FOCUS-MONEY The modern business magazine

Transcription

1 FOCUS-MONEY is the modern business magazine which covers a broad spectrum of topics ranging form business and politics, corporate management and finance, taxation and law, to insurance and investments. This unique editorial blend, embedded in a concept of up to the minute economic facts, are tailored to suit the high demands of the business elite who require current and well-researched information. The attractive target group includes opinion leaders and decision makers who actively shape today's economy and society. Key facts: Coverage: CPT: Frequency: weekly Cover price: 3.20 Sold circulation: 154,653 (IVW II/2008) MA 2008/II: 710,000 readers AWA 2008: 640,000 readers MA 2008/II: 19,34 AWA 2008: For further details on the FOCUS group of magazines please go to 2/1 page 1/1 page 401x238 mm 430x267 mm 27,350 8,225 16,750* 5,050* 186x238 mm 215x267 mm 13,675 8,375* 1/2 page 1/3 page 186x117 mm 215x132 mm 55x238 mm 70x267 mm 5,762 3,550* Seasonal rates apply, those quoted here are average rates. For additional formats and exact rates please see advertising ratecard no. 9, valid from * Reduced rates for financial ads. Conditions apply further details on request FOCUS Magazin Verlag GmbH Advertising Sales: Tel: +49 / 89 / Fax: +49 / 89 / anzeigen@focus.de Internet: Burda Community Network Customer Service: Tel: +49 / 89 / Fax: +49 / 89 / marlene.gunesch@burda.com Internet:

2 FOCUS-MONEY readership profile MA 2008 Press Media II Socio-demography Readership (AIR) Profile Index in % mill. in % Total=100 Index= 100 Total 1,1 0, Gender Men 1,8 0, Women 0,5 0, Age years 0,6 0, years 1,3 0, years 1,5 0, years 1,7 0, years 1,0 0, years 0,8 0, years 0,4 0, Education School w ith general education 0,6 0, Junior secondary school, no apprenticeship 0,2 0, Junior secondary school w ith apprenticeship 0,4 0, Senior secondary school, no School Certificate 1,0 0, University/College Entrance Exam, no degree 2,2 0, University/College Entrance Exam w ith degree 3,7 0, Occupation In education, student (school/higher education) 1,0 0, In employement 1,5 0, Retired, pensioner 0,6 0, No employement 0,4 0, Respondent's current occupation Self-employed (large), independent 4,1 0, Self-employed (small and medium), farmers 2,5 0, Senior executives, senior civil servants 5,1 0, Other employes, civil servants 1,5 0, Skilled w orkers 0,7 0, Other w orkers 0,2 0, Net household income (pm) up to 1,000 Euro 0,7 0, ,500 up to 2,000 Euro 0,6 0, ,000 up to 2,500 Euro 1,0 0, ,500 Euro and more 1,8 0, Personal net income (pm) up to 1,000 Euro 0,5 0, ,000 up to 1,500 Euro 0,8 0, ,500 up to 2,000 Euro 1,3 0, ,000 up to 2,500 Euro 2,6 0, ,500 up to 3,000 Euro 3,5 0, ,000 Euro and more 5,5 0, Region West Germany, West Berlin, central Berlin 1,1 0, East Germany, including East Berlin 1,1 0,

3 Media Analysis (MA) 2008/II 1,00 No. 1 in coverage terms 0,50 FOCUS-MONEY records a 51% yearon-year increase in coverage (MA 2008/II vs. 2007/II) more than any other business magazine. This means that the modern business magazine attracts 240,000 new readers with its well-balanced mixture of topics. 0,00 M A 02 I MA 02 II M A 03 I MA 03 II M A 04 I MA 04 II M A 05 I MA 05 II M A 06 I MA 06 II M A 07 I MA 07 II M A 08 I MA 08 II 2 No. 1 in efficiency terms Coverage in % 1,5 1 0,5 FOCUS-Money Wirtschaftswoche Manager Magazin With a CPT of 19,34 Euro, FOCUS- MONEY is more cost-efficient than Manager Magazin or Wirtschaftswoche and provides excellent conditions for your communication strategy CPT in Euro Allensbach Media Analysis (AWA) 2008 CTP/Euro Guter Rat 10,7 FOCUS-MONEY 21,3 Der Steuerzahler 29,0 Handwerk magazin 29,7 WirtschaftsWoche 32,5 Manager Magazin 33,7 Börse online 36,4 Capital 36,5 Impulse 50,9 Geldidee 61,5 Junge Karriere 66,7 Highly efficient also on AWA According to AWA, 610,000 readers rely on economic facts provided by FOCUS-MONEY. The magazine is highly cost-efficient and holds a strong position amongst its competitive set.

4 German Business Readership Survey (LAE) 4.6 Strong growth rate % In just two years FOCUS-MONEY increased its coverage by 35 percent (LAE 2005 vs. LAE 2007). Thus, FOCUS-MONEY achieved the strongest growth rate among business weeklies. LAE 2005 LAE 2007 Circulation (IVW) Wirtschaftswoche FOCUS-MONEY belongs to the top FOCUS-MONEY EURO am Sonntag BÖRSE online FOCUS-MONEY is one of the leading business magazines. Every week it offers readers the latest news on economics, markets, politics, finance, corporate management, taxation and law a unique blend of topics in this market. More and more purchasers are convinced by FOCUS-MONEY's authoritative and reliable fact-oriented journalism on economics and finance FOCUS-MONEY achieves record circulation FOCUS-MONEY continues to grow with an 6% overall increase (IVW II/2007 vs. IVW II/2008) I/2006 II/2006 III/2006 IV/2006 I/2007 II/2007 III/2007 IV/2007 I/2008 II/2008

5 Fonds-Berater epaper for Fund Investments "Der Fonds-Berater" addresses more than 200,000 existing and prospective investors with a particular interest in funds, who are security-conscious and value a recommendation or positive review by a trusted magazine. The monthly epaper is produced in cooperation with ING-DiBa and distributed by every month. Ads can be linked directly with the advertiser's homepage. Hence, a single click provides readers with more information and a first contact with the advertiser. Frequency: monthly Distribution: targeted s to 200,000 individuals who are interested in or already investing in funds 2008 Advertising Rates: 1/1 page 1/2 page 4,725 3,050 VermögensVerwalter epaper for Certificates & Funds Der VermögensVerwalter is an epaper dedicated to certificates and funds which is targeted at selected fund managers and financial intermediaries. Editorial coverage includes new issues in the areas, products suitable for the respective market and background information on taxation, distribution channels or trusts. The concept is complemented by market analyses based on recently developed sentiment indicators. "Der VermögensVerwalter is mailed to 2,000 asset managers and financial intermediaries on a weekly basis. Frequency: weekly Asset allocation: 70% of assets are invested in funds (including bonds), 30% in stocks and certificates Distribution: targeted s to 2,000 asset managers and financial intermediaries custodian accounts managed investment volume of approx. 25 billion 2008 Advertising Rates: 3/4 page landscape/square 3,900 2,600

6 VersicherungsProfi epaper for Insurance Professionals Der VersicherungsProfi is an epaper for insurance sales professionals and concentrates on the requirements for independent selling. The epaper is produced in cooperation with the "Arbeitgeberverband der finanzdienstleistenden Wirtschaft (AFW e.v.)" (= Association of employers in the financial services industry). It is sent to more than 1,700 member companies and reaches in excess of 25,000 independent insurance brokers, asset managers and multiple agents. Every issue covers a top story, an overview of new products and trends, a section on specific insurance topics, an interview with an expert, current legal cases and verdicts as well as a check-list of insurance companies. Frequency: fortnightly Distribution: targeted s to 25,000 independent insurance brokers, asset managers and multiple agents 2008 Advertising Rates: 1/1 page 1/2 page 4,725 3,050 FOCUS-MONEY "Wir erklären die Wirtschaft" ("We explain the economy") The PDF-journal is targeted at pupils attending senior level classes, commercial or vocational schools as well as their teachers. The PDF is published monthly and distributed free of charge. The journal provides background information on current topics, exciting articles on economic interrelations and a glossary of the most important terms to help readers find their bearing in the world of economy and finance. Availability for sponsors: Your company will be integrated in our advertising campaign: 4 DPS ads in FOCUS and FOCUS-MONEY and 2 DPS ads in FOCUS-SCHULE. PR: full integration in our marketing communication. Benefit from a long-term image campaign and involvement in senior schools across Germany. Frequency: weekly Asset allocation: 70% of assets are invested in funds (including bonds), 30% in stocks and certificates 2008 Sponsorships: Exclusive sponsorship become an exclusive partner for 120,000 pa Joint sponsorship become one of three sponsors for 40,000 pa