The Biggest Regional Security Event

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1 Approved Event International Exhibition & Conferences The Biggest Regional Security Event September 2015 Karachi Expo Centre, Pakistan Ecommerce Gateway Board of Investment Govt. of Pakistan Ministry of Industries Govt. of Sindh Karachi Chamber of Commerce & Industry

2 Security Asia 2015 Security & Safety Sector of Pakistan Pakistan is a major importer of security & safety products, crossing the import of US Dollar 1 billion in the previous year. The demand for security & safety products is further growing. The security budget of Pakistan has shown an increase of Rs. 73 billion. The Government of Pakistan along with private entrepreneurs has an aim to bring in new technologies and latest security & safety equipments in Pakistan to ensure foolproof security and safety in the Country. The import of these products will thus continue to increase in future. Asia The manufacturing hub of Security Equipments Asia is the manufacturing hub for the safety & security industry, producing around 80% of the world s security products. At Security Asia, 90% of key Asian manufacturers from China, Japan, Korea, Malaysia, Singapore and Taiwan will display their new product innovations which would be interesting for companies looking for an OEM / ODM partnership. Security Asia serving the international security markets. Our commitment is to provide end users, installers, systems integrators, specifiers and industry professionals with a platform to: Gain latest market information, Create new businesses, network with key people in the industry, See latest innovations in technology, receive educational content, Raise awareness about exhibiting companies products and services. Security Asia will provide the perfect platform for exhibitors tointroduce their latest developments for homeland security & policing, counter terrorism, commercial security, information security and fire & safety to decision-makers within the industry. Security Asia will set the agenda for the future of the Global Security Industry in Pakistan. It will bring together professionals from Ministry of Defence, Ministry of Defence Production, Federal Investigation Agency, Sindh Police, Airport Security Force, Anti Narcotics Force, Pakistan Army, financial services, retail among others all searching for the latest products and services in the security market. Whether it s a comprehensive endtoend solution or a customized technology that s being sought, Security Asia will provide the answer. Security Asia will be the regional leading security trade fair offering a complete security supply chain that ranges from components to total solutions. It is poised to be acknowledged by industry players as the major security business platform connecting key manufacturers and buyers.

3 HOMELAND SECURITY & POLICING The Budget of of Pakistan had shown an increase of Rs. 73 billion as compared with previous year. This shows the potential in the security industry of Pakistan and is also the need of time. Government of Pakistan has taken some concrete steps to ensure that the homeland security is above the expectation level and to do so, the government is revolutionizing the homeland security departments. Government of Pakistan with relevant ministries has an aim to bring in latest technologies and equipments to upgrade the homeland security agencies. This will ultimately increase the imports of the Country. Pakistan with a population of over 18 million represents a huge market for security products. Pakistan with an ideal geographic location serves as a bridge between South Asia and South West Asia. It serves as a gateway for international trade and posses an enormous potential for security products. COUNTER TERRORISM Government of Pakistan has taken very serious and bold steps towards taming the menace of terrorism and establishment of counter terrorism agencies like National Counter Terrorism Authority of Pakistan - NACTA is one of those steps. To upgrade these agencies is the need of time. This will require latest technology in terms of equipments and software. Keeping in view the importance of it, Security Asia will provide an extensive platform to exhibit latest technology equipments and software for this sector. It will also provide an opportunity to strengthen previous partnerships and to build new joint ventures. COMMERCIAL SECURITY In this part of the world, commercial security is a flourishing sector as office buildings and other commercial facilities want to provide safety to their customers and employees while providing friendly working environment. For these commercial building, security services like perimeter and access control, loss prevention emergency response, CCTV and scanning are on top of the list. The event shall provide a unique platform for companies to exhibit their latest commercial security equipments and technologies. INFORMATION SECURITY No one can deny the importance of Information. For an organization it is important to secure its information. As the attacks on confidential information has been increased with the passage of time. Information Security technology has been revolutionized as well. There are many ways to secure information from being hacked by unauthorized persons. Many information security service providers have made innovative solutions for all type of organizations. Security Asia will provide a platform where information security service providers can exhibit their products and services in front of thousands of qualified buyers from Government Sector, Financial Sector, Telecom Sector and Banking Sector among other relevant sectors.

4 FIRE & SAFETY The Fire & Safety market has consistently evolved to meet the needs and expectations of end users. Advancements in architectural design, has made traditional fire detection methods difficult to quickly and accurately detect a fire. The numbers of industrial units dealing with high fire risks materials are fast increasing. Modern and sophisticated industries have been established. With the development in industrial sphere, the fire risks are also increasing day by day. The control of such hazards is highly technical job and can only be undertaken if a proper know how is available. Security Asia will provide a platform where Fire & Safety service providers can exhibit their products and services in front of thousands of qualified buyers from Government Sector, Financial Sector, Telecom Sector and Banking Sector among other relevant sectors. HOW IS SECURITY ASIA 2015 DIFFERENT FROM ITS PREDECESSORS? In the current scenario of Security in Pakistan, the event will play a pivotal role for the security industry to exhibit their latest technologies. Buyer Delegations from different regions will help to generate numerous opportunities for joint ventures. Highly focused Promotional Campaigns using all kinds of media will increase the visitor footfall from all major verticals. There would be special arrangements for facilitating the visitor, making their visit a wellplanned and productive experience. Security Asia 2015 will raise the standards of management and organization to a much higher level far surpassing the expectations set by Security Asia 2010 ñ Specially designed ambience and environment for business deals and negotiations. Arrangements of meeting rooms, discussion corners and presentation theaters for exclusive business talks and knowledge exchange. Reorganized Help desks for exhibitors and complaints management system in each hall. Marketing & Promotion Security Asia will provide a definitive route to market for the buyers, specifiers and practitioners. A targeted promotional campaign will be implemented to attract quality visitors with purchasing authority via association partnerships, media support, campaigns, direct mail and dedicated website.

5 Why Security Asia Security Asia would be an ideal platform to introduce new developments, products and technologies to global security industry buyers. This event is specially designed to attract: Buyers and procurement managers from the major security brands Small system integrators and specifiers. Consultants of multinational buying groups Key decision makers looking to source new products and solutions Complimentary promotion of your company and products through Security Asia s extensive marketing program including: Constant press conferences and press releases in industry magazines, journals and newspapers Print and electronic media advertising world wide Promotion in Security Asia and co-located events websites Telemarketing in major cities of Asia. Direct and constant mailing to major potential buyers

6 Exhibition Space Rates & Booking A. Standard Shell Scheme: size 3m x 3m (Minimum 9 sqm) 1. Shell Scheme (size 3m x 3m) comes complete with basic stand structure with: Floor carpets within the stand area Two (2) Chairs Three (3) Spot Lights (100 watts each) One (1) Information Counter Fascia board with your company/brand's name on it. (Max 20 Alphabets) 2. Printing of 200 words profile of the Exhibiting organization in the Exhibition Catalog** B. Upgraded Shell Scheme 1. Shell Scheme (size 3m x 3m) comes complete with basic stand structure with: Floor carpets within the stand area Two (2) Chairs Three (3) Spot Lights (100 watts each) One (1) Information Counter Fascia board with your company/brand's name on it. (Max 20 Alphabets) 2. Printing of 200 words profile of the Exhibiting organization in the Exhibition Catalog** C. BARE SPACE: size 3m x 6m (Minimum 18 sqm) 1. Each Bare space stall covers floor size 3m x 6m (minimum 18 sqm) 2. Printing of 200 words profile of the Exhibiting organization in the Exhibition Catalog** Note: **Exhibitor to provide Company Name, Profile & Banner Ad in CD-ROM, latest by March 31st, 2015 **15% VAT (Value Added Tax) APPLICABLE ON TARIFF 1. In case of Bare Space stall, minimum of 18 sqm (6 x 3) space shall be allocated (with power supply only) 2. Rates mentioned above apply to a single event & are subject to change without any prior notice at any time

7 Conferences Security Asia 2015 Terrorist activities are increasing in many parts of the world. Global peace and national harmony are threatened. New terrorist groups are being formed and funded. Keeping in view these developments, counter terrorism and internal security strategies need to be revised and strengthened. Security Summit with theme on ëemerging Challenges & Threats and their Solutionsí will be held concurrently with Security Asia Exhibition. This summit will bring together leading experts and specialists in the fields of Counter Terrorism, Internal Security, Civil Defence and other related departments. The aim of the summit is to bring together the experts from Government and other related departments to share their experiences, knowledge and expertise to discuss how national counter terrorism policies, perspectives and strategies can stay ahead of the increasingly sophisticated threats and identify potential threats that Governments and security professionals are facing today. Who Should Attend? IT Directors IT Presidents and Vice Presidents IT Heads CIO, CSO, CISO, CFO, CCO, CGO, CLO, CPO, CTO & ISO Security Analysts IT Professionals, Web Developers,Network engineers Computer Security Experts,Advanced Security Experts Finance, Audit, Legal Risks & Compliance Regulators Network Administrators Network Security Officers Advance Security Programmer Sr. Business Executive Enterprise & Operational Risk Manager System Administrators & System Architects Governance, Risk, Compliance and Privacy Executives Enterprise Technologists Disaster Recovery Manager

8 Exhibitors Profile Alarm Centers Audio & Video Access Control Biometrics Building Safety Management Building Management Systems Built-in Fire Protection Solutions CCTV Communication Security Computer Security Detectors and Sensors Door Control Hardware Encryption Devices Fire Doors and Shutters Fire Extinguishing Systems Fire Detection Systems Fire Hydrant Systems Guard Devices Glazed Screens Gas Detectors Hardware and Data Security Home Automations Industrial Security Devices Internet Security Integrated Systems IT Intruder Alarms Manned Guarding Mobile Security Monitoring Systems Management Systems Narcotics Detection Networked Security Perimeter Protection Retail Security Screening /Anti Terrorism Security Products Surveillance Systems Surveillance Equipments System Integrators Sprinkler Systems Telecommunication Recording Traffic Monitoring Valuables in Transit Trade Visitors from the following Key sectors: Construction/ Architecture Electrical & Mechanical Real Estate Manufacturing/ Industrial Police/Law & Enforcement/Prison Banking/Finance/Insurance Retail / Jewelry etc Visitors Profile Heads of Security Heads of Asset Management Directors of Commercial Security Directors of Safety Security Liaison Security Consultants Electrical Consultants Fire Consultants Police, Defense & Para-military Forces Government Authorities Retail Security Managers Corporate Security Managers Training Managers Procurement Managers Safety Managers Security Managers Floor Managers Plant Managers Operation Managers Design Managers Instrumentation Managers Security Asia 2015 Exhibition Security Asia September 2015 Ecommerce Gateway Security Asia Secretariat Karachi: 8, Kokan Society, Dr. Azhar Hussain Road, Near Kokan Park, off: Shaheed-e-Millat Road, Karachi-74000, Pakistan Ph: (92-21) , Fax: (92-21) Islamabad: Tel: (92-51) , Fax: (92-51) Lahore: Tel: (92-42) , Fax: (92-42) info@securityasia.com.pk

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