MODELO DE GUÍA DOCENTE PARA UNA ASIGNATURA 1 FACULTAD DE LETRAS

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1 FACULTAD DE LETRAS MODELO DE GUÍA DOCENTE PARA UNA ASIGNATURA 1 FACULTAD DE LETRAS 1. DATOS GENERALES DE LA ASIGNATURA ASIGNATURA: Inglés para el Comercio Exterior CÓDIGO: CARÁCTER (señalar con una X la modalidad correspondiente): Asignatura de Formación Básica (FB) Asignatura obligatoria (OB) X Asignatura optativa (OP) CENTRO: Facultad de Letras de Ciudad Real RAMA DE CONOCIMIENTO: Artes y Humanidades GRADO: Estudios Ingleses CRÉDITOS ECTS:6 CURSO: 3º o 4º SEMESTRE: 2º LENGUA EN QUE SE IMPARTIRÁ: Inglés USO DOCENTE DE OTRAS LENGUAS (sólo si es relevante): PROFESORADO QUE LA IMPARTE NOMBRE/S: María Cristina Alonso Vázquez DEPARTAMENTO: Filología Moderna MCristina.Alonso@uclm.es DESPACHO:211 HORARIO DE ATENCIÓN AL ALUMNO: Por determinar JUSTIFICACIÓN EN EL PLAN DE ESTUDIOS, RELACIÓN CON OTRAS ASIGNATURAS Y CON LA PROFESIÓN La asignatura desarrolla los contenidos de la materia profesionalizante Inglés para el Comercio Exterior del grado en Estudios Ingleses / Lenguas Modernas de la UCLM. 1 Adaptación del modelo de la Unidad de Innovación y Calidad Educativas de la UCLM 1

2 2. PREQUISITES It is expected successful applicants to have an upper intermediate level in English language. 3. COMPETENCES TO BE ACHIEVED 4. AIMS OR OBJETIVES Generals: - Be able to work in a group for an interdisciplinar, multicultural, and international industry. - Develop a critical stance towards the social environment in its language aspects. - Acquire the personal qualities necessary to treat well potential customers. - Question and challenge social and intellectual authority and knowledge. Specifics: - Be able to produce clear, concise and convincing oral and written communication with customers. - Get the ability to promote Castilla- La Mancha authonomy products: tourism (historic sites, the countryside, the community culture, and so on), and be able to sell the agricultural products from this region. - Be aware of how different social and cultural contexts affect the nature of language and meaning in relation to the business world. - Get students greater confidence, when dealing with customers, taking part in discussions, or guiding groups of visitors. - Acquire training in the understanding and application of statistics. - Gain knowledge and understanding of the communication aspects in dealing with an organisation s internal and external stakeholders. - Develop the speaking and oral needed skills for key job-related 2

3 situations. - Features authentic texts and interviews with experts in the business industry that develop extensive reading and listening skills. - Students should be able to use the online tools that help them to prepare their presentations, videos, and web pages. 5. CONTENTS 1. Introduction: English for specific purposes - Differences between the British and American business vocabulary and expressions. 2. Tourism - Giving tourist advice on Castilla-La Mancha attractions and events:. Museums, art galleries & monuments. Places of outstanding natural beauty or historic interest. Local amenities and facilities 3. Business - Economic issues - National and local economic policies - Prepare exhibitions, - Prepare trade fairs - Look for sponsorships - Receptions 3

4 4. Advertising and Publicity - Writing press releases, make announcements - Design advertisements, write and tape radio commercials & promotional videos. - Write positive impacts of the new products. - Design brochures, leaflets, maps, posters, guided tours, draw grids. 5. Statistics - Working with figures. Payment procedures, prices, remuneration, foreign currency.. Giving information from charts and tables.. Discounts and special offers. Design fact files. Presenting promotional material. Negotiating rates, and negotiate the terms of contracts. 6. Professional activities. Write CVs and covering letters, applying for jobs.. Dealing with complaints, writing letters of apology, feedback, designing a questionnaire and carry out a survey, writing a report, writing and responding to letters of enquiry, giving information and advice, writing a letter of confirmation, describing facilities, making a booking, memos, s, faxes. 7. Presentations and Talks. Take part in meetings and trade presentations. Business negotiating for an international organisation. Prepare interviews. Living a short presentation from notes.. Taking part in public meetings. Planification of holding a business seminar abroad for local business on the benefits of your new software. 4

5 6 & 7. ACTIVITIES AND METHODOLOGY INCLUDING THE WEIGHTING OF COURSEWORK EITHER FOR THE STUDENT AND OR THE TEACHER AND ITS PERCENTAGES Activities Time devoted to inclass activities (Teacher and student) Individual student amount of hours (Student) Total amount of hours Percentage in the final grade Theoretical Practical ,4% In-class activities, workshops and discussion sessions: % Comments, individual and in-group presentations followed by debates ,6% Assigments hours 90 hours 150 hours 100% TOTAL Hours 60 Hours 90 6 CREDITS ECTS 5

6 8. CRITERIA OF ASSESMENT / EVALUATION Assessment will be on going process taking into account class participation. The weighting of coursework is based on:. Theoretical : 20, 4%.. In-class activities, workshops and discussion sessions: 34%.. Comments, individual and in-group presentations followed by debates: 45, 6%.. The individual and in groups power-point oral presentations, written work, and brochure of the topic chosen by each student / groups of students will be graded taking into account the following:. The text will have to synchronise with the power-point images and music. Therefore, students should be careful to respect the pause boundaries, the stress markers, the intonation patterns, the speed of delivery and the convincing power. Apart from the use of the specific language and the formal organisation steps of presentations, including the oral fluency the use of specific business vocabulary and ESP expressions. Remember: Oral presentations and written work are compulsory at schedules dates. 9. AGENDA 15 weeks = 60 hours Introduction 6

7 Week 1 Week 2 Semana 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9 Week 10 Week 11 Workshops, Presentations, discussion sessions. Week 12 Workshops, Presentations, discussion sessions. Week 13 Workshops, Presentations, discussion sessions. Week 14 Workshops, Presentations, discussion sessions. Week 15 Workshops, Presentations, discussion sessions. 10. REFERENCE LIST The set materials include two textbooks ( one for Tourism, and the other for Business to be determined), a set reference book, and a wide range of supplementary materials, both printed and recorded. Basic Bibliography : Tourism Textbook : Miriam, Jacob & Peter Strutt (1977). English for International Tourism. Longman. 7

8 A) On Reserve A Student s Introduction to English Grammar. (2005). Rodney Huddleston and Geoffrey Pullum. Cambridge: Cambridge University Press. English Idioms in Use. Michael McCarthy and Felicity O Dell. Cambridge: Cambridge University Press. English Phrasal Verbs in Use. (Intermediate). Michael McCarthy and Felicity O Dell. Cambridge: Cambridge University Press. English Pronunciation in Use. (Intermediate). Mark Hancock. Cambridge: Cambridge University Press. Oxford Practice Grammar. John Eastwood. Oxford: Oxford University Press. Practical English Use. Michael Swam. Oxford: Oxford University Press. B) Recommended Dictionaries: Alcaraz, E, M. Aleson, et al (2000). Diccionario de términos de turismo y de ocio: Inglés Español; Spanish-English. Barcelona: Ariel. ISBN: Cambridge Advanced Learner s Dictionary (with CD). Cambridge: Cambridge University Press. Jones, D. (1967). Cambridge English Pronunciation Dictionary. (with CD). Seven Edition. Oxford Advanced Learner s Dictionary (with CD). Oxford: Oxford University Press. Online dictionary: wordreference.com C) Using the internet : There are a number of pages students should visit during the course. Part of the homework (i.e. presentations) will involve looking for reading they would do on the pages and linked Websites. Reading will be required of everybody, but they would depend on the work to be presented at class. So, students will be allowed to make choices. The teacher will be glad to help students use Netscape if they have 8

9 never done so. (Newspapers online) (The official BBC homepage) (The Encyclopedia Britannica). D) Fair Information: ESPAÑA ORIGINAL 2010 (Feria española de las denominaciones de origen, Ciudad Real, mayo 2010) FENAVIN ( Spanish Wine Fair, Ciudad Real, Mayo 2011) : FERCATUR (Feria de Caza y Pesca, Ciudad Real,10-12 Septiembre 2010): FERIA DE LA TAPA (Ciudad Real, marzo) : FITUR (Feria Internacional de Turismo, Madrid, Enero 2011) : TECMA (International Town-Planning and Environment Exhibition 8-11 June 2010): 9