MARCH 11-12, 2015 METRO TORONTO CONVENTION CENTRE. Canada s largest conference and trade show dedicated to digital.

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1 2015 MARCH 11-12, 2015 METRO TORONTO CONVENTION CENTRE Canada s largest conference and trade show dedicated to digital.

2 WHAT IS DX3 Dx3 is an immersive experience that provides insights, inspiration, and demonstration to help brand marketers and retailers understand how to make sense of the digital world. PAST ATTENDING COMPANIES INCLUDE: You did a great job organizing Dx3 congratulations. You should be very proud of what you and your team have accomplished! - Duncan Fulton CMO, Canadian Tire Digital DX

3 WHY DX3 IS IMPORTANT Canadian businesses are trailing the voracious consumer appetite for digital content and technology. Facts/Predictions: 73% of marketers reported their organization intends to spend more on digital in the next 12 months 2 Digital adverising will account for 29.7% of total media spend in Canada by % of all Canadians watch online video Billion display advertising impressions on the Internet in Canada in % of shoppers would switch brands if offered real-time discounts and promotions through their smartphones while shopping 3 and more than 80% of consumers said they re more likely to visit the website of a retailer with a loyalty program % growth in retail ecommerce sales estimated in /10 people who sign up for s make a purchase based on what they receive 1 $ average dollar amount spent on Pay-Per-Click 6 85% of companies are investing in new technologies for brick and mortar stores 9 61% of e-shoppers and e-buyers in Canada live in Ontario or Quebec 4 Digital advertising growth is estimated at 9-10% until $882.5 Million mobile Internet advertising spent in Canada by % of shoppers compare in-store prices to online prices while shopping 3 80% of Canadians have purchased online 4 Why Toronto? 6 million people in the Greater Toronto Area 8 4th largest city in North America 8 Dx3 goes beyond explanations and delivers technology experiences. 1 Salesforce Exacttarget Marketing Cloud 2 Sitecore Trends Report April OpenMobileMedia Infographic (global and Europe) 4 Canadian eshopper Experience, Canada Post Study , September and_whitepapers/2014/2014_canada_digital_future_in_focus 6 Demac Media Canadian ecommerce Benchmark Q1 Report Yahoo Canada Retail Study, emarketer Report DX

4 DX3 DELIVERS In 2014, Dx3 enjoyed its highest attendance since its inception. 4,114 Canadian digital professionals attended Dx3 over the course of two days - a 21% increase over COMPANY TYPE OF ATTENDEES IN 2014 JOB LEVEL OF ATTENDEES IN 2014 While agencies remain a third of Dx3 s audience, retailers and brand segments made significant gains over prior year of 77% and 7% respectively. 90% of attendees have purchase influence at their respective companies, with more than 45% being Director level or above. SAMPLE OF ATTENDEE JOB TITLES AT DX Brand Manager...Smuckers Brand Specialist...Nike Canada Category Brand Planner...Adidas Canada Content Manager...Cisco Director...JWT Director Advertising...Home Depot Digital Community Manager...Maple Leaf Foods Director, Digital Marketing... Sears Canada Director of Digital...The Hive Director of Ecommerce Merchandising...Cineplex Director of Marketing Communications...Rogers Director Market Development...Deloitte Director of Platform...Bionym Director of Strategy...Havas Worldwide General Manager...Edelman Canada GM Marketing...Mabe (GE) Group Director, Creative Technology...TAXI Head of Debt Advisory...KPMG Marketing Manager...BMO Financial Group Marketing Manager...Zip Car Online Marketing Specialist...Hyundai Auto Canada Operations Manager...Over the Rainbow President...Cheil President...Twist Image Product Innovation...VISA Product Manager, Digital Acquisition...TD Bank PR Manager...eBay Canada Retail Interactive Marketing Specialist...Mercedes Benz Sales Marketing Specialist...Jarden Branded Consumables Senior Manager, Communications...TELUS Senior Marketing Manager...Mattel Social Media Manager...Pepsico Social Media Manager...SunLife Strategist...Sid Lee SVP ecommerce...loblaws VP Business Development... Adgear VP, Group Account Director...Carat VP Marketing...The Source VP Marketing...Nestle VP Strategy...CIBC DX

5 DX3 IS BUZZWORTHY Dx ignited the media, generating more than 60 pieces of press across Canada s leading industry publications and mass media. At this year s Dx3 digital business expo, Montrealbased Thirdshelf had a fully functional demonstration retail store with ibeacon proximity based shopper customization in place. - #DX32014 In 2014, Dx3 generated more than 8,400 mentions and 25.4 million impressions on social media. DX

6 DX3 IS DIFFERENT Dx3 is the playground where visitors actually get to touch, try and interact with the technology that can revolutionize their business. It delivers: 75,000 Sq. ft. OF DEMO AND EDUCATIONAL SPACE 4,100+ DECISION MAKERS IN Days DURATION OF SHOW 1 Crazy Night INTERACTIVE EXPERIENCES Branded Workshop 1-ON-1 WITH THE LEADERS The Retail Collective SHOPPING FOR THE CONNECTED CONSUMER Acceleration Zone TECHNOLOGY STILL UNDER DEVELOPMENT Learning Lab A HANDS-ON FOR VGRP TECHNOLOGY Creative Pitch 24HRS. 1 CHARITY. 1 WINNER & Food Dudes sponsored by SKIP THE LINE AND GET REFUELED The Mobile Innovation Store PERSONALIZED SHOPPING Conversation Studio WHERE BIG THINKERS SHARE THEIR VISION Beer Crawl ENJOY A COLD BEVERAGE Much more for 2015! DX

7 DX ADVISORY BOARD The top minds in digital work with Dx3 to curate the content, floor and experiences. B R A N D S CHERI CHEVALIER Chief Marketing Officer JAY CAMPBELL Digital Marketing Manager FARHAD ESMAIL Director of Marketing, Canada I would love to continue to support Dx3 and its growth. It s a vital conference for our industry. - Tanbir Grover Senior Director, ecommerce Lowes KATHERINE DEMOPOLOUS Head of Brand Marketing MARK ATKINSON Vice President, Digital Marketing & Sales R E T A I L ERIN GREEN Canada Country Lead HICHAM RATANI Co-Founder JEREMY PEE SVP ecommerce and Omni-Channel LIVIA ZUFFERLI Vice President, Marketing TANBIR GROVER Senior Director, ecommerce A G E N C I E S ADAM WHITE Partner DAVE FLEET Senior Vice President FRED FORSTER President MATT DIPOALA Managing Director, Digital Innovation Digital MATT HASSEL Chief Creative Officer TERENCE DONNELLY Chief Marketing Officer T E C H N O L O G Y JOE ROSS Vice President, Content SATISH KANWAR Director SOPHIE CHESTERS Country Marketing Manager, Canada STEVE IRVINE Group Director, Global Marketing Solutions DX

8 DX3 CONFERENCE CONTENT Let s not focus on why people do things. Let s focus on how they do them. With a clear and concise content theme, the Dx conference will deliver the tools and insights needed to drive the digital business forward. HOW MEETS NOW. How? Now. is the perfect content platform for Dx3 because it combines the questions that everyone has with the urgency of when they need the answers. It s a simple problem-solution with a touch of urgency. TARGETING ADVERTISING ENGAGING BUYING SUPPORTING HOW TO MARKET TO THE ETHNIC COMMUNITY IN THE DIGITAL AGE HOW THE PROGRAMMATIC REVOLUTION IS REDEFINING MEDIA BUYS HOW TO CONNECT ONLINE AND OFFLINE CAMPAIGNS HOW STAR COMPANIES ARE REDEFINING ECOMMERCE IN CANADA HOW DIGITAL LOYALTY PROGRAMS CAN INCREASE REVENUE HOW TO MARKET TO SINGLES IN THE DIGITAL AGE HOW NATIVE ADVERTISING WORKS HOW THE CASL CHANGED MARKETING HOW TO DO CONTENT MARKETING FOR RETAIL HOW MAD MEN CAN BECOME MATH MEN HOW TO MARKET TO MOMS IN THE DIGITAL AGE HOW TO INCREASE ENGAGEMENT IN THE NEW FACEBOOK WORLD HOW NETFLIX IS DISRUPTING THE FUTURE OF PAID MEDIA HOW CANADIAN TIRE/SPORTCHEK WON OMNI-CHANNEL HOW TO COLLECT USEFUL DATA FROM CUSTOMERS (WITH THEIR PERMISSION) * THIS IS A SAMPLE OF THE CONFERENCE CONTENT AND IT IS SUBJECT TO CHANGE DX

9 THE DX3 COMMUNITY DX3 DIGEST AND NEWSLETTER Canada s Digital Marketing, Advertising and Retail Source The Dx3 Digest is the online publication and newsletter where the great conversations, topics, questions and opportunities covered live at the Dx3 annual event are explored year-round. Featuring interviews with some of the most influential names in the industry, and thought leading articles on some of its most pressing issues (and opportunities), the Dx3 Digest is, quite simply, where Canada comes to get digital. STATISTICS Monthly Pageviews: 3,900+ Post Frequency: 4-5 times a week Newsletter Subscribers: 13,000 active Frequency: Bi-weekly SOCIAL MEDIA Twitter: 4,200 followers Facebook: 2,000 fans DX

10 DX3 EXHIBITOR AND SPONSORSHIP AT-A-GLANCE BENEFIT EXHIBITOR BRONZE SILVER GOLD PLATINUM Price $1800+ $11,750 $22,500 $33,000 $45,000 Booth space 50+ sq ft includes 100 sq ft includes 100 sq ft includes 100 sq ft includes 100 sq ft PRE-EVENT MARKETING Company profile on Dx3 website 50 words 100 words 120 words 150 words 200 words Link, logo and booth number on Dx3 website Company logo on Dx3 homepage Upload press releases Unlimited Opportunity to feature content in the Dx3 Digest 1 article 1 article + newsletter ad 1 article + 2 newsletter ads 1 custom series ON-SITE ACTIVATION & MARKETING Company collateral included in tote bag * Inclusion on applicable signage Rotating logo on session screens (pre & post session) Optional custom event signage for sponsorship Logo to appear on the Dx3 floor plan Category exclusive partnership POST SHOW MARKETING Inclusion in post show attendee Opportunity to feature content in the Dx3 Digest 1 article 1 article + newsletter ad 1 custom series Opportunity for post-show attendee lists segmented by vertical agreed between Dx3 and sponsor (name, phone, fax and not included as per CAN SPAM) maximum CONFERENCE ACCESS Full conference passes % discount on extra full conference passes 20% discount on extra full conference passes * SUBJECT TO CHANGE DX

11 DX3 PARTNERS INCLUDE Over two days, you can connect with your customers and prospects. Use Dx3 to activate your brand; you ll be in good company: Target and Connect Intelligently Digital olivemedia AMAC AFFILIATE MARKETING ASSOCIATION OF CANADA DX

12 LET S CHAT To get involved with Dx3, please contact: Duncan Payne duncan@dx3canada.com Eric Doucet eric@dx3canada.com Reilly Stephens reilly@dx3canada.com