With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks"

Transcription

1 With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks ABOUT PLAYHAVEN Launched May of 2010, PlayHaven has established relationships with over 20,000 games. And many have chosen to allocate premier real estate in their game to display your ads. Now, you can build awareness and acquire new players from over 176 million monthly active game players generating over 14 billion monthly in-game events. 20,000+ Games 176 Million Monthly Active Users 14 Billion Monthly Sessions 223 Countries PLAYHAVEN TIDBITS Auction-based system The PlayHaven ad network runs off a sophisticated algorithm automated for extracting the highest value for our advertisers, publishers and game players. Sustained high-value campaigns In addition to your burst campaigns, PlayHaven is known for excelling when the ad network is utilized for sustained campaigns. Non-incentivized PlayHaven believes that staying non-incentivized is an absolute must to keep user value at its highest. Game-only inventory Knowing you are reaching an audience of avid game players provides you with the right information to make your ads extremely relevant. High-quality users* Our audience of game players is proven to be more receptive to app advertisements. Excellent customer support Advertisers love our Account Managers and they love you! *emarketer May 2013: Average social and mobile gaming engagement rates are around 20%, the highest of reported ad formats.

2 Massive Reach. Precise Targeting PlayHaven has direct relationships with thousands of publishers who have chosen to showcase your ads in their high-quality games. This means you can reach over 130 million monthly active game players. With PlayHaven s user segmentation, you can now precisely reach the audience that best matches your preferred customer. Massive Reach 5,250 Games in our network 130+MM monthly active users Precise targeting Country Device/Hardware (ios only) OS version Connection Type Category (e.g. age-appropriate games, genres, non-competitors) ios Android Hardware Volume Avg Bid* ipad 45% $2.30 iphone 49% $2.00 ipod 6% $1.70 iphone ipod ipad Android Volume Avg Bid* 100% $0.80 Country Volume Avg Bid* Volume Avg Bid* Big 4 - US, UK, CA, AU 45% $2.50 Western Europe - France, Italy, Germany 14% $1.90 Asia High Value - Japan, Korea 4% $1.70 Big 4 Low value Mid value High value Big 4 Low value Mid value High value Asia 30% $ % $0.90 6% $0.85 Western Rest of World - High Value 5% $1.50 Asia Western Europe 7% $0.55 Europe Rest of World - Mid Value 10% $ % $0.25 Rest of World - Low Value 5% $ % $0.15 Genre Volume Avg Bid* Simulation RPG Volume Avg Bid* Arcade and Action 34% $1.80 Casino -Slots, Bingo, Poker 22% $2.40 Male Oriented - Shooters, War Themed 39% $2.40 RPG - Card-based Battle Games 1% $3.00 Arcade & Action Casino Simulation RPG Male-Oriented Arcade & Action Male-Oriented Casino 34% $ % $ % $1.20 1% $2.50 Simulation - Farm or Female-oriented 5% $2.90 3% $1.20 *Average CPI bid

3 Massive Reach. Precise Targeting Targeting by Country In addition to broad reach campaign strategies, we recommend that you segment some of your campaigns via our country segments. The following is a representation of various countries that cover our major traffic regions along with estimated daily install ranges. Please note, variances in the daily install range will occur based on ad performance, bid, and competition. ios Android Country Daily Install Range Daily Install Range United States Australia United Kingdom Canada Nordic (DK, CH, NO, NL, FI) Western Europe (FR, DE, IT, ES) High Value APAC (JP, KR, HK, SG, TW, MO) Russia China

4 How does PlayHaven Work? Auction-Based System The PlayHaven Ad Network is an auction based system. This means that for each ad impression available in the PlayHaven Ad Network, the auction selects the best ads to run based on the ads maximum bids and ad performance. This is an automated optimization process tuned for extracting the highest value for our advertisers, publishers and game players. Pricing Advertising developers can choose to pay per install (CPI), per click (CPC) or pay per thousand impressions (CPM). Since the PlayHaven Ad Network is a bidded environment, it s important to put your maximum bid. Ads are served based on the most competitive bid among advertisers and the ads performance. Account Management team PlayHaven s team of mobile advertising experts are available to assist you with uploading creative and campaign assets, reporting. They are skilled at giving feedback on how best to optimize your mobile advertising campaigns and providing expert advice for marketing your game in our ad network. Upon sign-up, you will be immediately assigned a dedicated Account Manager for your organization. Reporting and Tracking In addition to a team of mobile advertising experts helping to provide appropriate reporting and optimization support, you can leverage third-party tracking services for data insights. We have integrated with the following third-party tracking services: MAT Ad-X Kochava Appsperse Grow Mobile We also offer data APIs for data transparency and fast data transfer.

5 AD NETWORK Three Types of Ads Offered on the PlayHaven Network MORE GAMES CHART The More Games Chart is a featured list of game titles. The game owner can feature between 1 and 10 game titles from the network of advertisers. A More Games listing includes an image, text description and link to install your game. FEATURED Featured Game Pre-roll is a full-screen ad that is showcased when a player clicks on the More Games button in a game. This ad is seen before the player is shown the More Games Chart. INTERSTITIALS Interstitial ads are dynamic overlays showcased in other game titles. They are static images sized according to various device display settings. Interstitial ads are showcased in placements determined by the game developer in which your ad will be placed. For instance, a game developer could define an action like reaching the end of the level that when triggered by their player will display your ad. Ad Specs Creating any of the ads above is easy. Simply provide the following image creative and campaign text specifications to your Account Manager and they will submit your ad into the network. Image Creative Campaign text Small: 320x280 - PNG file only, with max 120KB One max 60 characters including spaces Large: 640x560 - PNG file only, with max 120KB One max 90 characters including spaces

6 Best Practices Targeting, budget, and optimization are key contributors that if done correctly, are often attributed to the success of a mobile advertising campaign. Your Account Manager will help refine your efforts to ensure you are set-up for success from the start. To get you started, the following are a few best practices that should be considered when creating your campaign for the PlayHaven s Ad Network. Broad Reach and Geographic Targeting In addition to broad reach campaign strategies, we recommend that you segment some of your campaigns via our country segments. We recommend creating multiple tiers that will cover our major traffic regions. Targeting new countries opens exposure to new users. Tiered pricing allows for cost-effective user acquisition. Popular tiers include Big 4 English-speaking Countries (US, UK, Canada, AU), Western European and Nordic Countries, APAC, China, and Rest of World. Device Targeting PlayHaven allows you to segment your ios targeted campaigns to specific devices (iphone, ipad, and ipod). Consider targeting each of your campaigns by device type to see which performs better. For example, many companies bid more for ipad users since they monetize twice as much compared to the average user. Category Targeting In addition to Country, Device (ios only), OS version, and Connection Type, PlayHaven allows you to target your ads to specific categories of games in our network. These categories include targeting your ad to age-appropriate environments, specific genres like RPG, arcade and action, or farming, and non-competitive games. Targeting by category ensures relevancy and therefore, more effective advertising campaigns. Budget Optimization Optimizing your games budgets will ensure the highest return on your investment. For example, if your ads are performing well and reaching budget caps, you might choose to increase your budget to take advantage of the momentum. You can always decrease your budget at any time. Campaign Optimization Leverage our data APIs for data transparency and fast data transfer to ensure near real-time optimization abilities!

7 Creative Best Practices Keep messaging and creative simple The available attention on mobile devices is extremely limited. Keep your message and creative simple for greater impact. Don t overwhelm your audience with words or too much too look at. An ad should be able to make its mark within 2 seconds. Have a clear call-to-action Use straightforward descriptions such as "Download Free Game," "Tap to Play," or "Click Here for 20% Off" in the form of a graphical button to persuade viewers to perform a specific action.

8 AD NETWORK Creative Best Practices Gameplay screenshots perform Relevance better than flashy backgrounds Make your Creative relevant to the game. Incentivized Creative Include "777" for your slots Reward users with virtual goods or rewards to games increase retention and loyalty.

9 The Details General PlayHaven Details PlayHaven has a 7-day attribution window. PlayHaven operates in UTC. All data, reports and invoices reflect this. PlayHaven does not support redirect URLs. Budget Requirements Minimum $1k total budget for a weekday campaign. Minimum $3k total budget for a weekend campaign. Minimum $1k daily cap. Operational Details Our normal business hours are 9am PST to 6pm PST, Monday through Friday. Requests coming in post 5pm PST Monday through Thursday may not be addressed until the next day. For the weekend, please send all your requests by 12pm PST on Friday. Any requests coming in after 12pm PST may not be addressed until the following week. Phone calls need to be scheduled ahead of time. You can coordinate a date and time with our team via . No calls outside of business hours. Billing is based off of PlayHaven reports. In the event of any discrepancy concerns, please contact your account manager. Install and bid projections can take up to 72 hours. Projections are considered outdated after 14 days. There are no install guarantees. Lead-time for a new campaign launch can be up to 2 business days once all necessary onboarding steps are completed. To be provided to your account manager prior to launch: 1. Executed Insertion Order 2. Creative and ad text 3. Tracking details and confirmation of successful setup 4. Campaign details (bids, budget, targeting)

10 The Details Reporting Aggregate-level reporting available for download. Reports include game-level impressions, clicks, installs, spend, and average bid. Reports can also be sent via . One address per account is supported. Report activation (both and file download) can take up to 72 hours from initial request. Creative, device, and geo data is supported through our data API. Please go here for implementation. Campaign Details All campaign details to be communicated via one thread per app. Maximum of 4 Tiers per app. A tier is a group of targeting measures. i.e. Tier 1: US, UK, CA, AU - iphone i.e. Tier 2: US, FR, DE, NL, SE, DK - ipad Maximum of 3 creative sets per Tier active at any given time. One click URL and one conversion URL per Tier. We do not support individual click URLs per creative and/or country. Insertion Order (IO) Process Open-ended monthly or quarterly insertion order requested. Insertion order can be cancelled with a 24 hour notice. Changes to budget or campaign details must be communicated via . Payment Details Net 30. Wire Transfer or Check only. Invoices are sent on the 8th of every month for the previous month s spend due to the 7-day attribution window and they reflect a full month based on UTC. Best practices for a successful campaign run Sign an Open insertion order. Set up campaigns with country targeting. Popular Communicate campaign or budget changes via tiers include Big 4 English-speaking countries (US, . UK, Canada, AU), Western European and Nordic Provide more than 48 hour notice for a new Countries, APAC, Rest of World, China. campaign launch whenever possible. Leverage our data APIs for data transparency and Create ipad-specific campaigns. Many companies fast data transfer! bid more for ipad users, as they monetize twice as much compared to the average user.

Online Advertising Agency. www.m-m-g.com

Online Advertising Agency. www.m-m-g.com Online Advertising Agency MOBILE ADVERTISING EMAIL MARKETING IN-GAME ADVERTISING VIDEO MARKETING SOCIAL ADVERTISING AFFILIATE MARKETING DISPLAY & BRANDING ABOUT US Mars Media Group was founded in 2003

More information

A Comparison of Media Sources for Mobile App User Acquisition

A Comparison of Media Sources for Mobile App User Acquisition Labs Report A Comparison of Media Sources for Mobile App User Acquisition Spoiler Alert: Advantage Facebook Introduction It is widely recognized that the launch of Facebook s mobile app ads has raised

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS The first mobile ad platform built for brands, delivering breakthrough marketing at scale 90% of the top AD AGE GLOBAL ADVERTISERS 850 million+ UNIQUE USERS Over 18,000 SITES

More information

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar

TapSense Research: Public vs. Private Mobile Ad Exchange Comparison. By Gregory Kennedy and Ash Kumar TapSense Research: Public vs. Private Mobile Ad Exchange Comparison By Gregory Kennedy and Ash Kumar Introduction There is still much confusion when it comes to the differences between public real-time

More information

The Mobile Marketer s Complete Guide to User Acquisition

The Mobile Marketer s Complete Guide to User Acquisition The Mobile Marketer s Complete Guide to User Acquisition Appia Footer 320 Blackwell Street Durham, NC 27701 1.866.254.2483 user acquisition overview and best practices 2 Introduction User acquisition is

More information

Mobile App Install Ads

Mobile App Install Ads Mobile App Install Ads Product Setup Guide What is launching? Mobile app install ads help developers and advertisers easily drive and measure installs (CPI) for their mobile apps and games. This is the

More information

The State of Mobile Advertising Q2 2012

The State of Mobile Advertising Q2 2012 Q2 2012 Executive summary In our first edition of the State of Mobile Advertising report, we take an in-depth look at the monetization of mobile advertising from four perspectives within the ad delivery

More information

HOW MUCH DOES AN APP INSTALLATION COST AROUND THE WORLD?

HOW MUCH DOES AN APP INSTALLATION COST AROUND THE WORLD? HOW MUCH DOES AN APP INSTALLATION COST AROUND THE WORLD? FEBRUARY 2015 A PUBLICATION OF WITH THE SUPPORT OF EXECUTIVE SUMMARY 3 CPI REPORT 4 HIGHLIGHTS OF REPORT 6 WHAT IS GEENAPP 9 APPENDIX TO THE CPI

More information

Mobile Advertising Marketplace Report

Mobile Advertising Marketplace Report Mobile Advertising Marketplace Report Q1 2013 Executive Summary At the end of Q1 2013 there was greater momentum and demand than at the end of Q4 2012. Improved insights into users mobile behavior and

More information

media kit 2014 Advertise Global Mobile Ad Network

media kit 2014 Advertise Global Mobile Ad Network media kit 2014 Advertise Global Mobile Ad Network WHY MOBILE ADVERTISING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key part of

More information

Android App Marketing and Google Play

Android App Marketing and Google Play Android App Marketing and Google Play WHAT YOU NEED TO KNOW Learn how to improve Android app discovery, drive more installs, and generate long-term, loyal usage. TO SUCCEED, MARKETERS NEED VISIBILITY.

More information

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT

STATE OF THE APPS 2015 INDUSTRY SNAPSHOT STATE OF THE APPS 2015 INDUSTRY SNAPSHOT EXECUTIVE SUMMARY In Q4 of 2014, we chose to undertake a global survey of application developers and publishers in order to get a pulse on the app economy. Comparing

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS INSIGHTS FROM OPERA MEDIAWORKS 9 of the top AD AGE GLOBAL ADVERTISERS OVER 800M UNIQUE USERS OVER 18,000 SITES AND APPLICATIONS Year closes out with Apple No. 1 for revenue, Android leading in traffic

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the Numbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT NUMBERS 2015 Key findings on the trends and benefits of retargeting

More information

TOP 10 TIPS. to identify High-Performance App Discovery incent networks

TOP 10 TIPS. to identify High-Performance App Discovery incent networks TOP 10 TIPS to identify High-Performance App Discovery incent networks Not All App Discovery Incent Networks Are Alike. They may seem similar on the surface, but when you peel back the top layer you ll

More information

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget.

MOBILE ADVERTISING. Mobile Advertising Opportunities. www.adsmobi.com. We deliver predicted results for a fixed budget. www.adsmobi.com MOBILE ADVERTISING We deliver predicted results for a fixed budget. Mobile Advertising Opportunities contact@adsmobi.com Mobile Advertising Facts & Figures Mobile Advertisement is getting

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2014 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Mobile Marketing Glossary

Mobile Marketing Glossary Mobile Marketing Glossary Ad: Any type of graphical or text-based ad that is displayed within a site or app for the purpose of promoting a commercial brand, product or service. Advertisement Action: Any

More information

Travel Flash Report. Booking on mobile goes mainstream

Travel Flash Report. Booking on mobile goes mainstream Travel Flash Report. Booking on mobile goes mainstream SEPTEMBER 215 1 TRAVEL FLASH REPORT: BOOKING ON GOES MAINSTREAM Introduction. Since 214, Criteo has analyzed more than 1 billion bookings generated

More information

The Definitive Guide to Mobile Monetization

The Definitive Guide to Mobile Monetization The Definitive Guide to Mobile Monetization Appia Footer320 Blackwell Street Durham, NC 27701 1.866.254.2483 Introduction There is no silver bullet to mobile monetization. Crafting a monetization strategy

More information

INSIGHTS FROM OPERA MEDIAWORKS

INSIGHTS FROM OPERA MEDIAWORKS Q3 2014 INSIGHTS FROM OPERA MEDIAWORKS 9 of the top OVER 800M OVER 17,500 AD AGE GLOBAL ADVERTISERS UNIQUE USERS SITES AND APPLICATIONS Advertisers include... Publishers include... HIGHLIGHTS FOR THE THIRD

More information

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic

BEST PRACTICES FOR MOBILE AND APP BUSINESS. Acquire app s users and monetize mobile traffic BEST PRACTICES FOR MOBILE AND APP BUSINESS Acquire app s users and monetize mobile traffic INDEX SUMMARY 1. MOBILE PERFORMANCE MARKETING 1.1. An overview on mobile marketing 1.2. The mobile advertising

More information

Tapping into Mobile App Installs. Building a Valuable User Base for Your App

Tapping into Mobile App Installs. Building a Valuable User Base for Your App Tapping into Mobile App Installs Building a Valuable User Base for Your App Introduction If your business has an app, or you re planning to launch one, you ve probably spent a lot of time thinking about

More information

BY THE NUMBERS. Understanding the mobile gaming landscape through Unity metrics

BY THE NUMBERS. Understanding the mobile gaming landscape through Unity metrics BY THE NUMBERS Understanding the mobile gaming landscape through Unity metrics September 2015 ABOUT THIS REPORT As the game development platform with the largest market share, Unity is uniquely positioned

More information

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display

Introduction. Ad formats and buying models MOBILE AD FORMATS EXPLAINED. Ad format CPI CPC CPM CPA CPV. Display Mobile Ad Formats Explained Introduction As the mobile market continues to evolve, the methods for advertising mobile apps are becoming more sophisticated and complicated. Not to worry, we ve got you covered.

More information

Salesforce Advertising Index

Salesforce Advertising Index Salesforce Advertising Index Annual Report 2015 Table of Contents Introduction Executive Summary Facebook Trends Instagram Trends Twitter Trends LinkedIn Trends Credits & Appendix 1 2 3 10 11 12 13 Introduction

More information

Mobile Advertising Survey of existing mobile ad networks

Mobile Advertising Survey of existing mobile ad networks www.mobisoftinfotech.com Mobile Advertising Survey of existing mobile ad networks INTRODUCTION TO MOBILE ADVERTISING... 1 FORMS OF MOBILE ADVERTISING... 3 AD UNITS... 3 XX-LARGE... 3 X-LARGE... 4 LARGE...

More information

China Search International Introducing Baidu

China Search International Introducing Baidu China Search International Introducing Baidu Introducing Baidu THE CHINA OPPORTUNITY China China is the third largest country in the world in terms of land mass after Russia and Canada. It s the largest

More information

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT

Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Smartphone & Tablet Gaming 2013 GAMES MARKET SECTOR REPORT Will mobile gaming continue to lead global growth? Five key reasons why mobile gaming is fueling global growth of the games industry 1. Two screens

More information

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook

Best Practices for Maximizing Revenue with MoPub. Publisher Playbook ! Best Practices for Maximizing Revenue with MoPub Publisher Playbook Table of Contents Introduction 3 Ad Formats 4 Singleton Ad Unit for Banners 4 Interstitial Ad Unit 5 Video Ads on MoPub Marketplace

More information

AMAZON SPONSORED PRODUCTS

AMAZON SPONSORED PRODUCTS AMAZON SPONSORED PRODUCTS Increase Sessions To Your Buy Box Offers On The Amazon Marketplace We Turn Browsers Into Buyers Table of Contents Introduction How To Use Sponsored Products To Advance Your Amazon

More information

Advertising Specifications V2.0

Advertising Specifications V2.0 1 Advertising Specifications V2.0 This document contains the specifications for all Shazam Advertising Formats. It covers the basic dimensions and rules for all placements. SECTION 1 Standard: Ad-served

More information

SUMMIT. Powered by. Go big. Or go home

SUMMIT. Powered by. Go big. Or go home Powered by Go big. Or go home Visitors are the biggest asset for a publisher. And it is important to take care of them. Summit is a mobile ad management and ad serving platform designed to give you the

More information

Media Pack Mobile Display Global 2012/13

Media Pack Mobile Display Global 2012/13 MobFox Premium & Performance Network Media Pack Mobile Display Global 2012/13 MobFox UK 1 Lower John Street W1F 9DT London, UK www.mobfox.com MobFox Global network overview the background Since our inception

More information

Insights from Opera The world s leading mobile ad platform

Insights from Opera The world s leading mobile ad platform The State of Mobile Advertising Q3 2012 Insights from Opera The world s leading mobile ad platform 10,000 + 40 BILLION + sites & applications ad impressions per month Publishers include $400 MILLION +

More information

PlayTime Media is the Best Way to Deliver Your Brand Message

PlayTime Media is the Best Way to Deliver Your Brand Message PlayTime Media is the Best Way to Deliver Your Brand Message As a brand marketer, you know that the sight, sound and motion of video make it the best medium to persuade and connect with an audience. Yet

More information

Mobile Advertising! Marketplace Report 2012 Q4

Mobile Advertising! Marketplace Report 2012 Q4 Mobile Advertising! Marketplace Report 2012 Q4 About the report The Mobile Advertising: Marketplace Report provides market data from real-time bidded auctions for mobile ad impressions, aggregated from

More information

Association Email Marketing Benchmark Report

Association Email Marketing Benchmark Report 215 Association Email Marketing Benchmark Report Table of Contents 2 Introduction 13 Results by Number of Recipients 3 Email Marketing Metrics, Defined 14 Results by Time of Day 4 Executive Summary 15

More information

Direct Response Marketing on Facebook

Direct Response Marketing on Facebook Direct Response Marketing on Facebook Driving action online, in-store and in mobile app Summer 2015 1 Table of contents Facebook s direct response marketing solution 4 Best practices 14 Campaign prep 16

More information

Vpon Mobile Ad. 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend

Vpon Mobile Ad. 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend Vpon Mobile Ad 2014 Q2 Hong Kong Mobile Advertising Statistics and Trend AGENDA About Vpon - Hong Kong Traffic increase 150% and reaches 400M monthly. HONG KONG MOBILE MARKET - MOBILE DEVICE MARKET SHARE

More information

Digital and Mobile Advertising Specs. Preparing elements that increase revenue and improve results

Digital and Mobile Advertising Specs. Preparing elements that increase revenue and improve results Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results Digital and Mobile Offerings According to emarketer, spending on digital advertising will experience double-digit

More information

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network

FACEBOOK BY THE NUMBERS 2015 RESEARCH REPORT. Key findings on the trends and benefits of retargeting on the world s largest social network 9 46456 9378 2478 2478 Retargeting on Facebook by the umbers 2015 456 2 2478 46 27841 92 29 FACEBOOK BY THE 46 9378 34 8 RESEARCH REPORT UMBERS 2015 Key findings on the trends and benefits of retargeting

More information

How the Most Successful Apps Monetize Globally

How the Most Successful Apps Monetize Globally How the Most Successful Apps Monetize Globally By Christel Schoger, Analyst at Distimo Publication - February 2014 Solving the App-Puzzle How the Most Successful Apps Monetize Globally Analyzing top apps

More information

ADVERTISING SPECS INSTRUCTIONS & BEST PRACTICES

ADVERTISING SPECS INSTRUCTIONS & BEST PRACTICES ADVERTISING SPECS INSTRUCTIONS & BEST PRACTICES CONTENT Item Topic Page No 1 WHITELISTING 2 3 2 BLACKLISTING 3 4 3 APP GROUP'S/ INVENTORY GROUP S 6 7 4 GEO TARGETING 7 9 5 RETARGETING PRACTICES 9 10 6

More information

INTRODUCING THE YOC GROUP

INTRODUCING THE YOC GROUP INTRODUCING THE YOC GROUP Products offering flexible options YOC MEDIA NETWORK YOC PERFORMANCE NETWORK YMN YOC Advantage Open Network Premium Media Extensive targeting options Full portfolio of formats

More information

In Q3, One Third of all

In Q3, One Third of all / COVARIO / QUARTERLY GLOBAL PAID SEARCH SPEND ANALYSIS In Q3, One Third of all Media Spend is Mobile Mobile Search Spending in Q3 Grew by 18 By Alex Funk Executive Summary Year-on-year global paid search

More information

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI

Syndacast AdBoost. Product Description and Features. Find out how AdBoost can guide your business to higher ROI Syndacast AdBoost Product Description and Features Find out how AdBoost can guide your business to higher ROI What is AdBoost? AdBoost is Syndacast s proprietary RTB Display Advertising solution AdBoost

More information

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free.

2014 App Annie & IDC Do Not Distribute. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free. Mobile App Advertising and Monetization Trends 2012-2017: The Economics of Free March 2014 1. The revenue opportunity for publishers 2. How do app publishers monetize their apps today? a. Freemium b. Paid

More information

Smaato s Global Trends in Mobile Programmatic 1H 2015

Smaato s Global Trends in Mobile Programmatic 1H 2015 Smaato s Global Trends in Mobile Programmatic 1H 2015 This report is a thorough examination of the billions upon billions of mobile ad impressions served on Smaato s platform during the first half of the

More information

125+ billion impressions per month!

125+ billion impressions per month! Media Kit ExoClick... is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

Optimize Your Earning Power with iad

Optimize Your Earning Power with iad Frameworks #WWDC14 Optimize Your Earning Power with iad Revenue and promotion Session 222 David Wilson ios Apps and Frameworks 2014 Apple Inc. All rights reserved. Redistribution or public display not

More information

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies

Mobile Ad Tracking Impacts. App Marketing Results. How. Comparisons, advantages and limitations of today s ad tracking technologies How Mobile Ad Tracking Impacts App Marketing Results Comparisons, advantages and limitations of today s ad tracking technologies Advertising Identifier Facebook ID Android Referrer Digital Fingerprinting

More information

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network

media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network media kit 2014 PUBLISH / DEVELOP Global Mobile Ad Network WHY MOBILE PUBLISHING Proliferation of smartphone devices and tablets is shifting the way that customers use Internet, making advertising a key

More information

1/2014. Integral Ad Science Semiannual Review. Key findings from Integral s analysis of the display advertising industry

1/2014. Integral Ad Science Semiannual Review. Key findings from Integral s analysis of the display advertising industry 1/2014 Integral Ad Science Semiannual Review Key findings from Integral s analysis of the display advertising industry Q3 and Q4 2013 Industry Analysis and Key Findings Integral Ad Science s Semiannual

More information

The Informz 2012 Association Email Marketing Benchmark Report

The Informz 2012 Association Email Marketing Benchmark Report The Informz 2012 Association Email Marketing Benchmark Report Table of Contents Introduction Email Marketing Metrics Key Findings Results Overall Association Metrics Results by Email Type Results by Country

More information

Understanding Travel Performance Marketing in Asia

Understanding Travel Performance Marketing in Asia Understanding Travel Performance Marketing in Asia March 6, 2013, ITB: Berlin Eric J. Gerritsen Vice President, Sales & Business Development, Neverblue Travel Affiliate Network http://www.travelaffiliatenetwork.com

More information

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2

Table of Contents. 2010 Brightcove, Inc. and TubeMogul, Inc Page 2 Table of Contents Table of Contents... 2 Background... 3 Methodology... 3 Key Findings... 4 Platform Usage... 6 Video Stream Trend Data... 6 Player Loads Q1 2010... 8 Video Uploads Q1 2010... 10 Engagement,

More information

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers

Mobile Flash Report. Incremental Marketing Opportunities for Advertisers Mobile Flash Report. Incremental Marketing Opportunities for Advertisers JUNE 2014 Authors: Florent Maillard, Shailendra Pandey. 1 MOBILE FLASH REPORT: INCREMENTAL MARKETING OPPORTUNITIES FOR ADVERTISERS

More information

Shazam In App Advertising TECHNICAL SPECIFICATIONS

Shazam In App Advertising TECHNICAL SPECIFICATIONS Shazam In App Advertising TECHNICAL SPECIFICATIONS Last update: 16/02/2016 Contents Shazam In-App Media Specs... 4 Available Formats... 4 Standard IAB 320x50... 4 Listening Screen Takeover (LST) Interstitial...

More information

125+ billion impressions per month!

125+ billion impressions per month! Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

MISSION STATEMENT MESSGAGE FROM PETE

MISSION STATEMENT MESSGAGE FROM PETE MISSION STATEMENT MESSGAGE FROM PETE IDG TechNetwork provides first to market advertising solutions for technology marketers with one goal in mind keeping our clients one step ahead of the rapidly evolving

More information

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform

SOCIAL ADVERTISING BENCHMARK REPORT THE SALESFORCE MARKETING CLOUD. Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform THE SALESFORCE MARKETING CLOUD SOCIAL ADVERTISING BENCHMARK REPORT Metrics from 1+ Trillion Facebook* Ad Impressions Made Through Our Platform *All trademarks, service marks, and trade names are the property

More information

China Search International. Baidu Guide for Advertisers

China Search International. Baidu Guide for Advertisers China Search International Baidu Guide for Advertisers CONTENTS 1. Introduction to China Search International 2. The China Opportunity 3. Baidu s Advertising Solutions 4. Random Facts About Baidu and China

More information

GETTING STARTED GUIDE TAPJOY S PERSONALIZED MONETIZATION PLATFORM

GETTING STARTED GUIDE TAPJOY S PERSONALIZED MONETIZATION PLATFORM GETTING STARTED GUIDE TAPJOY S PERSONALIZED MONETIZATION PLATFORM TABLE OF CONTENTS INTRODUCTION... 2 INTEGRATE THE LATEST SDK... 3 SET UP VIRTUAL CURRENCY... 4 SET UP PLACEMENTS... 5 CREATE CONTENT...

More information

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center

Display Advertising. Xuelin Cao Yahoo! Beijing R&D Center Display Advertising Xuelin Cao Yahoo! Beijing R&D Center Agenda Display Advertising Overview Ad Exchange Introduction Real Time Bidding (RTB) Data Collection & Cookie Mapping Publisher Control & Private

More information

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS

FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS FULL-SCALE AD SERVER SOLUTION FOR PUBLISHERS Email Password LOGIN JUNE 2016 WHAT IS ADMIXER.PUBLISHER? ONE SOLUTION TO FIT ALL PUBLISHER NEEDS INVENTORY MANAGEMENT Unlimited number of sites and ad units,

More information

Kickstart your User Acquisition Strategy with Mobile Video Campaigns

Kickstart your User Acquisition Strategy with Mobile Video Campaigns Kickstart your User Acquisition Strategy with Mobile Video Campaigns 10 Best practices to maximize your mobile video campaign performance Engage users with mobile video campaigns For app developers, building

More information

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization

Thriving in the Mobile App Ecosystem. Fyber s 2014 Guide to Smarter Ad Monetization Thriving in the Mobile App Ecosystem Fyber s 2014 Guide to Smarter Ad Monetization Dear Reader, At Fyber, we like to compare the app economy to the Wild West. The industry is full of opportunity. With

More information

THE TOP 10 MOBILE MARKETING AUTOMATION BEST PRACTICES. Practical Methods For Driving Engagement, Retention and Revenue

THE TOP 10 MOBILE MARKETING AUTOMATION BEST PRACTICES. Practical Methods For Driving Engagement, Retention and Revenue THE TOP 10 MOBILE MARKETING AUTOMATION BEST PRACTICES Practical Methods For Driving Engagement, Retention and Revenue TABLE OF CONTENTS 3 4 5 7 9 10 11 12 13 15 17 18 INTRODUCTION 1. ONBOARDING FIRST TIME

More information

Mobile App Monetization. With The Facebook Audience Network

Mobile App Monetization. With The Facebook Audience Network Mobile App Monetization With The Facebook Audience Network There are currently about 1.5 million apps in each of the two major app stores and the majority of them are free. With so many free alternatives

More information

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL

REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL REAL ESTATE FIRMS INVESTMENT FIRMS INSURANCE FIRMS CUSTOM DIGITAL MARKETING SOLUTIONS FOR ALL Targeted Email Newsletters Showcase your properties Target the right group of customers. Promotional emails

More information

Monthly Mobile Games Data

Monthly Mobile Games Data Countries/Regions include Newzoo Subscriptions Monthly Mobile Games Data ios/playstore Game Revenues & Downloads + Key Mobile Gamer Demographics Version 1.0 2012 Newzoo www.newzoo.com Unique Insights Based

More information

DG MediaMind Mobile Benchmarks

DG MediaMind Mobile Benchmarks DG MediaMind Mobile Benchmarks overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion of time spent on mobile

More information

1 Copyright Phoenix Marketing International 2012. All rights reserved.

1 Copyright Phoenix Marketing International 2012. All rights reserved. 1 Copyright Phoenix Marketing International 2012. All rights reserved. D A V I D M. T H O M P S O N Managing Director Phoenix Affluent Market +44 (0) 20 3427 6157 / London +011 860 404 5414 / New York

More information

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY

BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY BOOSTING TARGETED ACQUISITION THROUGH AN INTEGRATED ONLINE STRATEGY Presented By: Deanna Dobson Manager of Client Relations Marketing & Content Services Income Access June 19 th, 2013 THE CANADIAN GAMING

More information

Sizmek Mobile Benchmarks

Sizmek Mobile Benchmarks Sizmek Mobile Benchmarks DG MediaMind Mobile Benchmarks Overview Every day, consumers depend more on mobile technology for their media, day-to-day communications and connections to the world. The proportion

More information

Documentation. New Registration Start by filling out the easy registration forms to begin creating your new account on the Newsmax Feed Network.

Documentation. New Registration Start by filling out the easy registration forms to begin creating your new account on the Newsmax Feed Network. Newsmax Feed Network Documentation Congratulations! You ve taken the first steps to become part of the Newsmax Feed Network a fast, easy and inexpensive way to reach new customers through targeted content

More information

140+ billion impressions per month!

140+ billion impressions per month! Media Kit ExoClick... Is a Barcelona-based company founded in 2006 by Benjamin Fonzé, a former successful webmaster. The original idea was, and still is, to better monetize web and mobile traffic whatever

More information

STANDARD BANNER: Ad Specs

STANDARD BANNER: Ad Specs 3 Ad Specs 1 Ad Specs STANDARD BANNER: Ad Specs Dimensions Max LOAD Size Devices Operating System Feature Various OS Blackberry Android ios Kindlefire Windows 120x20 168x28 216x36 * 300x50; 600x100 320x48;

More information

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia.

2013 Ad Solutions. Cross Channel Advertising. (800) 296-7104 sales@admedia.com Partnership Opportunities 1. (800) 296-7104 sales@admedia. 2013 Ad Solutions Cross Channel Advertising Partnership Opportunity Partnership Opportunities 1 WHO WE ARE AdMedia works with top agencies and brands to bring digital marketing solutions with our cross

More information

Social Network Games 2012. Casual Games Sector Report

Social Network Games 2012. Casual Games Sector Report Games 2012 Casual Games Sector Report What are The Players social network social network games - average player games? Female 40 years old Games run on a. They typically require the player be online, run

More information

Mobile Advertising Trends Report

Mobile Advertising Trends Report OCTOBER 2014 Mobile Advertising Trends Report Q3 2014 TABLE OF CONTENTS Introduction... 1 Highlights... 2 Mobile Spend Growth Index... 3 Mobile App Index... 3 Pricing Trends... 4 Trends by Segment...

More information

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions

MOBILE MEDIA KIT. Premium Mobile Display & Video Ad Solutions MOBILE MEDIA KIT Premium Mobile Display & Video Ad Solutions WHO WE ARE Blue Water Ads is one of the largest global providers of online and mobile display/video inventory that you've probably never heard

More information

Facebook Holiday Best Practices Guide

Facebook Holiday Best Practices Guide Facebook Holiday Best Practices Guide 1 facebook_holiday-guide.indd 1 8/5/2015 11:14:41 PM Contents Introduction 3 Your holiday prep checklist 4 Drive momentum before the holidays 8 Maximize sales during

More information

Mobile Real-Time Bidding and Predictive

Mobile Real-Time Bidding and Predictive Mobile Real-Time Bidding and Predictive Targeting AdTheorent s Real-Time Learning Machine : An Intelligent Solution FOR Mobile Advertising Marketing and media companies must move beyond basic data analysis

More information

Universal Mobile Ads is a plugin for Unreal Engine 4 that enables the MoPub ad mediation system for ios & Android.

Universal Mobile Ads is a plugin for Unreal Engine 4 that enables the MoPub ad mediation system for ios & Android. Contents 1. License... 3 2. Introduction... 3 3. Supported Ad Formats... 5 a. Banner... 5 b. Interstitial... 5 c. Rewarded Video... 6 4. Supported Ad Networks... 7 5. Getting started... 8 6. Configure

More information

LDmobile launch «Track it» at the MWC 2012

LDmobile launch «Track it» at the MWC 2012 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC 2012 www.ldmobile.net Mars 2012 S o m m a i r e Press release: Launch of Track

More information

Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead. March 2015

Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead. March 2015 Mobile App Advertising and Monetization Trends 2013-2018: Freemium and In-App Ads Expand Their Lead March 2015 1. Assessing the Current Opportunity for Apps 2. Selecting the Right Business Model for Your

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL

GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL 2015 Contents 03. What Does FlightAware Do? 04. FlightAware Demographics 06. Authoritative Source for Press 07. Sponsorship Opportunities 08. Newsletter and

More information

STANDARD BANNERS CREATIVE. ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF.

STANDARD BANNERS CREATIVE. ANIMATION 15 seconds max regardless of number of loops. Must be delivered as an animated GIF. STANDARD BANNERS A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. CREATIVE DESIGN

More information

WHO WE ARE & WHAT WE DO

WHO WE ARE & WHAT WE DO WHO WE ARE & WHAT WE DO Find Me Gluten Free is the category leader for finding gluten free friendly businesses locally & when traveling. We help consumers find over 49,000 gluten free friendly businesses

More information

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant?

> How it works FAQ - TV SYNCED ADS. 1. TV-Synced Ads : Ok, but what is it exactly? 2. Why is TV-Synced ads relevant? FAQ - TV SYNCED ADS > How it works The reason for syncing ads from TV to digital is simple. More and more people turn their attention away from the TV screen during the ad break. They login to check their

More information

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS

THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS THE PROXBOOK REPORT THE STATE OF THE PROXIMITY INDUSTRY Q2 2015. All information in this report belongs tounacast AS TABLE OF CONTENTS Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page

More information

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them

The Top 5 Mobile App. Marketing Mistakes And How to Avoid Them The Top 5 Mobile App Marketing Mistakes And How to Avoid Them 2 Even the most experienced marketers agree that marketing mobile apps is one of their most difficult challenges. The top reasons cited are:

More information

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015

Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Copyright 2016 Smaato Inc. All Rights Reserved. Global Trends in Mobile Advertising Q4 2015 Global Trends in Mobile Advertising Smaato s Global Trends in Mobile Advertising - Q4 2015 report offers key

More information

ADVERTISING JUST GOT EASY

ADVERTISING JUST GOT EASY ADVERTISING JUST GOT EASY Interactive media -- your one-stop solution Interactive Advertising and Marketing Solutions for Online Advertisers, Media Agencies and Brand Marketers. Quality Traffic. Positive

More information

2015 RedTroops Inc. - All rights reserved Investor Memo Page 1 INVESTOR MEMO

2015 RedTroops Inc. - All rights reserved Investor Memo Page 1 INVESTOR MEMO Page 1 INVESTOR MEMO EXECUTIVE SUMMARY In-app advertising as it exists today is a true black-box that lacks transparency and control for both advertisers and app developers. To be more precise, advertisers

More information

AD SPECIFICATIONS. Standard Banners. Site Served. Creative. Animation DAA Ad Marker * Raw Assets Delivery. Availability. Metrics

AD SPECIFICATIONS. Standard Banners. Site Served. Creative. Animation DAA Ad Marker * Raw Assets Delivery. Availability. Metrics Standard Banners A standard banner ad is an ad unit that can be a static or animated image. The ad unit can link to a wide variety of actions, including a mobile site, app store, video, etc. Creative Design

More information

ADVERTISING SPECS. Base File Weight

ADVERTISING SPECS. Base File Weight Standard ads Creative constructed in standard web-image formats, such as GIF, JPEG, PNG as well as single file flash (SWF) executions of any of the dimensions listed below are considered standard ads.

More information