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1 Reach, Independence, advocacy. In print, online, in person Media Kit

2 reach Fishermen s News is the most widely circulated commercial fishing magazine on the US West Coast. We reach more commercial fishermen, from San Diego to St. Paul Island, than any other fishing publication.* We know your advertising decisions are not taken lightly, and we back up our circulation claims with objective third-party verification. Each year, Fishermen s News circulation is audited by Verified Audit Circulation, an independent third-party circulation auditing firm. Their logo in the magazine and at the bottom of this page means you can be confident that the circulation claims made in this media kit are accurate. If a publication is not audited, you should ask why As manager of Seattle s Fishermen s Terminal, I appreciate Fishermen s News active advocacy on behalf of the independent fishing fleet. That s the market we seek to reach, and that s why we support Fishermen s News with our advertising. Kenny Lyles, Manager, Fishermen s Terminal, Port of Seattle Advertising in the Fishermen s News is a must for our business. It keeps us out there in front of our existing customers and gives us the exposure we need for newcomers in the fleets to know where to find us. The advertising staff is great to work with and always on top of every request that we make. We couldn t be more pleased with our relationship with Fishermen s News. Mike Painter, The Permit Master Independence Our readers are an independent group, but they all have the same mission: To make a good living in the industry while maintaining the safety of their crew and the integrity of the resource. Our readers fish up and down the coast from California to Alaska to Hawaii with vessels ranging from California longliners to Puget Sound gillnetters, to 240-foot catcher/processors fishing distant waters. They make the buying decisions themselves, and look to Fishermen s News for help in making those decisions. Advocacy For seventy years, only Fishermen s News has consistently advocated on behalf of these commercial fishermen. We are a second-generation, family-run business, locally-owned and operated from our offices in Seattle in the Fishermen s Terminal neighborhood. Our independence allows us to offer the US West Coast commercial fisherman a voice. We tackle issues our corporate competitors won t touch. Integrated Marine Systems depends on Fishermen s News to deliver our message to the North Pacific commercial fleet. The editorial content is great and the advertising staff is first class. Kurt Ness, Integrated Marine Systems Fishermen s News is a real advocate for the fleet. That s why I actively support the paper by buying specifically from advertisers I see in Fishermen s News. Those advertisers are demonstrating their support of the fleet. Rod Murchie, Golden Gate Seafood Co. *Circulation figures taken from current Verified Audit of Circulation statements for National Fisherman and Fishermen s News. Pacific Fishing is unaudited. Circulation figures for Pacific Fishing are from USPS statements of ownership claims.

3 Fishermen s News is the most widely circulated commercial fishing publication in the nation among West Coast and Alaskan commercial fishing vessel owners and license holders.* Quality and Quantity of our subscribers live and work on the 95% West Coast.* 67% of our subscribers are license holders and/or captains.* of our subscribers are active 100% in the industry.* When you advertise in Fishermen s News you can be assured that your ad dollars are going toward exposure to the commercial fishing fleet. Each of our subscribers is actively involved in the commercial fishing industry. No other publication can make that claim. Only Fishermen s News among audited magazines targets the commercial fishing fleet exclusively not charter boats, not recreational fishermen just commercial fishermen. Only Fishermen s News audits circulation by industry the commercial fishing industry. Since it was founded, a generation ago, Blue North has subscribed to Fishermen s News to stay ahead of the curve with the Pacific Coast fisheries. I would strongly advise any company wanting to reach the West Coast commercial fishing fleet to advertise in Fishermen s News. Kenny Down, President & CEO Blue North Seattle, WA We couldn t be happier with the results from our ads placed in Fishermen s News. I would say if you plan on advertising to the West Coast fleet, use Fishermen s News it gets results! Shawn Simmons, President, Marine Safety Systems I opened my business in 1977 and have been advertising in Fishermen s News regularly ever since. I have partnered with Fishermen s News to get my message to the independent fisherman now for close to thirty years and the results continue to be tremendous! Mike Heckinger, Owner, West Coast Insulation Professional Breakdown 67% Commercial fishing vessel owners, license holders and captains 33% Others involved in commercial fishing *Circulation figures taken from current Verified Audit of Circulation statements for National Fisherman and Fishermen s News. Pacific Fishing is unaudited. Circulation figures for Pacific Fishing are from USPS statements of ownership claims. We have subscribed to and advertised in Fishermen s News for many years. The publication has covered the West Coast commercial fishing industry for nearly seven decades and an ad placed in Fishermen s News puts Hockema & Whalen in touch with Alaska and West Coast highliners. Hal Hockema, Naval Architect Hockema & Whalen Associates Seattle, Washington Bend, Oregon

4 2016 Editorial Calendar Chris Philips, Managing Editor Bill Forslund, Advertising Manager MONTH SPECIAL FEATURE BONUS DISTRIBUTION* AD CLOSE MATERIALS DUE January Deck Machinery New, improved reels, cranes, winches, power blocks and other deck machinery needed for fishing December 4, 2015 December 11, 2015 February Boat Prep Tips from the experts on getting your boat ready for the season Port of Bellingham Wild Seafood Exchange, Bellingham, WA January 8 January 15 March Refrigeration Innovations in refrigeration equipment; an in-depth look at the technologies available for preserving the quality of the catch February 5 February 12 April Bering Sea Fisheries, Processing & Fish Transport The Bering Sea and Distant Water Fleets and how they get their catch to the end user Bering Sea Fisheries Conference COMFISH, Alaska March 4 March 11 May West Coast Ports A look at the homeports of the West Coast commercial fleet April 1 April 8 June Annual Safety Issue Survival training and equipment Communication and Navigation Systems May 6 May 13 July Marine Propulsion What s new in propulsion, from engines and gearboxes to propellers and jets June 3 June 10 August Trawl Technology What s new in electronics for your boat and gear systems July 1 July 8 September All About Crab Preview, and review, of all crab markets from California to Alaska Fishermen s Fall Festival Seattle, WA August 5 August 12 October Boatyard Issue Boatbuilding, Repowers & Retrofits September 2 September 9 November Crewman s Special Clothing, raingear, on-board amenities and comforts to help all those aboard feel more at home Pacific Marine Expo 2016 Fishermen s News Calendar September 30 October 7 December Annual Pacific Fisheries Review Issue Processing Equipment A look back at everything that s happened in West Coast fisheries during the previous year, as well as innovations in processing equipment and technologies November 4 November 11 * Conference topics and dates tentative until confirmed

5 2016 Print Advertising Rates and Specifications (per insertion) COVERS (prices include 4-color) 1x 3x 6x 12x Outside Back $3,075 $2,956 $2,820 $2,300 Inside Front 2,975 2,839 2,647 2,200 Inside Back 2,858 2,802 2,570 2,200 DISPLAY ADS 1x Bill Forslund, Advertising Manager Tel Production Questions Tel x 6x 12x $1,854 $2,369 $1,777 $2,292 $1,603 $2,118 $1,370 $1,700 2/3 page 1,411 1,926 1,313 1,828 1,159 1,674 1,050 1,400 1/2 page 1,236 1,751 1,198 1,713 1,082 1, ,300 1/3 page 865 1, , , ,000 1/4 page 742 1, , , Full Page 1/5 page 657 1, , , /6 page 642 1, , , PAGE UNIT (by inches) Width Depth Full Page (trim) 8.375" " (live area) 7.25" (bleed) 8.625" " Full Page (non-bleed) 7.25" 2/3 Page Island 1/2 Page 7" 1/2 Page 7" 4.875" 1/3 Page Square 4.875" 1/3 Page Vertical " 1/4 Page Horizontal 3.5" 1/4 Page Vertical 3.375" 4.875" 1/5 Page 2.875" 1/6 Page 2.5" PROBLEM SOLVER ADS (Business Card Ads, 12x contract only) Unlisted sizes accepted. Please call. COLOR CHARGES: 4-color process - $500; 2-color process: 1 col inch$260 Advertisements with ruled borders appearing in the classified 1"x 1" section. Rates are based on one-column inch. Full Page (Bleed) 8.625" x " (Trim) x Island 1/2 Page x 7" 1/4 Page Vertical 3.375" x 4.875" $2,100 $2,300 2 Column Inches (4.5 x 1 ) 750 1,600 1,800 1 Column Inch ( x 1 ) 425 1,275 1, X Problem Solvers $68 column inch Cla 4 col inches x 2" 2 col inches x 1" or "x 2" 1 col inch 1"x 1" Classified Display 4 col inches x 2" 3 col inches 7"x 1" 2 col inches x 1" or 1 Column Inch = inches wide x 1 inch deep2.1875"x 2" 2 col inches x 1" 5-8 X $55 column inch 9-12 X $48 column inch 1 col inch "x 1" OTHER CHARGES Special Position: Earned rate plus 15%. Design/layout: $135 per hour. Inserts accepted: Rates furnished upon request. 15% discount for digital ready art when paid in full within 30 days of invoice. No discount on past due accounts. 1.5% per month finance charge on past due accounts. 1/5 Page Horizontal x 2.875" 1/4 Page Horizontal x 3.5" 1/6 Page Horizontal x 2.5" Fishermen s News 2017 Calendar Sponsorships Sponsorship space at the bottom of each month measures 10 inches wide x inches tall. Crewmember stacks pots on F/V Shearwater Two, Westport, Washington. Photo by Gary Moon october2014 Sunday 5 12 Monday 6 Tuesday Wednesday Thursday Friday Saturday Columbus Day Halloween PULL HARDER MER EQUIPMENT 50th ANNIVERSARY CLR $1,250 FREQUENCY RATE FOR CLASSIFIED DISPLAY Problem Solvers 1/2 Page 7" x 4.875" 1/3 Page Square x 4.875" Rate: $2,300 4 Column Inches (4.5 x 2 ) CLASSIFIED DISPLAY ADS 2/3 Page Vertical x Full Page (No Bleed) 7.25" x 1/3 Page Vertical " x COLUMN INCHES WIDTH MAGAZINE TRIM SIZE x (add.25 for bleed) GRAPHIC FORMATS ACCEPTED HIGH RESOLUTION PDF, JPG PRINTING SPECIFICATIONS Fishermen s News is printed on an offset press using a computer- to-plate production method. Paper is 67.6# coated stock using 150 line screen. SOFTWARE PROGRAMS NOT ACCEPTED We cannot accept digital ads created in Microsoft Publisher, Microsoft PowerPoint or Microsoft Word. DIGITAL REQUIREMENTS Digital ads are required when supplying advertising material. All ads should be built at 100% of the reproduction size and should be no less than 266 dpi for scanned images and 600 dpi for line art. Fishermen s News offers complimentary in-house design services of your advertisement for your convenience. ING FILES Stuffed files of 10MB and smaller can be ed to: production@philipspublishing.com For files larger than 10MB please call for more information. SHIPPING ADDRESS Philips Publishing Group 2201 West Commodore Way Seattle, WA Tel Fax IMAGE/RESOLUTION REQUIREMENTS All color images must be converted to CMYK. Scanned images should be dpi at actual size of reproduction. Photos downloaded from web pages that have been saved at a low resolution ( dpi) will not print clearly.

6 Digital & Online Advertising Fishermen s News offers three digital and online products to help supplement your print advertising and maximize exposure to the West Coast maritime operations sector. FN Online is the weekly digital companion to Fishermen s News requested by thousands of Pacific Coast fishermen. Our weekly news blast reaches the West Coast highliners with an industry leading open rate of more than 20 percent! Not a compilation of old news, but fresh weekly stories written specifically about and for the West Coast fishing fleet, FN Online covers breaking news affecting Pacific Coast fishermen, and our costeffective and efficient ad placements link those subscribers directly with advertiser websites. Blog/Story Page Top Banner Ad 600 x 80 pixels $750/month (requires one year commitment) Top Side Column Skyscraper Ad 140 x 240 pixels $550/month (ask about frequency Subsequent Skyscraper Ads 140 x 240 pixels $275/month (ask about frequency 2nd Center Banner Ad 425 x 80 pixels $550/month (requires one year commitment) Subsequent Banner Ads 425 x 80 pixels $300/month Chris Philips, Managing Editor chris@pacmar.com Top Center Banner Ad 425 x 80 pixels $350/month Side Column Skyscraper Ad 140 x 240 pixels $275/month Fishermen s News accepts advertising on our website too. Rotating ads are priced on a monthly flat fee basis with discounts for extended contracts. Ask your sales person for a program of digital and online products tailored to fit your needs. Sidebar Ad 300 x 300 pixels $350/month Half Sidebar Ad 300 x 150 pixels $250/month Bill Forslund, Advertising Manager bill@philipspublishing.com

7 Fishermen s News Conference Series Conference Sponsorship Opportunities February 2016 BERING SEA FISHERIES CONFERENCE Conference Sponsorship Opportunities April 2016 GOLD SPONSORSHIP LEVEL - $3000 (4 spaces available) Exclusive Sponsorship of a coffee break, lunch or breakfast Exhibit Space - Exhibit space to include 2-6 tables, Advertising - Full page, four-color ad in the March issue of Fishermen s News SILVER SPONSORSHIP LEVEL - $1500 Exhibit Space - Exhibit space to include 2-6 tables, Advertising -1/2 page, four-color ad in March issue of Fishermen s News BRONZE SPONSORSHIP LEVEL - $800 Exhibit Space - Exhibit space to include 2-6 tables, Advertising - 1/4 page, black and white ad in the March issue of Fishermen s News EXHIBITORS SHOWCASE - 40 spaces available - Retail Exhibitor $580 / Active Fishermen $275 Exhibit Space - Exhibit space to include 2-6 tables, Conference Registration - 2 Complimentary full attendee conference and exhibit registrations All Wild Seafood Exchange sponsorship packages include: Marketing materials - Sponsor s logo represented on all conference marketing materials WSE Website Sponsor s logo displayed with link to company s website Content Inclusion - Sponsor recognition during opening remarks of program; sponsor name included in Thank you slide and prominently displayed on presentation slides during show breaks On-site Signage - Sponsor logo displayed on event signage Conference Registrations: - 2 Complimentary Attendee Conference Registrations (3 for Gold Sponsors) - Additional registrations at $50 per person PLATINUM SPONSORSHIP LEVEL - $7,000 (2 spaces available) Speaking role as program participant to consist of introduction of speaker or session (to be mutually determined with conference producer) Exhibit Space: 10 x 10 exhibit space, 2-6 tables, 5 Full Conference Registrations Logo on-site and in advance promotional materials Advertising 1 page, four-color ad in the conference issue of Fishermen s News GOLD SPONSORSHIP LEVEL - $5,000 Exhibit Space: 10 x 10 exhibit space, 2-6 tables, 3 Full Conference Registrations Logo on-site and in advance promotional materials Advertising 1/2 page, four-color ad in the conference issue of Fishermen s News SILVER SPONSORSHIP LEVEL - $3,500 Exhibit Space: 1-6 table, 2 Full Conference Registrations Logo on-site and in advance promotional materials Advertising 1/3 page, four-color ad in the conference issue of Fishermen s News BRONZE SPONSORSHIP LEVEL - $2,500 1 Full Conference Registration Logo on-site and in advance promotional materials All Bering Sea Fisheries Conference sponsorship packages include: Collateral Print Exposure: logo included on all conference marketing materials Online Exposure: logo on website homepage with link to sponsor s website On-site Exposure: - Recognition during opening remarks of program - Logo included on Splash Page prominently displayed behind speakers during conference - On-site Signage - sponsor logo displayed on event signage Call about multi-conference discounts. Bill Forslund, Advertising Manager Tel bill@philipspublishing.com Production Questions Tel production@philipspublishing.com

8 Regular Contributors Include: Terry Dillman Veteran newsman Terry Dillman reports commercial fisheries issues in Oregon and Regular Contributors Include: Northern California. A seasoned writer, editor and photographer with 34 years of newspaper and magazine experience, Terry is based in Salem and Newport, Oregon. John Hurwitz California fisherman John Hurwitz, who produces a monthly column as well as special features, has been fishing off the California Coast for 40 years. His current vessel, a 30-foot Island Hopper, the F/V Irene Marie, fishes salmon and crab out of Half Moon Bay. Dave Rowland David Rowland contributes our regular Toolbox feature, and has more than twenty-five years of experience, fifteen of them based in Alaska, marketing, installing and troubleshooting marine and land-based generator systems. Glen Spain Northwest Regional Director of the Pacific Coast Federation of Fishermen s Associations. Kathy A. Smith Kathy Smith is a 19-year freelance writer, based in Victoria, British Columbia, with more than 60 published articles in newspapers and magazines across North America. Her interest in the maritime industry has resulted in articles published in US and international fishing and maritime trade journals. Advertising Bill Forslund, Advertising Sales Manager With a background as a commercial fisherman, charter boat captain and ship s agent, Bill Forslund has worked the waters between Puget Sound, Alaska and Hawaii for more years than he d like to mention. He now spends his days running skiff for Fishermen s News from our offices in the Fishermen s Terminal neighborhood of Seattle. Bill knows the commercial fishing industry and he knows how to reach it. For help in designing an advertising program to reach the Pacific Coast commercial fishing market or just to share sea stories contact Bill at or bill@philipspublishing.com. The Advocate for the Commercial Fisherman Contact Information 2201 West Commodore Way Seattle, WA Tel Fax Managing Editor Chris Philips editor@fishermensnews.com Advertising Sales Bill Forslund bill@philipspublishing.com Office Fax Alaska Correspondent Margaret Bauman margieb42@mtaonline.net Production Department Kathy Samuelson production@philipspublishing.com Circulation/Subscriptions Judy Philips circulation@fishermensnews.com To subscribe to Fishermen s News online go to Philips Publishing Group: Two Generations of Expertise Philips Publishing Group produces magazines for the commercial maritime and commercial fishing markets. Titles include Pacific Maritime Magazine, aimed at West Coast commercial vessel and terminal operators, Fishermen s News, the oldest commercial fishing publication on the Pacific Coast and FOGHORN for the Passenger Vessel Association. Philips Publishing Group also produces directories and in-house publications for companies and associations in the transportation, maritime, hospitality, tourism and transit markets. Association clients include the Passenger Vessel Association, the Seattle Propeller Club, the Tacoma and Seattle Transportation Clubs and the Society of Port Engineers of Los Angeles. Corporate clients include: American Seafoods, Black Ball Ferry Lines, Catalina Express, Clipper Navigation, Coastal Transportation, TOTE and Washington State Ferries Industry Advocates The best way to stay abreast of developments in the industry is to participate. The Fishemen s News staff is involved through a variety of professional associations, including: