ARMY/NAVY OVERVIEW. *Over 2.6 million Sponsorship Impressions were generated in connection with the 2004 Army/Navy Game.

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1 ARMY/NAVY OVERVIEW *The 106 th Army/Navy Game will be held on Saturday, December 3, 2005, at Philadelphia s Lincoln Financial Field. *Over 2.6 million Sponsorship Impressions were generated in connection with the 2004 Army/Navy Game. *The 2004 Game generated a 2.9 Nielsen Rating on CBS, which translates to 2.9 million homes across the country. In the Philadelphia area, the game generated a 12.5 rating on CBS 3, viewed in over 330,000 homes. *A packed house of 67,882 was on hand in 2004, and another full house is expected in December, which would mark the game s tenth consecutive sellout. *This will mark the 79 th game in the rivalry s great history to be played in Philadelphia, including 63 of the last 70. The series is now tied, *Philadelphia has recently been awarded five of the next six Army/Navy Games, and will host all but the 2007 contest between now and *Sport magazine listed Army-Navy football as one of the Top 5 Team Rivalries of the century. *Approximately 70% of Army/Navy Game attendees (50,000 fans) are from the Northeast United States, and skew male, age

2 2005 ARMY/NAVY FESTIVITIES *Presenting Sponsorship opportunities are available for several of the events listed* PATRIOT Pitting teams of Cadets and Midshipmen in competitions throughout GAMES -- the City, including a Hole-In-One contest, Rocky Relay, Basketball Shootout and Football Challenge. PEP RALLY -- The weekend festivities kick-off with a Pep Rally at Liberty Place on Friday at Noon. Academy bands and cheerleaders will fire up the crowd, and the first Patriot Games event will be held. GALA -- This exclusive affair at the PA Convention Center on Friday evening includes more than 1,200 guests for a night of dinner and dancing. FANFEST -- Live music, entertainment, face painting and a host of interactive activities will welcome fans at Lincoln Financial Field on game day. CORPORATE -- Citizens Bank Park will be the site of our pre-game festivities on TAILGATE Saturday morning, exclusively for Corporate Partners. Enjoy Lunch, music and all of the festivities before game time. ALUMNI -- More than 1,000 Army & Navy faithful are expected for this TAILGATES pre-game event at the Wachovia Center. A full Lunch menu, special appearances by the pep bands & cheerleaders and more. MARCH-ON -- The Cadets and Midshipmen put on a phenomenal display as they enter the stadium to begin game-day festivities. PENN S LANDING -- Visiting Naval Ships, Army helicopters, flight simulators and more at this special event open to the public throughout the weekend.

3 RED, WHITE & YOU Army/Navy Community Outreach Program Through the auspices of the Philadelphia Army/Navy Host Committee and the Philadelphia School District, the Red, White & You program will again offer unique opportunities to school children in the Philadelphia area. Working in conjunction with service academies, this program will focus on career and educational opportunities for young people, utilizing the Army/Navy Game as its primary platform. In 2004, Army/Navy Game tickets were purchased for 500 children. The program will include: *Tickets to the Army/Navy Game and exposure to Army/Navy weekend activities for high school children, awarded based on achievement in the classroom. *An annual Jamboree set up to expose Philadelphia area school children to the service academies, the wonderful opportunities they offer and the values which they stand for. *Annual trips to the service academies for middle and high school children who may otherwise never have the opportunity to visit. *Classroom visits by Cadets, Midshipmen and other academy representatives during Army/Navy Week. *Assisting existing Scholarship efforts for underprivileged children. **Every Army/Navy Corporate Partner will automatically be enrolled in the Red, White &** You Program, and ensure that dozens of young people will attend the 2005 Army/Navy Game in our special Red, White & You Section. In addition to the benefits outlined, Corporate Partners will also receive additional recognition via Scoreboard listings, Program Ad mentions, and identification on T-Shirts worn by participating children.

4 2005 Army/Navy Game Official Category Sponsorship In-Stadium *Four (4) Field Level Sponsor Banners placed for optimum National TV visibility *Four (4) Commercial Spots (:30) to be featured on Video Board during Game *Eight (8) Logo IDs on Video Board with Instant Replays & Game Statistics *Two (2) Real Time minutes per Quarter on LED Boards *Rotational Logo Display on Matrix Boards and Plaza Video Board *Two (2) PA Announcements Recognizing Corporate Partners Media *Two (2) :30 In-Game Commercial Spots on CBS3 Army/Navy Broadcast (regional) *Eight (8) :30 In-Game Spots on CBS3 NCAA Football Broadcasts (regional) *Twelve (12) :15 Game Promotions on CBS 3 with Logo Placement *Eight (8) :30 Commercial Spots on Area Radio Broadcast of Game *Two-Page, Full-Color Advertisement in Army/Navy Game Program (circ. 20,000) *Prominent Logo Exposure on SEPTA Bus Sides & Taxi Tops Throughout City *Prominent Logo Exposure in Print Advertisements in Philadelphia Newspapers *Logo Exposure on phillylovesarmynavy.com Website w/link to Corporate Site *Prominent Logo Exposure at All Army/Navy Week Festivities *Prominent Logo Exposure on 2005 Army/Navy Fan Guide

5 Sampling/Tabling Opportunities** *Promotional Item Distribution Sponsor will have the right to distribute up to 70,000 promotional items on the ingress or egress at all stadium gates *Tabling Presence in FanFest area in Lincoln Financial Field Plaza *Distribution of Promotional Item and/or Product Samples at Army/Navy Pep Rally, Patriot Games events and Penn s Landing **All promotional items and/or samples must be approved by the service academies and Sports Congress. Production and staffing costs are the responsibility of the sponsor. Hospitality *One Hundred (100) Tickets to the Pre-Game VIP Party at Citizens Bank Park *Seventy Five (75) Premium, Lower Level Tickets to the 106 th Army/Navy Game *Twenty-Five (25) Club Seats (including access to club lounges and amenities) *Thirty (30) Tickets to the Army/Navy Gala at the PA Convention Center *Fifty (50) VIP Parking Passes for the 106 th Army/Navy Game *Category Exclusivity Additional Benefits *Right of First Refusal for 2006 Army/Navy Game *Right to use Army/Navy Game marks and individual team logos in connection with sponsorship efforts *Public Relations Support of Philadelphia Convention and Visitors Bureau *Participation in Red, White & You Program outlined inside Partnership Investment $175, (USD)

6 2005 Army/Navy Game Cradle of Liberty Sponsorship In-Stadium *Two (2) Commercial Spots (:30) to be featured on Video Board during Game *Four (4) Logo IDs on Video Board with Instant Replays & Game Statistics *One (1) Real Time minute per Quarter on LED Boards *Rotational Logo Display on Matrix Boards and Plaza Video Board *Two (2) PA Announcements Recognizing Corporate Partners Media *One (1) :30 In-Game Commercial Spots on CBS3 Game Broadcast (regional) *Four (4) :30 In-Game Spots on CBS3 NCAA Football Broadcasts (regional) *Six (6) :15 Game Promotions on CBS 3 with Logo Placement *Four (4) :30 Commercial Spots on Area Radio Broadcast of Game *Full-Page, Full-Color Advertisement in Army/Navy Game Program (circ. 20,000) *Prominent Logo Exposure on SEPTA Bus Sides & Taxi Tops Throughout City *Prominent Logo Exposure in Print Advertisements in Philadelphia Newspapers *Logo Exposure on phillylovesarmynavy.com Website w/link to Corporate Site *Prominent Logo Exposure at All Army/Navy Week Festivities *Prominent Logo Exposure on 2005 Army/Navy Fan Guide

7 Sampling/Tabling Opportunities** *Tabling Presence in FanFest area in Lincoln Financial Field Plaza *Distribution of Promotional Item and/or Product Samples at Army/Navy Pep Rally, Patriot Games events and Penn s Landing **All promotional items and/or samples must be approved by the service academies and Sports Congress. Production and staffing costs are the responsibility of the sponsor. Hospitality *Fifty (50) Tickets to the Pre-Game VIP Party at Citizens Bank Park *Fifty (50) Premium, Lower Level Tickets to the 106 th Army/Navy Game *Twenty (20) Tickets to the Army/Navy Gala at the PA Convention Center *Twenty (20) VIP Parking Passes for the 106 th Army/Navy Game Additional Benefits *Right to use Army/Navy Game marks and individual team logos in connection with sponsorship efforts *Public Relations Support of Philadelphia Convention and Visitors Bureau *Participation in Red, White & You Program outlined inside Partnership Investment $87, (USD)

8 2005 Army/Navy Game Patriot Sponsorship In-Stadium *Four (4) Logo IDs on Video Board with Instant Replays & Game Statistics *Rotational Logo Display on Matrix Boards and Plaza Video Board *Two (2) PA Announcements Recognizing Corporate Partners Media *Two (2) :15 Game Promotions on CBS 3 with Logo Placement *Two (2) :30 Commercial Spots on Area Radio Broadcast of Game *Full-Page, Full-Color Advertisement in Army/Navy Game Program (circ. 20,000) *Logo Exposure in Print Advertisements in Philadelphia Newspapers *Logo Exposure on phillylovesarmynavy.com Website w/link to Corporate Site *Logo Exposure at All Army/Navy Week Festivities *Logo Exposure on 2005 Army/Navy Fan Guide Sampling/Tabling Opportunities** *Tabling Presence in FanFest area in Lincoln Financial Field Plaza **All promotional items and/or samples must be approved by the service academies and Sports Congress. Production and staffing costs are the responsibility of the sponsor.

9 Hospitality *Twenty (20) Tickets to the Pre-Game VIP Party at Citizens Bank Park *Twenty (20) Premium, Lower Level Tickets to the 106 th Army/Navy Game *Ten (10) Tickets to the Army/Navy Gala at the PA Convention Center *Ten (10) VIP Parking Passes for the 106 th Army/Navy Game Additional Benefits *Right to use Army/Navy Game marks and individual team logos in connection with sponsorship efforts *Public Relations Support of Philadelphia Convention and Visitors Bureau *Participation in Red, White & You Program outlined inside Partnership Investment $30, (USD)

10 We d be happy to work with you to further customize an Army/Navy Package in order to meet your specific needs. Please call Sports Media, Inc. Dan Kosth at or Dan@SportsMedia.net to find out more. Thank you for your consideration. This program is being coordinated via the 501(c)(3) Philadelphia Convention and Visitors Bureau Foundation. Proceeds are tax deductible as allowable by law based on benefits received. PHILADELPHIA: Land of the Free, Home of the Game Stadium Advertising Has Just Gotten Easier. Sports Media places advertising in Stadium and Arenas throughout the United States. Sports Media uses a combination of traditional stadium advertising along with exclusive Sports Media products. Sports Media exclusive products help advertisers activate sponsorships, enhance event marketing efforts and build brands in sports. Come and explore the possibilities!