With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks

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1 With Massive Reach, Precise Targeting, and Stellar Customer Support, PlayHaven Ads Outperform All Other Mobile Game Ad Networks ABOUT PLAYHAVEN Launched May of 2010, PlayHaven has established relationships with over 20,000 games. And many have chosen to allocate premier real estate in their game to display your ads. Now, you can build awareness and acquire new players from over 176 million monthly active game players generating over 14 billion monthly in-game events. 20,000+ Games 176 Million Monthly Active Users 14 Billion Monthly Sessions 223 Countries PLAYHAVEN TIDBITS Auction-based system The PlayHaven ad network runs off a sophisticated algorithm automated for extracting the highest value for our advertisers, publishers and game players. Sustained high-value campaigns In addition to your burst campaigns, PlayHaven is known for excelling when the ad network is utilized for sustained campaigns. Non-incentivized PlayHaven believes that staying non-incentivized is an absolute must to keep user value at its highest. Game-only inventory Knowing you are reaching an audience of avid game players provides you with the right information to make your ads extremely relevant. High-quality users* Our audience of game players is proven to be more receptive to app advertisements. Excellent customer support Advertisers love our Account Managers and they love you! *emarketer May 2013: Average social and mobile gaming engagement rates are around 20%, the highest of reported ad formats.

2 Massive Reach. Precise Targeting PlayHaven has direct relationships with thousands of publishers who have chosen to showcase your ads in their high-quality games. This means you can reach over 130 million monthly active game players. With PlayHaven s user segmentation, you can now precisely reach the audience that best matches your preferred customer. Massive Reach 5,250 Games in our network 130+MM monthly active users Precise targeting Country Device/Hardware (ios only) OS version Connection Type Category (e.g. age-appropriate games, genres, non-competitors) ios Android Hardware Volume Avg Bid* ipad 45% $2.30 iphone 49% $2.00 ipod 6% $1.70 iphone ipod ipad Android Volume Avg Bid* 100% $0.80 Country Volume Avg Bid* Volume Avg Bid* Big 4 - US, UK, CA, AU 45% $2.50 Western Europe - France, Italy, Germany 14% $1.90 Asia High Value - Japan, Korea 4% $1.70 Big 4 Low value Mid value High value Big 4 Low value Mid value High value Asia 30% $ % $0.90 6% $0.85 Western Rest of World - High Value 5% $1.50 Asia Western Europe 7% $0.55 Europe Rest of World - Mid Value 10% $ % $0.25 Rest of World - Low Value 5% $ % $0.15 Genre Volume Avg Bid* Simulation RPG Volume Avg Bid* Arcade and Action 34% $1.80 Casino -Slots, Bingo, Poker 22% $2.40 Male Oriented - Shooters, War Themed 39% $2.40 RPG - Card-based Battle Games 1% $3.00 Arcade & Action Casino Simulation RPG Male-Oriented Arcade & Action Male-Oriented Casino 34% $ % $ % $1.20 1% $2.50 Simulation - Farm or Female-oriented 5% $2.90 3% $1.20 *Average CPI bid

3 Massive Reach. Precise Targeting Targeting by Country In addition to broad reach campaign strategies, we recommend that you segment some of your campaigns via our country segments. The following is a representation of various countries that cover our major traffic regions along with estimated daily install ranges. Please note, variances in the daily install range will occur based on ad performance, bid, and competition. ios Android Country Daily Install Range Daily Install Range United States Australia United Kingdom Canada Nordic (DK, CH, NO, NL, FI) Western Europe (FR, DE, IT, ES) High Value APAC (JP, KR, HK, SG, TW, MO) Russia China

4 How does PlayHaven Work? Auction-Based System The PlayHaven Ad Network is an auction based system. This means that for each ad impression available in the PlayHaven Ad Network, the auction selects the best ads to run based on the ads maximum bids and ad performance. This is an automated optimization process tuned for extracting the highest value for our advertisers, publishers and game players. Pricing Advertising developers can choose to pay per install (CPI), per click (CPC) or pay per thousand impressions (CPM). Since the PlayHaven Ad Network is a bidded environment, it s important to put your maximum bid. Ads are served based on the most competitive bid among advertisers and the ads performance. Account Management team PlayHaven s team of mobile advertising experts are available to assist you with uploading creative and campaign assets, reporting. They are skilled at giving feedback on how best to optimize your mobile advertising campaigns and providing expert advice for marketing your game in our ad network. Upon sign-up, you will be immediately assigned a dedicated Account Manager for your organization. Reporting and Tracking In addition to a team of mobile advertising experts helping to provide appropriate reporting and optimization support, you can leverage third-party tracking services for data insights. We have integrated with the following third-party tracking services: MAT Ad-X Kochava Appsperse Grow Mobile We also offer data APIs for data transparency and fast data transfer.

5 AD NETWORK Three Types of Ads Offered on the PlayHaven Network MORE GAMES CHART The More Games Chart is a featured list of game titles. The game owner can feature between 1 and 10 game titles from the network of advertisers. A More Games listing includes an image, text description and link to install your game. FEATURED Featured Game Pre-roll is a full-screen ad that is showcased when a player clicks on the More Games button in a game. This ad is seen before the player is shown the More Games Chart. INTERSTITIALS Interstitial ads are dynamic overlays showcased in other game titles. They are static images sized according to various device display settings. Interstitial ads are showcased in placements determined by the game developer in which your ad will be placed. For instance, a game developer could define an action like reaching the end of the level that when triggered by their player will display your ad. Ad Specs Creating any of the ads above is easy. Simply provide the following image creative and campaign text specifications to your Account Manager and they will submit your ad into the network. Image Creative Campaign text Small: 320x280 - PNG file only, with max 120KB One max 60 characters including spaces Large: 640x560 - PNG file only, with max 120KB One max 90 characters including spaces

6 Best Practices Targeting, budget, and optimization are key contributors that if done correctly, are often attributed to the success of a mobile advertising campaign. Your Account Manager will help refine your efforts to ensure you are set-up for success from the start. To get you started, the following are a few best practices that should be considered when creating your campaign for the PlayHaven s Ad Network. Broad Reach and Geographic Targeting In addition to broad reach campaign strategies, we recommend that you segment some of your campaigns via our country segments. We recommend creating multiple tiers that will cover our major traffic regions. Targeting new countries opens exposure to new users. Tiered pricing allows for cost-effective user acquisition. Popular tiers include Big 4 English-speaking Countries (US, UK, Canada, AU), Western European and Nordic Countries, APAC, China, and Rest of World. Device Targeting PlayHaven allows you to segment your ios targeted campaigns to specific devices (iphone, ipad, and ipod). Consider targeting each of your campaigns by device type to see which performs better. For example, many companies bid more for ipad users since they monetize twice as much compared to the average user. Category Targeting In addition to Country, Device (ios only), OS version, and Connection Type, PlayHaven allows you to target your ads to specific categories of games in our network. These categories include targeting your ad to age-appropriate environments, specific genres like RPG, arcade and action, or farming, and non-competitive games. Targeting by category ensures relevancy and therefore, more effective advertising campaigns. Budget Optimization Optimizing your games budgets will ensure the highest return on your investment. For example, if your ads are performing well and reaching budget caps, you might choose to increase your budget to take advantage of the momentum. You can always decrease your budget at any time. Campaign Optimization Leverage our data APIs for data transparency and fast data transfer to ensure near real-time optimization abilities!

7 Creative Best Practices Keep messaging and creative simple The available attention on mobile devices is extremely limited. Keep your message and creative simple for greater impact. Don t overwhelm your audience with words or too much too look at. An ad should be able to make its mark within 2 seconds. Have a clear call-to-action Use straightforward descriptions such as "Download Free Game," "Tap to Play," or "Click Here for 20% Off" in the form of a graphical button to persuade viewers to perform a specific action.

8 AD NETWORK Creative Best Practices Gameplay screenshots perform Relevance better than flashy backgrounds Make your Creative relevant to the game. Incentivized Creative Include "777" for your slots Reward users with virtual goods or rewards to games increase retention and loyalty.

9 The Details General PlayHaven Details PlayHaven has a 7-day attribution window. PlayHaven operates in UTC. All data, reports and invoices reflect this. PlayHaven does not support redirect URLs. Budget Requirements Minimum $1k total budget for a weekday campaign. Minimum $3k total budget for a weekend campaign. Minimum $1k daily cap. Operational Details Our normal business hours are 9am PST to 6pm PST, Monday through Friday. Requests coming in post 5pm PST Monday through Thursday may not be addressed until the next day. For the weekend, please send all your requests by 12pm PST on Friday. Any requests coming in after 12pm PST may not be addressed until the following week. Phone calls need to be scheduled ahead of time. You can coordinate a date and time with our team via . No calls outside of business hours. Billing is based off of PlayHaven reports. In the event of any discrepancy concerns, please contact your account manager. Install and bid projections can take up to 72 hours. Projections are considered outdated after 14 days. There are no install guarantees. Lead-time for a new campaign launch can be up to 2 business days once all necessary onboarding steps are completed. To be provided to your account manager prior to launch: 1. Executed Insertion Order 2. Creative and ad text 3. Tracking details and confirmation of successful setup 4. Campaign details (bids, budget, targeting)

10 The Details Reporting Aggregate-level reporting available for download. Reports include game-level impressions, clicks, installs, spend, and average bid. Reports can also be sent via . One address per account is supported. Report activation (both and file download) can take up to 72 hours from initial request. Creative, device, and geo data is supported through our data API. Please go here for implementation. Campaign Details All campaign details to be communicated via one thread per app. Maximum of 4 Tiers per app. A tier is a group of targeting measures. i.e. Tier 1: US, UK, CA, AU - iphone i.e. Tier 2: US, FR, DE, NL, SE, DK - ipad Maximum of 3 creative sets per Tier active at any given time. One click URL and one conversion URL per Tier. We do not support individual click URLs per creative and/or country. Insertion Order (IO) Process Open-ended monthly or quarterly insertion order requested. Insertion order can be cancelled with a 24 hour notice. Changes to budget or campaign details must be communicated via . Payment Details Net 30. Wire Transfer or Check only. Invoices are sent on the 8th of every month for the previous month s spend due to the 7-day attribution window and they reflect a full month based on UTC. Best practices for a successful campaign run Sign an Open insertion order. Set up campaigns with country targeting. Popular Communicate campaign or budget changes via tiers include Big 4 English-speaking countries (US, . UK, Canada, AU), Western European and Nordic Provide more than 48 hour notice for a new Countries, APAC, Rest of World, China. campaign launch whenever possible. Leverage our data APIs for data transparency and Create ipad-specific campaigns. Many companies fast data transfer! bid more for ipad users, as they monetize twice as much compared to the average user.