The DC Experience EXPERIENCE

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1 The DC Experience At the core of the DC Experience, you'll find advanced and emerging vendor technology that's delivered and backed by an unparalleled channel services model. DC EXPERIENCE

2 The DC Experience Distribution Central provides specialised distribution and channel support for IT products like no other distributor. We go beyond traditional channel distribution to bring together leading vendor technology and reseller requirements in a way that makes sense to our partners and end customers. We understand that end-users don t just want equipment and a competent installation service. They want help solving complex business issues. That is why our focus is on translating complex technology into tangible business benefits. Our business has grown to a size where we have the reach of a large distributor but remain specialised through our business units. This balance is our strength and what makes us unique. It means that we can offer our partners the ultimate channel experience the DC Experience. Our team stretches across Australia, New Zealand and APAC and our executive management have more than twenty years experience in the IT industry. We understand the business of our partners, their challenges and issues. It s this knowledge which allows us to understand the marketplace and identify the best advanced technologies, services and solutions to bring to market. there seems to be a genuine desire at DC that regardless of how we deal with you, you want us to have the best and most convenient experience possible Mark Waller Chief Financial Officer Empired Distribution Central is a true valueadded partner. It provides outstanding service by being responsive and easy to do business with at both an operational and sales level. Mark Kalmus Managing Director Southern Cross Computer Systems The opportunity to work closely with key leaders inside the management team. The genuine interest within senior management to understand our pains, and where they can innovate to help us. Andrew Thomas CEO Thomas Duryea Consulting

3 Distribution Central is an industry first because we provide a complete, outsourced services hub, supporting the technology experience from cradle to grave. We support and nourish the entire industry from vendor to reseller to end user. Through our business units we provide specialist sales, technical and product marketing expertise bringing significantly competitive value to our partners. Firewall Systems is a leading distributor that delivers advanced technology solutions in security, performance and availability. ViViD Systems is a distributor of voice, video and data solutions, bringing together the most advanced wired/wireless networking and unified communication solutions. SAN Systems is a specialist distributor of technologies and services in storage and data centre solutions. Red Education is the leader in specialist training and consulting services for the IT community across Australia, New Zealand, Singapore, Hong Kong and other parts of South East Asia. Training services include: professional, independent Authorised Training Centre for vendors, technical training, consulting services, certification workshops, security awareness training and IT architect workshops. DC Brokerage is a unique service designed for larger reseller partners to consolidate purchasing from smaller suppliers. We help make the supply process simpler and less costly. Our brokerage agreements include a range of services such as sourcing, negotiation, supply/ management consolidation, payment services, logistics, storage and asset tracking.

4 Distribution-in-Depth business model How we work with our vendors and partners is captured in one of our core business models, which we call Distribution-in-Depth. Our approach to technology distribution transcends antiquated differentiators involving time and place vs valueadd, towards a more advanced four-dimensional service offering. Distribution Central develops a mutually rewarding and beneficial partnership for our vendors and resellers. We achieve this by bringing together technology specialisation with core distribution capabilities. We support the channel through relevant services that enhance the transactional experience, pre and post sales experience and market development experience. Our primary focus is to enable reseller partners to successfully integrate advanced and emerging technologies represented by our vendor partners. We have five specialised business units that deliver solutions and services through their own specialised team of sales, technical and product marketing. Our business units are backed by Distribution Central s experienced management, logistics, finance and marketing teams. This approach offers our partners the best distribution experience possible tailored completely to their requirements, needs and size. Value Add Time and Place Emerging and Advanced Technology Commodity Market Development Knowledge Driven Relationships Transaction Optimisation ADVANCED TECHNOLOGY SOLUTIONS Distribution-in-Depth is built around three core offerings to deliver Advanced Technology Solutions 1. Knowledge-driven relationships: We offer a range of pre and post-sales professional services to our partners to help with installation, pre-configuration, testing, hot staging and certification training. By combining the best technologies from our vendors with these professional services, Distribution Central brings real value-add solutions to our resellers and their end-users. 2. Market development: We offer a range of business development, marketing and education options to our partners. We aim to be true partners for our vendors and resellers, providing enablement programs and market development services that help them grow their business. 3. Transaction optimisation: We take distribution a step further and offer services and solutions that make it easier for resellers to sell. At Distribution Central, we are continuously looking to optimise the transaction experience. We have invested significantly in the research and development of ChannelControl, our unique logistics and asset management portal. ChannelControl manages assets from cradle to grave through Annuity Systems (license tracking and renewals, powered by iasset.com). And, we support our resellers through other services such as DC Funds - flexible finance options - and DC FireBlanket - advance hardware replacement. Our Distribution-in-Depth business model is structured around the needs and requirements of vendors, resellers and end-users. World-class logistics and asset management portal ChannelControl is our Software-as-a-Service channel management platform. It is a webbased resource that enables product lifecycle management (from cradle to grave). This unique system sits at the core of all our services and includes: Product configuration and quoting Deal registration and evaluation management License, renewal and asset tracking (Annuity Systems, powered by iasset.com) Business leads and sales pipeline

5 DC s systems are simple to use although complex in their workings. They re quick, they re online, they make sense and they work. Craig Neil Managing Director NSC Enterprise Solutions Technology Translation Model: connecting all parts of the channel VENDORS Create technology and maximise sales TECHNOLOGY TRANSLATION Knowledge driven relationships, market development and transaction optimisation PRIME CONTRACTORS Technology solutions with ownership of transaction relationship END USERS Business enablement, productivity and continuity initiatives Channel Engagement and Segmentation Model Distribution Central partners with resellers that need technology solutions for their end-users. We work with a range of partners who have different needs, from industry vertical specialists to technology vertical specialists. We deliver our vendor products and channel services through our Channel Engagement and Segmentation model. This model allows our reseller partners to focus on their core competencies, knowing they will be supported by Distribution Central. Depending on the requirements, solutions range from simple product sourcing to complicated mixes of management and monitoring, corporate policy development, technical and sales consulting, education and infrastructure design. Benefit Segmentation Model BUSINESS BENEFITS Business productivity Business continuity Revenue creation Process optimisation Cost efficiency Competitive advantage Secure Delivery Efficient Delivery Client Delivery Network Delivery Data Delivery Distribution Central developed the Technology Translation Model to help connect vendors, resellers and end-users. End-users are concerned with core business problems such as corporate governance, productivity and business continuity. A vendor s responsibility is to develop exceptional technology and create awareness and demand of that technology. Our Technology Translation Model provides a framework to translate the vendor s complex technology into a business benefit for the end-user. As such, this model benefits the entire IT channel. Business Services Technology Services Transaction Services Distributor Level of Channel Service Industry Vertical Specialist SMALL TO MEDIUM BUSINESS LARGE ENTERPRISE Prime Contractor Expertise in Technology Applications Integrator Computer Reseller Network Integrator Technology Vertical Specialist Media SAN/NAS/iSCSI/FC LAN/WAN/Wireless Bandwidth Management Firewall/IPS/VLAN BUSINESS SOLUTIONS Collaborative communications Unified communications Web services Application integration Network integration Convergent systems Storage and access systems Cloud computing Big Data Mobility Consumerisation of IT

6 Best Places to Work Australia 2012 Sydney Melbourne Brisbane Perth Canberra Auckland Singapore Unit 6, 39 Herbert Street, St Leonards NSW 2065 T F Level 8, 492 St Kilda Road, Melbourne VIC 3004 T F Level 5, 9 Sherwood Road, Toowong QLD 4006 T F Level 3, 1060 Hay Street, West Perth WA 6005 T F Unit 3, Level 7, 1 Hobart Place, Canberra ACT 2600 T F Level 2, 136 Customs Street West, Auckland NZ 1001 T F Shenton Way, #04-02, Singapore T Distribution Central Pty Limited. Brand names and trademarks mentioned are trademarks or registered trademarks of their respective companies. This brochure is printed on environmentally friendly paper acid free, chlorine free pulp and sourced from responsibly managed forests.