Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores

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1 Guía Docente Dirección Empresas Internacionales International Business Management FICHA IDENTIFICATIVA Datos de la Asignatura Código 1313 Titulación Nombre Carácter Ciclo Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores Dirección Empresas Internacionales Obligatoria Grado Curso 3º Créditos ECTS 4.5 Materia Centro Empresa Centro Universitario EDEM Curso académico Profesorado Nombre Perrin, Alexandre Departamento Dirección de Empresa Horario de tutorías: bajo cita previa con profesor International Business Management Grado en ADE para Emprendedores Página 1

2 RESUMEN - SUMMARY We live in a world of intensifying global relationships, one in which international business has become the key determinant of economic development and prosperity. This course is designed to give students a fundamental understanding of the environment in which international business operates and of the business practices required to compete successfully in global markets. A secondary goal for this course is for students to develop the basic decisionmaking skills associated with managing different aspects of international business. In order to facilitate these goals, students will be exposed to a variety of information and experience through readings in the text, articles on international business, international data bases, business cases, and group projects (called workshops) based on a global business situation. The course will be conducted both in individual and team-learning format. As such, some of the graded materials will be team-based, others individually submitted, and yet others will be utilized in both individual and team formats. CONOCIMIENTOS PREVIOS PRIOR KNOWLEDGE Relación con otras asignaturas de la misma titulación / Relationship with other topics within the same Grade Strategic Business Management Macroeconomics Otros tipos de requisitos / Other requirements Not defined. International Business Management Grado en ADE para Emprendedores Página 2

3 COMPETENCIAS - COMPETENCES BASIC AND GENERAL: GI.1 - Analysis and synthesis capability. GI.2 - Planification and organizing capability. GI.4 - Capability of using English in the professional field. GI.5 - Capability of using TIC s in the field of study. GI.6 - Ability to analyze and look for information from different resources. GI.8 - Decision making capability. GP.1 - Capacity to work as a team. GP3. - Critical and self-critical capacity. SPECIFIC: EG.5 Know the characteristics and general fundaments of business management and know how to use the instruments and techniques and design policies and business strategies. Bearing these into consideration in the international context and knowing the effect they have over the business results and the socioeconomic environment in the short and long term. EA.4 Know how to fulfill strategic diagnoses in complex and uncertain environments, using the adequate methodologies to solve them. EA.5 Decision making in situations of certainty and uncertainty. EA.26 Understand the impact of economic, politic-legal, sociocultural, technological and environmental variables on the business activity. EA.29 Know how to set objectives within the different levels of an organization as well as assessing the implications and necessities for it s consecution. EA.30 Know how to plan objectives, organize, control and evaluate the implementation of the business strategy. EA.33 Know how to contextualize the principles of business management and the design and implementation in the field of international business. International Business Management Grado en ADE para Emprendedores Página 3

4 RESULTADOS DEL APRENDIZAJE/LEARNING GOALS Upon completion of this course, students will be able to: - Understand the key aspects of strategic management processes in a global context. - Carry out a strategic diagnosis through analytic technics, identifying and critically assessing internal and external information of organizations. - Establish objectives and action plans for the different levels of an organization in a coherent manner in a diagnosed context. - Conduct a stakeholders analysis to manage risks on a global scale. - Adapt business models to emerging markets and include a social corporate responsibility dimension. - Work efficiently within a diverse team inside a multinational firm. - Manage a global community of people. DESCRIPCIÓN DE CONTENIDOS Subject 1. The Globalization of the Economy Topic 1. Drivers of Globalization: law, costs and technology Topic 2. Issues and Debates about Globalization Topic 3. The Globalized Value Chain Subject 2. The Strategies of Globalization Topic 4. Analyzing a Global Environment Topic 5. Entering an international market Topic 6. Redesigning structure and business models for emerging markets Subject 3. The Globalization of Management Topic 7. Management of stakeholders and corporate social responsibility Topic 8. Management of diversity inside (human resources) and outside firms (local culture) Topic 9. Management of best practices transfer across international subsidies International Business Management Grado en ADE para Emprendedores Página 4

5 VOLUMEN DE TRABAJO/ WORKLOAD ACTIVITIES WITH ATTENDANCE HOURS REQUIRED Lectures /Theory 18.0 Workshops 6.0 Practice/Cases 18.0 Exams 3.0 Total Activities With Attendance 45.0 ACTIVITIES WITH NO ATTENDANCE HOURS Group assignment preparation 20.0 Self study 30.0 Complementary readings and cases 17.5 Total Activities With No-Attendance 67.5 TOTAL International Business Management Grado en ADE para Emprendedores Página 5

6 CRONOGRAMA/ TIMELINE Week Session Theory (2 hours) Practice (2 hours) Textbook (to read) 1 1, 2 Topic 1 Uniqlo Cha , 4 Topic 2 Netflix Cha , 6 Topic 3 Apple Cha , 10 Topic 4 Spotify Cha , 12 Topic 5 Dominos Cha , 14 Topic 6 Essilor Cha Assessment (2 hours) Workshop #1. How to do Business Intelligence? Wrap-up case and Quiz Workshop #2. How to communicate in a global team? Wrap-up case and Quiz 9 17, 18 Topic 7 Alter Eco Cha , 20 Topic 8 Tesco Cha Topic 9 Siemens 12 Danone Workshop #3. How to manage global 22 communities? Wrap-up case and Quiz METODOLOGIA DOCENTE/ TEACHING METHODOLOGY According to the core competences to be developed, the following methodologies will be used along the course: Oral presentation of problem solving methods during the workshops. Application of tools and methods on business cases. Contradictive debates: some exercises will be requested and students will have to present them to the rest of the class. Videos International Business Management Grado en ADE para Emprendedores Página 6

7 EVALUACIÓN / STUDENT ASSESMENT The course will be graded according to the following scheme: CONTINUOUS EVALUATION (40%) Class Participation (20%) Attendance and participation is essential and all students are expected to participate. Intelligent and relevant discussions are expected of each student and it is an important part of the general evaluation of the course. Among other skills, class participation is very important to develop the ability to express and defend one s ideas. Workshop Presentations (20%) The assignments will be split among the different groups in three different sessions in order to apply concepts and tools to real business cases written by the professor. EXAMS (60%) Exams will be conducted along the program, according to the timeline indicated above. Exams include a wrap-up case and a quiz about the part covered in classroom. In order to pass the course, the student must take all the exams. Final grade will be a weighted average of exams and continuous evaluation and must be greater than 5: (0,6*2 best exams + 0,4*continuous evaluation). CLASS ATTENDANCE Class attendance is compulsory for the appropriate understanding of the course. Unjustified absences above 10% of the total number of sessions will imply that the student will not obtain any grade for the continuous evaluation process. As a consequence, the final grade will be calculated applying 60% over the exam grades. SECOND EXAMINATION SESSION NOTICE Students failing in first examination session will have a second examination date. Continuous evaluation (40% of total grade) requires attendance and participation and therefore will not be recoverable. As a consequence, the student will maintain the grade received in first examination session. International Business Management Grado en ADE para Emprendedores Página 7

8 EVALUATION SYSTEM SUMMARY Exams (6 points) Wrap-up Case Quiz Continuous Evaluation (4 points) Class attendance and level of participation Workshop Presentations 5 points 1 points 2 points 2 points REFERENCIAS TEXTBOOK International Business: A Practical Approach (2 nd Edition) by Robert Sweo and Sandra Pate (2014) RECOMMENDED BOOKS (referenced during the lectures) - International Management Across Borders and Cultures (8th edition) by Helen Deresky (2013), Prentice Hall. - World 3.0: Global Prosperity and how to Achieve it by Pankaj Ghemawat (2011), Harvard Business School Press. - The World Is Flat 3.0: A Brief History of the Twenty-first Century by Thomas Friedman (2007), Picador Edition. - Kiss, Bow, or Shake Hands by Terri Morrison and Wayne Conaway (2006), McGraw Hill/Adams Media Edition. RECOMMEDED ARTICLES (cited during the lectures) - Making it overseas by Javidan Mansour, Mary Teagarden, David Bowen, Harvard Business Review, April When you should not go global by Marcus Alexander and Harry Korine, Harvard Business Review, December What is a Global Manager? by Christopher Bartlett and Sumantra Ghoshal, Harvard Business Review, August Distance still matters, the hard reality of global expansion by Pankaj Ghemawat, Harvard Business Review, September The Globalization of Markets by Theodore Levitt, Harvard Business Review, May International Business Management Grado en ADE para Emprendedores Página 8