2 Marketers today live in the world of the always-connected customer... and cannot afford to waste dollars on campaigns that may or may not be working. Marketers today live in a fast-paced world of the always-connected customer and cannot afford to waste dollars on campaigns that may or may not be working across a complex, multichannel marketing ecosystem. What do marketers need to meet these challenges? Marketzone Marketzone, our suite of customer-centric database solutions, puts business intelligence and powerful customer engagement tools at the fingertips of busy and challenged marketers. Marketzone integrates data from every available online and offline source to create a truly customer-centric view of the customer. Ideal for mid-size and enterprise clients seeking a hosted database platform, Marketzone offers web-based business intelligence, reporting and campaign management tools that empower marketers to develop, refine and execute sales and marketing strategies that address the up-tothe-minute needs of their customer.
3 Does this need changes? Data Driven Strategy & Insights Social API Facebook / Twitter ETL Extract Transform Load File prep, staging, ETL Data hygiene ODS Operational Data Store Campaign Management Campaign Management Yesmail Social Customers Electronic File Transfer Product data Product Data Response data File output treatment File extraction and scoring Summarization, flagging, and aggregation Dashboard Mobile Direct Mail Web Service Transactional data Demographic Lifestyle Filmagraphic Data Append Business Intelligence Analytics In-Store Custom-built based on the client s requirements, Marketzone helps B2B and B2C marketers gain the insight they need to optimize retention and acquisition campaigns. By uncovering relationships, patterns and trends within their database, marketers are able to increase the relevance of their marketing messages, improve marketing engagement and boost their ROI. The real-time intuitive nature of our applications lets you ask questions and get answers quickly then take action. Robust campaign management tools allow you to integrate multitouch campaigns quickly and effortlessly, measure the results, and improve effectiveness.
4 What s in it for marketers? A) Improved Marketing ROI Marketers are able to reduce marketing waste and maximize customer profitability through more effective retention and cross-sell / up-sell programs that optimize the overall marketing mix across channels and media. B) Improved Targeting By providing marketers with hands-on access to a complete and accurate data set, Marketzone enables marketers to design campaigns that drive success through advanced targeting and real-time messaging. C) Empowered Asset Management Our services help clients manage their most important asset customer and prospect data. By providing best-in-class data management services along with compiled data, we create more accurate and robust customer and prospect universes. D) Higher Customer Retention and Prospect Activation Our technology enables marketers to better manage their most valuable customers and prospects and define specific communication strategies that engender loyal advocates. E) Increased Customer Profitability and Prospect Conversions Marketers can identify and invest with confidence in their most profitable customers and prospects throughout the customer lifecycle. F) A Hosted Worry-Free Solution With technology changing rapidly, it is difficult to keep up with business intelligence. Our focus and expertise keeps you on the cutting edge of database marketing developments. G) Increased Speed to Market Our vast experience means we deploy our solutions swiftly and efficiently, virtually eliminating the learning curve of a year or more that an in-house solution imposes. A B C D E F G
5 Key Advantages Focus on Your Business, Not Your Database Let us do what we do best. Yes Data and Technology Services is a leader in providing stateof-the-art, hosted marketing database solutions. We do it day-in and day-out. It is at the core of our business. We are dedicated to consistently delivering the proven technology and functionality that today s marketing professionals demand. Clients rely on the experience and tenure of our professionals to provide support and maintain the on-demand business intelligence solutions they need. Save resources, time and money by putting our marketing database solutions to work for you. Drive Revenue Identify growth opportunities CRM Enhance Confidence Make wise investment decisions Maximize Efficiency Analytics to enhance profit
6 Key Advantages Scalable Marketing Platforms Our Marketzone customer engagement platforms provide industry leading campaign management software within a data-driven environment. Our solutions are efficient, customizable tools delivering powerful insights about your marketing campaigns. BLACK Marketzone Black: Our robust enterprise-level marketing database platform for sophisticated marketers extends the traditional marketing database solution with advanced capabilities that enhance a marketer s ability to leverage information within their own marketing database in real-time and inform business decisions. PLATINUM Marketzone Platinum: Enables sophisticated marketers to manage high volumes of data and shift between customer analytics, business intelligence, and cross-channel campaign management. This integrated marketing platform is designed to accommodate specific business needs, enabling execution in minutes instead of hours or days. GOLD Marketzone Gold: Delivers a one-stop solution for analytical reports, targeted customer and prospect campaigns, acquisition campaigns, all enhanced with powerful Infogroup consumer and business data. Marketzone Gold allows you to customize up to 100 fields based on your business needs. No matter which platform is best suited to your business, we offer the support to optimize your technology investment. Through the entire marketing process, our seasoned team of experts will help you with planning, production, campaign design, execution, measurement, and analysis. Infogroup Data Assets Access to additional Infogroup assets including analytics, business intelligence, consumer and business data, data processing services, API solutions, and Yesmail our service provider.
7 Value Added Agency Services We offer Agency Services to help ensure delivery of marketing relevance that customers demand at the scale that our clients require. Analytics and Marketing Insights: Diagnose issues and measure performance to determine pockets of opportunity and define actionable segments to target. Communications and Customer Experience Strategies: Leverage our insight to define marketing programs and roadmaps to be deployed on the Marketzone platform. Creative: Design the creative approaches and elements to bring relevant customer communications to life across touch points. Measurement and Attribution: Monitor, measure and refine experiences and creative to maximize the value of the communications. About the Marketzone Product Suite Marketzone customer engagement platforms provide industry leading campaign management software within a data-driven environment. The solutions are efficient, scalable and customizable, with tools that will deliver powerful insights about your marketing campaigns. With access to one of the largest and most preeminent data compilers, Infogroup, Marketzone can provide marketers with a truly unmatched solution. Our compiled data can provide additional insight in helping you market in a one-to-one fashion with your customer, giving you a great advantage when creating messages that will resonate.
8 About Yes Data and Technology Services Yes Data and Technology Services brings together comprehensive data assets, data management and database marketing platforms to provide marketers with the insight and tools needed to deploy marketing campaigns effortlessly. Our Marketzone and YesZone platforms allows our clients to speak across all marketing channels and increases the efficiency, productivity, and effectiveness of their multichannel marketing campaigns and operations.