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1 absolutely-interactive MA Fully Integrated Marketing Automation - v1.1

2 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture users behaviour to personalise their ongoing experience. MA refines understanding of your prospects interests and their position in the buying cycle, thus delivering qualified leads to your sales teams. The cumulative effect of MA is to significantly Optimise your Conversion Rates (CRO) - generating more revenue with fewer resources.

3 Some Questions For You... Do you have to show effective ROI for marketing spend? Are you trying to achieve more with few (or fewer) resources? Is the cost of generating leads rising? Is there room for improving your conversion ratios? Can you execute multiple digital campaigns, know where every lead is in every campaign and push qualified leads to Sales (24x7) with minimal effort? Do you wish your lead profiles were more complete? Can you see the benefit of personalising your prospects online experience? Do you effectively nurture existing customers? If the answer to any of the above is yes, then please read on...

4 absolutely-interactive MA Our Marketing Automation solution is different from all others on the Market. Competitors: Provide only a part of the solution; they operate independently of your CRM system, your web site and often, even your Marketing Solution Force you to use their templates for forms and landing pages and they never feel connected to your site Cannot personalise your entire web site experience down to an individual level Are typically US-based, offer their products as Software as a Service solutions and provide scant support for UK business

5 absolutely-interactive MA absolutely-interactive MA delivers all of these components within a Fully Integrated Solution: Responsive Web CMS Advanced Marketing Integrated CRM Full Personalisation Capabilities Behavioural Analytics + Reports Landing Pages + Form Builder Supported by S-digital Ltd (an award-winning, full service digital agency) and at a fraction of the cost of competitors...

6 absolutely-interactive MA

7 General Marketing Automation Benefits Turn traffic into leads - 93% of B2B buying decisions start with online research - use MA to profile your traffic into leads, accurately and nurture them. Nurturing can result in 50% more sales leads at 33% lower cost per lead Increases open, click rates and engagement; since content is personalised to match measured behaviours Automated lead scoring allows sales staff to have confidence in your data, improves close rates and thus, shortens sales cycles Aggregated and centralised analytics from several sources provides insight not noise Takes care of repetitive tasks Enables multi-variate testing of s, site content, landing pages, etc Reduces marketing spend for more gain Provides competitive advantage

8 absolutely-interactive MA Specific Benefits Your Web Site, Marketing, MA functions and CRM are all integrated. So, data gathered by MA allows you to personalise your web site and not just your s - no standalone solutions comes close to this and the benefits are enormous:

9 absolutely-interactive MA Specific Benefits All touch points (landing pages, forms, s, etc) have an across-theboard consistency and not that templated look endemic to competitive, standalone systems AI MA is half the running cost of comparable standalone solutions, even with these benefits AI MA is suited to large corporates and SMEs alike - it doesn t need Salesforce or any other expensive CRM system to function Since S-digital are the developers of AI MA (and developing online for over 16 years), we can tailor it to suit you, i.e. we can integrate your legacy CRM, event booking system or e-commerce solution through our flexible APIs. It is the most cost-effective and flexible solution available We re based in the UK, we re close, friendly and here to help you

10 Let s Take a Journey There s the long tail journey from first contact to satisfied, nurtured customer and then there are many intermediate journeys along the way. You can build automated journeys for all of them: Lead-nurturing, i.e respond to specific activity on your site by prospects Welcome programs and campaigns to create dynamic customer segmentation Cross-sell and up-sell campaigns Customer satisfaction programs Abandonment and win-back programs Date-triggered campaigns, i.e. birthday offers With absolutely-interactive MA s Journey Management, you can define automation steps to manage these campaigns, execute them with minimum effort, maximise the timing of all triggers for all customers, personalise the touch-points and then watch the analytics and the progress of each and every prospect.

11 Customer Journeys Take this example of a campaign to drive traffic to one of your Webinars: Send an to all parties Those who have not registered are invited again at specific times Those that register are reminded by 1 day before the Webinar Those that register but don t attend are sent an linking to a video of the Webinar Those that do attend are offered a survey/competition entry Each person s involvement is captured with realtime lead scores

12 Customer Journeys You create the steps in the campaign that you wish to build You define the filter(s) to determine who this journey is suited to (based on user behaviours and traditional demographics) You define the start and stop dates for the journey You hit RUN to set the journey in motion You watch the journey, your sales people see leads arrive and your customers remain fully engaged...

13 Personalisation AI MA s personalisation features evaluate any aspect of the user s profile, behaviour record (even if they are anonymous) and journey position to: Change any parts of any web page on your site to present alternative content and specific Calls To Action (CTA) Include placeholders in the copy of your site, such as forename, company name, etc. If the details are not known about the user then the content reverts automatically Include / exclude entire pages from the site taxonomy Include / exclude downloadable or viewable resources such as videos; acting like a simple Extranet Create multivariate content to run with Google Experiments Personalise any content in an campaign or triggered And it is all transparent and under your control... Please see the following example...

14

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16 Change banners for just one individual, customer organisation, sector or any other filter

17 Personalise any copy and include placeholders such as forename or company name

18 Adjust promotions based on user s role and/or measured behaviours such as page visits, downloads, videos watched, etc. Personalise CTAs for improved CRO

19 Dashboards and Reports

20 Dashboards and Reports Dashboards and Reports cover: Journey Activity - who and how many people are in every stage of any journey Lead Scores - across all users or filtered list User Activity - session by session Magic Moments - special events caused by a user/users Sales Person Dashboard - Targeted list of qualified leads from the site/ marketing solution/social platforms, that link to each User Activity Report Multivariate Testing - with Google Experiments integration

21 absolutely-interactive MA Summary absolutely-interactive MA is a powerful content managed solution that gives you total control to create and automate the execution of multiple online campaigns and personalise individuals online experience with your organisation. It seamlessly operates within our wider AI suite but can also operate as a standalone solution. absolutely-interactive MA provides unsurpassed web site personalisation and touch-point control. It improves conversion rates, delivers intelligence/insight and does so with lower running costs than any collection of standalone solutions or competitive products.

22 absolutely-interactive MA Summary This video is also available at

23 About S-digital We achieve real returns for our clients by working with them strategically to gain advantage from the many opportunities afforded by the web, marketing automation, digital marketing, mobile technologies and interactive solutions: Visit or call us on

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