1 Transforming Automotive Retail : DEALERTRACK: the only connected SOLUTION driving the online to in-store convergence.
2 Attract Engage Structure Transact Manage Digital continues to reshape the automotive industry. Studies support its rising tide of influence on auto shopping, and the emergence of digital retailing and other technologies now makes the online dealership experience richer and more trusted than ever. Yet the showroom remains at the heart of every transaction, even among the most digitally driven shoppers. In fact, J.D. Power has concluded that those who consume the most online content during their shopping process often also visit up to three showrooms prior to purchase. These trends reinforce the importance of a connected online to in-store dealership strategy. By aligning operations and marketing with current shopper behaviors and expectations spanning digital and physical environments, dealers will realize transformative benefits, including: Efficiency and profitability driven by data and software integration. Trust and long-term loyalty, powered by transparency and consistency across digital and physical environments. Increased visibility and relevance for every type of customer, whether they favor multiple showroom visits or prefer to shop primarily online. To reap these rewards, dealers must be willing to implement new business strategies and adopt technologies capable of streamlining the five most critical stages of the retail operation: customer attraction, digital shopper engagement, deal structuring, transacting, and operational management. The following pages illustrate how Dealertrack s connected Solution unites each of these holistically.
3 Products to Support Your Strategy. Whether you seek efficiency at one particular stage of your retail operation, or a complete, connected Solution capable of transforming your entire business, Dealertrack offers products and services that support your dealership strategy. The following pages highlight key products designed for optimal efficiency, profitability, and dealer control throughout the online and in-store dealership experience.
4 Attract every customer, at every critical moment. In an increasingly crowded digital environment, attracting UNIFIED ADVERTISING DASHBOARD Targeted campaigns are created and refined based on your market, strategy, and goals. customers requires more than mere online presence, it demands a sound strategy, coordinated efforts, and campaigns that deliver optimal relevance to your audience. Dealertrack achieves this relevant reach through the Dealer.com Unified Advertising Exchange. Products that attract: + Digital Marketing Paid Search Display Advertising Social SEO Managed Services + Inventory+ + CRM Essential benefits: + Inventory automation and merchandising consistency + Automatically-optimized creative + Cost efficiency + Complete market reach and content relevance across the most impactful digital ad channels ADBUILDER Use your own display assets, choose from a library of compliance-ready creative, or have Dealer.com Managed Services build your ads for you. DISPLAY ADVERTISING Real-time bidding and machine learning serve the most relevant ads to your shoppers on the sites they visit most.
5 Engage and streamline the path to purchase. Activity on your website particularly on vehicle details pages has long been a leading indicator of in-store sales; the greater SEAMLESS WEBSITES Build your dealership s web presence on the industry s top-performing technology: Dealer.com Seamless Websites. the depth of engagement, the more influential your site is on shopping decisions. Dealertrack maximizes engagement through Dealer.com websites, which offer a comprehensive, controllable shopping experience on every device. Products that engage: + Digital Marketing Seamless Websites MyCars Video SEO Managed Services + Inventory+ + SmartChat Essential benefits: + Optimal engagement potential on every device + A personalized shopping experience + Online campaigns that reflect in-store promotions and marketing MYCARS AND VIDEO SEO-optimized VDPs with MyCars and Video drive customers from shortlist to showroom. MOBILE As more car shopping migrates to mobile, Seamless Websites provide an optimum experience, no matter the device.
6 Structure efficiently, insightfully, and with complete control. Driven by digital, deal structuring is evolving from a protracted in-store experience to an efficient, strategic PAYMENTDRIVER PaymentDriver allows shoppers to generate accurate monthly vehicle payment estimates using a dealercontrolled calculator. online opportunity where dealers can turn consumer empowerment into a competitive advantage. Digital Retailing allows shoppers to initiate the deals through credit and financing tools, as well as the ability to reserve specific vehicles. Products that structure: + Digital Marketing Seamless Websites Digital Retailing + CRM Essential benefits: + Stronger leads through digital buying behavior + Exceptional buying experience + Greater staff insight into every lead + Increased customer trust TradedriveR TradeDriver provides shoppers with realistic trade-in offers right on your dealership s website. FINANCEDRIVER FinanceDriver is a secure credit app that lets shoppers pre-qualify online, before they even visit your showroom.
7 Transact for transparency, from F&I to Fixed Ops. Customer transactions have always been the lifeblood of your Digital Retailing App Serve up accurate lease and finance options in a format that enables faster decision making. business, and in today s more transparent retailing landscape, they re where reputations and long-lasting relationships begin. Dealertrack Sales and F&I fuel in-store activity, build trust, and drive efficiency and profitability across your dealership. Products that transact: + Sales and F&I Credit Applications econtracting emenu Compliance and ID Verification + Fixed Operations + Registration and Titling OLRS and RegUSA Accelerated Titling + CRM Salesmaker + DMS 2.0 Essential benefits: + Stronger in-store leads + Upsell and value-add opportunities throughout the transaction + Alignment across all profit centers: no siloed transactions + Time and cost-efficiency EMENU FOR IPAD An interactive, engaging approach to aftermarket selling that s proven to boost revenue-per-deal results. ECONTRACTING Among its features, Dealertrack econtracting includes the ability to review and sign on tablets, making deal finalization faster than ever.
8 Manage with intuitive insight, visibility and control. Throughout every step in the online to in-store CRM From lead submissions to postsale follow-ups, CRM provides the visibility and insights you need to build a loyal customer base. experience, operational management must underpin your customer relations and retailing strategy. Dealertrack makes this possible through increasingly integrated Inventory Management, DMS and CRM products. Products for management: + CRM + DMS Inventory+ + Fixed Operations Service Pro App Essential benefits: + Complete mobility for online and in-store visibility + Intuitive interfaces requiring minimal staff training + Integrated digital marketing and operational data for complete strategic insight DMS 2.0 Smart technology, robust functionality, and true partnership define Dealertrack DMS. Service Pro App The industry s most comprehensive, insightful, and actionable service and parts department system.
9 Innovation Through Digital marketing Integration. Fixed Ops Inventory Attract Engage The online to in-store convergence is transformative. It allows customers to shop and buy the way they prefer, streamlines dealership marketing and operations, and makes the overall purchase experience more enjoyable for CRM Manage DEALERSHIP Structure DMS everyone involved. Transact Dealertrack is helping enable this transformation with retail automotive s only connected, integrated Solution, and it s ready to discover at go.dealertrack.com/transform SALES and F&I REGISTRATION & TITLING Share this ebook:
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