Sitecore Experience PlatformTM. Know every customer. Shape every experience.

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1 Sitecore Experience PlatformTM Know every customer. Shape every experience.

2 Because you need to own every experience The Sitecore Experience Platform TM Know every customer How do you treat millions of customers like they re one-ina-million? Simply put, that s what your customers expect: a relevant, personalized experience every time and any way they engage with your brand. The days of fill-in-the-blank marketing and disconnected, one-way communications are over. Today, you need to know every customer and shape every customer experience. Own every customer experience That s what it takes to create customers for life: owning the experience for each unique customer, from acquisition to retention, from one purchase to the next, and from awareness to advocacy. Growing your business by transforming prospects into fans now that s today s definition of marketing success. But to do that, you need more than a marketing system; you need a customer experience platform. Integration base Sitecore AIDA Management Channels data Server, Microsoft Dynamics CRM Product information ERP

3 Create customers for life We built the Sitecore Experience Platform with a single purpose: to help you create customers for life, so you ll be our customer for life. With Sitecore, you simply have one connected platform to create one connected experience for each unique customer. You have continued conversations that build over time, so you can really get to know your customers and deliver better marketing with every interaction. With Sitecore, owning the experience has never been simpler. Digital assets Other systems

4 Because your customers want conversations Sitecore Experience Channels s today expect you to recognize them whenever they engage with your brand, no matter what channel or device they use. They also expect you to remember previous interactions and continue the conversation from one channel to the next. More than ever, you need one connected platform to deliver one connected experience across channels and more relevant, contextual marketing with every touch. That s Sitecore. Own the web experience With Sitecore, your website is at the center of a completely connected customer experience. Web It s easy to personalize your Mobile website based Social on everything you know about a visitor and deliver always-impactful web experiences that form deeper, long-term customer relationships. Own the experience When your marketing works in tune with other marketing channels and can leverage eb customer intelligence Mobile directly in real Social time, it s easy to deliver the right offers exactly when your most qualified leads want them. With Sitecore, Product relevance Information takes on a whole new meaning. Own the print experience can be a powerful offline marketing channel Own the mobile experience that s just as relevant and dynamic as online b Engage Mobile customers wherever Socialthey are by offering channels. Sitecore lets you use all your customer experience a mobile experience that s optimized to their data to create, publish, target, and deliver personalized print devices without tying up your Product IT staff Information to do it. content in Digital context. Assets ail Mobile Social With Sitecore, you can manage your brand and serve up a consistent experience on virtually any device. Own the app experience Build mobile apps for Android, ios, and Windows Own the social experience devices that can access and make use of all your Web Your customers are Mobile talking about you Social and rich customer data stored in Sitecore for more personalized, you need to listen Server, and AX respond. Sitecore CRM engaging ERP app experiences. Bring Other app Systems usage data back into Social harnesses the power of word-of-mouth Sitecore for complete customer Digital understanding. Assets Mobile Social marketing through social channels. A complete suite do professional social media marketing at scale. Listen. Own the federated experience tics Create. Product Distribute. Information Engage. Measure. Have websites that are not powered by Sitecore? No problem. You can still serve up tailored, e Social Own the commerce experience relevant experiences on your non-sitecore websites and Deliver a completely connected, personalized track customer interactions to deliver one, seamless, Server, shopping AX experience that keeps visitors coming connected customer experience across channels. CRM ERP Other Systems back for more. Sitecore helps you unify marketing int stomer and e-business across the customer life cycle to drive greater lifetime value. sku Server, AX CRM ERP Other Systems rce Server, AX CRM ERP Other Systems

5 ile Integration base Sitecore AIDA Management Chann Your customers expect accuracy and consistency any time and any way they interact with your brand. That s how you build brand equity and customer confidence. You need to be confident, too, that your marketing no matter how automated or distributed across channels always reinforces your brand. Sitecore lets you easily manage all your content, products, and assets in one place, so you can focus on delivering one connected customer experience. Integration base Sitecore AIDA Management Channels Present content consistently across channels Key to Sitecore s award-winning user interface is the decoupling of presentation from content. You customize your content, while we take care of displaying it correctly for the channel or device the customer is using. From mobile devices to the largest desktop displays, you can rest assured that your visual assets are optimized for every experience. You can also author and edit content in your native language and easily integrate with language translation services to ensure a consistent global message. Integration base Sitecore AIDA Management Channels Mobile Social Social Because your customers expect consistency Sitecore Experience Management To create customer experiences that matter most, you need to really get to know your customers. You need to know what they do, when, and why. You need to understand their likes, dislikes, wants, and needs, and recognize when those preferences and requirements change. You need data in real time, and the more the better. With Sitecore, you get it, and a way to bring it all together so you can always see and treat your customers as the unique individuals they are. Collect every bit and byte Digital of Assets customer data There are no limits to the amount or type of sku data 09 you can collect about your customers. We designed the Sitecore Experience base using the fastest NoSQL database technology on the market to support flexible record structures and high volumes of data. With unlimited scalability and data capacity, you can keep all your customer data, forever, ready to use at a moment s notice.tice CRM ERP O Server, AX Consolidate customer data from everywhere Ensure every asset tells the right story Sitecore makes it easy to manage and secure Server, AX Because every customer is unique The Sitecore Experience base collects and connects information from every customer interaction in every channel. It can also bring in data from sku thousands of digital assets, so you know Server, you re AXalways using CRM the latest and approved ERP versions. Use Other Systems the drag-and-drop media library handle text, movies, images, PDF files, documents, and more. You Server, can AX also easily integrate with your in-house DAM solution, such as SharePoint, Akamai, or ADAM. Make product offers that make sense From within Sitecore, you can easily access every element of your entire product catalog to deliver highly tailored product offerings to individual customers. Match prospects with products to drive up conversion rates, and grow revenue through any channel. With Sitecore, your PIM is the single source of truth for all product information used across every experience no data synchronization or duplication required. Sitecore Experience base Sitecore Experience Profile external CRM, customer service, commerce, and other enterprise systems to form complete customer profiles and histories. And, with all your customer data in one place, you can identify groupings of customers based on common attributes or interests for highly targeted, segmentation-based programs. See the complete picture of every customer The Sitecore Experience Profile offers you a clear, organized view into your data to help you better understand your customers and your relationships with them. You can see every interaction with every content element across any channel, from before they were even customers to now. So whenever you look at an individual customer s profile, you re always seeing the whole person. Aut Co Digital Ass

6 Because your customers know what s best Sitecore AIDA Analysis.... One of the best things about Sitecore is the instant Product feedback Information you receive from your Digital customers. Assets Every click, or lack thereof, is a data point you can use to refine your marketing. Sitecore AIDA is marketing performance optimization technology that puts big data to work for you, automating everything from testing and tracking to targeting and reporting. It gives you comprehensive, real-time intelligence, so you can always be improving the customer experience as well as your marketing results. Mobile Social nalytics Social sights merce Server, AX Analyze the performance of content, campaigns, and experiences Sitecore tracks all interactions with content, across all channels, automatically. You can analyze customer experiences knowing you have complete data, Server, AX Mobile Social Digital Assets RM Server, AX ERP CRM Other Systems ERP Other Systems without the need to tag and track every campaign. Run any number of concurrent A/B and multivariate tests on any aspect of the customer experience. Track website goals that translate to levels of engagement. Learn what your customers are doing, where they ve been, and what they re searching for, so you can optimize conversations in progress. Get actionable customer insights with every interaction Analyzing a wealth of data in real time, Sitecore can reveal your customers interests and intentions and help you deliver more impactful marketing automatically. Sitecore can target more relevant marketing based on customer behaviors Product or Information rules you define. And Sitecore s easy-to-understand reports help you immediately understand the engagement value of your marketing, with both quantitative and sku qualitative metrics to compare channels and campaigns objectively. Enable better decisions for better customer experiences With constant analysis and insight, Sitecore helps you determine the best way to drive the most compelling customer experiences. As it senses and adapts to customer behaviors and conversations in real time, Sitecore can progressively personalize your marketing across channels to increase conversions and loyalty. Create dynamic, complex customer segmentations based on static and real-time information. Predict and deliver what your customers want, even before they want it. Automate your marketing to give customers ultimate control Build intimate relationships with every single customer, whether you have hundreds or millions of them. Sitecore lets you listen and respond to customers actions, automating the frequency, sequence, and personalization of interactions over any channel, at any time. With automated lead nurturing and profile scoring, you can design and manage cross-channel experience plans that deliver the right content at the right time, based on how customers are interacting with your brand.

7 Sitecore s Sitecore is a rich, open platform with extensible integrations that enable you to maintain those connected experiences no matter what new trend, solution, channel, or device comes next. It can leverage enterprise data in other systems to make your marketing more relevant, and it can turn big data into actionable intelligence that can be leveraged easily by your entire organization. With Sitecore, all your customer-facing teams can have the same unified view of the customer, and you can all work together Product toward Information the same goal: creating Digital customers Assets for life. Extend your marketing sku capabilities with preintegrated apps From directly within your Sitecore account you can access our AppCenter, which offers a growing number of ready-made, preintegrated apps to help you get your job done better and faster. These apps for delivery monitoring, SMS and digital advertising, content translation, commerce, and more are developed by third-party service providers and are fully supported by Sitecore. Server, AX Because some customer data lives outside Sitecore Increase sales velocity with CRM integration With Sitecore s built-in CRM integration tools, you can supplement the customer and prospect records in your CRM system with the profile and experience Server, AX Integration base Sitecore AIDA Management Channels data collected by Sitecore. Sitecore makes it easy for you to connect customer experience data with sales insight to inform a more personal and relevant sales conversation. Tap into the power of social networks Sitecore s social starter kit makes it easy to launch new online communities or add social functions, such as social login, blogging, discussion forums, media galleries, and automated moderation, to your existing Sitecore website. With full tracking and analytics for measuring engagement, referral, and advocacy levels, you can target and personalize communications in social or other channels based on social activity. Server, AX

8 Sitecore is the global leader in customer experience management. The company delivers highly relevant content and personalized digital experiences that delight audiences, build loyalty, and drive revenue. With the Sitecore Experience Platform, marketers can own the experience of every customer that engages with their brand, across every channel. More than 4,000 of the world s leading brands including American Express, Carnival Cruise Lines, easyjet, and L Oréal trust Sitecore to help them deliver the meaningful interactions that win customers for life. For more information about Sitecore, visit sitecore.net/platform Copyright 2014 Sitecore Corporation A/S. All rights reserved.