Søren Møller Pedersen Head of sales Hyundai Denmark
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1 Søren Møller Pedersen Head of sales Hyundai Denmark
2 A true global player Global research and development infrastructure MICHIGAN: Hyundai America Technical Centre Inc. 2 CALIFORNIA: Hyundai California Design & Technical Centre Inc 5 3 RÜSSELSHEIM: Hyundai Motor Europe Technical Centre 4 NÜRBURG: Hyundai Motor Group Europe Technical Centre 5 HYDERABAD: Hyundai Motor India Engineering Pvt. 6 BEIJING: Beijing Hyundai Technical Centre 7 YOKOHAMA: Hyundai Motor Japan R&D Centre 8 NAMYANG: Hyundai-Kia R&D Centre
3 Hyundai at the heart of Europe Czech Republic ix20 i30 Tuscon more cars produced 2015 Turkey New Generation i10 New Generation i20 H350
4
5 CO 2 passenger car standards Europe vs. The World China Japan EU US 2025 Canada Historical performance Enacted targets Proposed targets / t. under study
6 131,8 CO 2 Emissions 120,3 133,4 from new 120,7 112,7 Cars 128,3 109,1 138,1 How national car tax systems help boost sales of lower-carbon cars across Europe 117,4 124,0 136,1 142,0 138,1 131,6 112,2 122,4 121,2 111,9
7 Gasoline PHEV Plug-in Electric Hybrid FCEV Fuel Cell Electric Vehicle Downsizing Diesel HEV Hybrid Electric Vehicle EV Electric Vehicle DCT Electric R&D Turbo GDi Combustion Combustion + Electric Clean diesel ISG EFFICIENCY TECHNOLOGY Fuel efficiency improvement / Reduction in carbon emissions HYBRID SYSTEM Electric powertrain / improved fuel efficiency CLEAN MOBILITY Clean energy system CNG
8 ECO World Different Situations Different powertrain solutions Conventional Hybrid Plug-in Fuel Cell Electric High Flexibly Reduction of fuel consumption Flexibility of conventional and electric powertrain 0 C02 emissions, long driving range 0 CO2 emissions, city car General more than 100 grams of CO2 emissions per km Between 60 and 100 grams of C02 emissions per km Between 40 and 50 grams of C02 emissions per km Infrastructure build up Weight and size of batteries, long charging times
9 Fuel Cell Electric Vehicle Hyundai sees hydrogen as the fuel for the future Hyundai aims to break down barriers to introduce hydrogen Fuel Cells as widespread and environmentally friendly technology
10
11 ix35 Fuel Cell Hyundai s journey to leadership 2013 World s first FCEV mass production starts operation in 2013
12 Deployment of Fuel Cell vehicles Italy Netherlands Norway Sweden United Kingdom Austria Belgium Denmark France Finland Germany 11 Countries in Europe
13 17 Countries Worldwide Italy Netherlands Norway Sweden United Kingdom Austria Belgium Denmark France Finland Germany Canada USA South Korea Australia
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15 Hyundai ix35 FCEV Range 600 km. 3 minute to refuel Only water vapor emissions 0 gram CO2 emissions Power: 100 kw (136 pk) Torque 300 Nm Topspeed 160 Km/h Price Hyundai ix35 FCEV VAT
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17 Fuel cell introduction in Denmark No infrastructure no cars No cars no infrastructure
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19 Refuelling stations across Europe 700 bar bar - 34
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21 Aalborg Nationwid e Holstebro Randers Coverage in Denmark by 2016 Operative Open by end of 2016 Herning Esbjerg Kolding Veile Aarhus Kobenhavn
22 refuelling stations in Germany
23
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25 Hydrogen For Mobility Innovative Europe Vehicles (H2ME) (HyFIVE) Partners who will deploy FCEVs Fuel Cell and125 Electric fuel cell Vehicles range-extended manufactured electric commercial by the vans 5 Global and 29 Automotive new HRS Companies in 10 countries and 6 new HRS in 3 countries
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27 Target Customers 2,5% 13,5% 34% 34% 2,5% Innovators Early Adopters Early Majority Late Majority Laggards and beyond
28 Target Customers Companies with an interest in hydrogen (e.g. production or supply) Governments Subsidized sales 2,5% 13,5% 34% 34% 2,5% Innovators Early Adopters Early Majority Late Majority Laggards and beyond
29 Target Customers Companies with an Governments interest in hydrogen (e.g. production or supply) Subsidised sales Governments Corporate Companies 2,5% 13,5% 34% 34% 2,5% Innovators Early Adopters Early Majority Late Majority Laggards and beyond
30 Target Customers Governments 2020 and beyond General competitor for ICE/EV/PHEV Corporate Companies SME Private 2,5% 13,5% 34% 34% 2,5% Innovators Early Adopters Early Majority Late Majority Laggards and beyond
31
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