Maximizing Guest Experiences

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Maximizing Guest Experiences"

Transcription

1 Maximizing Guest Experiences

2 One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP ZDirect is Hospitalities Service Provider (ESP) and is optimized for the hospitality industry Authentication (DKIM and SPF) Bounce Handling and unsubscribes Sub Domain Delegation In house knowledge of CAN- SPAM laws and best practices ZDirect is whitelisted with ISP s to ensure maximum deliverability ISP Feedback loops ISP Relations team Members of MAAWG Ability for Front to see if transactional was opened Marketing emarketing Campaign Development Targeted Marketing Automated Responsive Designer A/B Split Testing Frozen Templates Approval Process PMS Interfaced ROI Reporting Guest Journey Triggered s: Intelligent Communication Patented Dynamic Content Communication Engine RezQueue Operations Portal Room Upgrade Engine Amenity Upgrades Forms Center and Web Form Integration I-Profiler: Customer Acquisition Engine Survey Engine Electronic Concierge On Demand Loyalty Management System Guest Portal Access Update Profile and Preferences Social Media login and integration Mobile notifications

3 Goal: Increase Revenue Opportunities: ZDirect s Revenue Drivers Booking Cart Abandonment Room Upgrade Engine Package Add Ons econcierge PMS/CRS Interfaced Targeted emarketing Upsell Recommendation Advisor

4 WHAT S NEW WITH ZDIRECT

5 ENHANCED 360 PROFILES LIFETIME VALUE AND RFM ANALYSIS

6 Lifecycle of Guest Profile With the ZMail application integration (PMS/CRS, Web form questionnaires, CMS,Data Warehouse etc.), guest and prospect profiles are continuously updated becoming more intelligent with each campaign.

7 ROI, lifetime value (LTV) future value, profitability, recency, frequency, monetary value (RFM), attrition (churn) Stay Revenue Lifetime Value RFM

8 Decide who to promote to and predict the response rate Once you have scored customers using RFM, you will be able to: Optimize promotional discounting by maximizing response rate while reducing overall discount costs Determine which parts of the site or activities attract high value customers and focus on them to increase customer loyalty and profitability

9 PREDICTIVE ANALYTICS

10 Data Analysis- Predictive Modeling Customized Predictive Modeling of Customer Lifetime Value Per Customer according to business rules Demographics Transaction history Cart Abandonment Web Analytics Social Data Preference Data Guest Satisfaction Marketing Performance Big Data Analytics give hoteliers the power to perform predictive analyses without complex mathematical models. #Analytics

11 Hoteliers are able to offer guests the amenities and add-ons guests are most likely to purchase Intelligent business rules determine your hotels most relevant amenities, add-ons, offers and upgrades to offer based on past, present and future spending Take the guess work out of upselling to your guests Predictive Modeling Look-alike Targeting Exact Match Targeting

12 RESPONSE CENTER FOR CUSTOMER SATISFACTION SURVEYS TRIP ADVISOR INTEGRATION

13 Online travel review sites (user generated content & reviews) TripAdvisor Review Integration

14 Guest Response Center Configurable Survey Notification Settings Configure Daily Alert s Defining which Survey Entries need Responses Manual and Automatic Response flags Level of Response Monitoring

15 Guest Response Center Reply from ZDirect s Operations Portal Branded Response Template HTML WYSIWYG Editor for a Branded look and feel Guest Correspondence

16 Guest Response Center Guest Reply Notifications TripAdvisor Guest Reviews Mobile Friendly for on the go Communication

17 Automate Guest Satisfaction Surveys More Reviews = More Revenue Send guests directly to TripAdvisor to leave a review Semantic Analysis Review and Respond to guest submitted surveys Build Lasting Guest Relationships TripAdvisor Integration pulls reviews into ZDirect s Response Center Real-time and continuous communication

18 AUTOMATED REPORTS ADDITIONAL REPORTS ADDED

19 Reports on Demand and Automated Reports Arrival Reports Auto Reports Survey Reports Audit Reports Survey Analysis Report Upgrade Reports Performance Report Auto Responder Report Loyalty Liability Report Loyalty Property Billing Report Multi Property Report Survey Dashboard Report Loyalty Dashboard Report Corporate Property Billing Multi Property Histogram Reservation Reports

20 Segmentation and targeting of website visitors, booking engine visitors, and call center leads using predictive analytics/propensity modeling to deliver dynamic content personalization (up-sell and cross-sell offers) based on the guest s probability of acceptance X the highest expected revenue value.

21 Performance Measurement: Reservation Reporting Advanced BI reporting, modeling, and predictive analytics to better understand future revenue/profitability opportunities per cluster, segment, season, room type, rate plan, up-sell offer, crosssell, etc

22 Performance Measurement Source of Business Booking Window

23 *LOYALTY MANAGEMENT

24 Increase Loyalty Sign Ups Encourage guests to join property Rewards, upgrade to VIP status and receive personalized benefits of each level. Include incentive messaging in all messaging content: Welcome s Web form communication Marketing Messages Confirmations, Pre-Arrivals, Upgrade Offers and Thank You Messaging

25 Treat your guests like you would like to be treated and then go even further by, in that classic phrase: exceeding their expectations. Digital Loyalty Cards Push Notifications

26 Loyalty Redemption Catalog

27 Social Media (profiles, preferences, behavior) Guest Portal Social Medial Log In Capture unstructured Data Configurable

28 Guest Portal Capture unstructured Data Configurable

29 Guest Portal Stay Information

30 Increase Brand Loyalty Build Loyalty Customized communication based on loyalty membership Customized Reward Catalog

31 CONTACT YOUR ACCOUNT MANAGER OR P: E:

Hotel Marketing Automation

Hotel Marketing Automation Hotel Marketing Automation By Shayne Paddock June 2013 Introduction Hotel Marketing Automation is technology that helps hoteliers reduce costs and optimize their limited resources by introducing automated

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place.

datatrac Want to maximize your online ROI? ABOUT datatrac you ve come to the right place. ABOUT datatrac Datatrac is a leading ASP of hosted e-mail marketing software that allows permission-based marketers to manage, send, track, and grow their e-mail campaigns. Leading marketers have incorporated

More information

Hotel Email Marketing Benchmark Report

Hotel Email Marketing Benchmark Report Hotel Email Marketing Benchmark Report Presented By: Real People. Real Profiles. Real Results. Introduction As pioneers of hotel marketing automation, we understand the daunting challenge that today s

More information

Customer Success Platform Buyer s Guide

Customer Success Platform Buyer s Guide Customer Success Platform Buyer s Guide Table of Contents Customer Success Platform Overview 3 Getting Started 4 Making the case 4 Priorities and problems 5 Key Components of a Successful Customer Success

More information

Grow. How to Authentically Grow Your Email List

Grow. How to Authentically Grow Your Email List Grow How to Authentically Grow Your Email List Grow Email acquisition is an important part of any email marketing program. A report by Custora showed that email acquisition quadrupled from 2009-2013, demonstrating

More information

Email Marketing for Hoteliers: A Step-by-Step Guide

Email Marketing for Hoteliers: A Step-by-Step Guide Email Marketing for Hoteliers: A Step-by-Step Guide Tactics to Boost your Email Marketing ROI Table of Contents Introduction...1 Step 1: Build Your Email List...2 Step 2: Develop Your Content Strategy...3

More information

Magento integration 1.0

Magento integration 1.0 Getting started guide Improving results together 1 Version history Version Date Author Modifications 0.9 20 September 2013 Marcus Webb Draft Version 1.0 20 September 2013 Marcus Webb Publication Version

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests

Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests Luminate Online Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels

More information

Overview, Goals, & Introductions

Overview, Goals, & Introductions Improving the Retail Experience with Predictive Analytics www.spss.com/perspectives Overview, Goals, & Introductions Goal: To present the Retail Business Maturity Model Equip you with a plan of attack

More information

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO

WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO WORLD CLASS B2C MARKETING FOR MAGENTO EMARSYS FOR MAGENTO MAGENTO AND EMARSYS THE PERFECT MATCH A turnkey solution that plugs Emarsys B2C Marketing Cloud directly into your Magento shop. Seamlessly synchronize

More information

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology

ECN Spec. Sheet. Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing. Centralized Data Technology ECN Spec. Sheet Knowledge Marketing s Integrated Marketing Platform Delivers: Customer Lifecycle Marketing Centralized Data Technology Turnkey Email Marketing Direct Marketing Services Search Engine Marketing

More information

Magento integration 1.0

Magento integration 1.0 Reference guide Improving results together 1 Version history Version Date Author Modifications 0.9 20 September 2013 Marcus Webb Draft Version 1.0 20 September 2013 Marcus Webb Publication Version 2 Contents

More information

The Guestware Solution

The Guestware Solution The Guestware Solution Many hotels operate using manual processes for service delivery and asset management which leads to inefficiencies and inconsistent service quality. Guestware provides the technology

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

WHAT IS EMAIL MARKETING

WHAT IS EMAIL MARKETING Intelligent VC provide industry leading email marketing solutions, including an easy to use in-house platform as well as a host of managed solutions and services. Create and send visually engaging HTML

More information

emarketing Suite We make complex marketing simple

emarketing Suite We make complex marketing simple emarketing Suite We make complex marketing simple About emarsys emarsys is one of the leading providers of email, social and mobile marketing automation solutions in the world sending over 50 billion emails

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES

CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES CUSTOMER RELATIONSHIP MANAGEMENT CONCEPTS AND TECHNOLOGIES Chapter 1: Introduction to CRM Selected definitions of CRM 1 CRM is an information industry term for methodologies, software, and usually Internet

More information

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1

CAKEMAIL PRODUCT SHEET. Update: 05.01.2015 Version 5.1 èè CAKEMAIL PRODUCT SHEET Update: 05.01.2015 Version 5.1 1. Solutions benefits 1.1. For the customer 1.1.1. General information CakeMail is an easy-to-use email marketing application for small and medium

More information

20 Quick Tips for Improving Your Email Marketing Programmes

20 Quick Tips for Improving Your Email Marketing Programmes 20 Quick Tips for Improving Your Email Marketing Programmes June 25, 2008 Presenter: Paul Bates UK Managing Director, StrongMail Systems 1 Agenda Introduction Best Practices Overview 20 Quick Tips About

More information

Lyris ListManager (Lyris LM) On-premises Email Marketing Software

Lyris ListManager (Lyris LM) On-premises Email Marketing Software Lyris ListManager (Lyris LM) On-premises Email Marketing Software In today s digitally connected world, email is critical to business to communicate with customers and prospects and to market products

More information

How to select the right Marketing Cloud Edition

How to select the right Marketing Cloud Edition How to select the right Marketing Cloud Edition Email, Mobile & Web Studios ith Salesforce Marketing Cloud, marketers have one platform to manage 1-to-1 customer journeys through the entire customer lifecycle

More information

Using SAS Enterprise Miner for Analytical CRM in Finance

Using SAS Enterprise Miner for Analytical CRM in Finance Using SAS Enterprise Miner for Analytical CRM in Finance Sascha Schubert SAS EMEA Agenda Trends in Finance Industry Analytical CRM Case Study: Customer Attrition in Banking Future Outlook Trends in Finance

More information

RAMP Marketing Automation Checklist

RAMP Marketing Automation Checklist RAMP Marketing Automation Checklist Are you ready to implement Marketing Automation? Are you struggling to keep your sales funnel full? Do leads you generated months ago fall through the cracks because

More information

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance

Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance WHITE PAPER Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance Define, Benchmark, Evaluate: A Guide to Assessing Your Email Marketing Performance As marketers, we wear many

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014

Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Intro to marketing automation the importance of the database Mark Patron 12 th May 2014 Agenda What is marketing automation? Marketing automation applications Case studies 2 Evolution of marketing automation

More information

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl

Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx Intelligent Sales & Marketing Errol van Engelen Managing Director Errol.vanengelen@bizzmaxx.nl Bizzmaxx 2012 - Internal use only Agenda About Bizzmaxx Intelligent Sales & Marketing Expertise,

More information

SIEBEL ECUSTOMER. Siebel ecustomer Self-Service Application

SIEBEL ECUSTOMER. Siebel ecustomer Self-Service Application SIEBEL ECUSTOMER Oracle s Siebel Customer Relationship Management (CRM) applications enable organizations to sell to, market to, and serve their customers more effectively across multiple channels in any

More information

Professional Email Marketing Software. Experts. Solutions.

Professional Email Marketing Software. Experts. Solutions. Professional Email Marketing Software. Experts. Solutions. About ExpertSender 50 50 GDANSK MOSCOW NEW YORK BEIJING 10 billion emails over the last year SÃO PAULO ExpertSender is an email marketing platform

More information

AUTHORIZED FEDERAL SUPPLY SCHEDULE CATALOG/PRICELIST General Services Administration - Federal Acquisition Service

AUTHORIZED FEDERAL SUPPLY SCHEDULE CATALOG/PRICELIST General Services Administration - Federal Acquisition Service AUTHORIZED FEDERAL SUPPLY SCHEDULE CATALOG/PRICELIST General Services Administration - Federal Acquisition Service As a world leader in marketing and communications for hospitality and conferences, Digital

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

RFM Analysis: The Key to Understanding Customer Buying Behavior

RFM Analysis: The Key to Understanding Customer Buying Behavior RFM Analysis: The Key to Understanding Customer Buying Behavior Can you identify your best customers? Do you know who your worst customers are? Do you know which customers you just lost, and which ones

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

Predictive Analytics for Database Marketing

Predictive Analytics for Database Marketing Predictive Analytics for Database Marketing Jarlath Quinn Analytics Consultant Rachel Clinton Business Development www.sv-europe.com FAQ s Is this session being recorded? Yes Can I get a copy of the slides?

More information

Multiple Channels, One Solution

Multiple Channels, One Solution Multiple Channels, One Solution Your donors and supporters are increasingly multi-channel and they expect to get information that is relevant to their lives and interests through the channels they choose.

More information

CRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty

CRM. Best Practice Webinar. Next generation CRM for enhanced customer journeys: from leads to loyalty CRM Best Practice Webinar Next generation CRM for enhanced customer journeys: from leads to loyalty Featured guest speaker Leslie Ament SVP Research and Principal Analyst at Hypatia Research Group and

More information

Predictive Analytics for Retail: Understanding Customer Behaviour

Predictive Analytics for Retail: Understanding Customer Behaviour Predictive Analytics for Retail: Understanding Customer Behaviour Jarlath Quinn Analytics Consultant Rachel Clinton Business Development www.sv-europe.com FAQ s Is this session being recorded? No Can I

More information

Deliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels.

Deliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels. data integration solutions To support your business objectives Deliver enhanced sales and service opportunities by providing a foundation of unified customer data to all channels. IBM WebSphere Center

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

Power up your website s cross-selling & upselling

Power up your website s cross-selling & upselling Power up your website s cross-selling & upselling www.heartinternet.co.uk 1 About these guides Heart Internet Power Up guides As a company with hundreds of thousands of website owners, both big and small,

More information

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions.

MARKETO CHECKLIST. All users are setup within Marketo with the appropriate roles and permissions. Setup Users & Roles All users are setup within Marketo with the appropriate roles and permissions. Smart Campaign Settings Limit set to abort smart campaigns if number of qualified leads exceeds this limit

More information

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services

ADOBE EXPERIENCE MANAGER MOBILE. for Financial Services ADOBE EXPERIENCE MANAGER MOBILE for Financial Services Deliver beautiful financial services apps with real business impact. To meet the rising expectations of today s digitally savvy consumers, banks,

More information

Assessing your email marketing maturity #emailmaturity

Assessing your email marketing maturity #emailmaturity Assessing your email marketing maturity #emailmaturity PATRICK TRIPP Sr. Product Marketing Manager, ADOBE People are checking email around the clock 3.2h 6.3h 91% 87% 18% 3.1h 2 Source: Adobe Consumer

More information

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows.

From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. GROWING with From small businesses to large enterprise companies, Recurly offers the simplicity and sophistication your business needs as it grows. Our features, tools, and support help you effectively

More information

The First 90 Days: Differentiated Experiences That Combat Churn and Reduce Care Costs

The First 90 Days: Differentiated Experiences That Combat Churn and Reduce Care Costs The First 90 Days: Differentiated Experiences That Combat Churn and Reduce Care Costs An Executive Brief for Telecommunications Leaders December 2012 Introduction The telecommunications industry is characterized

More information

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION

THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION THE BIG EASY GUIDEBOOK TO MARKETING AUTOMATION The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue 2009 Marketo, Inc. All rights reserved Forget the Hard

More information

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision

Lead Management CRM Marketing Automation Powerful. Affordable. Intuitive. gold-vision Unify your communications with Gold-Vision, a fully featured CRM solution with customer Contact, Sales, Marketing, Projects and Events. Gold-Vision stands out from the crowd with interactive dashboard

More information

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR

EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR EVERYTHING YOU NEED TO KNOW ABOUT EMAILCONDUCTOR (AND THEN SOME...) General Information EmailConductor is a mature application now in its seventh major release, and is being used by more than 60 financial

More information

Platform Overview WWW.GETRESPONSE.COM

Platform Overview WWW.GETRESPONSE.COM Platform Overview WWW.GETRESPONSE.COM Enterprise Solutions Quick Facts 300+ staff Offices in Warsaw, Gdansk, Moscow, Halifax and Wilmington GetResponse is an Email Marketing and Online Campaign Management

More information

Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document

Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document Business Intelligence (BI) Data Store Project Discussion / Draft Outline for Requirements Document Approval Contacts Sign-off Copy Distribution (List of Names) Revision History Definitions (Organization

More information

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List

For a full comparison of Magento Enterprise and Magento Community, visit http://www.magentocommerce.com/product/compare. Magento Feature List Magento is a feature-rich, professional Open Source ecommerce platform solution that offers merchants complete flexibility and control over the user experience, content, and functionality of their online

More information

Analytics for cross-channel campaigns

Analytics for cross-channel campaigns Analytics for cross-channel campaigns Contents Introduction Introduction 3 Personalizing the interactions 4 What are the different types of analytics? 5 Measurement and insight 5 Segmentation 6 analytics

More information

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels?

Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? Are you looking for a single solution to deliver targeted marketing campaigns across multiple channels? NCR APTRA TM emarketing For Retail Experience a new world of interaction C-Tailing Imperative Marketers

More information

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one

Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Site Management Abandoned Shopping Cart Report Best Viewed Products Report Control multiple websites and stores from one Best Purchased Products Report Administration Panel with ability to share as much

More information

Data Analytical Framework for Customer Centric Solutions

Data Analytical Framework for Customer Centric Solutions Data Analytical Framework for Customer Centric Solutions Customer Savviness Index Low Medium High Data Management Descriptive Analytics Diagnostic Analytics Predictive Analytics Prescriptive Analytics

More information

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com

Decisyon/Engage. Connecting you to the voice of the market. Contacts. www.decisyon.com Connecting you to the voice of the market Contacts www.decisyon.com Corporate Headquarters 795 Folsom Street, 1st Floor San Francisco, CA 94107 1 844-329-3972 European Office Viale P. L. Nervi Directional

More information

Reducing Customer Churn

Reducing Customer Churn Reducing Customer Churn A Love Story smarter customer contact Breaking up is hard to do The old adage that it s cheaper (and better) to hold onto an existing customer than to acquire a new one isn t just

More information

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that...

IMAGINE... Everything You Expect From CRM Integrated Email Marketing. And More! Email marketing campaigns that... IMAGINE... Instantly notify you who is interested Advise your sales team at the moment of interest Alert them by text or email to enable immediate follow-up Everything You Expect From CRM Integrated Email

More information

Big Data Marketing. like the OTA s. Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint

Big Data Marketing. like the OTA s. Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint Big Data Marketing like the OTA s Dr. Michael Toedt CEO, TS&C GmbH dailypoint.com #dailypoint 1 Company Profile: TS&C Founded in 2005 in Munich Partner of leading hotel societies 30 employees 800 hotel

More information

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails. CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV

More information

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE

LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE Copy right 2012, S AS Ins titute Inc. A ll rights reserve d. LEVERAGE BIG DATA ANALYTICS TO IMPROVE CUSTOMER EXPERIENCE ASEAN BANKER FORUM 2014 MARK ESCAURIAGA MARK.ESCAURIAGA@SAS.COM Copy right 2012,

More information

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0

Email Marketing. 023 8022 7117 www.atelier-studios.com @atelierstudios. Version 1.0 Email Marketing Version 1.0 Atelier Studios Limited 19A London Road Southampton Hampshire SO15 2AE UK Email Marketing Email marketing is an excellent way of promoting products, services and events direct

More information

Top 10 Hotel Wi-Fi Features

Top 10 Hotel Wi-Fi Features Top 10 Hotel Wi-Fi Features A hotel internet gateway differs from a standard business internet gateway due to the variety of Internet access options needed throughout a hotel. A standard business internet

More information

A Perfect Event Every Time. Raise your service levels, increase your revenues and profits and satisfy your meeting planners with GroupMAX.

A Perfect Event Every Time. Raise your service levels, increase your revenues and profits and satisfy your meeting planners with GroupMAX. A Perfect Event Every Time Raise your service levels, increase your revenues and profits and satisfy your meeting planners with GroupMAX. GroupMAX delivers. Deliver a Perfect Event Every Time. With GroupMAX,

More information

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE

Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Email Marketing in the 21 st Century THE MID ATLANTIC CHESAPEAKE CONFERENCE Thursday, November 3, 2011 Who is WhatCounts? 2 1 3 Company Snapshot Our Vision Recognized for our flexible technology and solutions

More information

Scott Ollivier Director, Product Management Responsys

Scott Ollivier Director, Product Management Responsys Email & Web Analytics: The Killer E-Commerce Marketing & Measurement Combo Scott Ollivier Director, Product Management Responsys Agenda for this Session Educate the group on why email and web analytics

More information

Bottom line you must be compliant. It s the law. If you aren t compliant, you are leaving yourself open to fines, lawsuits and potentially closure.

Bottom line you must be compliant. It s the law. If you aren t compliant, you are leaving yourself open to fines, lawsuits and potentially closure. Payment Card Industry Security Standards Over the past years, a series of new rules and regulations regarding consumer safety and identify theft have been enacted by both the government and the PCI Security

More information

Email Reputation Metrics Troubleshooter. Share it!

Email Reputation Metrics Troubleshooter. Share it! Email Reputation Metrics Troubleshooter page: 1 Email Reputation Metrics Troubleshooter Written By Dale Langley Dale has been working with clients to improve their email deliverability and response rates,

More information

Lifecycle Marketing. ecommerce & Consumer Portals

Lifecycle Marketing. ecommerce & Consumer Portals Lifecycle Marketing ecommerce & Consumer Portals What is Lifecycle Marketing? Lifecycle marketing is the practice of running marketing campaigns that address your customer s needs and requirements over

More information

Introduction to Predictive Analytics: SPSS Modeler

Introduction to Predictive Analytics: SPSS Modeler Introduction to Predictive Analytics: SPSS Modeler John Antonucci, Sr. BDM Katrina Adams Ph.D. Welcome! The Webinar will begin at 12:00 pm EST LPA Events Calendar Upcoming Webinars Today - Introduction

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

Webtrends for Retail

Webtrends for Retail Webtrends for Retail Revolutionize Your Customers End-To-End Experiences Across Digital Channels solution brief JAN 2013 2013 Webtrends, Inc. www.webtrends.com. Webtrends for Retail Revolutionize Your

More information

Chapter 11: Campaign Management

Chapter 11: Campaign Management Chapter 11: Campaign Management Overview Topics discussed: Campaign Management Process Campaign Planning and Development Campaign Execution Analysis & Control Campaign Feedback 2 Campaign A series of interconnected

More information

MARKETING AUTOMATION: Why email is still the killer app!

MARKETING AUTOMATION: Why email is still the killer app! MARKETING AUTOMATION: Why email is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency. Via Media is South Australia

More information

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Web metrics: deriving value from e-businesse Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Its all about customer-centric centric measurement Web Metrics are measurement

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS

UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS SUCCESS STORY: TOYS R US UP TO 45% INCREASED CONVERSION RATE USING AUTOMATED CAMPAIGNS Toys R Us stores are known worldwide as the ultimate destination for kids, big and small! Using the advanced customer

More information

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777

Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 e-shot tm features Forfront, Renaissance House, 32 Upper High Street, Epsom KT17 4QJ www.forfront.com 020 3320 8777 CONTENT Campaigns --------------------------------------------- 3 Creation Tools ----------------------------------------

More information

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer

The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer Paper 3353-2015 The SAS Transformation Project Deploying SAS Customer Intelligence for a Single View of the Customer ABSTRACT Pallavi Tyagi, Jack Miller and Navneet Tuteja, Slalom Consulting. Building

More information

Case Study: How a Scalable E-Commerce Platform Supports Growth

Case Study: How a Scalable E-Commerce Platform Supports Growth Case Study: How a Scalable E-Commerce Platform Supports Growth Featuring: Steve Miller, Xcentium; Randy Higgins, Insite Software Moderated by: Jenel Stelton-Holtmeier, Modern Distribution Management Sponsored

More information

Avangate Subscription Billing

Avangate Subscription Billing Launch Products. Retain and Service Your Customers. Generate Recurring Revenues Across Any Channel. Accelerate Customer Insight. Software as a Service (SaaS) is quickly becoming the preferred mode of delivery

More information

How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK

How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK How Organisations Are Using Data Mining Techniques To Gain a Competitive Advantage John Spooner SAS UK Agenda Analytics why now? The process around data and text mining Case Studies The Value of Information

More information

HOW TO MAP THE CUSTOMER JOURNEY

HOW TO MAP THE CUSTOMER JOURNEY HOW TO MAP THE CUSTOMER JOURNEY 2 The way customers buy products and services have changed forever. Today, if you offer an online service with recurring fees that are dependent on customer renewals, then

More information

Best Practice Data Collection for Marketers

Best Practice Data Collection for Marketers Best Practice Data Collection for Marketers 15 ways to streamline your sign up process For more information please contact clients@adestra.com or call +44 (0)1865 24 24 25 1 Best Practice Data Collection

More information

Hyatt MDM Case Study: Increasing Revenue with Better Customer Insight. Chris Brogan VP Business Strategy Analytics Hyatt Hotel Corporation

Hyatt MDM Case Study: Increasing Revenue with Better Customer Insight. Chris Brogan VP Business Strategy Analytics Hyatt Hotel Corporation Hyatt MDM Case Study: Increasing Revenue with Better Customer Insight Chris Brogan VP Business Strategy Analytics Hyatt Hotel Corporation About Hyatt Global Hospitality organization Several brands - Hyatt

More information

Email Service Providers (ESPs)

Email Service Providers (ESPs) Email Service Providers (ESPs) Overview of features and solutions Cheryl Slowik Publishing Services Bureau October 15, 2009 Does an ESP make sense for you? Are you communicating to an audience inside or

More information

Survey Says: Consumers Want Live Help

Survey Says: Consumers Want Live Help Session Abstracts Optimization Services Track Survey Says: Consumers Want Live Help October 22 nd, 11:00 am Eastern ATG recently surveyed more than 1,000 Internet users who research, apply for, and buy

More information

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED

Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing YOUR TOP LIFECYCLE EMAIL MARKETING QUESTIONS ANSWERED Lifecycle Email Marketing Your Top Lifecycle Email Marketing Questions Answered Lifecycle marketing is changing the way companies

More information

Case study for email marketing own system vs. hosted service. TouchBase Pro

Case study for email marketing own system vs. hosted service. TouchBase Pro Case study for email marketing own system vs. hosted service Case Study 1 JHB Live JHBLive is a one-click stop to everything that is cool in Johannesburg this online content service run by The Content

More information

NCR APTRA EMARKETING DOES IT ALL

NCR APTRA EMARKETING DOES IT ALL NCR APTRA EMARKETING DOES IT ALL Deliver personalized, relevant messages and marketing across multiple channels. For more information visit www.ncr.com or contact us at www.ncr.com/financial Create customer

More information

BhutanBookings.Com Bhutan Travel Portal

BhutanBookings.Com Bhutan Travel Portal Administrator BhutanBookings.Com Bhutan Travel Portal Auto Alerts Reporting / Analytics o Sales o Site visitors o Commissions earned o Commissions paid o Payments made Set up and Manage Accounts o Extranet

More information

Helping retailers maximise customer lifetime value

Helping retailers maximise customer lifetime value HTK Horizon for Magento Helping retailers maximise customer lifetime value As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and

More information

IN1 SOLUTIONS PRODUCTS & SERVICES

IN1 SOLUTIONS PRODUCTS & SERVICES IN1 SOLUTIONS PRODUCTS & SERVICES In1 Solutions provide a range of products and services, which when combined with our booking engine technology, deliver real growth in online bookings. Our products and

More information

27 Forest Hill Drive 978 475-4589 Andover, MA 01810 www.jpdassoc.com E-mail: JPD_Assoc@hotmail.com

27 Forest Hill Drive 978 475-4589 Andover, MA 01810 www.jpdassoc.com E-mail: JPD_Assoc@hotmail.com Calculating emarketing s ROI Today there are huge opportunities for emarketing (using a Marketing Automation application) to make significant contributions to business results. At the same time, the costs

More information