Award-Winning PPC Management

Transcription

1 Award-Winning PPC Management DETAILS & PRICING JumpFly, Inc Technology Drive Suite 414 Elgin, IL T: F: jumpfly.com

2 Proven PPC Advertising Specialists For the past 11 years we ve been solely focused on PPC Management. We ve built and trained an elite team of 25+ dedicated PPC professionals. All day, every day we focus on professional development, implementation and management of successful PPC advertising campaigns. Strategic campaign setup and proactive, results-driven modifications are critical to maximizing your return on investment with these complex, competitive and time-consuming platforms. We provide an award-winning team of experienced PPC professionals, supported by our world-class, custom built software that works around the clock to identify potential concerns and opportunities. Client success is our top priority. We ve been focused on PPC Management for over 10 years Working with JumpFly provides the experience, support, and expertise necessary to maximize your PPC results right from the start. We are fully supported and certified by Google AdWords and Bing Ads, demonstrating our commitment to PPC and enabling immediate access to a high level of support when needed. Our valuable assistance allows you to save both time and money while taking advantage of this proven method of online advertising. We provide a knowledgeable, certified, dedicated account manager who is fully supported by a talented team, powerful proprietary software and access to JumpFly's valuable resources. Your account manager will develop a meaningful relationship with you to thoroughly understand your business in order to plan and execute a custom strategy to maximize results. Your business model, website, past experience, competition, competitive advantages and specific goals will be thoroughly analyzed in order to develop campaigns that achieve cost effective results. We identify and implement the most appropriate features from each platform and introduce new opportunities when available and appropriate. Staying on top of each platform's constantly evolving interface, competitors ever-changing bids and your advertising budget requires ongoing attention. Your skilled account manager will track the effectiveness of your ad campaigns and make performance-based adjustments to maximize your return on investment, while discussing and reporting the results back to you. Your account manager is also armed with JumpFly's powerful proprietary software that helps identify and monitor potential warnings and opportunities. By understanding the many factors that contribute to effective PPC advertising, our knowledgeable team makes it easy for businesses to capitalize on this enormous and growing opportunity. As your partner, we take care of everything for you to take advantage of this market in the most effective way possible. We pride ourselves on providing the best customer service and bottom-line results available in our industry. We are so confident you will see value from our service that we guarantee our results, while earning your business month-to-month without contracts.

3 Business Consultation & PPC Account Development INTRODUCTION, ANALYSIS AND SETUP Each unique platform requires a custom setup specific to each client's needs before we flip the switch and start generating new website traffic. Our methods and strategies were developed through years of experience, testing, analysis and training, and continue to evolve based on results. Below lists some of our best practices applied during the business analysis and account development stages. We Gain a Complete Understanding of Your Business with Regard to PPC A Website Review & Consulting for PPC Success A Complete Analysis of Your PPC Advertising History (if applicable) Set Initial Expectations and Specific Campaign Goals Develop Initial PPC Strategy with Appropriate Features from Each Platform Design and Build Effective, Organized Campaigns Using Our PPC Best Practices Perform Comprehensive Keyword/Negative Keyword Research and Selection Use of Proper Keyword Categorization, Matching Options and Ad Group Development Write Effective Ad Copy and Create Multiple Ads per Ad Group for Testing Identify and Implement Most Appropriate Ad Extensions Use of Budgeting Tools Accordingly to Avoid Missing Valuable Traffic Set Proper Ad Timing and Geographical Targeting Guide Proper Tracking Code Installation for Google Analytics and PPC Conversion Tracking Our understanding of your business, PPC knowledge and experience, and a competitive/industry analysis will contribute to creating the most effective PPC strategy possible to move forward. A great setup is the foundation to PPC success. JumpFly has been rated A+ by BBB Since 2005

4 Our Award-Winning PPC Management Process STRATEGIC ONGOING ACCOUNT MANAGEMENT When account development is complete, it is time to launch your PPC advertising accounts and start bringing in new traffic. We will analyze results, adjust bids to maximize ROI, refine the strategy as needed and keep accounts up-to-date by making valuable ongoing modifications. Additionally, our proprietary, world-class PPC software also monitors results and looks for potential warnings/opportunities all day, every day. As the PPC platforms continue to evolve, your results will depend on adapting to ongoing changes. As your partner, we are on your team to recognize and react to any changes that could impact your PPC investment or strategy. We will always keep you informed of new opportunities, potential areas of concern, current events and results. In time, our relationship and your results will grow to take full advantage of what these powerful platforms have to offer your business. Our management is full-service & satisfaction is guaranteed. A Dedicated Account Executive for Questions, Concerns and Ideas Continued Business & Website Consulting Ongoing PPC Strategy Development Continued Platform Updates to Reflect Ongoing Strategy Changes Continual Bid & Position Monitoring to Achieve Desired Results Ongoing Keyword Performance Analysis, Additions& Deletions Ongoing Ad Copy Analysis and Testing Continued Conversion Tracking Analysis Detailed PPC Reporting & Analysis World Class, Custom Built PPC Software That Analyzes Results 24 Hours/Day The Bottom Line: We will continually perform critical analysis and ongoing results-based modifications to achieve the best possible results for your advertising budget. Our team is all in-house and dedicated to the PPC industry. PPC is all we do, and we are very proud of our history and future as PPC Professionals. No long-term contracts, we work month-to-month

5 Why Choose JumpFly? EXPERIENCED, AWARD-WINNING TEAM As a PPC management pioneer, our years of experience are unmatched. Setting up thousands of campaigns, reacting to countless platform changes, seeing bottomline success and failure across many industries, we ve seen it all, and know what works in PPC advertising. Our experience and knowledge are built upon daily and the value gained is shared directly with all clients. Our talented team is highly trained, experienced, and dedicated to our clients and the PPC industry. The people are the heart and soul of JumpFly, and can't be found anywhere else. Everyone here has a passion for PPC and a commitment to treat each other and our clients like family. Maintaining this attitude and focus earns us a reputation second to none. In fact, it is this team that is responsible for helping JumpFly earn recognition as the top ranked PPC agency in the US. We re all in-house, and always available through telephone and . You can count on us to handle any need that may arise at any time. GOOGLE, YAHOO & MICROSOFT RELATIONSHIPS, CERTIFICATIONS & SUPPORT Since signing on as a Goto.com Ambassador in 2001, we continue to maintain and strengthen our long-time, direct relationships with all of today s largest PPC providers. These relationships are a key part of the value we bring to our clients. As certified representatives, we provide direct support for all of your needs. Google, Yahoo and Microsoft consider JumpFly an important extension of their team and do everything they can to assist us in helping our clients succeed. By working with JumpFly, your accounts now have leverage to get attention from Google, Yahoo and Microsoft to get questions or problems solved more accurately, quickly and easily. JumpFly is a Certified Google Partner, Accredited Bing Ads Professional, and has a close working relationship with Yahoo. JumpFly has been invited to and participated in various events hosted by our valued partners. Ranked #1 PPC Management Company since 2008 UNMATCHED REPUTATION & CREDIBILITY By working with JumpFly, you can be sure you are working with the best, and PPC is all we do. PPC management is a very specialized industry unlike any other, so we focus only on these platforms and how to maximize results from them. Since 2008 we have been independently ranked #1 of 1000s evaluated as Best PPC Management Company by TopSEOs.com. We are accredited by the Better Business Bureau (BBB) Rated A+ since 2005 with zero complaints to date. Over 400 clients choose to work with us month-to-month without long-term contracts. We provide complete PPC transparency, ensuring that the work we do and the accounts themselves always stay with you and your business. We have such confidence that we can improve results, that we offer a 30-day money-backguarantee. WORLD-CLASS, PROPRIETARY ARTIFICIAL INTELLIGENCE THAT RUNS 24/7 We determined that the best possible way to manage accounts is through a combination of human and software powered analysis. All JumpFly clients benefit from software assisted management provided by custom-built PPC management software exclusively available to JumpFly clients. On the job 24 hours per day, this powerful system identifies potential issues before they actually become problems as well as potential results-based opportunities. The combination of JumpFly's award-winning team, aided by its powerful PPC artificial intelligence, creates a level of strategic analysis and performance that others cannot achieve.

6 JumpFly Fees Working with JumpFly begins by talking with one of our qualified specialists about your specific business needs. Once all of your questions are answered and you choose to work with us, you are responsible for our new client fee and first month of management. After your first month, service is always month-to-month. ONE TIME NEW CLIENT FEE $2,995 Over 80% of our clients are small and mid-sized companies which fall into our base fee of $2,995. However, we can offer a discount to $1,995 for smaller, highly focused clients that require less time to learn and build out, as well as quote higher than $2,995 to bring on accounts that require an amount of research and time above and beyond what we consider to be an average client. If you have any questions, please reach out as we are happy to provide an exact quote. We are very proud of our work and ability, and fully believe achieving the best results starts with a great foundation. To start the process, we conduct an in-depth interview with each new client to develop a personal and meaningful relationship from which to build. We start by learning about your business, goals, past experience, customers, competition, competitive advantages, and really anything at all related that can help us maximize your advertising investment. We then start the process of getting your accounts ready to launch based on the agreed strategy and goals. Some of this work includes: a full keyword analysis including negative keywords, keyword organization, copy writing for multiple ads in each group, proper platform settings to maximize results demographically, budget monitoring, and much more. The platforms at Google and Bing offer many options that businesses need to be aware of to get maximum results, and we make sure everything is in place properly from the start whether you are brand new or come to us with years of PPC history and fully running campaigns. Our work is always done from scratch, and yours to keep. JUMPFLY MONTHLY MANAGEMENT FEE Once we launch, much is needed to maximize results within these competitive, real time platforms. It is necessary to monitor, strategize, build, change and report on a regular, ongoing basis. We charge a flat, ongoing monthly management fee based on your total monthly traffic budget to take care of everything for you. This ensures your accounts are always ready to take advantage of everything Google and Bing PPC ads will bring to your business. Monthly Traffic Budget * Up to $1,500 $400 $1,500 $3,000 $500 $3,000 $5,000 $800 $5,000 $7,500 $1,200 $7,500 $10,000 $1,500 $10,000 $15,000 $2,000 $15,000 $20,000 $2,500 Greater Than $20,000 Monthly Management Fee Please call for a quote or refer to our website * Paid directly to the advertising platforms we manage, not JumpFly. Try us risk free with our money-back guarantee