FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.

Size: px
Start display at page:

Download "FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE."

Transcription

1 FEEL THE POWER OF OUR AUTOMOTIVE MARKETING EXPERTISE.

2 TODAYS AUTOMOTIVE MARKETING HAS A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Increased Choices Fragmented Markets Shrinking Profit Margins Tough Economy Consumer Behavior Recalls Inventory Issues Competition New Technology Financing Options Geographic Location Manufacturer Issues Bluetooth Creative Group is ready to help you turn problems into opportunities.

3 AUTOMOTIVE MARKETING NEEDS REASONS WHY. BLUETOOTH S GOT EM. Every Bluetooth recommendation is fully supported by data and facts garnered from the most relevant and timely resources. We are a member of the 4As, and are able to reference proprietary information unavailable to non-member agencies. Only 4% of US agencies are members, able to meet 4A-qualifying standards. Examples are: Industry Backgrounds and Trends Competitive Insights Latest Case Studies Model Preferences Sales Stats Forecasts Sector Events New and Used Registrant Populations

4 FULL-SERVICE MEANS JUST THAT. BLUETOOTH DOES IT ALL. Bluetooth Creative Group is a full-service, retail automotive marketing agency, serving dealerships throughout the New York tri-state area. Services: Advertising and Marketing Strategic Planning Industry and Competitive Research Media Planning/Buying Event Production Interactive Social Media Branding and Corporate Identity Weekly/Monthly/Quarterly Progress Reports Constant Program Assessment Total Program Maintenance Content/Media Refreshment as the Market Evolves Ongoing Recommendations for Efficient Budget Spend

5 AUTOMOTIVE MARKETING SHOULD BE MULTI-FACETED. BLUETOOTH WORKS ON EVERY PART. Today, crafting a total Automotive Marketing program requires knowledge of every area, from classifieds to mobile. We specialize in keeping you in front of your customers by bringing the appropriate elements together, with the right message, in the right media. Traditional Marketing Digital Marketing Social Media Marketing Branding/Corporate ID

6 TRADITIONAL MARKETING IS THE DRIVER. Print Broadcast Direct Mail Collateral POP Materials Outdoor Event PR Guerilla DIGITAL MARKETING IS THE ACCELERATION. Custom-Designed Dealership/Dealer Group Websites Organic, Industry Leading SEO and SEM Online/Banner Advertising Marketing Mobile Marketing Pay-Per-Click Programs Online Brand Management Personalized New/Used Vehicle Videos SOCIAL MEDIA IS YOUR CUSTOMER/FRIEND CONNECTION. Blogs/Microblogs (Twitter) Content Communities (YouTube) Collaborative Projects (Wikipedia) Social Networking (Facebook) BRANDING DEFINES DEALERSHIP IDENTITY AND CONVEYS CUSTOMER PROMISE. Corporate Identity Dealer Position Dealership Promise Personality Graphic Theme Logo Tagline Tone

7 HOW CAN AUTOMOTIVE MARKETING MAX YOUR ROI? BLUETOOTH KNOWS. An Efficient Comprehensive Marketing Strategy Smart Media Buys Low-Cost Interactivity The Right Social Interface Effective Precise Direct Marketing Viral/Guerilla Campaigns Mobile APPs Up-To-The-Minute Industry and Consumer Research

8 THE END RESULT IS THE ONLY THING THAT MATTERS. TAKE A LOOK. Increased Consumer Traffic Both Online and In-Dealership Stronger Customer Relations and Long-term Loyalty Greater Immediate and Repeat Business Bottom-Line Profitability and Increased ROI A Powerful, Memorable Brand Identity

9 THE INTERNET PLAYS A BIG ROLE. WE KNOW INTERACTIVE. 7 out of 10 shoppers don t establish contact with the dealership prior to visiting it. Dealers need to assess which advertising sources are most influential in driving buyers into their dealerships. Online is at the top of the list. Internet is the most used and influential media. New and used vehicle buyers spend 60% of the shopping process online. 71% of both new and used vehicle buyers said they used the Internet. 85% of new car shoppers, and 86% of used car shoppers believe that knowing what someone else paid for the same car within the last 30 days is very helpful. 50% of new vehicle buyers and 58% of used vehicle buyers said that the web was the most influential source of making their decision. More time is spent on third-party sites than on OEM dealer sites. Internet responses build relationships. Understanding new vehicle buyer behavior helps with sales strategies.

10 THE ROLE OF AUTOMOTIVE MARKETING IS CONSTANTLY EVOLVING. WE RE ALWAYS AHEAD OF THE CURVE. What s down the road in Automotive Marketing? We re already working on turning the next curve into an accelerated dealership opportunity for you. So hang on. The future is straight ahead. Mobile Test Drive Live Chat Diagnostic APPs Gaming QR Codes Virtual Enticements Are cars really smartphones on wheels?

11 AUTOMOTIVE MARKETING EXPERIENCE IS HARD WON. HOW ABOUT 1/3 OF A CENTURY? With over 35 years of successful customized automotive marketing campaigns and solutions under our belt, Bluetooth Creative Group is uniquely qualified to empower your dealership for real success. Experienced in both regional and national markets. Worked with a wide range of retail automotive clients. Well versed in emerging technologies and advanced media. A long history of award-winning, sales-sparking creative. Exceptional expertise in dealership branding, and how best to position your business.

12 YOUR BUSINESS? WE RE ALREADY THINKING ABOUT IT. That s because, as the area s premiere automotive marketing agency, Bluetooth Creative Group keeps abreast of every aspect of automotive news in the tri-state area. We know what s happening day to day with customers and dealers alike what models are hot, what locations are drawing traffic, what are the newest marketing programs and how effective they are. We re always ready to give you pro-active insight and actionable advice specific to your dealership business.

13 CALL US IN FOR A MEETING, AND WE LL TELL YOU HOW You ll be meeting directly with Steven Ehrlich, President of Bluetooth Creative Group, and with members of his talented Automotive Marketing Staff. Bluetooth Creative Group, Inc. 100 Merrick Rd., Suite 210 West Rockville Centre, NY Office: Fax:

14 100 Merrick Rd., Suite 210 West Rockville Centre, NY Office: Fax:

OUR HEALTHCARE MARKETING ENTERPRISE KEEPS YOUR ENTERPRISE THRIVING.

OUR HEALTHCARE MARKETING ENTERPRISE KEEPS YOUR ENTERPRISE THRIVING. OUR HEALTHCARE MARKETING ENTERPRISE KEEPS YOUR ENTERPRISE THRIVING. WHAT ARE TODAY S HEALTHCARE MARKETING OBSTACLES? HEALTHCARE PROVIDERS FACE A UNIQUE SET OF CHALLENGES. WE LOVE CHALLENGES. Hospitals,

More information

2015 AUTOMOTIVE BUYER INFLUENCE STUDY

2015 AUTOMOTIVE BUYER INFLUENCE STUDY ABIS-15A 2015 AUTOMOTIVE BUYER INFLUENCE STUDY SOURCES THAT INFLUENCE PURCHASE IHS AUTOMOTIVE driven by POLK INTERNET IS MOST-USED AND MOST-INFLUENTIAL SOURCE AMONG CAR BUYERS YEAR-OVER-YEAR USAGE FOR

More information

Strategic Automotive Digital Marketing: Opportunities & ROI. Brian Pasch, CEO PCG Consulting brian@pcgmailer.com

Strategic Automotive Digital Marketing: Opportunities & ROI. Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Strategic Automotive Digital Marketing: Opportunities & ROI Brian Pasch, CEO PCG Consulting brian@pcgmailer.com Understanding Online Shopping in ZMOT Tracking Digital Conversions & Attribution Stealth

More information

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Dave Page - Owner - Dave@DealereProcess.com Gino Cipperoni - Digital Marketing Expert - Gino@DealereProcess.com

More information

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition

Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Winning The Digital Marketing Game: Identifying New Strategies to Crush Your Competition Gino Cipperoni Automotive Digital Marketing Expert Digital Marketing: The Status Quo Has Changed Graph of spend

More information

KIA MARKETING DIGITAL ADVERTISING (PPC)

KIA MARKETING DIGITAL ADVERTISING (PPC) KIA MARKETING TM DIGITAL ADVERTISING (PPC) Having a great site is essential. But if you really want to get noticed by customers and search engines alike, you re going to want to pair your site with top-notch

More information

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET

HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET 02920 224 111 info@semaphoredisplay.co.uk JUNE 2016 HOW TO GET BRAND VALUE FROM YOUR VEHICLE FLEET In today s challenging business landscape, companies often find themselves striving to shrink expenses

More information

79% use Internet to gather vehicle buying information

79% use Internet to gather vehicle buying information Conversations and customer opinions about car dealerships are being shared everyday on the Internet through social networks and customer review websites. The key to building customer loyalty that drives

More information

Multichannel Media Capabilities

Multichannel Media Capabilities Multichannel Media Capabilities Digital is no longer an option, it s a way of life! Customers embrace technology to make connections, decisions and purchases. At light speed, consumers share their knowledge

More information

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence.

Transforming Automotive Retail. : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Transforming Automotive Retail : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence. Attract Engage Structure Transact Manage 1 2 3 4 5 Digital continues to reshape the

More information

Traditional Advertising, Please Meet the Digital World

Traditional Advertising, Please Meet the Digital World Traditional Advertising, Please Meet the Digital World How Traditional Advertising is Aligning with Digital, Not Fighting Against It Traditional Advertising, Please Meet the Digital World How Traditional

More information

Navigating. the New Path to Purchase. Consumer Shopping Paths

Navigating. the New Path to Purchase. Consumer Shopping Paths Navigating the New Path to Purchase AUTOMOTIVE: Consumer Shopping Paths today Today, the consumer path to purchase is as complex as ever. Shifting consumer attitudes and multiple connected devices create

More information

CDK Digital Marketing Websites

CDK Digital Marketing Websites CDK Digital Marketing Websites VW Digital Base Digital Core Audience Management (AMP) $950/mo* $1,650/mo* $2,889/mo* Multi-Device Website Platform Drag and Drop Content Management System Expansive Widget

More information

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI

CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI CRAFTING CONTENT TO BUYER STAGE TO INCREASE SOCIAL ROI W hen it comes to social media, some businesses assume that posting content is the end goal, and having something posted every day, or multiple times

More information

THE RISE OF THE MOBILE WORLD

THE RISE OF THE MOBILE WORLD THE RISE OF THE MOBILE WORLD Mobile ad spend will surpass desktop spending in just 3 years. 4/18/2014 The mobile audience continues its rapid growth. 250 200 millions US Smartphone & Tablet Users 207.4

More information

Why have a mobile website

Why have a mobile website Why have a mobile website It s a fact that 91% of all smartphone users have their phones within arm s reach 24/7 (Morgan Stanley, 2012). In order to address this ever growing market more and more business

More information

Content Marketing. for Car Dealers

Content Marketing. for Car Dealers BEGINNER S GUIDE TO Content Marketing for Car Dealers It s no surprise that today s consumers shop differently than they used to. In fact, studies show that 95% of shoppers use digital channels to research

More information

Today s Agenda. Path to Purchase Digital Influence SEM Talk Track

Today s Agenda. Path to Purchase Digital Influence SEM Talk Track Today s Agenda Path to Purchase Digital Influence SEM Talk Track New Insights on Digital Influence New insights: What influences auto shoppers? Objective: Understand what sources are influencing shoppers

More information

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet?

WHITE PAPER. Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Vehicle branding: Is there hidden value in your fleet? WHITE PAPER Executive summary In today s challenging business landscape, companies often find themselves striving to shrink expenses as

More information

1 Sales Relationships Trust Opportunity Source: The Trade Desk 6 Source: The Trade Desk 7 2014 WORLDWIDE Source: emarketer 2014, Display RTB 8 2017 $20.8B WORLDWIDE U.S. $10.4B EUROPE $3.3B LATIN AMERICA

More information

Career Paths... Digital Job Areas Digital

Career Paths... Digital Job Areas Digital Job Areas Affiliate Marketers are responsible for setting up and managing relationships with affiliate websites which are connected to their own main brand. Key responsibilities include setting up, monitoring

More information

DISCOVER NEW BUSINESS WITH PAID SEARCH.

DISCOVER NEW BUSINESS WITH PAID SEARCH. DISCOVER NEW BUSINESS WITH PAID SEARCH. Paid Search marketing can put your dealership s website at the top of search engine rankings. Search is the # 1 resource used by today s digital driver. 2 Consumers

More information

ACCELERATING ACCESSORY SALES PROFITS.

ACCELERATING ACCESSORY SALES PROFITS. 1 CASE STUDY MSXI ACCESSORY SALES EXCELLENCE SOLUTION ACCELERATING ACCESSORY SALES PROFITS. fueled by challenge. powering success. sm 2 TURNING ACCESSORIES INTO A COMPETITIVE ADVANTAGE. A global volume

More information

DIGITAL WEB MARKETING WE MAKE IT EASY!

DIGITAL WEB MARKETING WE MAKE IT EASY! DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic website is only one piece of the puzzle. Attracting more valid prospects to your

More information

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...

HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP... The Internet HAS PROFOUNDLY CHANGED THE WAY AMERICANS SHOP...... a fact that has opened up new possibilities for advertising your business. As consumers continue to turn to online sources in the process

More information

The Managed Advantage. Three ways Dealer.com Managed Services power your dealership campaigns.

The Managed Advantage. Three ways Dealer.com Managed Services power your dealership campaigns. The Managed Advantage Three ways Managed Services power your dealership campaigns. Ninety-five percent of today s car shoppers are beginning their vehicle path-to-purchase online *. This means that the

More information

2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers

2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers 2016 JAGUAR AND LAND ROVER DEALER PACKAGES AND PRICING A Connected Digital Marketing Solution for Jaguar and Land Rover Dealers Dealer.com integrates auto retail s top-performing advertising, inventory

More information

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers.

Social Media for Automotive Dealers. A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. Social Media for Automotive Dealers A Look at How Social Media Empowers Dealers Through Increased Exposure and Interaction With Consumers. This whitepaper offers a closer look at how social media gives

More information

Understanding the Path to Purchase

Understanding the Path to Purchase Understanding the Path to Purchase Lisa Allan Research Director SPA Future Thinking Introduction Understanding the purchase decision process within the automotive sector is increasingly complex. In less

More information

DIGITAL WEB MARKETING WE MAKE IT EASY!

DIGITAL WEB MARKETING WE MAKE IT EASY! DIGITAL WEB MARKETING WE MAKE IT EASY! INTERNET MARKETING SPECIALISTS WHAT WE RE KNOWN FOR... DYNAMIC SEM/PPC Dynamic Search Engine Marketing Leaders DIGITAL MARKETING. WE MAKE IT EASY! Having a dynamic

More information

Why digital marketing?

Why digital marketing? Why digital marketing? Online marketing isn t a fad, and it s not new. If your business doesn t have an online presence, you are already behind your competitors and missing out on literally millions of

More information

Google VinVelocity VinVelocity is paid search done better.

Google VinVelocity VinVelocity is paid search done better. Certified Partner Savvy dealers know building a strong online presence includes much more than just getting found at the top of organic search engines like Google. For today s digital car shopper, paid

More information

Ten Hot Digital Companies That Are Helping Dealers Dramatically Improve Their Profitability.

Ten Hot Digital Companies That Are Helping Dealers Dramatically Improve Their Profitability. Every new year begins with a season of reflection and anticipation as we look back at where the previous year has brought us and look forward to where the new year will lead us. It is the season when the

More information

Five Things Your Listing Presentation is Missing

Five Things Your Listing Presentation is Missing Five Things Your Listing Presentation is Missing In today's market, competition for listings is fierce and seller expectations are high. In this webinar, we'll show you ways to make your listing presentation

More information

nileco websites that sell

nileco websites that sell nileco websites that sell the basics 2 Corporate Profile THE FOCUS OF EVERY ONLINE BUSINESS IS TO SELL SOMETHING AND THAT IS WHERE WE EXCEL. YOUR WEBSITE MAY FOCUS ON THE SALE OF A PRODUCT, SERVICE OR

More information

360 SALES AND SERVICE MARKETING PROGRAM

360 SALES AND SERVICE MARKETING PROGRAM 360 SALES AND SERVICE MARKETING PROGRAM MARKETING SERVICES CLIENT MANAGEMENT SERVICES ON-SITE TRAINING DATA MANAGEMENT SERVICES VEHICLE EXCHANGE SOFTWARE A dedicated Client Services Team to handle 100%

More information

Best Practices of Mobile Marketing

Best Practices of Mobile Marketing Best Practices of Mobile Marketing With the advent of iphone, Android phones, and tablets, adoption of the mobile is contagious, and will continue in the coming years as well. The market penetration of

More information

BMW.dealereprocess.com 866-630-9198

BMW.dealereprocess.com 866-630-9198 INTERNET SOLUTIONS WE MAKE IT EASY! BMW.dealereprocess.com 866-630-9198 BMW CERTIFIED WEBSITE PROVIDER THE FUTURE OF BMW WEBSITES WHEN IT COMES TO BUILDING BMW WEBSITES WE COULDN T WAIT FOR THE FUTURE

More information

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL

THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL THE DIGITAL INFLUENCE: HOW ONLINE RESEARCH PUTS AUTO SHOPPERS IN CONTROL INTRODUCTION MANY AUTO MARKETERS WRESTLE WITH THE QUESTION OF WHETHER THEY RE GETTING THE MOST OUT OF THEIR MARKETING BUDGETS. AFTER

More information

Web Applications. Search Optimization. Social Media Digital Marketing. E-Commerce

Web Applications. Search Optimization. Social Media Digital Marketing. E-Commerce Web Applications Search Optimization Social Media Digital Marketing E-Commerce Tel: (732) 238-2122 Mobile: (917) 577-4989 www.infowaysoftware.com info@infowaysoftware.com Scan QR Code using Smart Phones

More information

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO

The Impact of Online Marketing in Automotive Retailing. Earl J. Hesterberg, President and CEO The Impact of Online Marketing in Automotive Retailing Earl J. Hesterberg, President and CEO 1 Industry New Vehicle Sales Industry new vehicle sales 2 About Group 1 Automotive A Fortune 500 automotive

More information

GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY.

GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY. GENERATE REVENUES WITH AN EFFECTIVE PARTS WHOLESALE STRATEGY. fueled by challenge. powering success. sm 1,500 dealer programs in 27 markets Parts wholesale has the potential to significantly contribute

More information

Print Web Mobile Marketing eye4-media.com

Print Web Mobile Marketing eye4-media.com eye4-media.com Your company can benefit from all this... Company Overview Eye 4 - Design and Print Graphic Design Company Branding Logo Design Leaflets/Brochures Stationery Invitations Posters Advertising

More information

The smartest route between marketing resources & ROI. Marketing Agency Search & Selection

The smartest route between marketing resources & ROI. Marketing Agency Search & Selection The smartest route between marketing resources & ROI Marketing Agency Search & Selection At a Glance Founded 2001 Headquartered in New York City Marketing & Business Development Consulting Marketing Agency

More information

Drive Relevant Reach. Dealer.com Display Advertising

Drive Relevant Reach. Dealer.com Display Advertising Drive Relevant Reach. The Most Powerful Display Solution in Automotive. Powered by the Unified Advertising Exchange (UAX), display advertising combines the automotive industry s largest collection of digital

More information

Social Advertising: I ll Click on That!

Social Advertising: I ll Click on That! Social Advertising: I ll Click on That! Erica Sietsma VP, Business Development Digital Air Strike New York, NY 206-707-3320 erica@digitalairstrike.com @digitalairstrk #dasnada2015 1 2 CASE STUDY: Social

More information

Unmask Your Website Visitors and turn them into investment leads with Prospect ID. Find out how to change the game for your community.

Unmask Your Website Visitors and turn them into investment leads with Prospect ID. Find out how to change the game for your community. www Unmask Your Website Visitors and turn them into investment leads with Prospect ID. Find out how to change the game for your community. See which businesses visit your website and what they looked at.

More information

ABOUT US. we ll help you make a real splash in the world of the internet!

ABOUT US. we ll help you make a real splash in the world of the internet! Company Profile ABOUT US REACH 2.0 is the total solution provider for internet marketing services that leverages a wide range of Social Media platforms, custom applications and internet solutions to drive

More information

WEBSITES PACKAGE FEATURES WILDFIRE $1779 CAMPFIRE $699

WEBSITES PACKAGE FEATURES WILDFIRE $1779 CAMPFIRE $699 TM WEBSITES Welcome to DealerFire. It only makes sense that we found each other. After all, we ve been on a similar path over the past several years. You, the innovative dealer, and us, the progressive

More information

2,5 * 10 17 2,500,000,000,000,000,000

2,5 * 10 17 2,500,000,000,000,000,000 What is Big Data? 2 What is Big Data? 3 2,5 * 10 17 2,500,000,000,000,000,000 = BYTES OF DATA PER DAY THAT LOOKS LIKE THIS 2,5 QUINTILLIONS Big Data is anything too big to deal with in an Excel spreadsheet.

More information

dealereprocess.com 877-551-2555

dealereprocess.com 877-551-2555 dealereprocess.com 877-551-2555 DEALERSHIP WEBSITES The future of the automotive industry has arrived, and you need a website provider that offers a responsible, yet RESPONSIVE solution. Your customers

More information

Dealer.com and Brown Automotive Group:

Dealer.com and Brown Automotive Group: Dealer.com and Brown Automotive Group: How collaboration, creativity and communication made a strong brand stronger and elevated its digital performance. A storied brand, continuing its push for excellence.

More information

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015

Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business. February 19 th, 2015 Get the Most Out of Social Media to Stay Ahead of Your Competition and Win More Business February 19 th, 2015 About the Speaker Steve Weaver CEO, GrowthWeaver Steve Weaver is a successful entrepreneur,

More information

SMART Guide to Digital Marketing Success in 2016.

SMART Guide to Digital Marketing Success in 2016. SMART Guide to Digital Marketing Success in 2016. 2016 CDK Global, LLC CDK Global is a trademark of CDK Global, LLC. In 2016, digital marketing is no longer optional. It s required. Your online audience

More information

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas?

WHITE PAPER 2012 Online Marketing Trends. 2012 Online Marketing Trends. www.apogeeresults.com. Why Personas? The online marketing landscape is changing, there s no denying that fact. Those changes, while foreseeable, often come with their own set of questions. How do I implement that? How do we address this issue?

More information

Consumer Engagement Index

Consumer Engagement Index Consumer Engagement Index Volume 1 Issue 1 Spring 2014 The Vantage Media Consumer Engagement Index Content and media are being consumed on different devices at a growing rate, while consumers want better

More information

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership

IN-HOUSE VS. FULL SERVICE MANAGED CHAT. Everything you need to know to choose the chat solution that s right for your dealership IN-HOUSE VS. FULL SERVICE MANAGED CHAT Everything you need to know to choose the chat solution that s right for your dealership Chat Will Transform Your Internet Business Auto dealers eager to boost website

More information

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @

you are here 10 Questions to Ask About Your Web Design Project a product of the minds @ you are here x 10 Questions to Ask About Your Web Design Project a product of the minds @ What s Inside When your business needs a new website, deciding what you want is sometimes the hardest part. You

More information

How do you make your BRAND stand out? Let s discuss it

How do you make your BRAND stand out? Let s discuss it When the world is turning integrated with Technologies How do you make your BRAND stand out? Let s discuss it you need digital innovations that are significant, spontaneous and bold enough to get your

More information

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.

AnytimeCard. Advancing Your Mobile Marketing Strategy. AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard. AnytimeCard Advancing Your Mobile Marketing Strategy AnytimeCard Inc Jim JK Koretz jk@anytimecard.mobi www.anytimecard.mobi 888-696-8623 AnytimeCard AnytimeCard was founded to provide innovative affordable

More information

CDK Digital Advertising Solutions

CDK Digital Advertising Solutions CDK Digital Advertising Solutions For over 15 years, CDK has been helping VW dealers target and influence online shoppers. CDK digital advertising solutions provide the expertise, technology and flexibility

More information

This Quote Prepared Especially For:

This Quote Prepared Especially For: This Quote Prepared Especially For: Date prepared: Valid to: Inventory Management & Marketing Tools For Auto Dealers Unlimited Inventory on AutoShopper.com Exports to over other Automotive sites* Manheim/OVE

More information

CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM

CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM CUSTOMER CONTACT MANAGEMENT CENTER WWW.ELEAD-CRM.COM About Us About Us Six of the top ten dealer groups have chosen to partner with the most intelligent and intuitive dealership software available in today

More information

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron!

How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! How Volvo Construction Equipment Uses Email and CRM to Sell Big Iron! Advanced Strategies for Attracting, Selling and Retaining Customers Join the Conversation! I m at #MPB2B. Learning how @VolvoCE_NA

More information

DIGITAL ADVERTISING (PPC)

DIGITAL ADVERTISING (PPC) DIGITAL ADVERTISING (PPC) Having a great website is essential. However, if you really want to get noticed by customers and search engines alike, you need to pair your website with top-notch marketing services.

More information

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com

wishpond GUIDE Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Wishpond s Complete Guide to Marketing your Auto Dealership Online wishpond.com Did you know? 70% of car buyers research their options online before buying. And, as you know, one of the fundamentals of

More information

Digital Marketing Program FAQ

Digital Marketing Program FAQ Digital Marketing Program FAQ About the Program Q: Why is Infiniti launching an authorized digital program for the retailer network? A: In today s automotive shopping environment, a consistent Infiniti

More information

Automotive LotVantage. Nicole Puglisi Sales Manager. Overview. www.lotvantage.com Sales: (866) 881-3229. npuglisi@lotvantage.com Nicole (813) 549-8186

Automotive LotVantage. Nicole Puglisi Sales Manager. Overview. www.lotvantage.com Sales: (866) 881-3229. npuglisi@lotvantage.com Nicole (813) 549-8186 Automotive LotVantage PAGE 1 Overview Nicole Puglisi Sales Manager npuglisi@lotvantage.com Nicole (813) 549-8186 Company Overview PAGE 2 LotVantage is a Tampa-based technology company that radically simplifies

More information

Get To Know TIM WHITLEY

Get To Know TIM WHITLEY 1 Get To Know TIM WHITLEY Where were you born? Stamford, Texas What is your occupation? President & Founder of SI Auto Favorite NFL team? Dallas Cowboys Favorite College football team? Arkansas Razorbacks

More information

How to Increase Sales and Gross Profit in a Down Market

How to Increase Sales and Gross Profit in a Down Market How to Increase Sales and Gross Profit in a Down Market Contents Introduction The Basics Increase the Number of Fresh Ups Increase Advertising and Marketing Prospecting by Sales Consultants Increase Your

More information

HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak

HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY. Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak HOW TO LINE UP YOUR DIGITAL MARKETING STRATEGY Casey Brown, Digital Marketing Specialist, Haystak Troy Watson, Digital Marketing Specialist, Haystak 96,000,000 2 Papal Inauguration Pope Benedict XVI 2005

More information

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook

Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook SEA Playbook, 2 of 31 Meet the Refs! Download your own copy of this ebook: http://info.localsearchgroup.com/search-engineadvertising-playbook For other up-to-date info in automotive digital marketing,

More information

The world s best education for dealership Internet strategies is just a click away. Enroll now!

The world s best education for dealership Internet strategies is just a click away. Enroll now! A fully interactive online university to train your entire team on the most cutting edge web strategies WE TEACH ROI & DELIVER PROFITABILITY. SOCIAL MEDIA SEO LEAD MANAGEMENT PPC INTERNET PHONE SCRIPTS

More information

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists

Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013. WHITE PAPER Presented by Partnership Group Sponsorship Specialists Sponsorship & Social/ Digital Media Brent Barootes May 28, 2013 WHITE PAPER Presented by Partnership Group Sponsorship Specialists SPONSORSHIP AND SOCIAL / DIGITAL MEDIA HOW THESE NEW MEDIUMS CAN MAXIMIZE

More information

Digital Marketing Solutions Guide

Digital Marketing Solutions Guide Digital Marketing Solutions Guide NOLA Media Group 2013 For More Information: Visit our media kit here, call (866) 802-8108 Table of Contents 3 4 5 6 7 8 9 Audience Targeting Solutions Online Display Advertising

More information

Tuning up auto dealer loyalty

Tuning up auto dealer loyalty epsilon.com Introduction Stereotypes about auto dealerships are as dated as the Edsel. To sustain loyalty in a low-frequency marketplace the focus has shifted from chasing sales to earning customer trust

More information

Leveraging the Internet of Things in Marketing

Leveraging the Internet of Things in Marketing Leveraging the Internet of Things in Marketing Index 3 3 4 4 5 5 6 6 Introduction The Internet of Things outlook IoT and marketing Wearables: Reaching customers anywhere Location-based marketing RFID tags

More information

3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com

3.2 million consumer chats. 2 million consumer chats. Dealerships Use Chat WebWide. www. autodealerchat.com 3.2 million consumer chats 2013 2 million consumer chats The volume of chats between consumers and dealers (facilitated via the Contact At Once! auto chat network of sites) rose 60% in the first half of

More information

%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$

%&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ $%&'()*+',-$(./%0'-1 "# %&'(%)$(*$)+&$,-'(%).*/&$0$ 12&314*&22$(3$,*)&%*&)$-.%5&),*6$ 3(%$4(/.4$712,*&22&2$ +2344567"8977'8#9:89#$3:;9#"8

More information

online classified sites. Souce: Google 2013 Automotive study.

online classified sites. Souce: Google 2013 Automotive study. Powerd by Autonet Daily manual posting from your inventory feed Unique vehicle landing pages Leads generated and tracked via phone, webform, credit applications and test drive forms Leads generated on

More information

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2

Contact Us. Sales sales@dealerappvantage.com 877-531-2777 opt 1. App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Contact Us Sales sales@dealerappvantage.com 877-531-2777 opt 1 App Training/Marketing appmarketing@dealerappvantage.com 877-531-2777 opt 2 Technical Support support@dealerappvantage.com 877-531-2777 opt

More information

MORE PROFITABLE SALES STRATEGIES.

MORE PROFITABLE SALES STRATEGIES. 1 MSXI SALES EXCELLENCE SOLUTIONS MORE PROFITABLE SALES STRATEGIES. fueled by challenge. powering success.sm 2 GLOBAL AUTOMOTIVE EXPERTISE. MSXI s Sales Excellence Solutions systematically optimize your

More information

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of

Digital Marketing. the better way for audience targeting. Wolfgang Jaegel CEO & Founder of Digital Marketing the better way for audience targeting Wolfgang Jaegel CEO & Founder of Topics Digital Marketing Overview About Syndacast AdBoost for Audience Targeting Our World Today It s not news.

More information

Online Marketing Strategies & the connected consumer.

Online Marketing Strategies & the connected consumer. Online Marketing Strategies & the connected consumer. It s 2004. Meet John. Here s John in 2015. The connected consumer Same needs, different behaviour. Breathing Good health Friendship Food & water Morality

More information

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet

CIBC Business Toolkit Grow and Manage Your Business Online. Part 5: Grow Online Worksheet CIBC Business Toolkit Grow and Manage Your Business Online Part 5: Grow Online Worksheet 2 Grow Your Business Online Worksheet As you re thinking about new ways to grow your business online, use this worksheet

More information

Marketing Online: How to Get Found, Generate Leads, and Convert Customers

Marketing Online: How to Get Found, Generate Leads, and Convert Customers Marketing Online: How to Get Found, Generate Leads, and Convert Customers July 21, 2010 NFIB Webinar About Web.com at: www.nfib.com/webdotcom 2 What We Will Cover In This Webinar 1. How to Claim A Google

More information

2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International

2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International 2013 KPMG, an Indian Registered Partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative ( KPMG International ), a Swiss entity. All

More information

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT

DO YOU YOU HAVE THE. Our experts can get you there REPUTATION MANAGEMENT DO YOU YOU HAVE THE Our experts can get you there SEARCH ENGINE OPTIMIZATION SEARCH ENGINE REPUTATION MANAGEMENT EMAIL SOCIAL MEDIA WEBSITE DESIGN Rise to the top of search engine results! We ll help you

More information

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media

#TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media #TrendingNow: How to Bridge the Gap Between E-Commerce and Social Media ALLISON ENRIGHT Editor Internet Retailer MODERATOR MICHAEL KANE Director of Marketing Karen Kane EVAN CARROLL Product Manager, Digital

More information

Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers

Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers Powerful Ways to Impact Decision Makers at OEMs and Tier 1 suppliers WardsAuto is your full-service marketing partner. We have the audience and ability to build a campaign that checks off every item on

More information

Monetizing Mobile. How Broadcasters Can Generate Revenue With Mobile Apps. 2016 jācapps

Monetizing Mobile. How Broadcasters Can Generate Revenue With Mobile Apps. 2016 jācapps Monetizing Mobile How Broadcasters Can Generate Revenue With Mobile Apps 2016 jācapps Contents Mobile Revenue Growth 4 5 Principles for Monetizing Mobile. 6 1: An Ad is Not an Ad 7 2: Embrace What Differentiates

More information

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not.

Here are some insights into what to plan for and when. Some things you probably have on your list... some you might not. This is it. This is the year. Your company is ready to make the move and launch your ecommerce website. Or maybe you are well established online. So now it s time to make the move to new technologies (complete

More information

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges

whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges whitepaper 16 TIPS FOR BUILDING AN ENGAGING ECOMMERCE EXPERIENCE How to tackle the obvious and not-so obvious challenges - 16 Tips for Building an Engaging Ecommerce Experience INTRODUCTION 1 INTRODUCTION

More information

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION

Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Serious Marketing. Simply Executed. MOBILE READY WEBSITES WITH MINDBODY INTEGRATION Hey, SMS. How are you? Serious Marketing.

More information

12 Questions to ask before beginning your website redesign

12 Questions to ask before beginning your website redesign 12 Questions to ask before beginning your website redesign About the Author Dallas McMillan is the founder and CEO of Influential. He has spent over 10 years mastering marketing, branding and website design

More information

DESIGN SERVICES ALCHEMY CREATIVE SOLUTIONS LTD

DESIGN SERVICES ALCHEMY CREATIVE SOLUTIONS LTD DESIGN SERVICES ALCHEMY CREATIVE SOLUTIONS LTD WEB SERVICES AFFORDABLE STRAIGHTFORWARD BESPOKE Domains Design Copywriting Stand out A domain name helps internet users to identify a website. It s the name

More information

New Solutions New Opportunities

New Solutions New Opportunities New Solutions New Opportunities What is Penton Marketing Services Penton Marketing Services offers a full range of content solutions, digital services and lead nurturing and qualifying services that leverage

More information

C over Story. Harnessing. Digital. and. Social Media. 12 Sphere 33

C over Story. Harnessing. Digital. and. Social Media. 12 Sphere 33 C over Story Harnessing Digital and Social Media 12 Sphere 33 Innovations in Internet and network communications technology have changed the business landscape on a global scale, thrusting companies forth

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

Top 5. Digital Marketing Services for Local Businesses

Top 5. Digital Marketing Services for Local Businesses Top 5 Digital Marketing Services for Local Businesses Lead generation, search engine optimization and transparent analytics - trying to understand these things is enough to make your head spin.? into How

More information