YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY DELIGHT INBOUND

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY DELIGHT INBOUND"

Transcription

1 YOUR ULTIMATE GUIDE TO HIRING AN INBOUND MARKETING AGENCY DELIGHT INBOUND 1

2 INBOUND GIVES YOU AN UNDENIABLE ROI Shifting from outbound to inbound marketing provides an undeniable return on investments. When companies choose to switch from old-school marketing methods and follow their customers online, they see key growth metrics like sales productivity and marketing efficiency really blow up! The inbound market s combination of intense website engagement and remarkable content create a foundation that s not easily shaken and that actually inspires effectiveness, efficiency, and growth. 2

3 CHOOSE AN EFFECTIVE AGENCY TO SEE FASTER RESULTS Companies are shifting their marketing dollars from traditional cold calls and PR, but some still lag behind due to the fact that they don t have the time and resources they need to train their internal employees on inbound marketing musts like marketing and SEO. Many companies find that outsourcing online tactics such as social media and blogging is much more effective than trying to go about things alone. This approach can save time, increase results, and allow employees to concentrate on other tasks. So, how do you know which agency to choose? Highly effective inbound agencies commonly share these 11 characteristics: 3

4 1. OFFERS THE RIGHT SERVICES Hire a marketing agency that delivers the inbound services that matter the most. When you choose an inbound marketing agency, make sure it has the services that your company needs to succeed. You should, in general, be looking for four core services: traffic generation, lead generation, leads conversion, and analytical-focused service packages. These services feature several components that work together to build one effective strategy for your business. The first service you ll want to focus on for inbound marketing is generating traffic to your website through social media sharing, blogging, and SEO tactics. Second, you ll want an agency that can effectively utilize that traffic by creating premium content and landing pages to help maximize lead generation. Third, agencies should build lead-nurturing campaigns that are targeted at converting leads into clients. Finally, and perhaps most importantly, the inbound marketing firm should use analysis and measurements to follow every step of the process. Being able to dig into the results of your online efforts is critical. Doing so on a regular basis will allow agencies to repeat successes and tune underachieving campaigns to get better results. Do you offer traffic generation, lead generation, lead conversion and analytical-focused service packages? What tactic or tactics does your firm use to deliver each of these service packages? What past or current client example(s) best illustrate success you have delivered for each of these services? 4

5 2. PRESENTS A CLEARLY DEFINED DELIVERY PROCESS Hire an agency with a solid, proven, and logical plan of attack The agency you choose should know you and your business, and it should have a solid and proven plan of attack for your inbound marketing strategy. Don t forget to ask for specifics and details about how the company s campaigns and strategies will work. Marketing companies should be able to outline their specific approach based on the four core services and explain the tactics they will use to execute your inbound marketing strategy. You should receive a timeline and description for resources needed and employed along the way. Make sure each component of the strategy they are proposing to you, as well as what comes before and after each piece, makes logical sense. Does your business have no web presence? Then traffic generation services like SEO, blogging and social media need to come first. Is your website underperforming from a lead generation perspective? If so, your agency partner will need to ensure that your site has decent traffic and then begin crafting premium offers and landing pages. Are too few sales being attributed back to the website? An agency brought on to help with that challenge will (again) need to look at the traffic and lead numbers to ensure quality is present, and then begin crafting targeted lead nurturing and follow-up sequences. 5

6 Obviously, the ability to measure and interpret data is a baseline skill for each of the core services, and each agency you consider should be able to set benchmarks, identify trends and take action. Given your understanding of our situation, goals and challenges, what do you recommend we do first, second, third, etc? How does our situation, and the plan you re recommending, match that of another customer with which you ve worked? What do you see as the most critical part of inbound marketing for our business and goals? 6

7 3. CONDUCTS A GOAL-ORIENTED SALES PROCESS A marketing agency s pitch should be tailored to your businesses-specific challenges and goals A sales process with a great inbound marketing agency will begin with understanding your company s goals and challenges. Then, the agency will focus on how it can help you. They should understand that their services are most compelling when they can be seen as potential answers to your business challenges. A great agency will ask about your goals and the timing and urgency around meeting those goals. Getting answers to these critical questions at the outset will allow them to prescribe a plan unique to your business. Your goals and challenges should be natural segues into discussions around their capabilities and case studies. Have you worked with clients who have faced challenges similar to mine? How does each piece of what you are proposing take aim at my challenges and goals? What is the timeframe for achieving these goals, based on the strategy you have in mind/outlined for my business? 7

8 4. MAINTAINS A WEBSITE OPTIMIZED FOR INBOUND Hire a firm that can cite itself as a case study Make sure the agency you choose talks the talk and walks the walk. Does the agency do inbound marketing for itself? It certainly should. Take a step back from the agency s web pages that contain services and client testimonials. Look around and see if it s active on social media, blogs and other forms of inbound marketing. A great inbound marketing agency should act as its own case study. You should ask about the firm s personal inbound marketing efforts and how its plan matches up with the one it has for your company. Think twice about engaging with a firm that doesn t make the services they sell a priority for their own business. What have been the results of your own firm s inbound efforts? Does what you are outlining for us match what your own firm does online? What are some key lessons you have learned from using inbound marketing for your own business? 8

9 5. PRESENTS COMPELLING CASE STUDIES Hire an agency with compelling examples of their inbound marketing prowess An inbound marketing agency may have a lot of charts and graphs to prove its people know what they re doing, but you should be asking how they can make their solutions work specifically for your company. Great companies have excellent case studies, as they ve been successful many times in the past. Case studies should include client testimonials, numbers, and summaries of campaign strategies. Consider the four core services of inbound marketing when perusing the information and numbers the agency offers. Do they prove that website traffic and leads increased? Did the number of customers increase from these efforts as well? It s always a good idea to ask agencies for references. They ll likely be glad to hand them over, unless there s a non-compete or conflict of interest in place. If a reference they provide is a long-term client, award the agency bonus points. Can you provide case study materials and references from other clients you have worked with? What lessons do you plan on applying to our business from inbound success you have achieved for other clients? What are the critical success factors for inbound marketing? 9

10 6. SHOWCASES SPECIFIC AREAS OF FOCUS Your agency should specialize, not generalize Does the agency in which you re interested have a sweet spot? Perhaps they ve been very successful with clients in your specific industry, or maybe they re rock-star SEO experts. If the agency does have a specialty, make sure it aligns with your company s goals. Specialties can shine extra bright when incorporated into a comprehensive strategy spanning the four core services. Just make sure your agency s biggest strengths make you stronger. It s also a good idea to ask if the agency is familiar with the thought leaders and key blogs in your industry, and these could prove an important part of your overall inbound marketing strategy. Have you worked in my industry before? Which piece of inbound marketing is your strongest capability, and how does the strategy you plan to lay out capitalize on that in particular? If you have worked in our industry before, how familiar are you with our thought leaders and key blogs? If not, how do you plan to go about finding these? 10

11 7. TEACHES AND TRAINS YOUR INTERNAL TEAM Hire an agency that knows how and wants to leverage your team s industry expertise Inbound marketing is all about effort: the effort it takes to create quality content, the effort to research new SEO keywords, the effort to blog, and the effort to create lead nurturing campaigns. A great agency will spearhead all of these efforts, and its people should be willing to train your internal team members on how to do so as well. When doing so, they should focus on all of the different sides of your business and have an eagerness to communicate with your team. An agency truly worth its weight will be eager to talk with everyone, then train them on inbound marketing best practices and harness their brain power. To what extent do you plan on using members of our team for content creation, etc.? How do you plan on setting those folks up for success and ensure the pieces they work on with you is a good use of their time? How has involving client team members in your efforts worked in the past? 11

12 8. KEY CAPABILITIES RESIDE EITHER IN-HOUSE OR WITH A TRUSTED PARTNER Hire an agency that explains how it does what it does When choosing an inbound marketing agency, you ll want to ask if it does all of its inbound marketing in-house, and if so, who specializes in each particular area. If the company outsources some of its duties, it s important to understand who their partners are and how long they ve worked together. A great inbound marketing company assembles all of the pieces of a comprehensive strategy into one effective unit. Just be sure you understand how and when all of these pieces are being addressed and who is addressing them. If it s an outsourced company, dig a little deeper into its specific offerings and reputation. Do you do all your inbound marketing work in-house? If yes, who on your team specializes in what? If no, to whom do you outsource what? And how long have you worked with them? 12

13 9. POSSESSES STRONG PROJECT MANAGEMENT SKILLS Inbound marketing is a serious production, and the marketing agency you hire should want to run the whole show Inbound marketing is an organic process. It involves a good amount of time and dedication, and it also involves a continuous relationship with the agency you choose to handle it. The agency will need to communicate with you on an ongoing basis to ensure their methods stay sharp and inline with your business. They will also need a clear picture of who your customer is and what he/she desires when viewing your marketing efforts to achieve the most effective engagement. Be sure the agency you choose has the communication skills and the processes needed to make reasonable and realistic requests of the people on your team. A good agency will make your life easier, not the opposite. 13 What types of requests, technical or otherwise, do you anticipate making of myself and my team as our engagement kicks off? What types of requests do you anticipate making of myself or other members of my team on an ongoing basis? What project management software, spreadsheets or other orientation materials should we expect to receive and when?

14 10. PLACES AN EMPHASIS ON MEASUREMENTS Agencies that measure everything succeed faster The Internet is an infinitely measurable place. This makes each piece of the inbound methodology track-able and interpretable. This should be a fact leveraged heavily by any inbound agency you are considering working with. Your prospective agencies should have presentations littered with the words metrics, benchmarks, and analytics. Your campaigns and performance should be constantly tracked. Progress made toward your goals should be measured at every step of the way, and an effective inbound marketing agency will be able to track all campaigns and report on performance regularly. Make sure to ask how the agency will measure your company s success and how often they ll report on your progress. How will you measure the success of the campaigns you are proposing? How often will you report back to us on these campaigns and progress being made towards other key metrics? What adjustments can be made if certain metrics are over/underperforming? 14

15 11. VALUES TRANSPARENCY Your marketing agency partner should want you to see everything that they see Be sure that the agency you consider values transparency. Transparent companies work with their clients by following three major business practices. First, they should outline a regular meeting schedule in their sales process. These meetings allow the agencies a regular venue to raise questions and/or concerns. Second, agencies should want to train your people. The more you understand what is being done and why, the more you can partner with your agency and set their efforts up for success. Third, transparent inbound marketing agencies will insist that you have login credentials to the online marketing software they use to run your campaigns. These accounts are loaded with data, and clients who are comfortable with what they do will be happy to have you take a look around. Transparent agencies make their end client part of the team and get better velocity for it. What online software packages does your firm use to execute and manage inbound marketing? Will we be trained on this software? How often will you share wins and progress with us? 15

16 CONCLUSION If you re short on the time and manpower necessary to implement key inbound marketing tactics such as social media and blogging, you ll need to choose an agency that has your best interests in mind. Agencies whose personalities, leaders, skill sets and core values mirror the above 11 attributes will be well-positioned to deliver. BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in creating powerful digital and traditional marketing campaigns, web development and automated lead generation programs that drive new business and help retain current customers. We can help you build your marketing program from the ground up or step in and assist you with your current marketing programs to make them more effective and results-driven. We can help you attract new customers, sell more products and services, and develop the tools necessary to create a steady flow of new business, all with ROI in mind. Contact BIGSHOT Inbound today to learn how our inbound marketing services can help your company meet its goals. INBOUND BIGSHOTinbound.com

A publication of. Learn more about HubSpot s all-in-one inbound marketing software & Partner Agency Program at www.hubspot.

A publication of. Learn more about HubSpot s all-in-one inbound marketing software & Partner Agency Program at www.hubspot. A publication of Learn more about HubSpot s all-in-one inbound marketing software & Partner Agency Program at /partners By Pete Caputa VAR Program Director @pc4media & Patrick Shea Manager, VAR Marketing

More information

The Ultimate Guide to Hiring an Inbound Marketing Agency. 11 attributes & core values your next agency partner must have

The Ultimate Guide to Hiring an Inbound Marketing Agency. 11 attributes & core values your next agency partner must have The Ultimate Guide to Hiring an Inbound Marketing Agency 11 attributes & core values your next agency partner must have Table of Contents: Introduction The Undeniable ROI of Inbound Agencies Can Accelerate

More information

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING

3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 3 KEYS TO TRANSFORMING SALES & MARKETING WITH INBOUND MARKETING 2 2011 by Mark Mathson This work is licensed under the Creative Commons Attribution 3.0 United States License. Please feel welcome to share

More information

Challenge. Ten key attributes of an effective contact database vendor BUYER S GUIDE TO SELECTING A CONTACT DATABASE VENDOR CONTENTS

Challenge. Ten key attributes of an effective contact database vendor BUYER S GUIDE TO SELECTING A CONTACT DATABASE VENDOR CONTENTS CONTENTS Introduction... 2 Challenge... 3 Ten key attributes of an effective contact database vendor... 3-6 Challenge Ten key attributes of an effective contact database vendor 1. Flexibility 2. Accuracy

More information

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND

PROVING THE ROI FOR INBOUND MARKETING PROVING THE ROI FOR INBOUND MARKETING DELIGHT INBOUND PROVING THE ROI FOR INBOUND MARKETING DELIGHT 1 INBOUND PROVING THE ROI FOR INBOUND MARKETING BIGSHOT Inbound is a full-service advertising agency located in Kansas City, Missouri. We can assist you in

More information

Online Marketing Services Industry

Online Marketing Services Industry State of the Online Marketing Services Industry A Publication of HubSpot s Partner Program Table of Contents 4 Executive Summary 5 Breakdown of Agency Size & Structure 15 Size & Types of Agency Clients

More information

MARKETING METHODS TO ATTRACT CUSTOMERS

MARKETING METHODS TO ATTRACT CUSTOMERS THE TOP 8 WAYS TO LEVERAGE NEW ONLINE MARKETING METHODS TO ATTRACT CUSTOMERS A PRACTICAL GUIDE TO DIGITAL MARKETING TABLE OF CONTENTS 3 Inbound Methodology 9 Mobile Friendly Website 12 Blog Regularly 17

More information

USING SOCIAL MEDIA EFFECTIVELY TO MAKE

USING SOCIAL MEDIA EFFECTIVELY TO MAKE [Type text] 3/23/2012 HMI USING SOCIAL MEDIA EFFECTIVELY TO MAKE THE MOST OF YOUR FARM BUSINESS Contents What Is Inbound Marketing?... 2 Part I: Introduction to Inbound Marketing... 3 Part II: Get Found

More information

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing

Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing Inbound Marketing vs. Outbound A Guide to Effective Inbound Marketing There s a new, yet not so new way to market your business these days, and it s a term called Inbound Marketing. Inbound marketing may

More information

Buyer s Guide to. Survey-Based. Lead Generation

Buyer s Guide to. Survey-Based. Lead Generation Buyer s Guide to Survey-Based Lead Generation CONTENTS Introduction... 2 Challenge... 3 Solution- Survey-Based Lead Generation... 4-8 10 Key Attributes Introduction Selling technology solutions to successful

More information

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The

Essential. Guide to Inbound Marketing. For Business Owners & Executives. The The Essential Guide to Inbound Marketing For Business Owners & Executives a g u i d e f o r i n c r e a s i n g r e v e n u e a n d g e n e r a t i n g i n b o u n d m a r k e t i n g l e a d s f a s t

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide

Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You. A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You A WordStream Guide Choosing a PPC Agency: How to Determine the Right Pay-Per-Click Marketing Agency for You WordStream

More information

Inbound Marketing Driving Results

Inbound Marketing Driving Results Inbound Marketing Driving Results TABLE OF CONTENTS: Introduction.... 3 Chapter 1 Getting Started.. 5 Chapter 2 Conversions Path..8 Chapter 3 Attract.....11 Chapter 4 Convert... 22 Chapter 5 Close......

More information

THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST

THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST A publication of Learn more about HubSpot s all-in-one inbound marketing software & Partner Agency

More information

THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST

THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST THE FOUR CORE SERVICES OF INBOUND MARKETING GROW YOUR AGENCY BY OFFERING & DELIVERING WHAT MATTERS MOST A publication of Learn more all-in-one inbound marketing software & Partner Agency Program at /partners

More information

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN

Email testing EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN Email testing guide EFFECTIVE TESTS FOR EVERY METRIC OF AN EMAIL CAMPAIGN GUIDE TO TESTING YOUR EMAIL MARKETING CAMPAIGNS The savvy email marketer knows that to maximize email marketing ROI, testing is

More information

Marketing Automation RFP and Planning Guide

Marketing Automation RFP and Planning Guide Marketing Automation RFP and Planning Guide A Publication of 2 An RFP should help your company identify the right partner to support your marketing goals for many years to come. Finding the right marketing

More information

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @

5 STEPS to INCREASE WEBSITE LEADS. An Introduction to Inbound Marketing. a product of the minds @ 5 STEPS to INCREASE WEBSITE LEADS An Introduction to Inbound Marketing a product of the minds @ Five Steps to Increase Website Leads Introduction Inbound Marketing isn t a fad - it s a proven strategy.

More information

When To Outsource Your Marketing

When To Outsource Your Marketing When To Outsource Your Marketing 1 Introduction Questions around business-process-outsourcing is an ever present issue for owners and senior executives. The rapidly changing pace of market conditions and

More information

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage

MARKETING TO THE NEW CONSUMER. PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage MARKETING TO THE NEW CONSUMER PART THREE Taking Advantage of New Marketing Touchpoints in the Active Evaluation Stage For Part Three of this series, we are in the Active Evaluation Stage of the Customer

More information

SOCIAL MEDIA MARKETING & MORE

SOCIAL MEDIA MARKETING & MORE TACTICAL PLAN AND PROPOSAL SOCIAL MEDIA MARKETING & MORE Revised: January 2015 Address 19854 Vermont Ln Huntington Beach, CA www.volkmediala.com Contact VOLK Media (855) 872-4335 info@volkmediala.com Background

More information

Integrating proven B2B marketing services, Marketstrong Communicator is structured to: INDUSTRIAL STRENGTH MARKETING. Attract New Customers

Integrating proven B2B marketing services, Marketstrong Communicator is structured to: INDUSTRIAL STRENGTH MARKETING. Attract New Customers A Turnkey Marketing Solution for Industrials Marketstrong Communicator is a turnkey integrated marketing solution that empowers industrials to connect with buyers online before, during, and beyond the

More information

Return on Investment from Inbound Marketing through Implementing HubSpot Software

Return on Investment from Inbound Marketing through Implementing HubSpot Software Return on Investment from Inbound Marketing through Implementing HubSpot Software January 2010 Prepared By: Melissa DiBella MBA Class of 2010 MIT Sloan School of Management Massachusetts Institute of Technology

More information

How To Choose A Search Engine Marketing (SEM) Agency

How To Choose A Search Engine Marketing (SEM) Agency How To Choose A Search Engine Marketing (SEM) Agency Introduction During the last four years, in both good and bad economies, Search Engine Marketing (SEM) has continued to grow. According to MarketingSherpa

More information

MARKETING AUTOMATION:

MARKETING AUTOMATION: MARKETING AUTOMATION: A Proven Way to Become Indispensable TABLE OF CONTENTS MARKETING GETS A MAKEOVER... 4 AUTOMATION IN ACTION... 4 ADVANCING MARKETING AUTOMATION TO THE HIGHER UPS... 5 MONEY TALKS...

More information

Data Driven Marketing

Data Driven Marketing Data Driven Marketing B2B INBOUND MARKETING BENCHMARKS STRATEGY. AGILITY. PERSISTENCE. How B2B marketers will achieve Inbound Marketing success in 2015. Client Connection Research TM conducted by Ascend2

More information

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS

How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS 1 How To DRIVE WEBSITE LEADS FOR YOUR CLIENTS ; A HubSpot Publication 2 WHO WROTE THIS EBOOK? Patrick Shea is the Marketing Manager for HubSpot s Value-Added Reseller Channel. Patrick has written and presented

More information

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide

3 Signs That You Need a PPC Agency. Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? A WordStream Guide 3 Signs That You Need a PPC Agency Is it time to outsource your PPC management? WordStream Customer Success

More information

Focused Outreach Lead Generation

Focused Outreach Lead Generation Focused Outreach Lead Generation to Produce High Quality Leads and Raise Your ROI By Elisa Ciarametaro of Exceed Sales www.exceedsales.com Elisa Ciarametaro and Exceed Sales, Inc. Table of Contents What

More information

Social Media Marketing and Online Reputation Management Partnership Plan

Social Media Marketing and Online Reputation Management Partnership Plan Social Media Marketing and Online Reputation Management Partnership Plan 1 Introduction Connect to Modern Consumers in a Digital World As the world continues to move into the cloud, consumers are shifting

More information

Lead Generation Blueprint for Effective Inbound Marketing

Lead Generation Blueprint for Effective Inbound Marketing Lead Generation Blueprint for Effective Inbound Marketing 2014 Jason and Nikki Christiansen, Internet Media Consultants 1 Page What every business owner needs to know about generating more quality leads.

More information

"SEO vs. PPC The Final Round"

SEO vs. PPC The Final Round "SEO vs. PPC The Final Round" A Research Study by Engine Ready, Inc. Examining The Role Traffic Source Plays in Visitor Purchase Behavior January 2008 Table of Contents Introduction 3 Definitions 4 Methodology

More information

Proposal for Inbound Marketing Services for Sample Company XYZ

Proposal for Inbound Marketing Services for Sample Company XYZ Proposal for Inbound Marketing Services for Sample Company XYZ Prepared for: Sample Client Updated: November 12, 2014 Executive Summary Sample Company XYZ has seen tremendous success as a company, but

More information

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations.

1Targeting 2. 4Analysis. Introducing Marketing Automation. Best Practices for Financial Services and Insurance Organizations. Introducing Marketing Automation Best Practices for Financial Services and Insurance Organizations 5 Marketing Technology 1Targeting 2 Engagement 4Analysis 3 Conversion 1 Marketing Automation = Marketing

More information

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND

Digital Marketing for Cosmetic & Plastic Surgeons and Medical Spas DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND DIGITAL MARKETING FOR COSMETIC & PLASTIC SURGEONS AND MEDICAL SPAS DELIGHT INBOUND 1 BIGSHOT ' s ALL-INCLUSIVE MARKET ING SOLUTION...can provide you with the right content, expert design work, and marketing

More information

AN INTRODUCTION TO LEAD GENERATION.

AN INTRODUCTION TO LEAD GENERATION. INTRODUCTORY AN INTRODUCTION TO LEAD GENERATION. A beginner s guide to converting website visitors into inbound leads for your business. A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks from the Agency Perspective What marketing automation success will look like in a year ahead and how agencies plan to achieve it, based on a broad-range of client experience.

More information

How to Outsource Inbound Marketing Services to Other Agencies

How to Outsource Inbound Marketing Services to Other Agencies How to Outsource Inbound Marketing Services to Other Agencies Written by Spencer Powell of TMR Direct Table of Contents Why Outsource? Sustainable MRR No developing systems and best practices No need to

More information

Introduction to Inbound Marketing

Introduction to Inbound Marketing Introduction to Inbound Marketing by Kevin Carney of Inbound Marketing University Page 1 of 20 InboundMarketingUniversity.biz InboundMarketingUniversity Published by Inbound Marketing University No part

More information

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool.

MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO. Everything you need to know to create the ultimate sales and marketing tool. MARKETING AUTOMATION & YOUR CRM THE DYNAMIC DUO Everything you need to know to create the ultimate sales and marketing tool. Table of Contents Introduction...3 Chapter 1: What Is Marketing Automation?...4

More information

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES

CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES CONTENT MARKETING FOR B2B SOFTWARE COMPANIES 1 INTRODUCTION If you re a B2B software company trying to grow, you must find effective ways to build brand awareness, connect with customers and prospects,

More information

2014 State of Inbound Marketing

2014 State of Inbound Marketing Accelerate Search Results 01 State of Inbound Marketing Elements of Success Nowspeed Marketing Survey Results Elements of Success In order to be successful with Inbound Marketing, you need to master 5

More information

How Inbound Marketing With HubSpot Changed Our Business

How Inbound Marketing With HubSpot Changed Our Business How Inbound Marketing With HubSpot Changed Our Business Alisa Meredith is co-owner at Scalable Social Media, a HubSpot VAR and online marketing company. Alisa is an avid writer and enjoys the process of

More information

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step...

Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... Contents Introduction... 1 Website Development... 4 Content... 7 Tools and Tracking... 19 Distribution... 20 What to Expect... 26 Next Step... 27 Introduction Your goal is to generate leads that you can

More information

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients?

marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? marketing checklist new & updated for 2014 Tired of never having a steady stream of NEW customers, clients, or patients? Find and fix the leaks in your marketing plan NOW with by following the steps in

More information

Marketing Automation User; 2010 marketing review notes and 2011 plans

Marketing Automation User; 2010 marketing review notes and 2011 plans Marketing Automation User; 2010 marketing review notes and 2011 plans Each December we ask our marketing customers if they would like to participate in a short, informal yearend review. The scope of the

More information

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation

Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation Strategies for Growth in 2012 ebook: Leverage Marketing Automation for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056

More information

Marketing Automation Checklist for Inbound Marketing & Lead Generation

Marketing Automation Checklist for Inbound Marketing & Lead Generation Marketing Automation Checklist for Inbound Marketing & Lead Generation 2011 Ephor Group 1 (800) 379-9330 www.ephorgroup.com 5353 W Alabama Suite 300 Houston, TX 77056 Ephor Groups provides services (Revenue

More information

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy»

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY. Lead Nurture Strategy» 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY Lead Nurture Strategy» The leads you collect today aren t necessarily ready to buy immediately. Some of them are, of course, but others may still be

More information

Sin #1 - Not Establishing a Clear and Realistic Goal

Sin #1 - Not Establishing a Clear and Realistic Goal A s a B2B lead generation tool, search engine marketing (SEM) is all the rage everyone wants a piece of the pie. Unfortunately, countless companies lose time and money trying to cash in on the alluring

More information

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS

LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS ONLINE LEADS BY THE PAPERLESS AGENT HOW TO TURN ONLINE SELLER LEADS INTO COMMISSIONS There s a dangerous rumor going around that, for real estate professionals, generating and working online leads isn

More information

Leveraging Customer-Centered Content

Leveraging Customer-Centered Content Leveraging Customer-Centered Content for Marketing Hackers How an Inbound Marketing GamePlan can help you harness the power of content to attract new leads Section Title Instead of the old outbound marketing

More information

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel.

Filling. Funnel. the. A small business guide to Inbound Marketing. Get found. Get liked. Get Business. By Bob Brill. Filling the Funnel. Filling the Funnel. Filling the Funnel A small business guide to Inbound Marketing By Bob Brill Get found Get liked Get Business A small business guide to Inbound Marketing. Get found Get liked Get Business

More information

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs

Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Pay per Click Success 5 Easy Ways to Grow Sales and Lower Costs Go Long! The Benefits of Using Long Tail Keywords clogged sewage line, I ll see a higher conversion How many keywords are in your pay-per-click

More information

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND

Getting Started with a New Inbound Agency THE BEST APPROACH TO GETTING STARTED INBOUND AGENCY WITH A NEW INBOUND WITH A NEW THE BEST APPROACH TO INBOUND AGENCY GETTING STARTED INBOUND 1 BIGSHOT'S ALL-INCLUSIVE MARKETING SOLUTION...can provide you with the right content, expert design work, and marketing automation,

More information

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA

CEDIA WHITE PAPER. Inbound Marketing 2014 CEDIA CEDIA WHITE PAPER Inbound Marketing 2014 CEDIA INTRODUCTION Surveys and testimonies of CEDIA Electronic Systems Contractor (ESC) Members show that the majority of ESC companies don t have a marketing/

More information

Social Media and Content Marketing.

Social Media and Content Marketing. Social Media and Content Marketing. A Guide for B2B Marketing Managers. On the Internet, marketing trends come and go faster than ever. Do you remember frames, flash intros, and even visitor counters?

More information

Lead Scoring: The Smarketer s Guide

Lead Scoring: The Smarketer s Guide Lead Scoring: The Smarketer s Guide I m sure your salespeople would agree that not all leads are created equal, and marketers should too. By working together, your two teams can coordinate for better profits,

More information

7 Secrets To Websites That Sell. By Alex Nelson

7 Secrets To Websites That Sell. By Alex Nelson 7 Secrets To Websites That Sell By Alex Nelson Website Secret #1 Create a Direct Response Website Did you know there are two different types of websites? It s true. There are branding websites and there

More information

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing

Content creation remains important as ever. Lead generation is still important, but lead nurturing is growing Introduction As consumers flock to the internet, the marketing industry continues to evolve and expand. As this happens, traditional models of marketing begin to lose efficiency and new types of marketing

More information

INBOUND CERTIFICATION STUDY GUIDE

INBOUND CERTIFICATION STUDY GUIDE The following guide walks through key lessons from each of the eleven certification classes. Use this guide as you prepare for your Inbound Certification test. INBOUND FUNDAMENTALS - Traditional marketing:

More information

INBOUNDMARKETING. For Beginners. Everything you need to know to get started.

INBOUNDMARKETING. For Beginners. Everything you need to know to get started. INBOUNDMARKETING For Beginners Everything you need to know to get started. 2 Bill is a Certified Inbound Marketing Specialist with Honors with 18 years of marketing experience. Not only is Bill an Inbound

More information

Inbound Marketing Methodology

Inbound Marketing Methodology White Paper Inbound Marketing Methodology The best way to turn strangers into customers and promoters of your business. The proven methodology for the digital age Since 2006 inbound marketing has been

More information

Inbound Marketing: Best Practices

Inbound Marketing: Best Practices 423-797-6388 www.nektur.com mgmt@nektur.com Inbound Marketing: Best Practices We believe in empowering brands with the tools to achieve sustainable growth. Outline 1. 10 Suprising Facts 2. Email Marketing

More information

Inbound Marketing Report for Anchor Computer Systems. September 2015

Inbound Marketing Report for Anchor Computer Systems. September 2015 Inbound Marketing Report for Anchor Computer Systems September 2015 Introduction First of all, thank you very much for your time on the phone last week. The information we were able to gather will prove

More information

How To be Found Online for your top Keyword Phrases.

How To be Found Online for your top Keyword Phrases. Buyers Provider Referrals Co- Marketing & Co-Selling Industry Expertise Alliances Strategies for Growth in 2012 ebook: Community Leaders Partners Influence Advocate How To be Found Online for your top

More information

DIGITAL MARKETING SERVICES

DIGITAL MARKETING SERVICES DIGITAL MARKETING SERVICES WWW.NIFIT.COM 2015 WHO WE ARE NIFTIT is an international development and design agency with a global outreach that encompasses New York, Seattle, London, Paris, Jakarta and Ho

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

Get Found. Sell More Homes.

Get Found. Sell More Homes. Get Found. Sell More Homes. We generate qualified buyer and seller leads and help you nurture them. Union Street Media: No other company offers the combination of individual attention and real estate Internet

More information

How to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear

How to Attract Students to Your University and Drive Enrollment. make yourself perfectly clear How to Attract Students to Your University and Drive Enrollment Attracting students to a college or university is a competitive process. With countless options to choose from, colleges and universities

More information

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK

THE ECOMMERCE MARKETING GUIDE TO FACEBOOK ADVANCED THE ECOMMERCE MARKETING GUIDE TO FACEBOOK A publication of 2 IS THIS BOOK RIGHT FOR ME? Not quite sure if this ebook is right for you? See the below description to determine if your level matches

More information

CREATING AGILE SEO CAMPAIGNS. a publication by

CREATING AGILE SEO CAMPAIGNS. a publication by CREATING AGILE SEO CAMPAIGNS a publication by 1 Authors Suggested by Sarah Bundy, Founder & CEO of All Inclusive Marketing, is an award winning leader in the performance marketing space. Sarah drives the

More information

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING

HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING advanced THE 3-STEP MARKETING AUDIT: HOW TO USE CUSTOMER DATA TO RECHARGE YOUR MARKETING Learn How To Find Valuable Insights About Your Lead Conversion Experience By Running a HubSpot Customer Audit A

More information

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING

Comprehensive Guide to. Reinventing Your Sales Funnel. - with - CONTENT MARKETING Comprehensive Guide to Reinventing Your Sales Funnel - with - CONTENT MARKETING I PART ONE THE NEW KID ON THE BLOCK CONTENT MARKETING IS H T It's the new kid on the block in online marketing, and it's

More information

Inbound Marketing 101

Inbound Marketing 101 Inbound Marketing 101 CONTENTS. 1 WHAT IS INBOUND MARKETING? 2 THE PHILOSOPHY: WHY INBOUND WORKS. 3 THE METHODOLOGY: HOW INBOUND WORKS. 4 THE TOOLS: A PLAYBOOK THAT WORKS. 5 ADDITIONAL RESOURCES. 1 What

More information

CREATE A MARKETING PLAN

CREATE A MARKETING PLAN CREATE A MARKETING PLAN IN 10 EASY STEPS WORKING OUT A PLAN Building a marketing plan is a lot like the first time you go to a gym. There s some apprehension, some indecision, and as a whole you may not

More information

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1

Marketing Automation. Why It Makes Sense. Big Data for Small Businesses Compare Business Products 2013 1 Marketing Automation Why It Makes Sense Big Data for Small Businesses Compare Business Products 2013 1 Table of Contents Introduction... 3 What is Marketing Automation?... 3 Reasons to Start Using Marketing

More information

You Must Ask Your Internet Marketing Consultant to Multiply Results

You Must Ask Your Internet Marketing Consultant to Multiply Results The 25 Things You Must Ask Your Internet Marketing Consultant to Multiply Results Learn the Secret Methods of Internet Success from one pioneer who cut his teeth on the internet in the mid-1990 s; and

More information

Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads. A Leads360 White Paper

Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads. A Leads360 White Paper Before You Buy: What Mortgage Professionals Need to Succeed with Internet Leads A Leads360 White Paper October 2007 Executive Summary The volume, consistency and potential revenue that Internet leads offer

More information

Derek What Is Authentic List Building?

Derek What Is Authentic List Building? How to Build a Super-Responsive Email List of Qualified Prospects that Continually Buy Your Products Using Authentic List Building Techniques That Work (all in a matter of weeks ) Derek What Is Authentic

More information

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER

COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER COPYRIGHT 2012 VERTICURL WHITEPAPER: TOP MISTAKES TO AVOID WHEN BUILDING A DEMAND CENTER For many B2B organizations, building a demand center is a no-brainer. Learn how to ensure you re successful by avoiding

More information

LEAD GENERATION METRICS

LEAD GENERATION METRICS METRICS PLANNING In the age of the self-educated buyer, marketing is in a unique position to reinvent itself as a core part of a company s revenue engine. As the function that owns the relationship with

More information

The Partner s Guide to the Best Kept Secrets of Online Lead Generation

The Partner s Guide to the Best Kept Secrets of Online Lead Generation The Partner s Guide to the Best Kept Secrets of Online Lead Generation Executive Summary Professional services firms may not be left with a choice as to whether or not to do inbound marketing and online

More information

Modern Marketing Playbook

Modern Marketing Playbook The Modern Marketing Playbook REVENUE RIVER copyright 2014 Introduction: If your business has struggled to find your digital marketing identity, the problem is likely in the plan or the execution. Or both.

More information

Company Pages and Followers

Company Pages and Followers Company Pages and Followers Relationships That Drive Results 5 steps to engaging followers on LinkedIn linkedin.com.companies 1 Table of contents Intro 03 03 Engage followers 07 01 Establish your presence

More information

WHAT IS LEAD GENERATION?

WHAT IS LEAD GENERATION? wowanalytics WHAT IS LEAD GENERATION? Lead Generation: the beginning... In today s business market, generating new business is becoming increasingly difficult. With attention space scarce, companies need

More information

Five Steps to Inbound Marketing Bliss. Presented by

Five Steps to Inbound Marketing Bliss. Presented by Presented by In this ebook, we will walk you through the five-step process of running a holistic inbound marketing campaign. If you want to generate more leads and sales, keep reading! Step 1: Develop

More information

The Essential CMO Guide to an Agile B2B Marketing Plan

The Essential CMO Guide to an Agile B2B Marketing Plan The Essential CMO Guide to an Agile B2B Marketing Plan Executive Brief 7600 N. Capital of Texas Hwy Bldg C, Ste 250, Austin, TX 78731 877.402.9199 Fax: 512.652.2558 Executive Brief The Essential CMO Guide

More information

The Ultimate Guide to Getting Your New C l i e n t s G r e a t R e s u l t s F a s t

The Ultimate Guide to Getting Your New C l i e n t s G r e a t R e s u l t s F a s t 1 HOW TO ONBOARD NEW CLIENTS The Ultimate Guide to Getting Your New C l i e n t s G r e a t R e s u l t s F a s t A Publication of HubSpot s Partner Program 2 ABOUT THE AUTHORS Pete Caputa is the Sales

More information

Measuring the Effectiveness of Your Content Marketing

Measuring the Effectiveness of Your Content Marketing Measuring the Effectiveness of Your Content Marketing 1 Measuring the Effectiveness of Your Content Marketing A 5-Step Process to Prove Value and Grow Your Business Measuring the Effectiveness of Your

More information

Frequently Asked Questions About Marketing Automation

Frequently Asked Questions About Marketing Automation Frequently Asked Questions About Marketing Automation What Is Marketing Automation And Demand Generation? Marketing automation software enables you to automate the internal and external processes of target

More information

STATE OF DIGITAL MARKETING REPORT

STATE OF DIGITAL MARKETING REPORT 2011 STATE OF DIGITAL REPORT Executive Summary This report contains results of the first annual Webmarketing123 State of Digital Marketing Survey, which spans across the areas of Search Engine Optimization

More information

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA

Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know. By Cary Baskin Managing Partner The Marketing Department Malvern, PA Inbound Marketing White Paper: What Every CEO/CMO/CFO Should Know By Cary Baskin Managing Partner The Marketing Department Malvern, PA Copyright, November 2013, The Marketing Department, Malvern, PA. All

More information

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI

Your PPC. Campaigns Today. HOW TO Transform. Stream s Approach To Improving Your PPC ROI HOW TO Transform Your PPC Campaigns Today Stream s Approach To Improving Your PPC ROI 255 Great Valley Parkway Suite 150 Malvern, PA 19355 www. HOW TO Transform Your PPC Campaigns Today Stream s Approach

More information

How to Close The Effectiveness Gap in B2B Content Marketing

How to Close The Effectiveness Gap in B2B Content Marketing How to Close The Effectiveness Gap in B2B Content Marketing 1 table of contents Executive Summary 3 The Content Marketing Challenge 3 Essential Content Marketing Components 5 Content Marketing Amplification

More information

Inbound Marketing The ultimate guide

Inbound Marketing The ultimate guide Inbound Marketing The ultimate guide La Casita Del Cuco.EBOOK Inbound Marketing - The ultimate guide Version _ 02 Date _ September 2015 Introduction Inbound Marketing is a marketing philosophy which has

More information

MARKETING AUTOMATION

MARKETING AUTOMATION MARKETING AUTOMATION Benchmarks for Small & Medium Businesses What marketing automation success will look like in a year ahead and how how small and medium businesses plan to achieve it. Ascend2 Research

More information

Written by: Francois Muscat, Digital Marketing Expert

Written by: Francois Muscat, Digital Marketing Expert Written by: Francois Muscat, Digital Marketing Expert Copyright 2013 WSI. Each WSI franchise office is an independently owned and operated business. In the past, businesses could get away with sending

More information

10 Steps To Getting Started With. Marketing Automation

10 Steps To Getting Started With. Marketing Automation So the buzz about marketing automation and what the future holds for marketing in general finally got to you. Now you are ready to start using marketing automation and are not really sure where to start.

More information