016 booth selection when you reserve a full-page ad in the ASIS Exhibits Guide or the September Show Issue of Security Management. But you must reserve by July 1, 2015, to qualify so call your sales representative now. Use AdBlocks in Security Management Daily e-newsletter to generate excitement about your presence at the show. Start a few weeks prior to the show to generate booth buzz, then drive traffic to your booth during show week by continuing to run AdBlocks offering giveaways or making special announcements. (See page 35 for details.) Exhibits Guide Rates No charge for 4C or 2C Full Page 7 X 10 1/2 Island/Horizontal Cover 2 or 3 Cover 4 Digital Show Newspaper 1X Show Newspaper Rates No charge for 4C or 2C 1X 2X Tabloid Page* Junior Page V 1/3 1/4 1/6 1/8 1/12 Cover 2 or 3 (Tabloid) Cover 4 (Tabloid) (3X only) (3X only) *Tab page size is 11" X " Specs for a full tab page bleed ad are 11.25" X 14.5" Atlanta Show Newspaper Equivalent *Tabloid Page Junior Page V 1/3 V 1/4 V/H 1/4 Island 1/6 V/Sq 1/8 V/H 1/12 V/H Size Your Ads Easily Exhibits Guide ad sizes are identical to those in Security Management. For the Show Newspaper, use the conversion chart below. Security Management Standard N/A Full Page 2/3 V 1/2 V/H 1/2 Island 1/3 V/Sq 1/4 V/H 1/6 V/H 3X Digital Show Newspaper Rates All three digital issues included in one rate. Rate Skyscraper (160 X 600 pixels) 5400 (exclusive) Top Banner (468 X 60 pixels) 4300 (exclusive) Interstitial Banner (468 X 60 pixels) 4300 (only 2 units available) AdBlock (125 X 125 pixels) 2850 in Hot Products Section (only 3 units available) See next page for deadlines and specs. Digital deadlines are the same deadlines as the show newspaper in print Anaheim Security Management Polybag Distribution Rate: $4800 per insert Quantity:

28 Final Program and Exhibits Guide SUCCEED TODAY BY SEEING TOMORROW MARCH 2014 Issue & Beyond Cargo Crime Criminals are using cyber tools to steal physical cargo. The List The challenges facing executive protection professionals. Professional sional knowledge to lead the entire e security industry ASIS INTERNATIONALTIONAL SEPT 60TH ANNUAL SEMINAR AND EXHIBITS OCT ATLANTA GEORGIA 44 SCHOOL SAFETY 54 MUSEUMS 64 PREEMPLOYMENT SCREENING 34 CHEMICAL FACILITIES A ASIS Exhibits Guide B Show Newspaper C Security Management September Show Issue 2015 ASIS International Show Media Deadlines (Anaheim, September 28-October 1)* Publication Reserve Materials Ship To Requirements A ASIS Exhibits Guide 8/3/15 8/6/15 Keith Schilling Security Management 1625 Prince Street Alexandria, VA [email protected] Must be an exhibitor. Only full page, 1/2 island, and 1/2 horizontal ads accepted. B 2015 Atlanta On-site Show Newspaper and Digital Show Newspaper Monday Wednesday 8/3/15 8/6/15 Keith Schilling, address above Must be an exhibitor. ASIS Product Showcase Monday Wednesday PLUS December issue of Security Management Post-show eblast 8/3/15 8/3/15 Nello Caramat Security Management 1625 Prince Street Alexandria, VA [email protected] FREE to advertisers in both Sept. Security Management and the Show Newspaper. Label material ASIS Product Showcase & submit product release of words & photo to [email protected]. Digital Photos: 300 dpi TIFF or JPEG (maximum quality, minimum compression). Must be an exhibitor. Security Management Polybag Inserts 8/3/15 8/3/15 Send 5 samples to: Nello Caramat, Security Management, address above Preprinted inserts only to: John Ford, Cenveo Publisher Services 2901 Byrdhill Road Richmond, VA Label box: Security Management, September Polybag Issue, Quantity: (# of pieces per box) Limited to ASIS exhibitors. Dimensions of preprinted insert cannot exceed 8 1/4" X 10 7/8." Total quantity for distribution: 8,000. C Security Management Magazine September /3/15 8/6/15 Keith Schilling, address above N/A * To reserve booth space at 2015 ASIS International Seminar & Exhibits in Atlanta, contact Mary Higham at (703) , [email protected], or Shannon Burch at (703) , [email protected]. 26

29 Connect like never before. Introducing Security Management CM A turnkey solution for Content Marketing & Lead Generation CONTENT CREATION & MARKETING 27

30 CONTENT CREATION & MARKETING Adding Another Dimension to the Conversation Great content is the foundation of your marketing and communications strategy. But dedicated staff writers are an expense few companies can afford. Even fewer marketing executives can commit their own time to researching, writing, and producing the compelling content. That s why Security Management is introducing Security Management CM (Content Marketing), a new creative services program that puts a team of experienced professional journalists and creative staff at your disposal on a project basis. Great Content Security Management CM creates unique, powerful opportunities to engage the ASIS community and the professional security practitioner. This strategy relies on fostering and advancing conversations between the thought leaders who create industry solutions and the security practitioners who deploy them. The metric for success will be the authentic relationships established between your brand and your prospects and customers. Branded content that informs and educates is ideal for products and services with a long purchase cycle. It establishes your brand as a leader and communicates your expertise in delivering specific solutions. Great content pays additional dividends in earned media from trade press and in grassroots exposure as it is passed along online. It can go around the world before an ad gets its first click-through. And most importantly, it reaches clients at every stage of the sales process from the top of the funnel through the evaluation and product life cycle. Professional Journalists Create Your Content Security Management CM offers a team of talented journalists with years of experience in the security industry. ASIS members are leaders in the discipline of security from across the breadth of industry and government. And Security Management CM journalists write to that audience Great content is the foundation of your marketing and communications strategy. Put a team of experienced professional journalists and creative staff at your disposal on a project basis. Security Management CM creates unique, powerful opportunities to engage the ASIS community. Great content establishes your brand as a leader and communicates your expertise in delivering specific solutions. Most importantly, content marketing reaches clients at every stage of the sales process. 28 Security Management CM can help your company connect in a multitude of ways

31 like no one else can with authority and a clear voice that anticipates their questions and understands their priorities. Project-Based Content Creation White papers and case studies are the indispensable core around which content marketing strategies revolve. Security Management CM provides an affordable solution to launch a Content Marketing project with defined costs and expectations. This turnkey solution covers every aspect including: reporting, writing, editing, design, and production. All white papers will be delivered in the form of a high-quality printresolution pdf. White Papers Though the subject matter will determine length, baseline projects will typically run 4-6 published pages. White papers focus on a relatively narrow subject and are based on your company s existing resources, interviews with 1-2 subject matter experts in your company, and general research. White Paper $6,000 net Case Studies Case studies focus on specific installations or applications of a technology, products, or services. Case studies require more extensive interviews, often with company representatives, end-users, and installers. Substantial site-specific and product-specific research is required and the content is subjected to rigorous fact-checking. Case Study $8,000 net Original Research Projects Original research is conducted through surveys and interviews of ASIS professional members. Research project deliverables consist of an executive summary, full results, charts, and graphics. The base cost of custom research includes an survey of questions pushed to 10,000 12,000 randomly selected ASIS members. Specific demographics can be targeted to meet the needs of specific research objectives. Custom Research $7,500 net (More complex studies can be quoted.) Companion White Paper based on research $4,500 net additional Project-Based Content Creation Security Management CM provides an affordable solution to launch a Content Marketing project. Actively Distributing Take advantage of a proven strategy to distribute your content to the ASIS audience. Generating Leads Turnkey lead generation means every download generates a lead and every lead is immediately delivered. Building Brand Community Integrated content marketing campaigns do more than generate leads, they build brand communities. Creating Conversations Engaging content is thought leadership that creates conversations between your customers, prospects, and your brand. Let Security Management CM help establish your company as a leader

32 Custom Content Marketing Choosing ASIS as a partner in any content marketing strategy opens unique opportunities to become part of the ASIS body of knowledge and member resources: Your company listing in the Security Management Buyers Guide is upgraded to Silver level for a full year allowing you to post white papers, case studies, events, images, and more. It also conveys priority ranking in your product categories. Establishing Trust Purchase decisions that affect a company for 2-10 years impact careers. That s why the foundation of any major business decision is trust. Content marketing builds trust by being generous with objective information at the top of the purchase funnel, throughout the purchase, and for the lifetime of the product. Contact Editor: Mike Moran (703) , [email protected] Your branded content is indexed so that relevant searches anywhere within the ASIS online environment produce your content in the results. A high-profile thumbnail of your branded content is run in the monthly Security Management Buyers Guide newsletter (circulation 60,000). Your brand is promoted with display ad blocks in Security Management Daily 1 week per month for the first three months after publication. All Security Management CM content is distributed from the Security Management Buyers Guide through an unrivalled turnkey lead management system. Registration information will be delivered to you real-time via and in periodic activity reports. Marketing and Distribution Package promotion of up to 3 content assets... $5,000 net for 3 months. Additional display advertising packages on ASIS digital and print publications can be purchased at a 20% discount to promote your project. Biggest Content Marketing Challenge Sample White Paper Producing Content that Engages Prospects and Customers 41% Producing Enough Content Budget to Produce Content 20% 18% Lack of Buy-in/Vision from Executive Management 12% 30 Project-Based Content Marketing and Distribution

33 Campaign-based Content Marketing Security Management CM offers a high degree of flexibility in delivering the solutions that will meet your objectives, on your schedule, and within your budget. White papers and case studies can be quick self-contained initiatives a great place to get started. But content marketing at its best is not a tactic or even a campaign, but a longterm strategy. Whether you are responsible for an agile start-up company with a small staff or a multinational that needs to supplement existing resources, Security Management CM can work with you to tailor a strategy that serves your objectives and meets your budget. Strategic Communication Strategies White papers and case studies are the best known, most frequently sought, and most widely shared component of a content marketing strategy. But they create the greatest return on investment when they are published in the context of a carefully constructed communications campaign that lights flares around them. A wide range of content can be created on a project basis or as part of a blended campaign contract to include: Blog Posts Newsletters Feature Stories Executive Interviews/Bios Press Releases Social Media/Twitter Posts News and Trends Curation Rich Media In a broad spectrum approach to content marketing, Security Management CM capitalizes on the remarkable array of technologies and tools available today that provide permissionbased avenues to clients. These include: Webinars (see pages of the 2014 Security Management Media Kit) Infographics and Data Visualizations Slideshows Video Audio/Podcasts Animated Interactives Scale your solution for Long-Term Success

34 Podcast Sponsorships Security Management editors produce one or more podcasts per month, and all are archived for 12 months on our website, as well as on itunes. The typical Security Management podcast is downloaded 2,500 to 5,000 times within one year. Security Management covers a wide range of topics in its monthly podcasts, and the sponsor provides seconds of customized advertising content at the start of each one, with another segment of similar length for closing content. Additionally, each sponsor s logo appears: with the URL link on the podcast page of Security Management Online next to the Security Management logo as the podcast is being downloaded next to the podcast link on the Security Management Monthly Web Preview e-newsletter Finally, the podcast sponsor is eligible for a reciprocal posting of the podcast link on its website. For exclusive sponsorship: $10,400 net annually $3,150 net per quarter $1,600 net per month CSO Roundtable: This is a chance to be the exclusive sponsor of the annual CSO Roundtable Security Summit that occurs just once a year. It s attended by the Chief Security Officers from the largest corporations and institutions around the world. The sponsor receives generous acknowledgment throughout the event and three free admissions to the event for senior executives. It is a rare opportunity to connect with the most dynamic leaders in the security industry. Contact your sales rep for more details. 32 Security Management Webinars: Credentialed, authoritative, and valued.

35 Security Management Custom Webinar Sponsorships Custom webinars enable the sponsor to select a compelling topic, develop the content, and participate in presenting during the event. Security Management supports sponsors at every step. Our editor will also assist in tailoring your concept to ensure your webinar is eligible for re-certification credits. Security Management websites Master recording of event Fantastic features help deliver qualified leads Every aspect of a webinar is quantified and measured, so you receive customized reports that present a clear understanding of who your audience is, and how you can continue to build that relationship. Partner with a staff editor We dedicate a staff editor to assist sponsors with the development of webinar content and presentation. This same editor serves as moderator and is available for all rehearsals. All of this plus best practices coaching on webinars for lead development is included at no extra cost. Security Management also partners with the global leader in webcasting and virtual events, On24, to ensure delivery of feature-rich, interactive, highly branded events with robust lead generation and reporting capabilities. The custom webinar package includes: Best practices, topic and presentation development Script coaching, survey drafting, and collateral materials (white papers, fact sheets) for attendees to download Pre and post event marketing and audience development Unlimited event rehearsals Securing CEU re-certification approval Sponsor-branded event console for live and archived event Unlimited registration and attendance at the live event and for the full year. Lead reports including question logs, attendee interactivity, and more. Full presence on the ASIS and Detailed lead management reports for each live event Survey Report User Questions Report Presenter Chat Report Usage Summary Media Campaign Tracking Custom Registrant Report Interactivity Report Presentation Log For a full list of Security Management Custom Webinar sponsorship benefits, view the Advertising tab at Contact your sales representative for details, and Mike Moran, Special Projects Editor, at to explore webinar topics. Security Management Custom Webinars: Three months are recommended for full development and marketing options. Custom presentation content must be submitted in advance to the ASIS Education Department to avoid conflicts with other programs or policies. Topics and presentations must be informative and not sales-oriented for the program to be officially sanctioned by ASIS and for attendees to be eligible for CEU credits. Webinar Attendance and Participation 6/26/14 3/19/14 3/6/13 6/20/13 Average Registrants 604 1,978 1,586 1,022 1,298 Live Attendees 289 1, Avg. Engagement Time 57 min. 56 min. 55 min. 53 min. 55 min. Audience Questions DIGITAL PUSH Webinar Rates and Discounts Frequency discounts apply to the number of events in any 12-month period. Please note: All rates are NET. 1X 2X 3X 4X 6X Security Management Custom Webinars $15,000 $12,750 $12,000 $11,250 $10,500 Sponsorships: More ways to connect. 33

36 How to hit a mobile target. DIGITAL PUSH 34

37 Security Management Daily and Security Management Weekly e-newsletters have proven themselves as indispensable management tools for more than six years. Offering summaries of the latest security-related news from terrorism to cybercrime, Security Management Daily s open rate is over 30%, which outperforms some of the most seasoned and reputable online news services. Security Management Daily provides the top10 security news stories of the day to more than 30,000 ASIS International members. News features are categorized in three sections: Corporate Security, Homeland Security, and Cyber Security. Security Management Weekly delivers the top 15 security stories of the week to more than 70,000 active subscribers including the ASIS membership. Try a small space with a big attitude. All of the ad units in Security Management Daily and Weekly are designed to bring you measurable results in brand recognition and direct marketing. For maximum impact, change your ad s copy, color, or graphics daily. Embedded Banners lead the news and work to build your image, appearing within the editorial field above the three subject categories: Corporate Security, Homeland Security, and Cyber Security. AdBlocks are versatile direct marketing units that can help you move inventory, make a company announcement, or generate booth traffic. This space is normally exclusive to three advertisers per week. However, six AdBlocks of reduced size are available for two weeks prior to both ISC West and the ASIS Seminar & Exhibits. Reservations are first-come, first-served. Security Management Daily e-newsletter Online Space Contract Rate Creative Size File Size Deadlines Reservations and A One week: $ pixels (w) 72 dpi materials due Embedded specify editorial per week X 60 pixels (h) files as the Monday Banner category or $5000.jpg or.gif only preceding per month to: publication.** keith.schilling@ B AdBlock One week (Mon. Fri.); Position determined by date of receipt. Ad material can change daily. $1000 per week 150 pixels (w) X 200 pixels (h) (See below for sizes at show periods*) asisonline.org No animation accepted. Reservations and materials due the Monday preceding publication.** *For two weeks prior to ISC West and ASIS shows, six AdBlock units are available, each unit sized 150W X 100H pixels. **Note: Security Management Daily and Security Management Weekly are not published on federal holidays with the exception of Columbus Day. Some holiday weeks, e.g. Thanksgiving, will have a reduced schedule of three daily e-newsletters. AdBlock design can be provided by the publisher for any advertiser paying gross ad rates. All digital ads will be billed in full even if materials are not received by the pub date; no charge for ads cancelled at least one week prior to pub date. Security Management Daily e-newsletter: Keeping your message front and center with security leaders

38 A B A 36 Our daily and weekly e-newsletters provide important summaries of the latest security-related news.

39 Security Management Monthly Web Preview Security Management Monthly Web Preview alerts nearly 70,000 security professionals about what s new at including exclusive online-only features, breaking news, podcasts, white papers, and selections from the print edition. Three unique advertising positions are available. The Top Banner is a power position, just under the Security Management masthead.the Skyscraper appears adjacent to the important article summaries. The Interstitial Banners break up stories within the editorial field. In the past 12 months, ads on Security Management Monthly Web Preview have generated an average of 278,858 impressions and 288 clicks per ad. (No animation accepted in ads.) Security Management Monthly Web Preview Ad Creative Size Rate A B C Top Banner Skyscraper Interstitial Banners 468 X 60 pixels/ Maximum file size 30K 160 X 600 pixels/ Maximum file size 30K 468 X 60 pixels/ Maximum file size 30K 1550 gross/month 1550 gross/month 1250 gross/month Send files to both: [email protected] and [email protected] A B ONLINE PULL C Targeting the ultimate network of top security professionals. 37

40 24/7/365 salesforce ONLINE PULL 38

41 The official site of the ASIS International membership is a haven for security professionals. More than 38,000 ASIS members and many thousands of other security professionals worldwide regularly check in to research industry standards and guidelines, enroll in seminars and certifications programs, shop, network, and explore career opportunities. Here too, is the only place they can access the official ASIS International Member Directory the ultimate networking tool. A The Full Banner appears on the home page and every screen throughout the site. This powerful space (no animation) rotates with a maximum of six ads on all screens. B The Medium Square appears on the home page and most screens throughout the site. This position rotates a maximum of 6 ads (no animation). (See page 42 for rates and specs.) Average monthly analytics for 12 months (July 2013 June 2014) Page views 373,934 Unique visitors 49,755 Sessions 85,913 Pages per session 4.35 Session duration 4:27 Source: Google Analytics. A B Very important eyes are always looking here

42 As the companion website for Security Management magazine, builds on the widespread trust of the premier security publication to deliver simply amazing depth of content. Security and business leaders all over the world consider our site the authoritative Average monthly analytics for 12 months (July 2013 June 2014) destination for breaking headline security news as well as research reports, article archives, podcasts, ASIS membership information, and more. Select from the following advertising spaces to be seen when a user accesses the site on a desktop, laptop, or tablet. (See page 41 for rates and specs.) B Page views Unique visitors Sessions Pages per session Session duration Source: Google Analytics. 90,520 40,562 49, :29 C1 A Welcome Page Ad: Pop-up ad greets visitor and is an exclusive one-week buy. (640 X 480) B Leaderboard Banner: Appears on the home page and every screen throughout the site. Each runs a maximum of 10 ads in random rotation (animation accepted). (728 X 90) C2 C Medium Rectangles: Appears on the home page and every screen throughout the site. Each runs with a maximum of 10 ads in random rotation (animation accepted). (300 X 250) D Interstitial Banner: Appears below main editorial field and above other editorial links maximum of 10 ads in random rotation. (728 X 90) D 40 Trusted security information.

43 Online Space Contract Rate Creative Size File Size Format & Details Rotating Full Banner Medium Square Any period of months; one month minimum Any period of months; one month minimum $3,500/month $2,500/month 468 pixels(w) X 60 pixels(h) 250 pixels(w) X 250 pixels(h) Maximum 30K Maximum 30K Static.gif: No animation accepted. Send to keith.schilling@ asisonline.org Online Space Rate Per Month Rate Per Quarter Annual Rate Details Creative Size Animation A Welcome Page $1,000 Per Week Send to: keith.schilling@ asisonline.org 640(w) X 480(h) pixels Can be animated. Links to advertiser s website. B Leaderboard Banner $2,200 $5,700 $20,000 See above 728(w) X 90(h) pixels Can be animated. Links to advertiser s website. C1 & C2 Medium Rectangle $2,500 $6,450 $22,800 See above 300(w) X 250(h) pixels Can be animated. Links to advertiser s website. D Interstitial Banner $1,800 $4,650 $16,500 See above 728(w) X 90(h) pixels Can be animated. Links to advertiser s website. Digital ads will be billed in full if materials are not received by the pub date. There will be no charge for digital ads that are cancelled at least one week prior to the pub date. Introducing Security Management Online for Smartphones an Exclusive Sponsorship Opportunity The new Security Management Online has been adapted for smartphones, making it possible to access the website virtually anywhere, anytime. One exclusive sponsorship of the smartphone version is available. The sponsorship includes a top banner and one interstitial banner on every screen thoughout the site. Format details for online creatives: Static.gif or.jpg. Proper flash.swf files are accepted. An additional static backup image is highly recommended. If using flash, please confirm that the flash file is using (SSL) format with nomenclature, clicktag and the correct geturl parameter tag. The final file should be saved as version 9 or earlier. Following this format will ensure our server will register click-thrus correctly. Banner size: 320 (x) pixels X 41 (h) pixels Rate: $1500 gross per month 2015 Websites Advertising Rates & Specs

44 Sales Representatives Northeast Charlotte Lane TLG Media Sales 1772 Taliaferro Trail Montgomery, AL (334) FAX: (334) South/MidAtlantic/Europe Shawn Register Register Sales and Marketing 7166 Wyngrove Drive Montgomery AL (334) FAX: (334) Midwest/West/Asia Jeff Dembski, Steve Loerch Didier & Broderick, Inc. 95 Revere Drive, Suite H Northbrook, IL Jeff: (847) ext Steve: (847) ext FAX: (847) [email protected] [email protected] Sales Headquarters Sandy Wade Publisher 1625 Prince Street Alexandria, VA (800) FAX: (703) [email protected]