Platform as a Service (PaaS) (Public, Private and Hybrid Cloud) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast

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1 Brochure More information from Platform as a Service (PaaS) (Public, Private and Hybrid Cloud) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast Description: Platform as a Service (PaaS) is a segment of the cloud computing services. In PaaS, customers are provided with a computing platform and a stack of solutions or tools to further develop applications. When coupled with IaaS and SaaS, it is a cloud computing service model. PaaS aids the deployment of applications or services without the complexity of provisioning hosting capabilities and the cost of managing and buying the underlying software and hardware. Thus, PaaS provides low initial cost, resource sharing, incremental cost with growth in your service usage, management services, automated deployment, reuse, and life-cycle management. All these benefits make PaaS an ideal solution for service and application development. The research study titled as Platform as a Service (PaaS) Market - Global Industry Analysis, Size, Share, Growth, Trends and Forecast, provides strategic analysis of the global PaaS market along with the market growth forecast for the period 2014 to 2020 (size in USD Million). The report includes in-depth analysis of the market drivers, restraints, and industry trends. The report further highlights the significant growth opportunities for PaaS in the coming years. The research study provides extensive assessment of vendor strategies for succeeding in the PaaS market. Furthermore, the report analyzes the current and future market potential of the PaaS market. The report segregates the market based on PaaS types, and implementation scenarios across different geographies which include North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW). The report segments the market based on implementation types which includes private cloud, public cloud and hybrid cloud. The market has been further segmented by types into application development, application infrastructure and middleware (AIM), business intelligence platform (BIP), and database management systems (DBMS). For detailed understanding of the PaaS market, all these segments have been also estimated for above four geographies in terms of revenue (USD million). The report further segments the market based on end-user verticals which include banking, financial institutions and services (BFSI), technology, retail, distribution & CPG (Consumer Packaged Goods), online business, media & entertainment, healthcare & life sciences, electronics, telecom, education services, professional services, public sector, manufacturing, energy & utility, and travel & transport. The current (2013) and future (2020) PaaS adoption rate (%) for all the above end-use verticals has also been provided in the research report. The market share analysis of the key players in the global PaaS market has been included in the study to provide in-depth understanding of the competitive positioning of the leading vendors. The report further provides the competitive strategies adopted by PaaS players worldwide. In addition, the report includes a detailed analysis of the prevalent market situation, and industry trends for PaaS, used across various enduse verticals. The market research study analyzes the PaaS market at a global level, and provides revenue estimates in terms of USD million for years 2012 and 2013, along with market forecast for the period 2014 to The values for 2012 and 2013 are the actual values with 2013 considered as base year and 2012 as historic data. The 2014 value is estimated size for the current year where as values for are market forecasts based on analysis of existing dynamics and their future impact. The high level analyses, such as value chain analysis and Porter s five forces analysis provide insights to competitive scenario in the PaaS ecosystem (market). The market estimates have been analyzed considering the market dynamics and impact of various political, economical, social, technological, and legal factors, influencing the market growth. The vendors have been profiled and key pointers about company overview, financial overview, business strategies, and recent developments in the PaaS market are included. Some of the major vendors of PaaS profiled in this report include Salesforce.com, Inc., Amazon.com, Inc., Google Inc., Microsoft Corp., IBM Corp., ActiveState Software Inc., Oracle Corporation, Red Hat, Inc., SAP SE, EMC Corporation, Software AG, VMware Inc. and AT&T Inc.

2 Global Platform as a Service (PaaS) Market Segmentation Global Platform as a Service (PaaS) Market, By Implementation Type - Public Cloud - Private Cloud - Hybrid Cloud Global Platform as a Service (PaaS) Market, By Type - Application Development - Application Infrastructure and Middleware (AIM) - Business Intelligence Platform (BIP) - Database Management Systems (DBMS) Global Platform as a Service (PaaS) Market, By End-users - BFSI - Technology - Retail, Distribution & CPG - Online Business - Media & Entertainment - Healthcare & Life Sciences - Electronics - Telecom - Education Services - Professional Services - Public Sector - Manufacturing - Energy & Utility - Travel and Transport Global Platform as a Service (PaaS) Market, By Geography - North America - Europe - Asia Pacific - Rest of the world (RoW) Contents: Chapter 1 Preface 1.1 Report Description 1.2 Report Scope Market Segmentation: Global PaaS Market 1.3 Research Methodology Sources Secondary Research Primary Research Chapter 2 Executive Summary 2.1 Market Snapshot: Global Platform as a Service (PaaS), 2013 & Global Platform as a Service (PaaS) Market, , Revenue (USD Million) and Y-o-Y Growth (%) Global Platform as a Service (PaaS) Market, by Geography, 2013 (USD Million) Global Platform as a Service (PaaS) Market, by Implementation Type, 2013 (USD Million) Global Platform as a Service (PaaS) Market, by Type, 2013 (USD Million) Chapter 3 Market Overview 3.1 Introduction 3.2 Market Dynamics Drivers Flexibility, agility, scalability and ease of deployment

3 Inclination towards OPEX from CAPEX Pay-per-use features coupled with high efficiency offered by PaaS Impact Analysis: Drivers - Global PaaS Market Restraints High fragmentation of the market at regional levels Lack of awareness leading to low adoption rate by SMEs Impact Analysis: Restraints - Global PaaS Market Opportunities Winning IaaS market through PaaS BPaaS and Open PaaS 3.3 Market Trends and Future Outlook PaaS: Strategic Means of Innovation PaaS Helping Organizations to Improve on Governance Strategically Updated Versions of PaaS to Evolve 3.4 Value Chain Analysis 3.5 Porter s Five Forces Analysis: Global PaaS Market Bargaining Power of Suppliers Bargaining Power of Buyers Threat from Substitutes Threat of New Entrants Degree of competition 3.6 Competitive Landscape Market Share of Key Players, 2013 (Value %) Competitive Strategies Adopted by Key Players Product mix development through R&D Expansion of cloud, virtualization and storage offerings Build international presence by alliances and acquisitions Chapter 4 Global Platform as a Service (PaaS) Market: By Implementation Type 4.1 Overview Comparative Analysis: Global PaaS Market Revenue Share, by Implementation Type, 2013 and 2020 (Value %) 4.2 Public Cloud Global Public Cloud (PaaS) Market, , (USD Million) 4.3 Private Cloud Global Private Cloud (PaaS) Market, , (USD Million) 4.4 Hybrid Cloud Global Hybrid Cloud (PaaS) Market, , (USD Million) Chapter 5 Global Platform as a Service (PaaS) Market, By Type 5.1 Overview Comparative Analysis: Global PaaS Market Revenue Share, by Type, 2013 and 2020 (Value %) 5.2 Application Development Global Application Development (PaaS) Market, , (USD Million) 5.3 Application Infrastructure and Middleware (AIM) Global AIM (PaaS) Market, , (USD Million) 5.4 Business Intelligence Platform (BIP) Global Business Intelligence Platform (PaaS) Market, , (USD Million) 5.5 Database Management Systems (DBMS) Global Database Management Systems (PaaS) Market, , (USD Million) Chapter 6 Global Platform as a Service (PaaS) Market, By End-users 6.1 Overview Global PaaS Adoption Rate (%), by End-users, 2013 & 2020 Chapter 7 Global Platform as a Service (PaaS) Market, By Geography 7.1 Overview Comparative Analysis: Global PaaS Market Revenue Share, by Geography, 2013 and 2020 (Value %) 7.2 North America North America PaaS Market, , (USD Million) North America PaaS Market, by Implementation Type, , (USD Million) North America PaaS Market, by Type, , (USD Million) 7.3 Europe

4 7.3.1 Europe PaaS Market, , (USD Million) Europe PaaS Market, by Implementation Type, , (USD Million) Europe PaaS Market, by Type, , (USD Million) 7.4 Asia Pacific Asia Pacific PaaS Market, , (USD Million) Asia Pacific PaaS Market, by Implementation Type, , (USD Million) Asia Pacific PaaS Market, by Type, , (USD Million) 7.5 Rest of the World (RoW) Rest of the World PaaS Market, , (USD Million) Rest of the World PaaS Market, by Implementation Type, , (USD Million) Rest of the World PaaS Market, by Type, , (USD Million) Chapter 8 Company Profiles 8.1 ActiveState Software Inc Company Overview Financial Overview Business Strategy Recent Developments 8.2 Salesforce.com, Inc Company Overview Financial Overview Business Strategy Recent Developments 8.3 Amazon.com, Inc Company Overview Financial Overview Business Strategy Recent Developments 8.4 Google, Inc Company Overview Financial Overview Business Strategy Recent Developments 8.5 Microsoft Corporation Company Overview Financial Overview Business Strategy Recent Developments 8.6 IBM Corporation Company Overview Financial Overview Business Strategy Recent Developments 8.7 Oracle Corporation Company Overview Financial Overview Business Strategy Recent Developments 8.8 Red Hat, Inc Company Overview Financial Overview Business Strategy Recent Developments 8.9 SAP SE Company Overview Financial Overview Business Strategy Recent Developments 8.10 EMC Corporation Company Overview Financial Overview Business Strategy Recent Developments

5 8.11 Software AG Company Overview Financial Overview Business Strategy Recent Developments 8.12 VMware Inc Company Overview Financial Overview Business Strategy Recent Developments 8.13 AT&T Inc Company Overview Financial Overview Business Strategy Recent Developments List of Figures: FIG. 1 Market Segmentation: Global PaaS Market FIG. 2 Global Platform as a Service (PaaS) Market, , Revenue (USD Million) and Y-o-Y Growth (%) FIG. 3 Global Platform as a Service (PaaS) Market, by Geography, 2013 (USD Million) FIG. 4 Global Platform as a Service (PaaS) Market, by Implementation Type, 2013 (USD Million) FIG. 5 Global Platform as a Service (PaaS) Market, by Type, 2013 (USD Million) FIG. 6 Evolution of PaaS FIG. 7 Value Chain Analysis of PaaS FIG. 8 Porter s Five Forces Analysis: Global PaaS Market FIG. 9 Platform as a Service (PaaS): Company market share analysis, 2013 (Value %) FIG. 10 Comparative Analysis: Global PaaS Market Revenue Share, by Implementation Type, 2013 and 2020 (Value %) FIG. 11 Global Public Cloud (PaaS) Market, , (USD Million) FIG. 12 Global Private Cloud (PaaS) Market, , (USD Million) FIG. 13 Global Hybrid Cloud (PaaS) Market, , (USD Million) FIG. 14 Comparative Analysis: Global PaaS Market Revenue Share, by Type, 2013 and 2020 (Value %) FIG. 15 Global Application Development (PaaS) Market, , (USD Million) FIG. 16 Global AIM (PaaS) Market, , (USD Million) FIG. 17 Global Business Intelligence Platform (PaaS) Market, , (USD Million) FIG. 18 Global Database Management Systems (PaaS) Market, , (USD Million) FIG. 19 Comparative Analysis: Global PaaS Market Revenue Share, by Geography, 2013 and 2020 (Value %) FIG. 20 North America PaaS Market, , (USD Million) FIG. 21 Europe PaaS Market, , (USD Million) FIG. 22 Asia Pacific PaaS Market, , (USD Million) FIG. 23 Rest of the World PaaS Market, , (USD Million) List of Tables: TABLE 1 Market Snapshot: Global Platform as a Service (PaaS), 2013 & 2020 TABLE 2 Impact Analysis: Drivers - Global PaaS Market TABLE 3 Impact Analysis: Restraints - Global PaaS Market TABLE 4 North America PaaS Market, by Implementation Type, , (USD Million) TABLE 5 North America PaaS Market, by Type, , (USD Million) TABLE 6 Europe PaaS Market, by Implementation Type, , (USD Million) TABLE 7 Europe PaaS Market, by Type, , (USD Million) TABLE 8 Asia Pacific PaaS Market, by Implementation Type, , (USD Million) TABLE 9 Asia Pacific PaaS Market, by Type, , (USD Million) TABLE 10 Rest of the World PaaS Market, by Implementation Type, , (USD Million) TABLE 11 Rest of the World PaaS Market, by Type, , (USD Million) Ordering: Order Online - Order by Fax - using the form below Order by Post - print the order form below and send to

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