RESEARCH. Refereed Journal Publications:

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1 Vita Andrew B. Artis, Ph.D. Associate Professor of Marketing, College of Business University of South Florida, 4202 East Fowler Avenue, Tampa, FL EDUCATION Doctorate of Philosophy, Business Administration, University of Tennessee, Knoxville, TN (2004) Master of Business Administration, Boise State University, Boise, ID (1987) Bachelor of Science, Marketing & Management, University of Idaho, Moscow, ID. (1984) RESEARCH Refereed Journal Publications: Dapko, Jennifer & Andrew B. Artis (forthcoming 2014), Less Is More: An Exploratory Analysis of Optimal Visual Appeal & Linguistic Style Combinations in a Salesperson s Initial-Contact to Millennial Buyers within Marketing Channels, Journal of Marketing Channels, Vol. 21, Iss. 4. Boyer, Stefanie L., Andrew B. Artis, Paul Solomon, & David E. Fleming (2014), Impact of Perceived Organizational Support on Self-Directed Learning in Sales Training, Journal of Marketing Channels, Vol. 21, Iss. 2, p Boyer, Stefanie L., Diane R. Edmondson, Andrew B. Artis & David E. Fleming (2014), Self-Directed Learning: A Tool for Life-Long Learning, Journal of Marketing Education, Vol. 36, No. 1, p Fleming, David E., Andrew B. Artis & Jon M. Hawes (2014), "Technology Perceptions in Employees Use of Self-Directed Learning," Journal of Services Marketing, Vol. 28, Iss. 1, p Harris, Eric G., Tom J. Brown, John C. Mowen & Andrew B. Artis (2014), The Role of Productivity Propensity in Front Line Employee Performance: Its Relationship with Customer Orientation and Important Service Outcomes, Psych and Marketing, Vol. 31, Iss. 3, p Harris, Eric G., Daniel Ladik, Andrew B. Artis & David E. Fleming (2013), Examining the Influence of Job Resourcefulness in Sales Performance, Journal of Marketing Theory and Practice, Vol. 21, Iss. 4, p Artis, Andrew B. (2013), An Alternative Approach for MBA Mentor Programs: Empower the Protégé, Journal of Education for Business, Vol. 88, Iss. 6, p Boyer, Stefanie L., Andrew B. Artis, Paul Solomon & David E. Fleming (2013), Improving Sales Performance with Self-Directed Learning, Marketing Management Journal, Vol. 20, Iss. 2, p Fleming, David E. & Andrew B. Artis (2012), The Role of the Manager in Shaping Customer Contact Employee Perceptions of the Firm s Relationship with Technology: A Conceptual Model, Services Marketing Quarterly, Vol. 33, No. 4, p Stewart, T. Geoffrey, Zach G. Zacharia & Andrew B. Artis (2012), Leveraging Relationship Orientation and Its Impact on Relationship Outcomes, Journal of Business and Industrial Marketing, Vol. 27, Iss. 8, p Artis Vita 1/5/2014 Page 1 of 7

2 Artis, Andrew B. & David E. Fleming (2012), Reading Well and Being Well Read: A Study on the Combined Use of Textbooks and Trade Articles in Marketing Courses, International Journal of Business, Humanities and Technology, Vol. 2, No. 5, p Edmondson, Diane R., Stefanie L. Boyer & Andrew B. Artis (2012), Self-Directed Learning: A Meta- Analytical Review of Adult Learning Constructs, International Journal of Educational Research, Vol. 7, No. 1, p Fleming, E. David E. & Andrew B. Artis (2010), Measuring Corporate Affinity for Technology: A Scale for Customers and Employees, Journal of Personal Selling and Sales Management, Vol. 30, No. 2 (Spring), p Artis, Andrew B. (2008), Improving Marketing Students Reading Comprehension with the SQ3R Method, Journal of Marketing Education, Vol. 30, Iss. 2, (August) p Eric G. Harris, Andrew B. Artis, Christine Fogliasso & David E. Fleming (2007), "Hospital Employee Job Resourcefulness: An Empirical Study and Implications for Health Care Marketing, Health Marketing Quarterly, Vol. 24, Iss. 1/2, p Artis, Andrew B. & Eric G. Harris (2007), Self-Directed Learning and Sales Performance: An Integrated Framework, Journal of Personal Selling and Sales Management, Vol. 27, No. 1, (Winter) p Harris, Eric G., Andrew B. Artis, Jack H. Walters & Jane W. Licata (2006), Role Stressors, Service Worker Job Resourcefulness, and Job Outcomes: An Empirical Analysis, Journal of Business Research, Vol. 59, Iss. 4, p Harris, Eric G. & Andrew B. Artis (2005), Exploring Patient, Co-Worker, and Management Burnout in Health Care: An Empirical Study, Health Marketing Quarterly, Vol. 22, Iss. 3, p Schumann, David W., Andrew B. Artis & Rachel Rivera (Spring 2001), The Future of Interactive Advertising Viewed Through an IMC Lens, Journal of Interactive Advertising, Vol. 1, No. 2. Refereed Conference Presentations, Special Sessions, and Proceedings: Boyer, Stefanie L., Andrew B. Artis, Diane R. Edmondson & David E. Fleming (2014), Teaching Sales Students to Direct Their Own Learning, Global Sales Science Institute (GSSI) 8 th Annual Conference, London, England, (June). McManus, Kristy, David E. Fleming, Maggie McDermott, & Andrew B. Artis (2014), Content Analysis of Marketing Education Journals, Marketing Management Association Conference (MMA), Chicago, IL, (March). Artis, Andrew B., David E. Fleming, Jennifer L. Dapko & Matt A. Askew (2014), A Content Analysis of Methods & Strategies Used by Authors Published in the Journal of Professional Selling & Sales Management, National Conference of Sales Managers (NCSM), Miami, FL, (April). Fleming, David E. & Andrew B. Artis (2014), Nontraditional Final Examinations in Professional Selling: Ideas and Assessment, National Conference in Sales Management (NCSM), Miami, FL, (April). Artis, Andrew B. (2013), Society of Emotional Intelligence Annual Conference (Presentation only), Emotional Intelligence and Student Success panel discussion member, October 18, 2013; Tampa, Florida. Artis Vita 1/5/2014 Page 2 of 7

3 Artis, Andrew B. & David E. Fleming (2013), Trends in Academic Research: A 15 Year Analysis of Published Research in Marketing Journals. Marketing Management Association Conference, Chicago, IL, (March). Boyer, Stefanie L., Diane R. Edmondson & Andrew B. Artis (2013), Comparison of SDL Scales, International Self-Directed Learning Symposium, Cocoa Beach, FL, (February). Artis, Andrew B. & Mary Tone-Rodgers (2012), Using STEM Principles to Improve Marketing Education, PolySTEM Conference, Lakeland, Florida, (April). Fleming, David E., Andrew B. Artis & Jon M. Hawes (2012), Technology Perceptions in Boundary Spanning Employees Use of Self-Directed Learning: A Conceptual Model, Marketing Management Association Conference Proceedings, (March). Artis, Andrew B., David E. Fleming & Eric G. Harris (2012), Training College Students to be Effective Life-Long Learners, Marketing Management Association Special Session, Winter Conference, (March). Edmondson, Diane R., Stefanie L. Boyer & Andrew B. Artis (2012), Self-Directed Learning: A Meta- Analytical Review of Adult Learning Constructs, International Academy of Business and Public Administration Disciplines-IABPAD, (January). Edmondson, Diane R., Stefanie L. Boyer & Andrew B. Artis (2011), Applying Self-Directed Learning to Marketing Education, Marketing Management Association Summer Conference, (July). Artis, Andrew B. & David E. Fleming (2011), Measuring College Marketing Students Reading Skills, Marketing Management Association Conference Proceedings, (March). Fleming, David E. & Andrew B. Artis (2011), The Role of Salesperson Perceptions of the Firm s Relationship with Technology on Self-Directed Learning Behaviors, National Conference Sales Managers, (March). Boyer, Stefanie L., Diane R. Edmonds & Andrew B. Artis (2011), A Meta-Analysis of Self-Directed Learning Variables Important to Sales Training Research, National Conference Sales Managers, (March). Plank, Richard E., Andrew B. Artis & Katherine Davis (2010), The 21 st Century Business Curriculum, 2010 Polytechnic Summit, University of Wisconsin-Stout, Menomonie, WI: (July) Presentation only: Learning and Pedagogical Research Track. Riggle, Robert J., Paul J. Solomon & Andrew B. Artis (2010), The Influence of Organizational Environment on Salesperson Performance, National Conference Sales Managers, (March). Artis, Andrew B. (2008), A Call to Action: A Research Agenda to Combat Declining Reading Proficiency of Marketing College Students, Marketing Education Association Conference Proceedings, Edited by Robert A. Lupton & Barbara L. Gross, Salt Lake City, Utah. Artis, Andrew B., Eric G. Harris, & David E. Fleming (2004), The Current Structure of Ecommerce Governance AMA Marketing and Public Policy Conference, Salt Lake City, Utah, Chairs D.L. Scammon, R.N. Mayer & M.J. Mason. Artis, Andrew & Rachel Rivera (2002), Measuring and Evaluating Relationship Marketing Strategy for Internal Decision Makers and External Investors, AMA 2002 Summer Educators Conference, San Diego, Calif., Relationship Marketing SIC Track Chairs, Lou E. Pelton & Joyce A. Young. Artis Vita 1/5/2014 Page 3 of 7

4 Artis, Andrew & Rachel Rivera (2002), Evaluation of Measurement Methods for Relationships and Other Intangible Assets, Sixth Research Conference on Relationship Marketing, Atlanta, Ga. Atul Pravatiyar, Editor. Artis, Andrew & Geoffrey Stewart (2001), Relational Knowledge Management: The Effective Management of Knowledge within the Buyer-Seller Relationship, Society for Marketing Advances Conference Proceedings, Tracy Sutter, Editor. Artis, Andrew & Geoffrey Stewart (2001), Special Session: The Future of Relationship Marketing: A Perspective on Ph.D. Research, AMA 2001 Summer Educators Conference, Washington, D.C. Panel members: Leonard Barry, James Narus, & Jagdish Sheth, Relationship Marketing SIG, Chair Lou E. Pelton. Artis, Andrew & Geoffrey Stewart (2000), Special Session: Directions of Future Research in Relationship Marketing, Fifth Research Conference on Relationship Marketing, Emory University, Atlanta, Ga. Panel members: Sundar Bharadwaj, Roland Rust, Jagdish Sheth, & Wesley Johnson. Recognition and Awards: 2014 Outstanding Paper Award for the Education Track Marketing Management Association Conference, March, Content Analysis of Marketing Education Journals Outstanding Paper Award for the Education Track Marketing Management Association Conference, March, Trends in Academic Research: A 15 Year Analysis of Published Research in Marketing Journals Outstanding Paper Award for the Education Track Marketing Management Association Conference, March, Measuring College Marketing Students Reading Skills. TEACHING Recognition and Awards: 2010 Pearson Prentice Hall s Solomon-Marshall-Stuart Award for Innovative Excellence in Marketing Education Nominee The American Marketing Association s Teaching and Learning SIG recognizes the most innovative and effective teachers within marketing education. Recognized for applying innovative methods in MBA education (e.g., community of practice) USFP Student Government Association Outstanding Faculty Nominee USFP students nominate and a panel of students select outstanding teachers Marketing Management Association Master Teacher Award Recognized by the Marketing Management Association for teaching excellence and innovation. Received the 2009 Master Teacher Award for incorporating self-directed learning methods into marketing curriculum USF Outstanding Teaching Award This award recognizes and encourages excellence in teaching at the undergraduate level throughout the USF System. Nominated candidates are reviewed through an evaluation process that encompasses peer review and the Provost's review of a candidate's professional teaching portfolio. Recipients of the award are recognized for demonstrated excellence in preparing students for work in the major, as well as for providing a strong foundation in critical thinking and problem-solving skills. Artis Vita 1/5/2014 Page 4 of 7

5 2007 USFP Student Government Association Outstanding Faculty Award Students nominate faculty members who are passionate and dedicated to serving students on the polytechnic campus in Lakeland. An SGA committee selects an annual award winner USF Jerome Krivanek Distinguished Teacher Award Nominee Nominated by USFP Associate VP of Academic Affairs for distinguished effort and results in teaching. Courses Taught: Marketing Strategy (Capstone), MBA & Management Strategy (Capstone) Integrated Business Applications, MBA Foundations of Leadership, MBA Marketing Management, MBA & Promotions International Marketing, MBA & Principles of Marketing Advertising Professional Selling Sales Force Management, MBA & Dissertation Committees: Carlin Nguyen, 2014 present, proposal defense pending. Dave Fleming, , currently an assistant professor of marketing at Eastern Illinois University. Stefanie Boyer, , currently an assistant professor of marketing at Bryant University, a private undergraduate college and graduate school in Smithfield, Rhode Island. Bobby Riggle, , currently an assistant professor of marketing at The Citadel, The Military College of South Carolina. UNIVERSITY SERVICE Chair, Faculty Governance Committee USF Lakeland ( ; ) Executive Board Member, Faculty Governance Committee ( ) Chairperson, Quality Enhancement Program USF Lakeland ( ) Inter-Campus Academic Relations (ICAR) Review Committee USF Lakeland (2005) Strategic Planning Committee USF Lakeland ( ) Chair, Planning Committee for Faculty Research Symposium (2005) Student Grievance Committee ( ) Business Program Scholarship Committee ( ) Committee to review USF Marketing PhD program ( ) USFP Faculty Research Committee ( ) USFP MBA Curriculum Committee ( ) CITA Center for the Development of Information Technology Applications for Manufacturing and Distribution ( ) USFP Curriculum Committee ( ) USFP Graduate Curriculum Committee ( ) USF Honors and Awards Committee ( ) Search Committees (9) USFP Business Faculty Positions ( ) MBA Program Coordinator ( ) Chair, IMC Graduate Programs Committee ( ) Member of IMC Faculty Development Committee ( ) Member of IMC Council (Fall ) Council on Technology for Instruction and Research of the USF Faculty Senate ( ) Sales Education Initiative (SEI) Project (2014-present) Artis Vita 1/5/2014 Page 5 of 7

6 WORK EXPERIENCE Academic & Education-Related Experience: University of South Florida, August 2003 to present: Associate Professor, Tenured May 2010 Assistant Professor, Hired August 2003 Served at the USF Lakeland Campus (Formerly USF Polytechnic: ) Served as Coordinator of USFP MBA program Served as USF Lakeland Chair of the Faculty Governance Council Manage graduate research assistants Served as the interim business program director at Lakeland campus, Summer 2006 Member of American Marketing Assoc. (AMA), Society of Marketing Advances (SMA), Marketing Educators Assoc. (MEA), Marketing Management Association (MMA), and International Society of Self-Directed Learning (ISSDL) Center of American Education - Universidad San Ignacio De Loyola (USIL), Lima, Peru, Fall Taught undergraduate business capstone course for the USIL and USF bachelor s program. University of Tennessee, Knoxville, Graduate Instructor and Research Assistant, Department of Marketing, Logistics and Transportation, August 1999 to July 2003: Taught marketing and sales courses to undergraduates. Served as Department Advising Coordinator May 2002 August 2003 and undergraduate academic and career advisor (Fall 2001 Spring 2002). Served on Forecast Management consulting team and conducted executive interviews during audits of John Deere, Inc. (54 interviews), Continental Tire, Inc. (32 interviews), and Phillips Consumer Electronics, Inc. (26 interviews). Boise State University, Adjunct Marketing Professor, August 1998 to May Taught Principles of Marketing and Senior Advertising Seminar both fall and spring semesters; served as faculty advisor for American Advertising Federation College Case Competition Team (which achieved fifth place in Northwest Region with a campaign to launch Toyota s Echo automobile); and conducted research on effects of technology on B2B relationships. Executive Producer of the full-length, independent film, Not This Part of the World, September 1994 through August This project was in conjunction with the Idaho Department of Economic Development and Theatre Arts Department at Boise State University as a way to promote and encourage filmmaking in the region. Responsible for raising financial capital ($50,000), grant writing, and money management for the film. This film played at the Sundance and New York Film Festivals. Alumni Relations Graduate Assistant, University of Idaho, August 1983 to May Planned, promoted, and implemented alumni activities throughout the state for the University of Idaho Alumni Association. Student Body President, University of Idaho, December 1981 to December Responsible for the operation of student-run programs and facilities that included a 24-hour FM radio station, biweekly student newspaper, 18-hole golf course and annual yearbook. Private and Public Sector Practitioner Experience: Director of Marketing & Sales, Oliver Russell and Associates Advertising Agency, January 1997 to June Directed and supervised sales and media placement teams. Designed and implemented marketing, advertising, promotions and public relations campaigns for local, Artis Vita 5/6/2014 Page 6 of 7

7 regional and national business. B2B clients included Hewlett-Packard Laser Jet Division and Trust Joist. B2C clients included Heinz Bagel-Bites Division and Micron Computers. Sales Executive, KTVB-Channel 7, January 1997 to January Sold advertising; conducted sales and marketing workshops for clients; developed marketing plans and television advertising campaigns; and developed television commercials (concept development, copy writing and directing) for local clients. Business Manager, KTVB-Channel 7, June 1988 to January Led the annual strategic planning process for television station including the preparation of operating and capital budgets, marketing plan, and competitive analysis. Responsibilities also included organizational employee training and development, union negotiations and employee benefits administration. Financial Analyst, Legislative Budge Office, State of Idaho, June 1987 to June Provided financial analysis to the members of the Joint Finance-Appropriations Committee for the State of Idaho. Marketing Director, First Idaho Venture Capital Company, Inc., July 1984 to December Assessed the marketing efforts of entrepreneurs seeking venture capital and directed marketing efforts for companies owned and operated by the parent company. Artis Vita 5/6/2014 Page 7 of 7

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