Course Guide Academic Year COURSE INFORMATION SHEET

Size: px
Start display at page:

Download "Course Guide Academic Year COURSE INFORMATION SHEET"

Transcription

1 Course Guide Academic Year FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES COURSE INFORMATION SHEET Course Information Course Title MARKETING MANAGEMENT Code Degree Degree in Business Administration Year Semester ECTS Credits 5 Type Obligatory Departament Marketing Field Marketing and Marketing Research University Pontificia Comillas Hours/week Teachers Descriptor Lecturers Information Lecturer Name I Departament Marketing Field Office OD-411 Phone number Tutorial Hours 2 hours/week DETAILED INFORMATION ABOUT THE COURSE Context of the course Contribution to the professional profile of the degree Of the four traditional areas of business (Finance, Production, Human Resources and Marketing) this course introduces students to one of them, providing an introductory overview of it. This is the first of the three core courses in the Marketing field that make-up the Degree in Business Administration. After this course students should be able to apply marketing theory and concepts to what marketers do in "the real world", to use marketing concepts to analyse business decisions, to improve familiarity with current challenges and issues in marketing and to lay the foundations for students wishing to take more specialised courses in marketing Prerequisites None 1

2 Skills - Objectives Generic skills of degree programme Instrumental Skills CGI Analytical capacity and ability to synthesise CGI 2. Problem resolution and decision-making ability CGI3 Ability to organise and plan CGI 4. Ability to manage information from diverse sources CGI 7. Oral and written communication in a foreign language Interpersonal Skills CGP 9. Interpersonal skills: listen, discuss and debate CGP 10. Leadership capacity and ability to work in group situations CGP 1 Critical capability CGP12. Ethics CGP13. Recognition of, and respect for, diversity and multiculturalism Systemic Skills CGS14 Capacity to learn and work independently CGS18 Initiative y entrepreneurship spirit Skills specific to the sub-field of knowledge Learning outcomes (intellectual skills) CE74.1 Know and understand the basic theories and concepts of marketing Learning outcomes (practical skills) Learning outcomes (attitudinal) CE75 Improve familiarity with current challenges and issues in marketing and use marketing concepts to make business decisions THEMATIC UNITS AND CONTENT Content Thematic Units Topic 1: Introduction I 2. Topic 2: Consumer Behaviour and Segmentation Process Topic 3: Product Decisions Topic 4: Pricing Decisions Topic 5: Distribution Strategy Topic 6: Marketing Communication TEACHING APPROACH AND STRATEGIES General learning and teaching approach of the course 2

3 The methodology of the course is based on interactive classes. The teacher will provide the theoretical framework and tools for its practical implementation. You will find the outlines in the course Website. Use these outlines to prepare yourselves for the next class. We will not cover the full book and the outlines will guide the students to prepare and study the key points that will be discussed in lectures. Lectures are meant to be interactive. Students should read in advance the text chapters. In addition, they are strongly encouraged to read the press and to share their ideas and thoughts with the class. An effective way to help students learn about marketing management is the actual implementation of a marketing plan for a product or service. A project is designed to accomplish such a task. The class will be divided into groups and work with a real brand. During the semester, each of the elements of the marketing plan, coordinating with the text chapter, will be due for teacher review through written assignments and oral presentations. Class-based teaching methods Lectures 2. Group assignments. 3. Public expositions. 4. Non-compulsory activities 5. Tutorials 6. Tests and Final exam Outside classroom activities Reading lectures materials 2. Reading extra materials 3. Personal Study 4. Self-assessment test 5. Individual assignment preparation Skills CE74.1 CE75 CGI4 CGI6 CGP9 CGP11 CGP12 CGP13 CGS14 CGS18 Skills CE74.1 CE75 CGI1 CGI2 CGI3 CGP10 CGP11 CGP12 CGP13 CGS14 CGS18 3

4 CLASS BASED ACTIVITIES W h/w Lecture Class Exercises Tutorial Assessment Skills Individual Work OUTSIDE CLASS ACTIVITIES Group Work Tutorial Skills h/w Total h/w= hours per week 4

5 ASSESSMENTS AND ASSESSMENT CRITERIA Assessment activities CRITERIA Weight Multiple-choice test To measure 50% understanding of fundamental ideas and knowledge To measure comprehension of main theoretical frameworks Individual assignment An assessment 25% template is used Group assignment An assessment template is used 25% SUMMARY OF WRITTEN ASSESSMENTS AND TIMING Class-based and outside class activities Work period Submission dates 5

6 SUMMY OF STUDENT WORKLOAD CONTACT HOURS LECTURES ACTIVITY BASED CLASSES WRITTEN TESTS HORAS NO PRESENCIALES INDEPENDENT STUDY INDEPENDENT WORK GROUP WORK STUDY BIBLIOGRAPHY Y RESOURCES Basic Bibliography Books CRÉDITOS ECTS 6: 150 Kotler, P. & Keller, K., (2009) Marketing Management 13 th edition Prentice Hall. Chapter Books Articles Web pages Marketing News, Marketing Directo, Anuncios, Distribución y Actualidad, CanalDis, Puro Marketing, AdAge, Creativity Online Transparencies and additional course materials Accessible via SIFO platform Otros materiales Bibliografía Complementaria Libros de texto Stanton, W.J. et al, Marketing Management, Last edition, Ed. McGraw Hill, Capítulos de libros Artículos Páginas web Apuntes Otros materiales 6

GUÍA DOCENTE CURSO 2015-16 SUBJECT DATA INFORMATION. Subject information International Marketing Code Undergraduate BBA

GUÍA DOCENTE CURSO 2015-16 SUBJECT DATA INFORMATION. Subject information International Marketing Code Undergraduate BBA GUÍA DOCENTE CURSO 2015-16 FACULTAD DE CIENCIAS ECONÓMICAS Y EMPRESARIALES SUBJECT DATA INFORMATION Subject information Name International Marketing Code Studies Undergraduate BBA Course L C Semester 1st.

More information

University of Split Department of Professional Studies BUSINESS ETHICS COURSE SYLLABUS

University of Split Department of Professional Studies BUSINESS ETHICS COURSE SYLLABUS University of Split Department of Professional Studies BUSINESS ETHICS COURSE SYLLABUS 1 COURSE DETAILS Type of study programme Study programme Course title Course code ECTS (Number of credits allocated)

More information

COURSE SPECIFICATION DOCUMENT. Masters of Business Administration. Dr Ben Shenoy. Spring. 20 UK CATS credits 10 ECTS credits 4 US credits

COURSE SPECIFICATION DOCUMENT. Masters of Business Administration. Dr Ben Shenoy. Spring. 20 UK CATS credits 10 ECTS credits 4 US credits COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. School: Programme: Business and Economics Masters of Business Administration

More information

STUDY REGULATIONS Study regulations for International Executive Master of Business Administration (MBA) program, applicable to English language

STUDY REGULATIONS Study regulations for International Executive Master of Business Administration (MBA) program, applicable to English language STUDY REGULATIONS Study regulations for International Executive Master of Business Administration (MBA) program, applicable to English language version Table of contents Page 2 1 Equity principle... 3

More information

MARKET RESEARCH COURSE SYLLABUS

MARKET RESEARCH COURSE SYLLABUS University of Split Department of Professional Studies MARKET RESEARCH COURSE SYLLABUS 1 Type of study programme Study programme Course title Course code ECTS (Number of credits allocated) Course status

More information

DESCRIPTION OF INDIVIDUAL COURSE UNIT BUSINESS MANAGEMENT TECHNIQUES: GOOD PRACTICES

DESCRIPTION OF INDIVIDUAL COURSE UNIT BUSINESS MANAGEMENT TECHNIQUES: GOOD PRACTICES DESCRIPTION OF INDIVIDUAL COURSE UNIT BUSINESS MANAGEMENT TECHNIQUES: GOOD PRACTICES 1. GENERAL DESCRIPTION Course Title Faculty General Classification Business Management Techniques: Good Practices Faculty

More information

COURSE PROFILE. Business Intelligence MIS531 Fall 1 3 + 0 + 0 3 8

COURSE PROFILE. Business Intelligence MIS531 Fall 1 3 + 0 + 0 3 8 COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Business Intelligence MIS1 Fall 1 + 0 + 0 8 Prerequisites None Course Language Course Type Course Lecturer Course

More information

COURSE SYLLABUS. Academic year 2012-2013. (English teaching)

COURSE SYLLABUS. Academic year 2012-2013. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Derecho y Administración y Dirección de Empresas (English teaching) Course: BUSINESS MANAGEMENT PROCESS

More information

COURSE PROFILE. Local Credits. Theory+PS+Lab (hour/week) ECTS. Course Name Code Semester Term. Accounting Information Systems MAN552T I I 3 3 6

COURSE PROFILE. Local Credits. Theory+PS+Lab (hour/week) ECTS. Course Name Code Semester Term. Accounting Information Systems MAN552T I I 3 3 6 COURSE PROFILE Course Name Code Semester Term Accounting Information Systems Theory+PS+Lab (hour/week) Local Credits ECTS MAN552T I I 3 3 6 Prerequisites -- Course Language Course Type Turkish Mandatory

More information

Teaching guide for the course: HUMAN RESOURCE MANAGEMENT. Degree program: Degree in Business Administration and Management

Teaching guide for the course: HUMAN RESOURCE MANAGEMENT. Degree program: Degree in Business Administration and Management Teaching guide for the course: HUMAN RESOURCE MANAGEMENT Degree program: Degree in Business Administration and Management Year 2012-2013 Teaching Guide 1. Information about the course Name Subject Module

More information

Academic Guide. Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015

Academic Guide. Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015 Academic Guide Strategic Management 4th year Degree in Marketing and Sales Management (TSDMC) Academic Year 2014 /2015 Campus: Pozuelo (Madrid) Professors: Academic Period: Year: Type: Language Segundo

More information

COURSE SYLLABUS. Administración y Dirección de Empresas y Derecho. (English teaching)

COURSE SYLLABUS. Administración y Dirección de Empresas y Derecho. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Administración y Dirección de Empresas y Derecho (English teaching) Course: MANAGEMENT INFORMATION

More information

Questionnaire on generic skills

Questionnaire on generic skills Questionnaire on generic skills Questionnaire for Graduates This questionnaire presents a series of questions related to the skills and competences that may be important for success in your career. Please

More information

INGLÉS APLICADO A LAS FINANZAS

INGLÉS APLICADO A LAS FINANZAS INGLÉS APLICADO A LAS FINANZAS Grado en Contabilidad y Finanzas Tercer Curso Segundo Cuatrimestre Grado en Economía Optativa Segundo Cuatrimestre Grado en Economía y Negocios Internacionales Optativa Segundo

More information

BSc (Hons) Marketing Management (F/T)- LM322

BSc (Hons) Marketing Management (F/T)- LM322 BSc (Hons) Marketing Management (F/T)- LM322 1. Objectives The evolution of contemporary business has resulted in a new marketing perspective to address consumer needs and demands. This new programme will

More information

Unit Outline MKTG3306. Strategic Marketing. Semester 2, 2011 Crawley. Unit Coordinator Dr. Kenneth Yap

Unit Outline MKTG3306. Strategic Marketing. Semester 2, 2011 Crawley. Unit Coordinator Dr. Kenneth Yap Unit Outline MKTG3306 Strategic Marketing Semester 2, 2011 Crawley Unit Coordinator Dr. Kenneth Yap Business School www.business.uwa.edu.au * This Unit Outline should be read in conjunction with the Business

More information

PROGRAMME SYLLABUS Strategic Entrepreneurship (Two Years), 120 credits

PROGRAMME SYLLABUS Strategic Entrepreneurship (Two Years), 120 credits PROGRAMME SYLLABUS Strategic Entrepreneurship (Two Years), 120 Programmestart: Autumn 2015 Jönköping International Business School, Box 1026, SE-551 11 Jönköping VISIT Gjuterigatan 5, Campus PHONE +46

More information

PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION. Any special criteria Accounting, Accountability MSc. value Equivalent. Credit.

PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION. Any special criteria Accounting, Accountability MSc. value Equivalent. Credit. PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation MSc Accounting, Accountability & Financial Management 2. Final award Award Title Credit value ECTS Equivalent

More information

ECTS equivalent. Any special criteria PGDip International Marketing 120 60 Students undertake 120 credits from taught modules 4. Exit award.

ECTS equivalent. Any special criteria PGDip International Marketing 120 60 Students undertake 120 credits from taught modules 4. Exit award. PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation International Marketing 2. Final award Award Title Credit value ECTS equivalent MSc International Marketing

More information

Principles of Marketing

Principles of Marketing Long Title: Principles of Module Code: H9FUMRK Credits: 10 NFQ Level: LEVEL 9 Field of Study: and advertising Taxonomy: Blooms Module Delivered in 1 programme(s) Module Coordinator: MICHAEL BANE Module

More information

PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION

PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation MSc Accounting, Accountability & Financial Management For undergraduate programmes only Single honours Joint

More information

Teaching guide ECONOMETRICS

Teaching guide ECONOMETRICS Teaching guide ECONOMETRICS INDEX CARD Subject Data Código Titulación Nombre Carácter Ciclo 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario

More information

Syllabus PRODUCT MANAGEMENT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS MANAGEMENT (TSDMC)

Syllabus PRODUCT MANAGEMENT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS MANAGEMENT (TSDMC) Syllabus PRODUCT 3 rd Year HIGHER DEGREE IN MARKETING AND BUSINESS (TSDMC) Academic year 2013/2014 Professor: Madrid Campus:Luis Sánchez Villa Valencia Campus: Bruno Arnau Period of classes and year: Quarter

More information

Module Documentation

Module Documentation Module Documentation MARK07010 Contents of this document are copyright of Galway Mayo Institute of Technology Page 1 of 5 MARK07010 Short Title Full Title Attendance N/A Discipline 342 MARKETING & ADVERTISING

More information

COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC.

COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Richmond, the American International University in London 05 June 2013 COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Academic

More information

PREPARATION AND PROJECT MANAGEMENT

PREPARATION AND PROJECT MANAGEMENT University of Split Department of Professional Studies PREPARATION AND PROJECT MANAGEMENT COURSE SYLLABUS 1 COURSE DETAILS Type of study programme Study programme Course title Course code ECTS (Number

More information

The PhD programme in Economics and Business at NBMU School of Economics and Business. The programme consists of the following programme options:

The PhD programme in Economics and Business at NBMU School of Economics and Business. The programme consists of the following programme options: 1 ECONOMICS AND BUSINESS The Regulations for the Degree of Philosophiae Doctor (PhD) at the Norwegian University of Life Sciences apply for the PhD education. The regulations concern the objectives of,

More information

Description of occupational therapy education in Europe

Description of occupational therapy education in Europe Description of occupational therapy education in Europe European Network of Occupational Therapy in Higher Education (ENOTHE) Council of Occupational Therapists for the European Countries (COTEC) Trondheim

More information

VPQ Level 6 Business, Management and Enterprise

VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Business, Management and Enterprise VPQ Level 6 Certificate in Business, Management and Enterprise The VPQ Level 6 Certificate in Business, Management and Enterprise is a 30 credit qualification.

More information

1. Programme title and designation Advanced Software Engineering

1. Programme title and designation Advanced Software Engineering PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Advanced Software Engineering 2. Final award Award Title Credit Value MSc Advanced Software Engineering

More information

Introduction to Anthropological Themes and Issues - Internal examination with internal co-examiner

Introduction to Anthropological Themes and Issues - Internal examination with internal co-examiner Description of the supplementary subject in Globalisation and Development The provisions of the academic regulations The academic regulations for the supplementary subject in Globalisation and Development

More information

(IŞIK - IT201) 1 / 6 COURSE PROFILE. Theory+PS+Lab (hour/week) Local Credits. Course Name Code Semester Term ECTS

(IŞIK - IT201) 1 / 6 COURSE PROFILE. Theory+PS+Lab (hour/week) Local Credits. Course Name Code Semester Term ECTS COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Network Security IT527 Fall 3 + 0 + 0 3 8 Prerequisites None Course Language Course Type Course Lecturer Course

More information

British School of Commerce

British School of Commerce British School of Commerce Programme Specification for the Cardiff Metropolitan University Master of Business Administration (MBA) Major Project Stage 1 Contents Page 1 Programme Aims and Objectives 3

More information

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters in Business Administration. Project Management. Dr Ben Shenoy. Fall

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters in Business Administration. Project Management. Dr Ben Shenoy. Fall COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Academic School: Programme: Business and Economics Masters in Business Administration

More information

UNIVERSITY OF YORK UNDERGRADUATE PROGRAMME REGULATIONS

UNIVERSITY OF YORK UNDERGRADUATE PROGRAMME REGULATIONS UNIVERSITY OF YORK UNDERGRADUATE PROGRAMME REGULATIONS This document applies to students who commence the programme(s) in: Awarding institution University of York Department(s) The York Management School

More information

An introduction to the relation between professional environmental requirements and the development of the QF

An introduction to the relation between professional environmental requirements and the development of the QF The University of Lleida An introduction to the relation between professional environmental requirements and the development of the QF Francisca Santiveri Vice Dean Academic Plannig Lleida, September 2014

More information

Course Specification MSc Accounting 2016-17 (MSACT)

Course Specification MSc Accounting 2016-17 (MSACT) LEEDS BECKETT UNIVERSITY Course Specification MSc Accounting 2016-17 (MSACT) Our courses undergo a process of review periodically, in addition to annual review and enhancement. Course Specifications are

More information

CURRICULUM OF 1 SEPTEMBER 2014... 2

CURRICULUM OF 1 SEPTEMBER 2014... 2 Table of Contents CURRICULUM OF 1 SEPTEMBER 2014 2 CHAPTER 1: PURPOSE 3 CHAPTER 2: ADMISSION 5 CHAPTER 3: STRUCTURE 5 CHAPTER 4: CONTENTS 6 CHAPTER 5: TEACHING METHODS 8 CHAPTER 6: ENGLISH REQUIREMENTS

More information

Philadelphia University Faculty of Nursing First Semester, 2009/2010. Course Syllabus. Course code: 940413

Philadelphia University Faculty of Nursing First Semester, 2009/2010. Course Syllabus. Course code: 940413 Philadelphia University Faculty of Nursing First Semester, 2009/2010 Course Syllabus Course Title: Nursing Leadership and Management (Theory) Course Level: Fourth year level Lecture Time: Thursday 10am-12pm

More information

2012/2013 Programme Specification Data. Financial Management

2012/2013 Programme Specification Data. Financial Management 2012/2013 Programme Specification Data Programme Name Programme Number Programme Award QAA Subject Benchmark Statements Financial Management P10423 MSc/PGDip Business Programme Aims Outcomes: Knowledge

More information

FIRST CYCLE (BACHELOR) STUDIES IN BUSINESS MANAGEMENT

FIRST CYCLE (BACHELOR) STUDIES IN BUSINESS MANAGEMENT FIRST CYCLE (BACHELOR) STUDIES IN BUSINESS MANAGEMENT Description: I cycle (bachelor) study programme in the field of Management, specialisation: Business Management, offered at the is a comprehensive

More information

Course Specification

Course Specification 1 TQF3 Name of institution Campus/faculty/department Course Specification Mahidol University International College Section 1 General Information 1. Course code and course title Thai ICSP 256 จ ตว ทยาอ

More information

COURSE PROFILE. The objective of this course is to introduce essential concepts, methods, strategies, and processes that are used in sales management.

COURSE PROFILE. The objective of this course is to introduce essential concepts, methods, strategies, and processes that are used in sales management. COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Personal Selling and Sales Management MAN 526 2 2 3 3 7 Prerequisites - Course Language Course Type English Required

More information

value equivalent value

value equivalent value PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation MRES Clinical Research TMRS1KTCNR TMRS2KTCNR 2. Final award Award Title Credit ECTS Any special criteria

More information

Upon completion of this degree, All MBA graduates will be able to:

Upon completion of this degree, All MBA graduates will be able to: 1. MBA PROGRAMME OUTCOMES 1.1 Generic outcomes Upon completion of this degree, All MBA graduates will be able to: Demonstrate knowledge of common body of business and management knowledge including functional

More information

Teaching guide for the course: FINANCIAL ACCOUNTING I

Teaching guide for the course: FINANCIAL ACCOUNTING I Teaching guide for the course: FINANCIAL ACCOUNTING I Degree program: Degree in Business Administration and Management Course 2012 2013 0 Teaching Guide 1. Information about the course Name Subject Module

More information

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership

Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership Pearson Edexcel BTEC Level 7 Diploma in Strategic Management and Leadership at the London College of Business Programme Title Awarding Body Pearson Edexcel BTEC Level 7 Diploma in Strategic Management

More information

Course outline. Code: CMN140 Title: Introduction to Creative Advertising

Course outline. Code: CMN140 Title: Introduction to Creative Advertising Course outline Code: CMN140 Title: Introduction to Creative Advertising Faculty of: Arts and Business School of: Communication and Creative Industries Teaching Session: Semester 2 Year: 2015 Course Coordinator:

More information

BUID MBA: The Foundation Programme

BUID MBA: The Foundation Programme BUID MBA: The Foundation Programme Students that have non-business related Bachelor degree are required to complete the BUID MBA Foundation programme. The programme will provide students with the required

More information

Curriculum for Doctoral Studies in. Political Science

Curriculum for Doctoral Studies in. Political Science Faculty of Social and Life Sciences Curriculum for Doctoral Studies in Political Science Approved by the Faculty Board of Social and Life Sciences on 4 June 2008 (Reg.no. FAK3 2008/131) and is valid from

More information

Lincoln University COURSE SYLLABUS. Barrett, D. J. (2011). Leadership communication. (3d. Ed.) New York: McGraw-Hill. (ISBN: 978-0-07-337777-3)

Lincoln University COURSE SYLLABUS. Barrett, D. J. (2011). Leadership communication. (3d. Ed.) New York: McGraw-Hill. (ISBN: 978-0-07-337777-3) Lincoln University COURSE SYLLABUS Course Title: Communications in Leadership and Negotiation Course Number: BA 370 Semester: Fall 2012 Credit: 3 Units Contact hours: 45 Prerequisite(s): None Co-requisites:

More information

TEACHING PLAN FOR INTERNATIONAL FINANCE

TEACHING PLAN FOR INTERNATIONAL FINANCE TEACHING PLAN FOR INTERNATIONAL FINANCE 1. Basic description Name of the course: International Finance Academic year: 2012-2013 Term: 1 st Code: 80120 Degree / Course: International Business Program Contact

More information

COURSE SYLLABUS. (English teaching)

COURSE SYLLABUS. (English teaching) 1. COURSE DESCRIPTION Degree: Administración y Dirección de Empresas (English teaching) Double Degree: Derecho y Administración y Dirección de Empresas (English teaching) Course: MANAGEMENT INFORMATION

More information

PROGRAMME SPECIFICATION. BA (Hons) International Business Management

PROGRAMME SPECIFICATION. BA (Hons) International Business Management PROGRAMME SPECIFICATION BA (Hons) International Business Management 1. Awarding institution / body Cardiff Metropolitan University 2. Teaching institution International University College 3. Programme

More information

COURSE DESCRIPTION AIMS:

COURSE DESCRIPTION AIMS: Syllabus SUBJECT: The organization and management of international business Teacher: dr Mariola Grzebyk COURSE DESCRIPTION AIMS: The programme discusses the problems of management and organization of international

More information

COURSES OFFERED IN ENGLISH ACADEMIC YEAR 2015-2016 DEPARTMENT SCHOOL OF HUMANITIES

COURSES OFFERED IN ENGLISH ACADEMIC YEAR 2015-2016 DEPARTMENT SCHOOL OF HUMANITIES DEPARTMENT COURSES OFFERED IN ENGLISH ACADEMIC YEAR 2015-2016 SCHOOL OF HUMANITIES ENGLISH FRENCH TURKISH AND MIDDLE EASTERN All courses offered in English https://www.ucy.ac.cy/eng/en/# FRENCH : All courses

More information

BACHELOR IN BUSINESS ADMINISTRATION

BACHELOR IN BUSINESS ADMINISTRATION BACHELOR IN BUSINESS ADMINISTRATION Course Principles of Marketing Code 802285 Module Marketing Area Commercial management and research Character Compulsory Credits 6 Attendance 3 Non Attendance 3 Year

More information

College of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004

College of Business Administration The University of Rhode Island. MBA 505 - Marketing Management Summer 2004 College of Business Administration The University of Rhode Island MBA 505 - Marketing Management Summer 2004 Professor: Deborah Rosen Office: 339 Ballentine Phone: 401-874-4393 Fax: 401-874-4312 email:

More information

Academic Guide. Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015. Pozuelo (Madrid) Iker Oquiñena

Academic Guide. Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015. Pozuelo (Madrid) Iker Oquiñena Academic Guide Course 4th year Degree in Maketing and Sales Management (TSDMC) Academic Year 2014 /2015 Campus: Pozuelo (Madrid) Professors: Iker Oquiñena Academic Period: Year: Type: Language 1st Semestre

More information

Conditions of Studies Economics - Business Administration (B.A.) for the bachelor study programme of Business Administration (B.A.

Conditions of Studies Economics - Business Administration (B.A.) for the bachelor study programme of Business Administration (B.A. Study Regulations* for the bachelor study programme of Business Administration (B.A.) at SRH Hochschule Berlin according to the decision of the senate 17 of the basic statutes 27. May 2010 1 * Whenever

More information

UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT SUBJECT (UNIT) OUTLINE

UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT SUBJECT (UNIT) OUTLINE UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT SUBJECT (UNIT) OUTLINE Table 1 1. Subject title in Lithuanian and Entrepreneurship and Leadership English: 2. Subject code: 518 3. Application: Core

More information

UNIVERSITY OF KABIANGA SCHOOL OF BUSINESS AND ECONOMICS

UNIVERSITY OF KABIANGA SCHOOL OF BUSINESS AND ECONOMICS UNIVERSITY OF KABIANGA SCHOOL OF BUSINESS AND ECONOMICS MASTER OF BUSINESS MANAGEMENT (MBM) Rationale Business plays a crucial role in economic growth and development. Therefore, highly trained human capital

More information

Programme approval 2006/07 PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION. ECTS equivalent

Programme approval 2006/07 PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION. ECTS equivalent PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Public Services Policy and Management 2. Final award Award Title Credit ECTS Any special criteria value

More information

CURRICULUM for Diploma of Technology in Project Management

CURRICULUM for Diploma of Technology in Project Management CURRICULUM for Diploma of Technology in Project Management Revised 1 April 2011 Table of contents 1. Introduction 2. The purpose of the programme 3. Programme duration 4. Programme title 5. Admission requirements

More information

European Entrepreneurship (EM054U1NB1)

European Entrepreneurship (EM054U1NB1) European Entrepreneurship (EM054U1NB1) Program PGE Module / ECTS / Path / Specialisation Module :European Entrepreneurship : 3 ECTS. MGA Discipline Year Semester Open for visitors Entrepreneurship 2A B

More information

270084 - GPS - Software Project Management

270084 - GPS - Software Project Management Coordinating unit: 270 - FIB - Barcelona School of Informatics Teaching unit: 747 - ESSI - Department of Service and Information System Engineering Academic year: Degree: 2015 BACHELOR'S DEGREE IN INFORMATICS

More information

BACHELOR S DEGREE IN BUSINESS ADMINISTRATION

BACHELOR S DEGREE IN BUSINESS ADMINISTRATION School of Economics and Business BACHELOR S DEGREE IN BUSINESS ADMINISTRATION Subject Module Character Credits 6 Management Accounting Cross Sectional Formation Compulsory Code 802276 Area Attendance 3

More information

240071 - Project Management

240071 - Project Management Coordinating unit: Teaching unit: Academic year: Degree: ECTS credits: 2015 240 - ETSEIB - Barcelona School of Industrial Engineering 736 - PE - Department of Engineering Design BACHELOR'S DEGREE IN MATERIALS

More information

DEGREE: POLITICAL SCIENCE YEAR: 2º TERM: 2º WEEKLY PLANNING

DEGREE: POLITICAL SCIENCE YEAR: 2º TERM: 2º WEEKLY PLANNING SESSION WEEK COURSE: ADMINISTRATIVE LAW DEGREE: POLITICAL SCIENCE YEAR: 2º TERM: 2º WEEKLY PLANNING DESCRIPTION GROUPS (mark ) Special room for session (computer classroom, audio-visual classroom ) WEEKLY

More information

Programme description for PhD Programme in Educational Sciences for Teacher Education (180 ECTS credits) at Oslo and Akershus University College of

Programme description for PhD Programme in Educational Sciences for Teacher Education (180 ECTS credits) at Oslo and Akershus University College of Programme description for PhD Programme in Educational Sciences for Teacher Education (180 ECTS credits) at Oslo and Akershus University College of Applied Sciences Approved by the Oslo and Akershus University

More information

DEGREE IN EARLY EDUCATION. Code: INF105 INTERCULTURALITY AND EDUCATION

DEGREE IN EARLY EDUCATION. Code: INF105 INTERCULTURALITY AND EDUCATION DEGREE IN EARLY EDUCATION Code: INF105 INTERCULTURALITY AND EDUCATION Subject: Interculturality and Education Requirements: none Credits: 6 ECTS Course: First Term: Second Groups: 1EDINF/1EDPRI Professor:

More information

2015 2016 master s courses fashion & law

2015 2016 master s courses fashion & law 2015 2016 master s courses fashion & law postgraduate programmes master s course fashion & law 02 Brief Overview Brief Descriptive Summary These Master s courses admit students with prior knowledge in

More information

MASTER S DEGREE IN EUROPEAN STUDIES

MASTER S DEGREE IN EUROPEAN STUDIES Academic regulations for MASTER S DEGREE IN EUROPEAN STUDIES THE FACULTY OF HUMANITIES THE UNIVERSITY OF AARHUS 2007 1. Framework provisions Title Prepared by Effective date Prescribed points Master s

More information

FPROGRAMME SPECIFICATION KEY FACTS. Cass Business School. Programme code PSDMBA. Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY

FPROGRAMME SPECIFICATION KEY FACTS. Cass Business School. Programme code PSDMBA. Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY FPROGRAMME SPECIFICATION KEY FACTS Programme name Award School Department or equivalent Programme code Type of study Total UK credits 230 Total ECTS 115 PROGRAMME SUMMARY Full-Time MBA MBA Cass Business

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF1314 The UIF provides essential information to students, staff teams and others on a particular Unit. Please refer to the University s Guidance notes on Unit Information

More information

BFM119 SECURITY ANALYSIS

BFM119 SECURITY ANALYSIS BFM119 SECURITY ANALYSIS Academic Year 2013/14 Number of Aston Credits: 15 Number of ECTS Credits: 7.5 Staff Member Responsible for the Module: Prof Patricia Chelley-Steeley Finance, Accounting & Law Group

More information

COURSE PROFILE. IT323 Fall 5 3 + 0 + 0 3 8

COURSE PROFILE. IT323 Fall 5 3 + 0 + 0 3 8 COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Contemporary Software Development IT2 Fall + 0 + 0 8 Prerequisites None Course Language Course Type Course Lecturer

More information

COURSE PROFILE. IT482 Spring 3 + 0 + 0 3 6

COURSE PROFILE. IT482 Spring 3 + 0 + 0 3 6 COURSE PROFILE Course Name Code Semester Term Theory+PS+Lab (hour/week) Local Credits ECTS Customer Relationship Management (CRM) Systems IT482 Spring 3 + 0 + 0 3 6 Prerequisites None Course Language Course

More information

Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores.

Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas, Itinerario Emprendedores. Guía Docente Foundations of Market Research FICHA IDENTIFICATIVA Datos de la Asignatura Código 36267 Titulación 1313.- Grado en Administración y Dirección de Empresas, Mención Creación y Dirección de Empresas,

More information

2012/2013 Programme Specification Data. Public Relations

2012/2013 Programme Specification Data. Public Relations 2012/2013 Programme Specification Data Programme Name Public Relations Programme Number Programme Award QAA Subject Benchmark Statements n/a Masters The QAA benchmarking statements for Masters of Business

More information

Study program Master of Business Administration - MBA (120 ECTS)

Study program Master of Business Administration - MBA (120 ECTS) Study program Master of Business Administration - MBA (120 ECTS) Faculty Cycle Business and Economics Postgraduate ECTS 120 Offered in Tetovo Description of the program The SEEU MBA program is envisioned

More information

FINAL COURSE OUTLINE BUSI2025 International Business Semester 2, 2013

FINAL COURSE OUTLINE BUSI2025 International Business Semester 2, 2013 Research School of Management The Australian National University ACT 0200 Tel: 02 6125 9839, 02 6125 6737 Fax: 02 6125 8796 Email: enquiries.rsm@anu.edu.au Student Room 1088, Level 1 Office: LF Crisp Building

More information

Syllabus. MANAGEMENT 4210: Advertising and Promotions Spring 2010 T/Th 12:15-13:30, Room D631

Syllabus. MANAGEMENT 4210: Advertising and Promotions Spring 2010 T/Th 12:15-13:30, Room D631 Syllabus MANAGEMENT 4210: Advertising and Promotions Spring 2010 T/Th 12:15-13:30, Room D631 Instructor: Sameer Deshpande Office: D548 University Hall Office Hours: T/Th 13:45-15:15, or by appointment

More information

SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS:

SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS: SUBJECT: PUBLIC RELATIONS STRATEGIC PLANNING YEAR: SECOND TERM: FIRST TIPE: COMPULSORY CREDITS: 3 LANGUAGE: ENGLISH GOALS: This subject develops students understanding of the role of public relations as

More information

2012/2013 Programme Specification Data. Strategic Marketing Communications

2012/2013 Programme Specification Data. Strategic Marketing Communications 2012/2013 Programme Specification Data Programme Name Programme Number Programme Award QAA Subject Benchmark Statements Strategic Marketing Communications P10205 MA N/A Programme Aims Our graduates will;

More information

Master in Business Administration (Specialisation: Marketing)

Master in Business Administration (Specialisation: Marketing) Master in Business Administration (Specialisation: Marketing) This programme addresses the design and implemention of the best combination of marketing efforts to carry out a firm's strategy in its target

More information

Course outline. Code: IBS220 Title: Cross-Cultural Management

Course outline. Code: IBS220 Title: Cross-Cultural Management Faculty of Arts and Business School of Business Teaching Session: Semester 2 Year: 2015 Course Coordinator: Peter Jenner Office: K1.09 Telephone: +61 7 5456 5040 Email: pjenner@usc.edu.au Consultation

More information

CONTENTS DESIGN TUNING DOCUMENT

CONTENTS DESIGN TUNING DOCUMENT CONTENTS DESIGN TUNING DOCUMENT Tuning Design Education 2.1 Introduction to the subject area 2.2 Degree profiles 2.3 Learning outcomes and competencies level descriptors 2.4 Consultation process with stakeholders

More information

SYLLABUS. Academic year 2015-2016

SYLLABUS. Academic year 2015-2016 SYLLABUS Academic year 2015-2016 1. Information regarding the programme 1.1. Higher education institution Universitatea Babeş-Bolyai 1.2. Faculty Faculty of Business 1.3. Department Hospitality Services

More information

BACHELOR S DEGREE IN BUSINESS ADMINISTRATION

BACHELOR S DEGREE IN BUSINESS ADMINISTRATION BACHELOR S DEGREE IN BUSINESS ADMINISTRATION Subject Module Character Organization and design Business Organization Compulsory Code 802281 Materia Organization and Human Resources Credits 6 Compulsory

More information

Programme Curriculum for Master of Science in Management

Programme Curriculum for Master of Science in Management Programme Curriculum for Master of Science in Management 1. Identification Name of programme Master of Science in Management Scope of programme 60 ECTS Level Master level Programme code EAGMA Decision

More information

Unit Information Form (UIF)

Unit Information Form (UIF) Unit Information Form (UIF) UIF0708 The UIF provides essential information to students, staff teams and others on a particular unit. Please refer to the University s Guidance notes on Unit Information

More information

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters of Business Administration. Dr Parviz Dabir-Alai

COURSE SPECIFICATION DOCUMENT. Business and Economics. Masters of Business Administration. Dr Parviz Dabir-Alai COURSE SPECIFICATION DOCUMENT NOTE: ANY CHANGES TO A CSD MUST GO THROUGH ALL OF THE RELEVANT APPROVAL PROCESSES, INCLUDING LTPC. Academic School: Programme: Business and Economics Masters of Business Administration

More information

Module Handbook for the Master Degree Programme "Intercultural Communication and European Studies (ICEUS)

Module Handbook for the Master Degree Programme Intercultural Communication and European Studies (ICEUS) Module Handbook for the Master Degree Programme "Intercultural Communication and European Studies (ICEUS) M 1 Communication, Intercultural Communication and Understanding the Cultural Other Learning Objectives:

More information

DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT. Programme Guide

DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT. Programme Guide DEGREE IN TOURISM AND HOSPITALITY MANAGEMENT 2012-2013 Academic Year Programme Guide MODULE: ORGANIZATIONAL BEHAVIOUR AND ORGANIZATION DEVELOPMENT IN TOURISM AND HOSPITALITY PERIOD: Semester 8 Lecturer:

More information

Degree Bachelor degree Naval And Port Engineering and Management

Degree Bachelor degree Naval And Port Engineering and Management Bachelor degree NAVAL AND PORT ENGINEERING AND MANAGEMENT (250 ECTS) Name of Study Programme Bachelor degree NAVAL AND PORT ENGINEERING AND MANAGEMENT (250 ECTS) Introduction The mission of the Naval And

More information

BHM352 ORGANISATIONAL BEHAVIOUR

BHM352 ORGANISATIONAL BEHAVIOUR BHM352 ORGANISATIONAL BEHAVIOUR Academic Year 2013/14 Number of Aston Credits: 15 Number of ECTS Credits: 7.5 Staff Member Responsible for the Module: Dr Claudia Sacramento Work and Organisational Psychology

More information

GENERAL SYLLABUS FOR PHD STUDIES IN BUSINESS ADMINISTRATION

GENERAL SYLLABUS FOR PHD STUDIES IN BUSINESS ADMINISTRATION 1 (9) 2014-06-27 GENERAL SYLLABUS FOR PHD STUDIES IN BUSINESS ADMINISTRATION (this is a translation of the original document in Swedish 1 ) 120 and 240 higher education credits 1. Subject description The

More information

1. Programme title and designation Further Education Management

1. Programme title and designation Further Education Management PROGRAMME APPROVAL FORM SECTION 1 THE PROGRAMME SPECIFICATION 1. Programme title and designation Further Education Management For undergraduate programmes only Single honours Joint Major/minor 2. Final

More information