Sponsorship Opportunities The Maskew

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1 Sponsorship Opportunities 2015 The Maskew

2 Exciting and important it s time to shout about Rochdale s cultural heritage. The Guardian Save the date for a celebration of culture. Manchester Evening News

3 Rochdale Literature & Ideas Festival Friday October 23 - Sunday October Rochdale (Plus festival warm up events from September onwards) Be a part. Your business can share the success. Sponsorships of community events like Rochdale Literature and Ideas Festival make good business sense. As a sponsor of Rochdale Literature & Ideas Festival your company will realise tangible marketing benefits in return for your investment, while supporting a feast of drama, comedy, dance, music, theatre, films, visual arts and children s shows. With more than 40 events packed into 3 days, the festival reaches thousands of visitors providing an opportunity to communicate brand messages to an engaged and receptive audience, and a wider consumer base through our databases. Incorporating the very best writers and performers, the festival also provides opportunities for high profile corporate hospitality in a unique and exciting environment. In 2013 more than 4,000 visits were made. More than 98% of attendees said they would come back next year. More than 47% said they had never attended a literature related event previously. More than 18% said they had never attended an arts related event previously (including theatre, art gallery and concert). The festival really engages with fresh audiences. You ll be positioning your company alongside a successful public event, with sponsorship opportunities from just vat. Regardless of the sponsorship level you select, the festival team will work with you in creating an integrated sponsorship programme designed to meet your company s unique marketing objectives.

4 Origins of the festival The festival is due to the generosity of Annie and Frank Maskew, a Rochdale couple who shared a passion for reading and thinking, who originally met in Rochdale Library in the 1950s. They left a sum of money to be used on resources and events related to literature and philosophy to ensure classic works are available for future generations. Organised by Rochdale Borough Council, Rochdale Literature and Ideas Festival is the flagship event to promote the prestigious Maskew Collection, so a partnership can also enable companies to achieve corporate social responsibility objectives. Demographics The Rochdale Literature & Ideas Festival audience comprises families, young people, year olds and 65+ typically, although the programme really will provide something for everyone. Visitors enjoy books, drama, comedy, music, films and the arts! As well as the borough of Rochdale, people travel to the festival from across the North West. Festival audiences are informed consumers, who support businesses which are committed to their communities. Annie Maskew Frank Maskew

5 Why support the festival? o Building brand awareness using our marketing channels, media coverage and festival site presence. o Communicating corporate identity by aligning with a creative and innovative cultural event. o Engaging clients and staff with exclusive and rewarding hospitality experiences. o Playing a part in supporting the future of an important regional arts event. o Promoting brand values to stakeholders including consumers, employees, the community, media and our high profile speakers

6 Sponsorship packages available: O Official Partners: x 5 3,200 each O Main stage sponsor 1,800 O Media partner 2,600 O Hollingworth Suite sponsor 1,100 O Sponsorship of an individual festival event From 800 O Title sponsorship of our children s event programme 2,200 Packages also include the following: o Your logo on all marketing materials and advertising prior and during the event. (Posters, programmes, leaflets) o Your logo displayed prominently throughout. o Promotion and links on the official festival webpages, and our affiliates, including regional media and facebook. o Inclusion of your brand where appropriate in PR. o Presence at the event by your company and staff, with space for your appropriate display materials. o Distribution of your literature at indoor venues. o Complimentary tickets to events for your employees and guests. o High visibility among the festival audience, including audio recognition on the stages. o Acknowledgement in the official festival programme. o Hyperlinked logo credit on the list of supporters webpage. o Advertising on festival website. o Promotion on festival e-newsletters. o Dedicated promotional page on the festival website. o Social media mentions and links. o Additional requests can be considered, dependent on your specific objectives. o Social media mentions and links. Visit for reviews, news, videos, events and photos. Connect with the festival at

7 To discuss these opportunities please contact: Mark Roberts Communications Manager Rochdale Literature & Ideas Festival