German ITC Market - specific indicators

Transcription

1 German ITC Market, September 2012 / German ITC Market - specific indicators 18,737 ITC Companies with a yearly turnover of more than 250,000 Euro (2010) 61,278 ITC Companies with a yearly turnover up to 250,000 Euro (2010) Market Volume 152,0 Mrd. Euro 2012 (+2,8%) German ITC Export Volume 28,9 Mrd. Euro (2011) German ITC Import Volume 45,1 Mrd. Euro (2011) Source: BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation u. neue Medien e.v / Federal Statistical Bureau, April 2012 / EITO 2012

2 German ITC branch in best mood sales expectancy constantly on high level BITKOM Business Climate Index IFO (macro economic-) business climate Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v. 2012

3 High sales expectancy over all ITC segments for 2012 and % of all ITC companies expects rising sales in 2012 Total ITC Market IT-Services Prognosis: 71% of all ITC companies expects rising sales in 2013 Software IT-Hardware Communication technology other ITC segments rising stabil decreasing Source: 39th. ITC branch indicator, 2nd.quarter 2012, BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v.,

4 Considerable growth of the German ITC market expected for * 12,7 74,9 66,7 154,3 Mrd. (+1,6%) ,9 72,8 66,4 152,0 Mrd. (+2,8%) ,7 70,3 65,7 148,7 Mrd. (+0,6%) ,5 68,1 66,1 147,7 Mrd. (+3,8%) ,5 63,1 65,6 142,2 Mrd. Digital CE IT Telecommunication Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v. / EITO October 2012, *prognosis BITKOM

5 German ITC market - basically stable growth in 2012 expected Digital Consumer Electronics in Mrd. TV Flat Screen Digital Camera MP3-Player etc Information Technology in Mrd. Software 12,9 IT Services IT Hardware Telecommunication in Mrd. Fixed and mobile telephone networks Data services Communication technic (end user devicse) +2,4% 72,8 +3,4% 66,4 Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v. /EITO, February 2012

6 IT the driving force of the total German ITC market. IT Market in Mrd ,1 72,8 74,9 63,8 in Mrd. IT Services 32,5 IT Hardware 16,9 Software 14,3 35,95 21,2 17, Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v. 2012

7 German telecomunication market in best condition. Service sector essential for stable growth Telecommunication Market in Mrd. 62,4 63,7 64,2 66,4 66,7 in Mrd. 51,9 Telecommunication Services 50,7 5,6 End user devices 9,9 5,0 Telecom. Infrastructure 6, Source BITKOM, Bundesverb. Informationswirtschaft, Telekommunikation und neue Medien e.v. 2012

8 Digital consumer electronic market slight drop in 2013 expected TV Flatscreens 3D-TV, Smart TV, Set Top Boxes, Blue-Ray, digital Cameras CE Market in Mrd. 13,1 13,1 12,6 12,9 12,7 in Mill. pcs. TV Flatscreen Digitsl Still Cameras Set Top boxes 10,2 7,8 7,0 4,9 Smart-TV 3D-TV Blue -ray 3,4 2, Source: GfK. EITO

9 High quality Smartphones squeeze classic mobile phones out of the market Sales in Mio. pcs 22,9 Market share / sales in Mrd ,9 +43% 0,6 Mrd. 7% 10,4 +106% +53% +34% 93% 7,9 Mrd. Smartphones Classic mobile phones Source: BITKOM EITO IDATE, August 2012

10 Turnover of cloud computing in Germany : bright prospects in Mrd. Euro 17,1 14,0 10,8 10,7 3,6 1,9 7,9 7,0 5,3 4,7 3 1,7 2,3 3,2 3,9 8,9 5,1 6,4 B2C B2B Source BITKOM, group of experts, 2012

11 Demographic structure of IT decision makers high scores in tertiary sector and SME Manufacturing Trade, 17% 78 Economic sector Industrial Sector, 19% Trade, 11% Tertiary Sector, 68% employees, 35% 143 Company s size employees, 27% employees, 16% employees +, 18% 64 Source. LAE 2012, 2,69 m., all decision makers (employees, self employed, freelance, ), Index=100, co s size definition: EU Commission

12 The majority of professional IT deciders in Germany work for companies with an turnover up to 10 Mill. Euro up to 2 m. 48% m. 4% 17% 18% % m. 13% 2% 8% m. + 14% 61 Source. LAE 2012, universe 2,69 m., all decision makers (employees, self employed) in business and adminstration, Index=100,

13 Demograhic structure of private frequent computer users* Men (58%) 114 Women 42%) 86 Several computers in hh, frequent users* (daily, almost daily) (34%) (17% (25% (24%) 69 Socio economic status 1-3 (uppermost-upper-middle) (62%) 145 Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, Index=100, * TG size 18,73 Mill.

14 Typology and behaviours of private computer owners and frequent users* Avantgarde (23%) 216 PC buyers typology Performance- oriented (10%) Service- oriented (4%) Design- oriented (7,0%) 115 Price purchase criterion (77%) 101 High brand awareness (38%) 104 Suitable for multimedia (53%) 145 Criteria when purchasing a computer Software already installed (50%) Well-made product (48%) High Performance (80%) 128 Chic design (20%) 125 Easy to upgrade (47%) 128 Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, Index=100, *TG size 18,73 Mill.

15 Private computer owners, frequent PC users*: Internet use, purpose of internet use Internet use, several times a day ( 73%) 184 interested in Several computers in hh, frequent users* news & politics, 83% Economic news, 70% Financial investments, online banking 69% Travel, 81% Fashion,Shoes, 70% Consumer electronics, 75% Telecomunication products, 75% Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,98 Mill, aged 14-69, Index=100, * TG size 18,73 Mill.

16 G+J publications find greatest acceptance within the core target group of private frequent computer users* STERN 2,68 GEO 1,37 BRIGITTE National Geographic D GALA CAPITAL NEON 0,86 0,65 0,61 0,44 0,44 Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, *TG size 18,73 Mill. (ownership in household of several computers and frequent computer use)

17 A combination of STERN, GEO, BRIGITTE, and NATIONAL GEOGRAPHIC Deutschland generates a coverage of 49,5% within the core group of private frequent computer users* 596,337 STERN GEO National Geographic BRIGITTE Net Coverage Contacts in Mill. 6x 3x 2x 2x 49.5% / 9,27 Mill. 23,21 Mill. GRP 124 Ø OTS 2,5 Format: FP4C Source ACTA 2012 (Allensbach Computer and Technic Analysis) 58,41 Mill, aged 14-69, *TG size 18,73 Mill. (ownership in household of several computers, frequent computer use)

18 STERN and the G+J business press are essential for the access to IT decision makers. High share of readers are involved in ITC/IT decisions Readership structure (LAE) in % Source. LAE 2012, universe: all decision makers, 2,69 m., *sole/joint decision makers, delegation of decision

19 G+J Business press reaches 46% of all IT decsion makers* 313,386 STERN 3x CAPITAL 3x IMPULSE 3x Net Coverage 46,1% / 786,000 Contacts (000) GRP 110 Ø OTS 2,4 Format: FP4C Source. LAE 2012, universe: all decision makers, 2,69 m., *sole/joint decision makers, delegation of decision, *1, persons,

20 Adspends of ITC in selected media channels 2011 / 2012: turnover remains stable bn bn TV Internet Outdoor Magazines Radio Newspapers Source: ACNielsen, in bn.