LDmobile launch «Track it» at the MWC 2012

Transcription

1 DOSSIER DE PRESSE Fuel your mobile advertising and marketing strategy with performance LDmobile launch «Track it» at the MWC Mars 2012

2 S o m m a i r e Press release: Launch of Track it.. 3 Focus ontrack it Focus on LDMobile Focus on LDM s 3 business Focus on products...7 Join us Contact.. 9 2

3 Presse release Ldmobile group launch «Track it» for the MWC 2012 Close-up on performances of advertsing mobile campaign! LDM Group, the leading French player in marketing and mobile advertising, launch Track it a complete and exclusive solution to measure audience for mobile apps and sites and analyze performance of mobile advertising campaigns. Recognized technical expertise Since its inception, LDmobile group emphasizes mastery of proprietary technologies and mobilized more than 20 people in R & D. Thanks to this positioning, LDmobile offers a comprehensive technology for advertising and mobile marketing, which relies on proprietary platforms for dedicated business: Ad-it : Mobile ad server allows publishers to monetize, manage, and maximize the performance of their advertising space on 100% of mobile and tablet market, and allow advertisers and media agencies to plan, buy, manage and optimize their mobile campaigns. SmartBuilder : A CMS dedicated to the production of mobile websites and web apps integrated with a native platform that allow distribution of any type of content on any mobile and tablet (PC s also) of the market. Send-it : Contact marketing manager for mobile SMS, and push notification, allowing you to build a reliable and attractive customer relation on any mobile devices Track it : A unique platform on the market Track It enables users to measure performance and ROI of advertising investments made on mobile and web, accessible through a solution in ASP mode, simple and quick to deploy, which allows: Audience and behavior of users of a service reconciliation for all digital media market ROI analyze of the campaigns carried out according to their characteristics (support, budgets, goals). Remarketing for targeted groups and users. Track it is the only tool in the market which : proposes App to App and Web App to App tracking campaigns Delivers performance standard indicator data integrates external data flows is based on telephone recognition databases. More information : and on page 4 focus on Track it 3

4 Focus on Track it Track it, ASP platform for the production of audience analytics and the trackingof performance (ROI) in mobile advertising Track it analyses performances and measures the ROI of digital advertising investments.. Track it is the only tool in the market which : proposes App to App and Web App to App tracking campaigns Delivers performance standard indicators data integrates external data flows (campaign characteristics, billing ) Connects to automatic re launch robots (sms, , notification) to operate CRM actions Track it proposes 3 complementary modules in ASP mode: Analytics : Evaluate the behavior of your users and optimize your mobile strategy Analyze your traffic (unique visitors, customer path, conversion rate and others KPI s) Improve usability and content Evaluate and compare the performance of your landing page (A / B testing) Statistics by device and corresponding compatibility (HTML5, java, flash, MP3, video...) Customize analyze (custom report, powerful filtering for precise segmentation) Share expertise (real time alerts, export and send dashboard) Advertising performance evaluation : ROI Generated traffic : Visits and Unique Visitors, Entrance visit rate, Average time on site Sales : Number of Purchases, subscription Calculate ROI : compare advertising investments & sales Compare campaigns performance with standards per type of support Automatic re launch campaign to increase ARPU To configure customer acquisition & loyalty campaigns Pick criterion in order to target a population Select the communication channel ( , SMS, Wap Push, ) Customize your message ( template, Newsletter, SMS, ) Technologies Track it is based on SSIS, SQLserver and QlikView technologies: A system quick and easy to deploy, accessible via ASP, capable of generating and automatically sending out customized reports. A multi-channel solution compatible with the different publication modes: Web, WAP, Web app, iphone applications, Android. An open-ended system that can be programmed to integrate additional analysis data: Budget invested per media and corresponding KPIs, market standards for similar investments etc. Online access to all information and data related to campaign performance. Key points Over 2000 campaigns in 4 years 1 million logs processed each day Over 10 millions remarketing campaigns 4

5 Focus on LDmobile LDmobile, The mobile marketing expert LDM Group, the leading French player in marketing and mobile advertising, has been innovating and developing know-how with a high added value in the fields of marketing and mobile advertising since Ldmobile groups meets all the needs of publishers, agencies and advertisers, and accompanies them on their mobile strategies based on its different business units : LDMobile: Technology solutions provider in ASP for advertising and mobile marketing LDMmedia : Mobile media agency performance for the deployment of mobile search and display campaigns LDManalytics : Audience and ad performance measurement on mobile apps and mobile internet sites LDMservices : integrator for the production of mobile services and multimedia content distribution LDmobile, represent : Turnover : 10,3 M 48 people No. 1 in France - the third in Europe in volume of activity on the mobile 25% of French mobile media purchasing 20% of the available display inventory 6 Millions unique visitors in France Each year : Over 60 million rich media contents delivered Over 300 million mobile Internet pages and applications produced and hosted Over 6 billion mobile ad impressions delivered Over 1,000 mobile advertising campaigns circulated Over 500,000 subscribers to the different services operated on behalf of customers 5

6 Focus on business units Mobile media agency for the deployment of mobile search and display campaigns. LDMmedia allows advertisers and publishers to connect consumer from mobile advertising space to purchase. LDMmedia supports its customers on several fronts: Buying strategy for mobile media, Mobile display purchase and integrated mobile search marketing. Mobile Affiliation expertise Campaign tracking, performance analysis / reporting and ROI. Re-engagement for customers Audience and ad performance measurement and analysis, mobile internet and apps CRM LDManalytics is an agency specializing in the analysis of mobile services user behavior. LDM analytics tracks logs on mobile display and search campaigns and audience of its customers mobile services. LDM analytics provides access to all decision tools to its advertisers and publishers allowing them to improve performance of their ad investments and mobile services. LDManalytics supports its customers through CRM and remarketing with had hoc tools. Mobile services and mobile content distribution integrator LDM operates services on any mobile project like: Design, development and production of mobile Internet services and mobile apps. Aggregation, publishing and delivery of multimedia content download mode or streaming to all type of "screens" (Web, Mobile, Tablet PCs, connected TVs) Hosting for all services on proper infrastructure. Développement sur mesure et production de sites et d applications mobile 6

7 Focus on Product High capacity mobile ad server Contact marketing manager SMS, CMS for mobile web apps, and push notification landing pages and web sites production Mobile display ad server for publishers and agencies available in ASP mode to manage sale or purchase of mobile advertising display space. - Delivery to 100% of mobile phones and tablets on the market and 100% of the OS; - MMA and IAB standard formats compliant; - Rich media, video and HTML5 compliant; - Multiple targeting criteria available (CSP, mobile type...); - Location-based targeting; - Analytics and KPI's performance in real time; - Multiple business models available (CPM, CPC, CPL, CPA, PC download); - Integrated billing and third-party supported - Redirect supported; - Third party network for unsold supported; - Architecture and high performance on a scalable environment. Send It is a contact management, and multi channel messaging platform; Send It is designed for companies who want to implement policy to manage customer, suppliers or employees relationship on the mobile medium. Send it connect over 600 operators in 180 countries to achieve your targets. Send'it offers standard templates to create newsletters tailored to your operation. Your WebApp created within 2 hours with zero code lines to develop. A connection Hub with API to connect any kind of RSS and XML flow to the designed front office. Integrated with a content delivery platform for rich media (video, image, MP3) Preconfigured kinematics to enlist customers : «The smart actions» Click to call, Click to listen, Click to view, Click to locate Click to buy; Click to share; Click to voucher Search engine available Développement sur mesure et production de sites et d applications mobile 7

8 Join us! And on our newsgroup: "Mobile Marketing and Media News by LDmobile to get inform with all the fresh news about technologies and business on mobile advertising market. "Mobile Marketing and Media News by LDmobile" is updated several times a week on our Linkedin and Twitter accounts. 8

9 Press Contact LDMobile contact Laetitia Biciacci +33 (0)