Intro to marketing automation the importance of the database Mark Patron 12 th May 2014

Size: px
Start display at page:

Download "Intro to marketing automation the importance of the database Mark Patron 12 th May 2014"

Transcription

1 Intro to marketing automation the importance of the database Mark Patron 12 th May 2014

2 Agenda What is marketing automation? Marketing automation applications Case studies 2

3 Evolution of marketing automation ROI Database Marketing Target best customers RFM data Direct mail CRM Direct mail targeting Lifestyle data Phone Digital Marketing Multichannel campaign management Transactional data Search Marketing Automation Personalisation Event triggered Behavioural Data Mobile Social 1980 s 1990 s 2000 s 2010 s 3

4 Why B2C marketing automation is growing As number of campaigns overtake available marketing dept. resources marketing automation and campaign management become necessary 4

5 Evolution of marketing Starting Out Optimisation Marketing Automation Win by Volume Content Data Key Metrics Key Activities ESP selection List Size Send Volume Build list Send frequently Cost Opens Clicks Content Subject Lines Deliverability Reporting Segmentation None Basic - based Automation None Subscriber Welcome Series Abandon Cart Source: Nathan Decker Evo.com at etail West Conversions Engaged Subscribers Churn Contact Strategy RFM Analysis Market Basket Analysis Integration Segmentation Automation Advanced Purchase history Web history Post Purchase Welcome Win Back Campaigns Cross Merchandising Reviews 5

6 What do we mean by marketing automation? marketing Web analytics Multi-channel CRM integration Landing pages Campaign management Reporting = Marketing automation 6

7 Database is central to marketing automation INPUTS OUTPUTS Database Website Behaviour Mobile Social Engagement Single customer view enables relevant marketing communications Call Centre 7

8 Behavioural Database - our USP INPUTS DEMOGRAPHIC Gender, Age, Family PROCESSING RedEye database containing Big Data OUTPUTS TRANSACTIONAL Sales, Registrations WEBSITE ENGAGEMENT Sent, Bounce, Open, Click Single customer view database SMS BEHAVIOURAL Pages & Products Viewed SOCIAL MEDIA CAMPAIGN Search phrase, Source site CALL CENTRE 8

9 More accurate data = better targeting Competitors Jane Taylor opened the and clicked on link 214/A RedEye Jane Taylor opened the and clicked on link 214/A She first went to the website 4 months ago and 5 visits later registered. She has visited 3 pages on product XYZ and 2 pages on product ABC using her tablet, smartphone and a shared PC 2 of those visits have been as a result of the search term low cost XYZ and 2 visits as a result of best quality ABC 9

10 Agenda What is marketing automation? Marketing automation applications Case studies 10

11 Marketing automation applications Sales funnel management Control frequency Testing Triggered Customer lifecycle Campaign management Multi-channel marketing Personalisation 11

12 Sales funnel lead management Lead scoring in B2B marketing Measuring customer engagement in B2C 12

13 engagement and frequency 13

14 Testing marketers test the easy things, marketing automation makes it easier to test the more effective things such as better targeting 14

15 Triggered behavioural gives best results Future Traditional 15

16 Customer lifecycle behavioural 16

17 Campaign management 17

18 Multichannel marketing Martini effect consumers expect anytime, any place, anywhere Consistent customer experience Multichannel buyers are two to three times more valuable More effective results Measureable and accountable 18

19 Personalisation Improved customer experience 74% of marketers know that personalisation increases customer engagement Better results Increases conversions Gives marketers more control Keeps the website fresh 19

20 How to implement cost effectively Think big, start small and move fast To de-risk B2C marketing automation implementation use a phased approach, for example: 1. Start with two or three triggers to prove ROI. For example basket and browser abandonment. Cost 2k to 3k/month 2. Once the first trigger s have proven their value the next phase is to add more triggered s 3. Consolidate your marketing on one marketing automation platform 4. Start to combine other channels such as SMS and call centre 5. Personalise website content so it is more relevant to the consumer 20

21 Agenda What is marketing automation? Marketing automation applications Case studies 21

22 Monarch Monarch incorporated dynamic content triggered by online search into a behavioural campaign % open rate 34.37% CTR 6% conversion 17,257% ROI 22

23 Cosmos Using RedEye s integrated database Cosmos was able target their customers based on different types of online behaviour: 1. Abandon search 2. Abandon search follow up 3. Abandon booking 4. Ancillary (holiday extras) 5. Concierge 6. Welcome home 7. Anniversary Despite behavioural s only accounting for 4% of volume, 50% revenue now comes from these campaigns 23

24 Sainsbury s Bank Using data collected through the offline purchase by customers using a nectar card, Sainsbury s Bank was able to target opted-in users with a relevant insurance product via marketing. 43.2% open rate 11.6% click through rate 6% conversion rate 24

25 Summary The future of digital and marketing is relevant communications: Right offer, right person, right time, right channel Relevance is achieved through: Personalisation, segmentation and targeting Behavioural data The enabling technologies are: Marketing automation A good database

26 THANK YOU REDEYE 26 Grosvenor Gardens Victoria London SW1W 0GT

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications

The Fundamentals of B2C Marketing Automation for Effective Marketing Communications The Fundamentals of B2C Marketing Automation for Effective Marketing Communications Mark Patron February 2013 Email and Website Optimisation Introduction Marketing automation is a process that uses insight

More information

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy

Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Insurance Marketing White Paper The benefits of implementing marketing automation into your email marketing strategy Katie Traynier July 2013 Email and Website Optimisation Introduction Most email marketers

More information

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council

Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER. The Lifecycle Marketing Agency. Marketing Cloud Gold Partner Partner Advisory Council Journeys CONSUMER-CENTRIC MARKETING PROGRAMS THAT MATTER The Lifecycle Marketing Agency Marketing Cloud Gold Partner Partner Advisory Council Journeys MARKETING CAMPAIGNS ARE OBSOLETE Today s customer

More information

Nurture Registrants with Triggered Email Follow-up

Nurture Registrants with Triggered Email Follow-up Nurture Registrants with Triggered Email Follow-up Will Schnabel VP Business Development, Silverpop wschnabel@silverpop.com Twitter: @wschnabel Silverpop 1400+ customers, 2000+ brands Email Marketing and

More information

Critical Success Factors for Personalisation

Critical Success Factors for Personalisation Critical Success Factors for Personalisation Introduction To best optimise engagement and revenue, online and multichannel retailers need to personalise the brand and shopping experience for each customer.

More information

Trends & ideas for success CRM & Email marketing

Trends & ideas for success CRM & Email marketing Trends & ideas for success CRM & Email marketing Michael Leander michael@michaelleander.me @michaelleander < Twitter Facebook/Linkedin Michael Leander 1 Email not so dead after all... (tell your friends

More information

Using email as a lifecycle marketing strategy

Using email as a lifecycle marketing strategy Using email as a lifecycle marketing strategy A guide to implementing email marketing for online travel and holiday companies Katie Traynier April 2013 Email and Website Optimisation Introduction Creating

More information

Right Message, Right Person, Right Time

Right Message, Right Person, Right Time Right Message, Right Person, Right Time We can rely on Emailcenter for help whenever we need it. Their support is first-class. Gocompare.com ABOUT US Emailcenter was founded in 1999 by current Managing

More information

Integrated Email Marketing 2014

Integrated Email Marketing 2014 Integrated Email Marketing 2014 Improving your Email capabilities Dr Dave Chaffey SmartInsights.com 1 About Dave Chaffey About Dave Chaffey Author of 5 bestselling marketing books now working on 6 th editions

More information

MARKETING AUTOMATION: Why email is still the killer app!

MARKETING AUTOMATION: Why email is still the killer app! MARKETING AUTOMATION: Why email is still the killer app! Chaz McGregor SATIC etourism CONVENTION Prepared by Via Media Communications. A Digital and Direct Marketing Agency. Via Media is South Australia

More information

Created to make a. Specialists in data and campaign management

Created to make a. Specialists in data and campaign management Created to make a difference Specialists in data and campaign management XCM created to make a positive difference to your thinking, your marketing, your business XCM would like to thank all customers,

More information

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt

Web metrics: deriving value from e-businesse. Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Web metrics: deriving value from e-businesse Rolan Micallef Attard Freelance, Trusted Business Consultant rolan@vol.net.mt Its all about customer-centric centric measurement Web Metrics are measurement

More information

Seven Stages of Pay Per Click Management

Seven Stages of Pay Per Click Management Seven Stages of Pay Per Click Management Optimising the performance of your PPC Campaign PPC Management Pay per click management is increasing complex. And pay per click market categories are increasingly

More information

Manage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl.

Manage the Digital and Mobile Customer Experience A Breakfast Briefing. For Web Analysts, Customer Insight Managers & Online Marketers www.scl. Manage the Digital and Mobile Customer Experience A Breakfast Briefing For Web Analysts, Customer Insight Managers & Online Marketers www.scl.com The art of the possible SCL background Predicting, Understanding

More information

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014

Email Marketing Automation and Analytics. Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Email Marketing Automation and Analytics Are You Getting the Most out of your Website? Asheville Chamber of Commerce Nov 11, 2014 Overview Marketing Funnel Objectives of Online Marketing Free Analytics

More information

Webinar How to Gain Greater Control Over Your Customer Data for Email Marketing. Presenter Will Devlin Director of Marketing MessageGears

Webinar How to Gain Greater Control Over Your Customer Data for Email Marketing. Presenter Will Devlin Director of Marketing MessageGears Webinar How to Gain Greater Control Over Your Customer Data for Email Marketing Presenter Will Devlin Director of Marketing MessageGears Agenda & Overview I. Evolution of Email II. Email Technology Insights

More information

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business.

Microsoft Dynamics CRM for Financial Services. Making customers the heart of your business. Microsoft Dynamics CRM for Financial Services Making customers the heart of your business. In today s competitive financial services market the focus is the customer making sure the customer is at the

More information

Maximizing Guest Experiences

Maximizing Guest Experiences Maximizing Guest Experiences One Platform: Cross Functional and Scalable Central Data Warehouse with Hospitality Architecture Profile De-duplication Engine 360 Degree Profile of Guests and Prospects ESP

More information

Lifecycle Email Marketing

Lifecycle Email Marketing Lifecycle Email Marketing A Magento Webinar Presented by Digital Evolution Group 13 July 2011 About Digital Evolution Group About Digital Evolution Group Polling Questions How many of you currently use

More information

7,000% 40% Argos, maximizing digital marketing returns.

7,000% 40% Argos, maximizing digital marketing returns. Argos, maximizing digital marketing returns. High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud. Adobe Marketing Cloud solutions

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

E-Customer Relationship Management

E-Customer Relationship Management E-Customer Relationship Management Rony Medaglia Proposta 2 Associate Professor Department of IT Management Email: rony@cbs.dk Monday 25 March 2013 Learning outcomes Outline different methods of acquiring

More information

Magento Extension for Integrated Email Marketing

Magento Extension for Integrated Email Marketing Magento Extension for Integrated Email Marketing The Jarrang email marketing extension for Magento: Make your email marketing go further and deliver more Communicating effectively with your customers is

More information

Email Engagement Marketing

Email Engagement Marketing 14 Email Engagement Marketing Introduction Email marketing is hardly new - over the last 10 years or more it has become one of, if not the most prevalent customer communication channel. Despite the increasing

More information

The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities

The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities The 4 Keys for Turning Cold Leads Into Sales-Ready Opportunities We do the Heavy Lifting for You Today s Speakers Don Wynns @Zoominfo VP, Business Development Responsible for strategic data integration

More information

THE STATE OF EMAIL MARKETING BY INDUSTRY

THE STATE OF EMAIL MARKETING BY INDUSTRY THE STATE OF EMAIL MARKETING BY INDUSTRY January 2016 The State of Email Marketing by Industry 2016 The State of Email Marketing by Industry 2016 1 2 CONTENTS Executive Summary and Key Findings Foreword

More information

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON

MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON MASTERING EMAIL MARKETING WITH ANDY BARGERY, DIRECTOR, KLAXON Event Marketing Certificate Webinar Series: Email Marketing and Conversion 10 October, 2012 1 TODAY S SPEAKERS Moderator Guest Speakers ADD

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

KNOW, GROW & KEEP YOUR CUSTOMERS

KNOW, GROW & KEEP YOUR CUSTOMERS KNOW, GROW & KEEP YOUR CUSTOMERS WINDSORCIRCLE.COM SALES@WINDSORCIRCLE.COM 1-877-848-4113 Windsor Circle is a Customer Retention and Predictive Marketing Platform for retailers. We power big data integrations,

More information

Marketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue

Marketing Automation. Improve Efficiency, Lower Costs, and Maximize Revenue Marketing Automation Improve Efficiency, Lower Costs, and Maximize Revenue MDR s Free Webinar Series October 6, 2011 Copyright 2011 Market Data Retrieval 1 MDR s Free Webinar Series Provide customers added

More information

The Scientific Guide To: Email Marketing 30% OFF

The Scientific Guide To: Email Marketing 30% OFF The Scientific Guide To: Email Marketing 30% OFF Who is this guide for? All Marketing and ecommerce Managers at B2C companies. Introduction Science gives us the power to test assumptions by creating experiments

More information

WHAT YOU D KNOW IF WE COULD TALK TO YOU

WHAT YOU D KNOW IF WE COULD TALK TO YOU PRESENTS DATA DRIVEN BRAND MARKETING PART TWO YOUR DEFINITIVE GUIDE TO FINDING THE CHANNELS THAT DRIVE THE BEST RESPONSE WHAT YOU D KNOW IF WE COULD TALK TO YOU 1. Building Value on Existing Segmentations

More information

Email Marketing Insight 2012 A research project into Irish marketers use of email

Email Marketing Insight 2012 A research project into Irish marketers use of email Email Marketing Insight 2012 A research project into Irish marketers use of email Contents Introduction 1 Foreword by Tom Trainor 2 Introduction by Andrew O Shaughnessy 3 Executive summary 4 About the

More information

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co.

Cross Sell. Unlocking the value from your customer relationships. < PREVIOUS NEXT > CLOSE x PRINT. Visit our website: www.lbm.co. Unlocking the value from your customer relationships < PREVIOUS NEXT > CLOSE x PRINT Call us: 0161 616 Call 0599 us: 0161 616 0599 When cross and up-selling to your customers you tread a fine-line. Get

More information

CONSUMER SPENDING AND PURCHASE PATHS - CHRISTMAS 2014. RedEye ABBIGAIL KNOWLES

CONSUMER SPENDING AND PURCHASE PATHS - CHRISTMAS 2014. RedEye ABBIGAIL KNOWLES CONSUMER SPENDING AND PURCHASE PATHS - CHRISTMAS 2014 RedEye ABBIGAIL KNOWLES 1 CONTENTS PAGE Introduction 3 Participant Profile 4 Budget 5 Location 7 Research & Browsing 8 Device 9 Improving the Experience

More information

Email Marketing and Marketing Automation in Complex Buying Processes

Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes Email Marketing and Marketing Automation in Complex Buying Processes 1 Introduction We often hear the question: How is Marketing Automation

More information

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA

MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA MARKETING AUTOMATION BROUGHT TO YOU BY W8DATA About W8Data About Us W8Data are a full data bureau operating with ISO9001, ISO14001 and ISO27001 classification, we also carry 128bit SSL encryption Our focus

More information

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020

Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 Marketing Automation Solutions Market India Increasing Enterprise Digital Marketing Initiatives Drive Growth at a CAGR of 25% by 2020 P82F-70 December 2014 Contents Section Slide Number Executive Summary

More information

WebSphere Commerce V7 Management Center

WebSphere Commerce V7 Management Center Juha Nevalainen WebSphere Commerce Technical Specialist April 20 WebSphere Commerce V7 Management Center Precision Marketing Proof of Technology Objectives Market Facts & Trends Provide an understanding

More information

Email Marketing Step 1: Maximizing Your Email Sign-up Process

Email Marketing Step 1: Maximizing Your Email Sign-up Process Jessica Best emfluence Digital Marketing Evangelist @bestofjess or @emfluence Email Marketing Step 1: Maximizing Your Email Sign-up Process Best Practices for Your Email Sign-up Process Driving Traffic

More information

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage

Taking your email marke/ng to the next level: segment, target and engage your audience. by Tamara Gielen, Plan to Engage Taking your email marke/ng to the next level: segment, target and engage your audience by Tamara Gielen, Plan to Engage About Tamara Gielen 10+ years of experience in email markebng & ecrm Author of Be

More information

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare.

PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. euro.message ile Push mesajlarınızı doğru hedefleyerek gönderin. PICTURE CAPTION GOES HERE Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent vestibulum interdum erat vitae ornare. 1 PUSH

More information

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved

W H I T E P A P E R. Real Time Marketing Connecting with Customers at the Moment of Truth. 2014 LUMATA All Rights Reserved W H I T E P A P E R Real Time Marketing Connecting with Customers at the Moment of Truth R E A L - T I M E M A R K E T I N G Today, consumers are facing an unprecedented level of 'noise' generated by marketing

More information

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond

Effective online marketing to recruit prospective language learners. Rob Jansen & Joss Frimond Effective online marketing to recruit prospective language learners Rob Jansen & Joss Frimond 3 TAKEAWAYS 1. How students can find you Which recruitment channels can you use? What are their pros and cons?

More information

emarketing Suite We make complex marketing simple

emarketing Suite We make complex marketing simple emarketing Suite We make complex marketing simple About emarsys emarsys is one of the leading providers of email, social and mobile marketing automation solutions in the world sending over 50 billion emails

More information

Merging Web Analytics with Email Marketing to Increase Performance

Merging Web Analytics with Email Marketing to Increase Performance Merging Web Analytics with Email Marketing to Increase Performance Moderator: David Baker, VP Email Solutions, Avenue A Razorfish Panelists: Bill Nussey, CEO, Silverpop Jay Kulkarni, CEO, Theorem Margie

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

Your guide to successful personalised, multi-channel marketing automation

Your guide to successful personalised, multi-channel marketing automation Your guide to successful personalised, multi-channel marketing automation Hi Molly Dear John Dear Jack 20 40 100 introduction Welcome to Semaphore We re a creative technology business specialising in building

More information

Your Toughest Questions. Answered

Your Toughest Questions. Answered Introduction Are you setting aggressive, yet reasonable goals for your SEO program? Are you consistently measuring and tracking your results, but not seeing progress as soon as expected? If you are experiencing

More information

Is your website generating leads for your business?

Is your website generating leads for your business? Is your website generating leads for your business? By Denis Finnegan Finn Media Ltd Sales Focused Digital Marketing Twitter: @finnmediamkt @denispfinnegan For event : #DEW Web: www.finnmedia.ie Facebook:

More information

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting

Properly targeting and managing your customer list. Creating and sending content that is relevant and interesting Are you aware that on average, consumers receive 416 commercial emails per month? a Your customers want to be treated uniquely and feel that they have an established relationship with you. The days of

More information

Fitness First. Customer Engagement: Overview. Case Study

Fitness First. Customer Engagement: Overview. Case Study Customer Engagement: Fitness First Overview Company Fitness First is a leading fitness brand Challenge To maximise the effectiveness of its marketing, Fitness First needed to turn raw customer data into

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

B2B ecommerce Web Analytics for B2B App Stores. Nadim Razvi, SAP AG November 2012

B2B ecommerce Web Analytics for B2B App Stores. Nadim Razvi, SAP AG November 2012 B2B ecommerce Web Analytics for B2B App Stores Nadim Razvi, SAP AG November 2012 Web Analytics for B2B App Stores Agenda 1. Market Environment 2. Introduction SAP Store 3. Web Analytics (B2B vs. B2C) 4.

More information

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES.

AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER MAXIMUM ENGAGEMENT. MINIMUM RESOURCES. AUTOMATION CENTER Maximum engagement. Minimum resources. Automated Customer Engagement Power one-to-one, personalized customer engagement with minimal

More information

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems

MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN. ez Systems MARKETING AUTOMATION SEMINAR 7.3.2013 BERTRAND MAUGAIN ez Systems ez Marketing Automation Increasing Revenue Performance ez helps optimizing digital experiences When content management meets Marketing

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist

Website Visitor Tracking and Follow-Up Campaigns. Bernie Turner FanOne Marketing Marketing Manager and Digital Strategist 1 What Is A Web Tracking Script? Code placed into a web page Enables visibility of cookied web visitors and identifies individuals to retarget Works with all internet browsers Very important component

More information

Building Customer Loyalty through behavioral marketing. Sponsored by

Building Customer Loyalty through behavioral marketing. Sponsored by Building Customer Loyalty through behavioral marketing Sponsored by 1 The importance of customer loyalty in the current travel environment 1.1 Achieving customer loyalty in a saturated market In a digital

More information

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns

Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns Winning with BIG DATA Drive Marketing ROI across all Channels & Campaigns @tkahlow @BOLoptimized Why Big Data? Why now? /////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////////

More information

LEAD NURTURING STRATEGY WHITE PAPER. November 2013

LEAD NURTURING STRATEGY WHITE PAPER. November 2013 LEAD NURTURING STRATEGY WHITE PAPER November 2013 TABLE OF CONTENTS 1. EXECUTIVE SUMMARY 2. INTRODUCTION 3. WHAT IS LEAD NURTURING? 4. OUTLINING AN EFFICIENT LEAD NURTURING STRATEGY 4.1. BUYER PERSONA

More information

Helping retailers maximise customer lifetime value

Helping retailers maximise customer lifetime value HTK Horizon for Magento Helping retailers maximise customer lifetime value As personalisation becomes increasingly important, marketers need a deeper understanding of each customer to drive loyalty and

More information

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails.

Onward Reserve: 2.7x Revenue From Segmented Newsletters, 18x Conversions From Automated Emails. CASE STUDY Onward Reserve uses ecommerce data to segment weekly email newsletters into 4 variations, leading to: 41% more Opens. 183% more Clicks 233% more Conversions 278% more revenue 39% higher AOV

More information

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue

Marketing Automation for Success. A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success A practical guide to engaging customers, creating sales-ready leads and boosting revenue Marketing Automation for Success What is Marketing Automation? What is Marketing

More information

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015

EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 EMAIL MARKETING TRENDS B2B BENCHMARKS FOR 2015 FIND. NURTURE. CONVERT. Research Conducted by Ascend2 in Partnership with Dun & Bradstreet NetProspex OVERCOMING THE MOST CHALLENGING OBSTACLE TO EMAIL SUCCESS.

More information

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you

Managed Campaigns. A one-off or a series of email marketing campaigns managed for you Managed Services Email Marketing Services Not every business has the time, resource or technical knowledge to manage every component of their email marketing campaigns. That s why Emailcenter has developed

More information

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions

How to pay less for your pay per click leads or sales. by Ann Stanley MD Anicca Digital Solutions How to pay less for your pay per click leads or sales by Ann Stanley MD Anicca Digital Solutions Opportunities to save money on your pay per click leads or sales More relevant clicks for your budget

More information

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton

Email Relevance: Three effective tactics to engage subscribers. W. Jeffrey Rice Adam T. Sutton Email Relevance: Three effective tactics to engage subscribers W. Jeffrey Rice Adam T. Sutton Introductions W. Jeffrey Rice Senior Research Analyst, MarketingSherpa Email: jeffrey.rice@meclabs.com Twitter:

More information

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier.

AgilOne + Responsys. Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne + Responsys Personalizing and measuring your Responsys campaigns just got a whole lot easier. AgilOne s out-of-the-box bi-directional integration with Responsys combines comprehensive customer

More information

EMAIL ESSENTIALS Successful Strategies for Studio Owners

EMAIL ESSENTIALS Successful Strategies for Studio Owners EMAIL ESSENTIALS Successful Strategies for Studio Owners Presented by: Jill Tirone Session Overview Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships

More information

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA

MARKETING AUTOMATION: HOW TO UNLOCK THE VALUE OF YOUR CRM DATA : HOW TO UNLOCK THE VALUE OF YOUR CRM DATA Kynetix Technology Group Introduction People who remember using a Rolodex to keep track of their clients consigned this little piece of history to the back of

More information

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT

HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT HOW TO USE MARKETING AND SALES ANALYTICS TO DRIVE RETURN ON INVESTMENT INTRODUCTION Marketing and sales analytics are vital to any inbound marketing strategy, as they arm businesses with significant decision-making

More information

Sage CRM. Communicate, Collaborate, Compete with Sage CRM

Sage CRM. Communicate, Collaborate, Compete with Sage CRM Sage CRM Communicate, Collaborate, Compete with Sage CRM FEATURES AT-A-GLANCE FOR ALL USERS Easy to use with fresh look and feel Fully customisable interactive dashboard End-user personalisation of interface

More information

Drive your audience development with ADvance

Drive your audience development with ADvance Audience Development Drive your audience development with ADvance The internet, ipads and smartphones have liberated information in new, and often unexpected, ways. Publishers now have the opportunity

More information

Leaving Money On The Table

Leaving Money On The Table 10 Ways Retailers Are Leaving Money On The Table Page 1 Let s face it: gaining and retaining customers can often feel like a high stakes match. What s the right balance between what you ll give in the

More information

1 Which of the following questions can be answered using the goal flow report?

1 Which of the following questions can be answered using the goal flow report? 1 Which of the following questions can be answered using the goal flow report? [A] Are there a lot of unexpected exits from a step in the middle of my conversion funnel? [B] Do visitors usually start my

More information

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data

Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data SECTOR SOLUTIONS Celebrus for Telecommunications: Deepening customer intelligence with individual-level digital data p1 Introduction Today s Telecommunications sector is highly dynamic. Firstly the very

More information

6 Steps to Creating a Successful Marketing Database

6 Steps to Creating a Successful Marketing Database 6 Steps to Creating a Successful Marketing Database Why Invest in a Marketing Database? An organisation that has an ineffective marketing database, multiple databases that cannot communicate with one another,

More information

Five Strategies to Build a Successful Email Marketing Campaign

Five Strategies to Build a Successful Email Marketing Campaign Five Strategies to Build a Successful Email Marketing Campaign David Daniels, CEO & Co-Founder - The Relevancy Group, LLC Christopher Nash, Senior Business Optimization Consultant Sitecore Reminders for

More information

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan.

One of the most important steps you can take in implementing an effective and efficient marketing strategy is developing a written marketing plan. WELCOME TO YOUR VACATION RENTAL MARKETING PLANNING WORKSHOP Be prepared for brainstorming and hands-on fun. Hello, Vacation Rental Peeps! Welcome to the first VRMA Marketing Boot Camp One of the most important

More information

RFP 487: Questions & Answers

RFP 487: Questions & Answers RFP 487: Questions & Answers for the establishment of Frame Agreement(s) for the provision of GLOBAL EMAIL MARKETING SERVICES Questions 1) I d be grateful if you could please confirm where your Headquarters

More information

UK Holiday Planning and Booking Trends Report 2016

UK Holiday Planning and Booking Trends Report 2016 UK Holiday Planning and Booking Trends Report 2016 47% of people will call a travel provider before booking Discover the key trends influencing travel consumer behaviour Executive Summary Telephone drives

More information

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud

Power your customer journeys with the leading 1:1 digital marketing platform. 5 Things You Should Know about the ExactTarget Marketing Cloud 5 Things You Should Know about the ExactTarget Marketing Cloud Power your customer journeys with the leading 1:1 digital marketing platform 1 5 Things You Should Know about the ExactTarget Marketing Cloud

More information

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME.

EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS BOLT DATA-DRIVEN SMS ONTO YOUR MULTICHANNEL STRATEGY. WITH ZERO INTEGRATION TIME. EMARSYS SMS Add SMS Text Marketing to Your Multichannel Strategy Emarsys SMS: Add SMS Text Marketing To Your

More information

absolutely-interactive MA

absolutely-interactive MA absolutely-interactive MA Fully Integrated Marketing Automation - v1.1 What is Marketing Automation? Marketing Automation (MA) is the use of online technologies to automate digital campaigns and capture

More information

ON24 WEBCASTING. Marketing Performance Suite

ON24 WEBCASTING. Marketing Performance Suite ON24 WEBCASTING Marketing Performance Suite The New Marketing Challenge Buyer behavior is changing Business decision makers are increasingly self-educating before they engage in a sales conversation. In

More information

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved.

Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. SAS Marketing Optimization Neil Hayward Customer Intelligence Solutions Program Manager SAS EMEA Copyright 2003, SAS Institute Inc. All rights reserved. Business pain! I m not getting the best financial

More information

Email Marketing Made Easy

Email Marketing Made Easy Email Marketing Made Easy Emailcenter specialise in making advanced email marketing simple and easy-to-use. Our clients use Maxemail to engage with their subscribers via automated, relevant and highly

More information

Marketing Automation. Peter Yeung // London, UK, 20 June 2013

Marketing Automation. Peter Yeung // London, UK, 20 June 2013 Marketing Automation Peter Yeung // London, UK, 20 June 2013 Image: EPiServer Not Tom Peter Yeung Director of Business Development peter.yeung@episerver.com Source: http://blogs.hbr.org/cs/2012/08/marketers_flunk_the_big_data_test.html

More information

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct

How To Make Money Using Facebook in Q4. Presented By Jason Roussos Living Direct How To Make Money Using Facebook in Q4 Presented By Jason Roussos Living Direct Founded in 1999 Manage network of brands that focus on building communities that support specialty appliances Direct source

More information

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com

B2B EMAIL MARKETING 6 STEPS TO BETTER 6 STEPS TO B2B EMAIL MARKETING SUCCESS. Phone: (+1) 718 303 1864. www.mailigen.com 6 STEPS TO B2B EMAIL MARKETING SUCCESS 6 STEPS TO BETTER 1 B2B EMAIL MARKETING Mailigen Email Marketing Solutions Phone: (+1) 718 303 1864 www.mailigen.com 2 60% of marketers believe email marketing produces

More information

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION

FIRSTBASE ABACUS E-MEDIA: CONTENT MARKETING PLATFORM FOR LEAD GENERATION FIRSTBASE ABACUS E-MEDIA: Category number: 8 Category name: Best use of content marketing Programme/initiative name: Abacus e-media: Content marketing platform for lead generation Agency: First Base Brand

More information

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros:

Sales Prospecting. Multiply Leads Choosing Right E-mail Marketing Solutions. prospecting like pros: Sales Prospecting Multiply Leads Choosing Right E-mail Marketing Solutions prospecting like pros: Sales are the lifeline of any company and prospecting helps to achieve that. While every marketing department

More information

BUSINESS-TO-BUSINESS MARKETING 2016-2017

BUSINESS-TO-BUSINESS MARKETING 2016-2017 BUSINESS-TO-BUSINESS MARKETING 2016-2017 September 2015 335 pages ISBN# 9781577832300 Published by Richard K. Miller & Associates (RKMA) PART I: MARKET OVERVIEW 1 BUSINESS-TO-BUSINESS MARKETING 1.1 B2B

More information

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT

BENCHMARK REPORT. Research and insights for engaging email subscribers EXCERPT BENCHMARK REPORT Research and insights for engaging email subscribers EXCERPT 2012 Email Marketing Benchmark Report Research and insights for engaging email subscribers Author W. Jeffrey Rice, Senior Research

More information

Modern Marketing Maturity Model

Modern Marketing Maturity Model @annroskey BOSTON Modern Marketing Maturity Model What s your level? Ann Roskey Sr. Marketing Strategist 3 5 Tenets of Modern Marketing Targeting Engagement Conversion Analysis Marketing Technology B2B

More information

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook

Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO. AN ACT-ON ebook Got CRM? WHY YOU NEED MARKETING AUTOMATION, TOO AN ACT-ON ebook MARKETING AUTOMATION IS THE MARKETING COUNTERPART TO YOUR CRM SALES SYSTEM. CRM SUPPORTS SALES... Your established customer relationship

More information

Scott Ollivier Director, Product Management Responsys

Scott Ollivier Director, Product Management Responsys Email & Web Analytics: The Killer E-Commerce Marketing & Measurement Combo Scott Ollivier Director, Product Management Responsys Agenda for this Session Educate the group on why email and web analytics

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information