Service Computing: Challenges and Achievements. ComputationWorld 2009 Athens 2009

Transcription

1 Service Computing: Challenges and Achievements ComputationWorld 2009 Athens 2009

2 GUESTS Service Computing: Challenges and Achievements Moderator: Krishna Singh, Service Research & Innovation Institute (SRII)/IBM Almaden Research Center, USA Panelists: Wolfgang Gentzsch, EU Project DEISA & Board of Directors OGF, EU David Bernstein, Special Chief Technology Officer, Huawei North America R&D, USA, University of Erlangen, Germany

3 ComputationWorld 2009 Athens, November 15-20, 2009 Expert Panel Service Computing: Challenges and Achievements Service Computing fuelled by Cloud Computing paradigm Wolfgang Gentzsch EU DEISA Project & Board of Directors of OGF gentzsch at rzg.mpg.de

4 Achievement: Clouds ubiquitous and pervasive services, as a utility anything, anytime, anywhere, anybody Service oriented: SaaS, PaaS, IaaS, HaaS IT resources provisioned outside corporate data center Resources accessed over the Internet A virtual computing environment (Vmware, Xen,...) Abstraction of the hardware from the service Variable cost of services (QoS) From CapEx to OpEx Flexible: public and private clouds Build and deliver, always-on, pay-per-use IT services Scaling up/down: computing, storage, database, services, users CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 2 RI

5 Cloud Computing can be part of: - peer-to-peer computing and grid computing, e.g.. as an (external) node in a grid workflow - mobile and sensor networks to process the huge. amount of data - a telecom services portfolio, driven by convergence. of broadband, smart mobiles, and clouds - service oriented start-up companies, on the fly CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 3 RI

6 Clouds: computing platform for society & business services Public (mail, schools, banking, financial, personal, real estate, health, government, insurance, hospitals, transportation, library); Utility (broadcasting & cable TV, printing & publishing, energy, Internet, hotels, retail, waste management, security, rental); Entertainment (advertising, casinos & gaming, recreational, restaurant, travel); Business (communications, specialty, technology, planning, supply chain management, marketing, design, wholesale distribution); Business process management (business knowledge, business protocols, service level agreements, business licensing models, business financial models, and business advertising models. CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 4 RI

7 Cloud Computing Challenges Sustainable Competitive Advantage TECHNICAL CULTURAL LEGAL & REGULATORY CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 5 RI

8 Cloud Computing Challenges Sensitive data, sensitive applications (med.patient records) Different organizations have different Cloud ROI Security policies: consistent and enforced across clouds! Interoperability of components and clouds (standards?) Current IT culture is not predisposed to loosing control Not all applications are cloud-ready or cloud-enabled Static licensing model doesn t embrace cloud Protection of intellectual property Legal issues (FDA, HIPAA) CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 6 RI

9 O.k. O.k. O.k. O.k. O.k. Not all applications are cloud-ready or cloud-enabled O.k. O.k. O.k. Solving the Cloud Challenges with private or hybrid cloud CompWorld Nov 15-20, 2009 Wolfgang Gentzsch, DEISA 7 RI

10 Panel on Service Computing: Challenges and Achievements Service Computing fuelled by Cloud Computing Wolfgang Gentzsch, EU Project DEISA and Open Grid Forum, November 2009 One of the most important achievements in service computing during the past few years is Cloud Computing which provides a new platform for many of the services discussed at this conference. In the following we briefly present the benefits Cloud Computing enables, provide examples for applications and services which will benefit from Cloud Computing, followed by the challenges and roadblock Cloud Computing faces. Most of these challenges are at least partly eliminated by the introduction of the Private Cloud concept. Cloud Computing enables: - Ubiquitous and pervasive services, as a utility - Anything, anytime, anywhere, anybody - Service oriented: SaaS, PaaS, IaaS, HaaS - IT resources provisioned outside corporate data center - Resources accessed over the Internet, on demand - A virtual computing environment (Vmware, Xen,...) - Abstraction of the hardware from the service - Variable cost of services (QoS) and Service-Level Agreements (SLA) - From CapEx to OpEx - Flexible, elastic: public and private clouds - Build and deliver, always-on, pay-per-use IT services - Scaling up/down: computing, storage, database, services, users Cloud Computing will serve as the computing platform for all kinds of society and business services, such as - Public (mail, schools, banking, financial, personal, real estate, health, government, insurance, hospitals, transportation, library); - Utility (broadcasting & cable TV, printing & publishing, energy, Internet, hotels, retail, waste management, security, rental); - Entertainment (advertising, casinos & gaming, recreational, restaurant, travel); - Business (communications, specialty, technology, planning, supply chain management, marketing, design, wholesale distribution); - Business process management (business knowledge, business protocols, service level agreements, business licensing models, business financial models, and business advertising models. However, Cloud Computing has to cope with several challenges before it is widely accepted: - Sensitive data, sensitive applications (med.patient records) - Different organizations have different Cloud ROI - Security policies: consistent and enforced across clouds! - Interoperability of components and clouds (standards?) - Current IT culture is not predisposed to loosing control Not all applications are cloudready or cloud-enabled - Static licensing model doesn t embrace cloud - Protection of intellectual property - Legal issues (FDA, HIPAA)

11 It is very interesting that the special concept of Private Cloud (i.e. intra-enterprise Cloud Computing) combined with external Cloud resources, will solve most of these challenges. In general, CIOs have to evaluate three different scenarios: (1) the Private Cloud: optimizing and virtualizing the company s internal enterprise IT infrastructure, including the data layer (here is where Momentum can help); (2) the Hybrid Cloud: do (1) and connect to external clouds; or (3) the Public Cloud: do (2) and successively move data (processing) to the external cloud provider. The choice for the best-suited scenario depends on many aspects: sensitive / competitive data and applications (e.g. medical patient records), individual return on investment, security policies, interoperability between private and public clouds, loosing control when moving data outside the corporation, cloud-enabling data and applications, the current software licensing model, protection of intellectual property, legal issues, and more. The good news is that CIOs can always start with a hybrid infrastructure in mind: combining private and public cloud resources, balanced according to specific requirements, providing the best of both worlds, thus avoiding the worst of each world individually.

12 Services Processes Intelligence

13 in Nuremberg 2

14 Prof. Dr. Sensor-based Services Hybrid Products Service Innovation & Engineering Embedded Services Product& Service Lifecycle Management Process Monitoring & Controlling Business Virtualization Knowledge Discovery Web 2.0 Mining Processes E-Commerce Services Intelligence E-Learning Enterprise Content Management Retail Services Healthcare Industrial Services IT Services Travel Services Medical Industry Airport Center 3

15 Business Processes- IT Service Industries Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services Business Strategy Business Model Business Processes IT-Architecture 4

16 Business Processes- IT Service Industries Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services Business Strategy Business Model Business Services Process as a Service Business Processes IT-Services, Web Services, Service Applications Software as a Service IT-Architecture 5

17 Business Processes- IT Service Industries Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services Business Strategy Business Model Business Services Process as a Service Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture 6

18 Business Processes- IT Service Industries Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services Business Strategy Business Model Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business 7

19 Business Processes- IT Service Industries Business Strategy Business Model Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services SOF SOI Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business SOI: Service Oriented Innovation SOF: Service Oriented Future 8

20 Rise of the Service and Information Sectors share in employment and/orgrossnational product share in employment and/orgrossnational product Digital Economy Services Manufacturing Industry Agriculture year year Informationbased Services Traditional Services Manufacturing Industry Agriculture 9

21 Business Processes- IT Service Industries Business Strategy Business Model Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services SOF SOI Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business SOI: Service Oriented Innovation SOF: Service Oriented Future 10

22 Service Science Challenges Process 2 IT SOA 11

23 Process 2 IT Domain Experts Processes Today Tomorrow Vision BP Models BP Models BP Models Flexibility Gap Software Development COTS Products MDA BPM 2.0 Continuous and emergent adjustment of the IT-infrastructure Collaboration between domain and IT experts Modularization on process level Automation IT-Infrastructure Heterogeneous Architecture BP-oriented SOA BP-oriented SOA IT Experts 12

24 Business Processes- IT Service Industries Business Strategy Business Model Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services SOF SOI Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business SOI: Service Oriented Innovation SOF: Service Oriented Future 13

25 Service Science Challenges Business 2 Process SOB Process 2 IT SOA 14

26 Business 2 Process Business Strategy Business Model Business Tasks Strategic Process Mapping BPM Experts BPM Experts Target Definition BPM 1.0 BPM 2.0 Gap Analysis Process Consolidation Domain Experts Domain Experts Business Process Process Design 15

27 Business Processes- IT Service Industries Business Strategy Business Model Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services SOF SOI Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business SOI: Service Oriented Innovation SOF: Service Oriented Future 16

28 Service Science Challenges Service Networking & Reuse Bundling, Ecosystems Business 2 Process SOB Process 2 IT SOA 17

29 Service Productivity in the Face of Complexity Optimizing the productivity of service bundles (coordination, incentives, IT-based methods and tools) Service Service Service Complex Service-Bundles Many individual services Different service providers Temporal and logical interdependencies Combined service delivery to the customer Service Customer at the Point of Service Service Orchestration Division of Labor Service Service Service Symbiosis Service Logistics Service IT-Support Productivity Self-Organization or Supervision? 18

30 Service Networking and Networked Services Analysis of the Service System Composition of Service Bundles Coordination of Service Logistics Monitoring and Controlling of Performance and Quality Service Composition and Coordination 19

31 Service Ecosystem Service Markets and Logistics Prosumer Broker Mediator Consumer Provider Mediator Broker Prosumer Platform/Infrastructure and Support Services Service Level Monitoring Payment / Billing Authentication and Authorization Transactions Service Discovery Logging 20

32 Business Processes- IT Service Industries Business Strategy Business Model Commerce Healthcare Finance Retail Travel Transportation Hybrid Products Industrial Services SOF SOI Business Services Process as a Service SOB Business Processes IT-Services, Web Services, Service Applications Software as a Service SOA IT-Architecture SOA: Service Oriented Architecture SOB: Service Oriented Business SOI: Service Oriented Innovation SOF: Service Oriented Future 21

33 Service Science Challenges Technology Driven Service Innovation Computer Aided Services Service Networking & Reuse Bundling, Ecosystems Business 2 Process SOB Process 2 IT SOA 22

34 Technology Driven Service Innovation (E-) Service-Augmented Reality (Software-) Agent-Based Autonomous Services (E-) Mobility-Based Ubiquitous Services Service Networks and Networked Services 23

35 Augmented Reality in Retail Environments Book, brochure or product packing Webcam or video camera 3D model appears on the physical object Standard PC AR in Retail Virtual Mirror Product Feature Explanation Augmented Reality Catalogue Product Presentation 24

36 Ubiquitous Learning Services Learning-& Presentation Platform Castible Core Resources: Additional Resources: Learning / Presentation: Standard LMS Elements (Text, Audio, Video) Web 2.0 Content and Tools Personal Learning Environment (Contents, Layout, Information Flow) Webtop-based Mashup Social Publishing Slide s Slides Video Web 2.0 API 25

37 Networked Homecare Services Family & Friends Information Platforms Active (nursing) Passive Medication Pharmaceutical Companies Pharmacies Automated Ordering Information Platforms Customized Newsletter IT-based Care Level Assessment Automated Billing Funding Nursing Insurance Funds Health Insurance Funds Electronic Health Records Medical Insurance Service Mobile Prescription Hospitals Health Care Rehabilitation Facilities Doctors IT-based Care Level Assessment 26

38 Services of the Future? Future of Services? 27

39 thank you for your attention 28

40 Questions? The floor is open for discussion.. 29

41 Services Processes Intelligence

42 II Prof. Dr. A Business Perspective & Vision Comments on the presentation at the First International Conference on Advanced Service Computing Athens, November 17, 2009, Department of (Prof. ): Research Focus = Business Services (e.g., in Retail, Health Care, Education, Tourism, Manufacturing) and their connection to Business Processes (e.g., process as a service), Business Intelligence (e.g., knowledge-based services), and Technological Innovations (e.g., sensor-based services) There are different Worlds of Services to be distinguished: - World of IT: service-oriented infrastructures, software applications and IT services, web services SOA, Service Oriented Architecture - World of Processes: service-oriented value creation, process as a service, service as activity flows SOB, Service Oriented Business - World of Business: service-oriented business plans&models, service industries, new economy SOI, Service Oriented Innovation Service sector is gaining more and more importance, information-related services are the driving force for innovation in the digital economy and the fundament of the knowledge society of tomorrow. SOF, Service Oriented Future Those Worlds of Services are closely interrelated: - Business processes have to be supported and automated by apt (and flexible!) IT architectures Process 2 IT Collaboration of domain and IT experts (SOB + SOA) - Business strategies and models have to be supported and implemented by business processes Business 2 Process Collaboration of managers and domain experts (SOI + SOB) Business services face networking challenges (seamless integration of services and providers): - customers expect and consume service bundles to supply a need in a certain situation / context challenge: optimizing quality, flexibility, and productivity simultaneously - providers have to build business networks and to coordinate service offerings and processes challenge: optimizing service logistics and creating win-win-scenarios - service markets and service ecosystems are evolving challenge: optimizing synergies and win-win- -win scenarios of prosumer communities Technology plays a crucial role in service innovation. It has to kill two birds with one stone : - First, it should help to gain competitive advantage by fostering customer fascination - Second, it should help to improve cost-effectiveness of business (service) processes Technology in service innovation is important in each World of Service, e.g., cloud computing on SOA level, biometrics in self-service-systems on SOB level, sensors for context based services on SOI level There are many fields of technology driven service innovation. Examples: (e-)service-augmented reality, (e-)agent-based autonomous services, embedded (e-)services in hybrid products, (e-)mobilitybased ubiquitous services, service networks and networked services, challenge: align business frameworks to technology frameworks and vice versa, and provide open architectures (business and IT) to facilitate the combination of service modules and service providers