The world s most adaptive enterprise- level digital marketing system
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1 The world s most adaptive enterprise- level digital marketing system UNIQUE CAPABILITY UNMATCHED INTELLIGENCE SURPRISING FLEXIBILITY
2 The world-class Taguchi digital marketing system was invented and developed right here in Australia. It is a sophisticated marketing platform designed to interface with an extensive array of existing systems: retail sales, e-commerce, CRM, even legacy databases. World-class, developed and customised in Australia, with proven integration software Taguchi is smart, but uncomplicated. It is able to learn about customers and use a range of advanced preference models, to distribute dynamic content in real time. It can segment your customers using customised parameters, which go far beyond simple demographics or personal preferences. Taguchi has highly automated capabilities, including algorithms capable of testing different versions of a broadcast or triggered message, and automatically biasing distribution volumes to the most effective content. Our unique integration with existing data sources and easy drag-and-drop content management, make it the perfect digital marketing platform for major marketers, retailers and publishers. Its powerful analytical and learning abilities greatly enhance its value and the return on your investment. 1
3 Taguchi software including our patented optimisation technology is under continuous refinement, ensuring your investment is and will remain future proof. Taguchi s strategy consultancy, help desk and technical support are all provided in Australia with a proven ability to deliver advanced integration software on-time and on-budget. CRM+LOYALTY INTEGRATION STORE POS+ E-COMMERCE PURCHASES CMS+WEBSITE SUBSCRIPTION PREFERENCES RESERVATION + BOOKING DATA RECOMMENDATION ENGINES TRANSACTIONS, ANALYTICS + INSIGHTS 1 INTEGRATIONS 2CUSTOMER + BUSINESS DRIVEN EXECUTIONS O N BOARDING SEGMENTED BROADCAST S + SMS ACQUISITION + ENGAGEMENT PROGRAMS RE-TARGETING + CART ABANDONMENT S TRANSACTIONAL + TRIGGER MESSAGING 3 Variety of data and content options Custom business rules and automation BUSINESS Tailored documentation and training Measurable subscription management options REQUIREMENTS Adaptable workflow management Custom reporting and conversion tracking 2
4 The Taguchi Principle: more focus on strategy and analysis, far less on production and mechanics TAGUCHI AUTOMATION MODEL STRATEGY + ANALYSIS 85 % 15 % Content + data integration Frequency + contact rules Subscription preferences Multi-channel planning, including , SMS, web forms, mobile notifications etc Transactional s Multivariate testing Database growth Conversion analysis Cross-sell + up-sell strategies Auto segmentation PRODUCTION + MECHANICS TYPICAL MARKETING PLATFORMS STRATEGY + ANALYSIS PRODUCTION + MECHANICS 15 % Digital design (Photoshop) Asset storage Content edits Manual price checking Offline approvals HTML coding browser testing Last minute content revisions List uploads Manual segmentation 85 % 3
5 Users include: 4
6 Provides advanced integration with existing POS, CRM, CMS and analytics systems TaguchiMarketing Pty Ltd proudly partnered by: STW Communications Group Limited is publicly-listed (ASX:SGN) and is the largest marketing and communications group in Australia and New Zealand Webjet Limited is also publicly-listed (ASX: WEB) and is Australia s largest online travel agency, with major operations in NZ, Asia and the Middle East AUTOMATED DIGITAL MARKETING taguchi.com.au TAG 102 / JUNE / 2015 TaguchiMarketing Pty Ltd ABN Level 4, 499 St Kilda Road Melbourne VIC 3004 (+613 ) Christie Street St Leonards NSW 2065 (+612) Taguchi is the registered trademark of TaguchiMarketing Pty Ltd
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