GROWING YOUR BUSINESS. A Business Analytics Approach
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1 GROWING YOUR BUSINESS A Business Analytics Approach
2 What is this about? It is all about the Big Question How Do We Work Smartly To Grow Business? The Most Likely Answer by Business Today Is BUSINESS ANALYTICS
3 Business Analytics? It is the combination of skills, technologies, applications & processes used by businesses to gain insight in to their customers based on data & statistics to drive business planning. It answers questions like... Who can be my Customer? What does the Customer need? What is the likely hood for a customer buying any product /service?
4 Why Business Analytics?
5 The NJ We today have a multi-asset class /product basket and customers with different needs... Time has come for new, smarter ways of reaching out to customers & finding suitable customers for different products & services. Multiple projects are underway to match the available products with customer needs by finding 'crossselling' and 'up-selling' opportunities. The best way to visualise would be to look at Banks who use business analytics on an everyday basis. Even McDonalds is not far behind...
6 The NJ A dedicated Business Intelligence team has been working actively on this initiative for the benefit of NJ Wealth Partners and their customers... This is a new path for us all and your active participation and support will help us learn more which will eventually benefit everyone; your business the most... We will share Leads & Opportunities in NJ CRM henceforth with only those Partners who give online consent. We will gradually start preferring those who update and act on the leads /opportunities more... Partners' Online Consent is required for the same and can be given from Partner Desk >> Client Services >> CRM > Partner Consent Form
7 The Methodology The idea is to... Learn statistical relationship between customer s demographic & transaction data for specific products Prepare models on customer's product preferences Run models to find likely customers... The above is a simplified representation of the methodology undertaken. Exact analytic methodology is proprietory information of NJ which cannot be shared. Data sharing by NJ is as per extant Communications & Privacy Policy.
8 Sharing Opportunities with You... Your Total Clientele /Accounts NJ CRM (Partner Desk) Investors / Groups clubbed as per Likelyhood for products /services Uploaded in NJ CRM OPPORTUNITY Activity name: <To Be Communicated> You can search the Opportunities by the Activity Name. Latest Opportunities are visible on your Home page of Partner Desk and also the CRM Desk > Opportunities. We need You to ACT on the Opportunities and UPDATE STATUS & Business details, if any.
9 BUSINESS ANALYTICS PARTNER DESK USAGE GUIDE
10 NJ CRM Manage Opportunities Step 1 Step 2
11 NJ CRM Manage Opportunities Step 3 Select From Date as <Project Commencement Date> Select NJ in Origin Select Investment / Insurance / Real Estate Select Activity: NJ, System Generated, <Project Start Date>, <Project Name>
12 NJ CRM Manage Opportunities Clicking on the Opportunity, you can update same. Click on Name to see the Client/ Prospect full profile details Click to see the Opportunity Details and Manage. Click to select & update Status Status: Open /Appointment /Follow-up /Converted /Not Interested Appointment / Follow-up entries will show on Calendar on home page. And so will any Interactions / Tasks entered...
13 NJ CRM Manage Opportunities While Converting Opportunity, you would be asked for product details. Need to update same properly. Converted: If ELSS Project, one need to select Conversion in AMC / Scheme + Frequency + Amount details along with Remarks.
14 It is not enough to do your best; you must know what to do, and then do your best. - W. Edwards Deming Thank You
I wish to keep track of all my communications with Client. I wish to know my customers very closely. I need to manage & monitor my team better
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