CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO. Presented by: Jill Tirone

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1 CREATE AND DESIGN EFFECTIVE FACEBOOK ADS FOR YOUR STUDIO Presented by: Jill Tirone

2 What You ll Learn How to create a highly effective Facebook ad campaign including easy advertising strategies to attract more fans and target new students. Step-by-step training on how to decide on the perfect ad type for your studio and how to make sure your ad targets your ideal audience. Avoid pitfalls by learning why most ads get rejected and track your progress to know if your ad is working.

3 Ad Placement Desktop Right Side Shown only on Desktop not visible to mobile users Desktop News Feed Mobile News Feed

4 Like Campaigns vs. Building Your List It is important to have a solid fan base, but getting more likes isn t the most important part of your Facebook marketing List building and Facebook go hand in hand You can target your audience You can give something away once they opt in your can promote Once on your list, you can turn your fans into loyal customers

5 Decide What To Advertise Your Studio s Website Get People To Visit Your Website Your Facebook Page Increase Your Page Likes Facebook Page Post Promote Engagement Event Responses Increase attendance at your event

6 Start With A Plan What are you advertising? Is the message clear? Do you have a landing page on your website? This is KEY! Landing Pages = Try a free class, Coupon for FREE tights with registration Is there a clear message on the landing page? Is your website up-to-date? Can you customers find info easily?

7 Write Your Ad Surf Facebook to see what ads catch your eye Come up with ideas for multiple ads Title = 25 Characters Body Text = 90 Characters Image = Varies based on ad location

8 Targeting Your Audience Find out where your audience is spending time on Facebook Target other Facebook pages that have fans you want to attract or an audience that is aligned with your services. Use Graph Search

9 Graph Search Use it to find where your audience is spending time. Pages liked by people who like [insert your studio page] Interests liked by people who like [insert your studio or your competition]

10 Custom Audiences Allows you to get your ad in front of people you already know on Facebook Need to have a list of at least 100 addresses or phone numbers (in.csv format) Mailchimp integration is available In Ads Manager, select Audiences to upload your list as a custom audience

11 Retargeting Campaigns Retargeting reaches out to visitors who visited your website and encourages revisits Can also target visitors who visited a particular section or page of your website but did not complete an action, i.e., registration Requires use of the Power Editor Remarketing Pixel must be installed on all pages of your website (this code needs only to be placed one time and should be inserted before the </body> tag of your site)

12 Turn Fans Into Loyal Customers Turning a fan into a customer is more difficult than turning a fan into a lead. Use your marketing over time to turn that lead into a loyal customer. Build up a relationship with the lead. marketing is a great way to do that. Your fans will see ads in their newsfeeds and receive s from you so you re building brand awareness. You can give something away once they opt-in you can promote. Once on your list, you can turn your fans into loyal customers!

13 Ads Create Tool vs. Power Editor Ads Create Tool If you re just starting out you ll get some good results with the traditional ads create tool (ads dashboard) Easy to use Available in all browsers Power Editor More robust and has more bells and whistles Not as easy as the ads dashboard Allows you to duplicate ads quickly More flexibility with placement of ads More flexibility with your spending dollars Only available in Chrome browser

14 Unpublished Posts Sometimes referred to as Dark Posts Can only be created through the Power Editor You add the text of the ad, you upload the image, you add a link where that ad is going to land, and you get to add the title and the description. Every single piece of an unpublished post is your copy Unpublished ads are the only ads that when you click on the image, it goes to whatever link you want to link to

15 Optimizing Ads for Mobile Devices Over 70% of Facebook users are logging on to Facebook via a mobile device. Right hand column ads do NOT show on mobile devices. If you want your ad seen on mobile, create it to show in the newsfeed. Power editor lets your choose where to show your ads (desktop, mobile, or both). Mobile ads tend to be a bit more expensive, but worth it since the majority of your audience is on mobile.

16 Facebook s 20% Rule Ads that have more than 20% of text will be rejected Too much text looks like spam & makes ad appear low quality. Use headline and body of ad to tell people about why you're advertising and what you want them to do. Use Grid Tool

17 Takeaways Facebook is extremely powerful and it s definitely where your audience is spending time. Be creative with Graph Search. Experiment with Facebook ads to see what works best for your studio. Don t spend time worrying about your page s reach. Spend a small amount of advertising dollars on Facebook ads, boost your engagement, and build your list. Take an engaging post that is doing well and convert it into an ad.

18 Resources & Tools Facebook For Business: Facebook Creative Specs: Facebook Help Center: Facebook Help Creating An Ad:

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