Securing East Africa s Future
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- Griselda Webster
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1 East and Central Africa s Leading Trade Fair for Security, Protection and Technology Securing East Africa s Future 9th 11th July 2015 KICC, NAIROBI, KENYA REPUBLIC OF KENYA MINISTRY OF TRADE Taking Care
2 About the show powered by inters ec Celebrating its 3rd edition SecProTec East Africa is the most important trade fair for the security, safety and protection industry in the entire East African region. Leading suppliers meet buyers from 15 different countries at this key industry event providing a vibrant showcase of contemporary equipment and latest technology. More than just a trade fair, the event also includes matchmakings, seminars, round table discussions and lectures! SecProTec East Africa gives you a full 360 view on the East African security market and became a must-visit event for industry professionals throughout the region. The new cooperation between SecProTec East Africa and Intersec, the famous brand of world`s leading organizer Messe Frankfurt, has a huge impact on the East African security and protection technology market. In addition, the sectors of media relation, global agency network and international marketing is generating new prospects for faster growth of East Africa s leading Show. SecProTec East Africa powered by intersec. Renowned as the world s largest and most international trade and networking exhibition for the Security and Safety industries, Intersec in Dubai (17-19 Jan, 2016) offers a unique spectrum of products from the fields of Commercial Security, Information Security, Fire & Rescue, Safety & Health, Homeland Security and Policing. has arrived in East Africa! secprotec 2014 Exhibitor Feedback 30% 5% 20% How do you rate to generate new sales leads? 22% 6% 28% How do you rate to launch new products / services? Exellent 20% Exellent 28% Good 45% Good 44% 45% Fair 30% Poor 5% 44% Fair 22% Poor 6%
3 Testimonials We are a market leader in storage products and had many good leads during the fair. We even sold onsite and increased the awareness of our products at the same time. As we noticed a huge interest and demand in our technology we are sure SPT helps to increase our market share. Charles Igboa, Western Digital, United States I am happy and surprised about the great results. We have never thought to reach such a result within this region and this niche show. Ricardo Arias, FIB USA Corp (Optima Ballistic), Germany / Panama / United States After this fair we are confident in the large potential of East African markets and it proved that Kenya plays the leading role in this region of growth. We expected a lower number of visitors and met finally even more real buyers than at trade fairs in established markets. We took orders onsite and will for sure be an exhibitor in SPT The organizers took care of our needs and requests as we were newcomers to the region. We really appreciate their service. We had a constant flow of visitors at our booth at SPT 14. The big majority of them were our targeted customers, i.e. decision makers in the security industry. Organizers were very professional and supportive. KICC is a secure place to run such an exhibition. Michael Tsai, Everfocus, TAIWAn A lot of trade visitors have shown interest, and we had very good communications. It was a good investment! Adam Miller, NFC Africa, Kenya We are a German company supplying software for security systems and are distributors for well-known brands such as Kaba, Assa Abloy or SAP. Interest and demand on our products was remarkably high at our stand and we were very busy all days. Even more the quality of visitors was outstanding. Almost every guest was a potential client. We are returning to SPT 2015 and look forward to gain more from the stunning potential of the fair and the market. Daniel Di Costanzo, Krutec, Germany Kiko Lee, Shen Zhen Yue Yang Xing, China 24% 9% 19% 48% How do you rate the quality of visitors? Exellent 19% Good 48% Fair 24% Poor 9%
4 secprotec 2015 Show Profile Fire Protection and Rescue HOMELAND SECURITY & POLICING Detectors Alarms and Systems extinguishers suppression Systems equipment & Vehicles Doors & Shutters passive Protection rescue & Emergency Services system Integration Critical Communications, Information and IT-Forensic Systems Cyber Security, Communication Monitoring and Interception Safety, Observation and Surveillance Technology NBC protection, Detection of Narcotics and Criminal Investigation Equipment Vehicle Technology (land, air, sea), Traffic Control and Road Safety Equipment Task Force, Anti-Riot, Anti-Terror and Anti-Theft Technology Clothing, Body Armour, Ballistic Protection, Personal Equipment First Aid and Rescue Equipment education, Training, Logistics Commercial Security IT & Data Protection, cyber Crime Surveillance, Monitoring, CCTV Access Control, Authentication Systems, Biometrics Integrated Systems, Building Automation physical Security (Gates, Doors, Fences, Locks) Guarding Services, Equipment & Vehicles Intruder Alarm, Detection and Protection perimeter Protection Systems Installation and Maintenance Services Data Storage and Carrier Security Data Recovery Data Encryption Internet Security LAN/WLAN/Network Security Devices, Hardware, Servers secure Transactions Disaster Management / Environment Protection Safety & Health Natural Disasters Accidents (Transport, Infrastructure, Industrial, Epidemics) Manmade Disasters First Aid and Rescue, Vehicles Disaster Information Management System Fall Arrest / Working at Height Equipment ppe Personal Protection Equipment (Clothing, Foot Wear & other Wearable Items) Noise Prevention safety Signs & Posters Lifting & Handling Equipment occupational Health Services storage & Handling of Hazardous Material The complete profile is available at
5 secprotec 2014 Outlook on secprotec 2015 Exhibitors from 11 nations in America, Europe, Asia, the Middle East and Africa. Visitors from 15 countries: 1312 government attendees and trade buyers from Burundi, Kenya, Rwanda, Somalia, South Sudan, Tanzania and Uganda as well as from China, Germany, Korea, Russia, Saudi Arabia, South Africa, the United Arab Emirates and the United States visited the show. 3-day international conference program: With international speakers from Germany, Kenya, Panama, South Africa, Uganda, United Arab Emirates and United Kingdom. 98% of respondents rated the product range of exhibits with excellent (47%), good (40%) or fair (11%). 91% will buy, order or plan to do any other kind of business as a result of information gained at SecProTec East Africa % of respondents in 2014 left the show with fulfilled expectations and only 2% announced not to return in The sole security trade fair in the KICC, Nairobi Over 100 exhibitors expected from Africa, Europe, Asia, Middle East and America including some country pavilions More than pure trade visitors expected from various countries in the East African region Conference: More than 30 speeches, workshops and round tables Matchmaking: Pre-arranged meetings with preselected customers for exhibitors only (expected figures) Who will visit? Private Sector Security Services Guarding Companies Security Integrators and Security System Providers Importers, Distributors and Retailers of Security Products IT and Telecommunication Services, Network Administrators Security Officers and Managers for Hotels and Hospitality, Embassies, NGO s, Banks, Industrial Plants, Hospitals, Logistics, Malls and Shopping Facilities Architects and Technicians Facility Managers Public Sector Fire Departments Police Military Ministries Departments Customs Passenger Terminals (Airports, Rail Stations, Bus Stations, Harbors) Embassies, Consulates, UN, Worldbank Parks and Arenas Hospitals Public Enterprises (Energy, Water, Transport)
6 Kenya, the hub for East and Central Africa Burundi Central African Republic D. R. Congo Djibouti Eritrea Ethiopia Kenya Madagascar Malawi Mauritius Mozambique Rwanda Somalia South Sudan Sudan Tanzania Uganda Zambia Contact East Africa: Contact Worldwide: Trade and Fairs East Africa Ltd. P.O. Box Riverside Drive Office no. 106 (1st floor) Nairobi / Kenya phone info@tradeandfairs-eastafrica.com planetfair GmbH + Co. KG Jarrestrasse Hamburg / Germany phone fax secprotec@planetfair.de
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