Media Kit. camping.ch The Swiss Camping Guide. Version 21 st September camping.ch Grundhaldenstrasse 60 CH-8303 Bassersdorf

Transcription

1 Media Kit camping.ch The Swiss Camping Guide Version 21 st September 2016 camping.ch Grundhaldenstrasse 60 CH-8303 Bassersdorf

2 Media Kit 2 Responsive Design 3 Opportunities 4 Reach & Traffic 5 Visitor Profiles Formats & Rates 6 Promotional Placements 7 Banners 8 Newsletters 9 Top Promotions 10 Campsite Premium Package 11 Company Package 12 Targeting 13 Discounts & Conditions Please contact us 14 Sales Team 1

3 Responsive Design Optimized User Experience 2

4 Opportunities 6 Reasons why to promote at camping.ch 1 We are No. 1 Since many years we hold the top position in the generic search engine ranking on Google.ch for the keyword Camping. Occupying the top rank we generate traffic numbers well above average. 2 Large Online Coverage Our results of more than Unique Visitors in 2015 demonstrate a strong interest in our services. We are the website with the largest online coverage around camping & caravanning in Switzerland. 3 High credibility The objective listing of all Swiss campsites as well as our drive to publish exhaustive and up-to-date information on our website lead to a high degree of credibility among our users. 4 Strong attention Advertisement promoted on camping.ch guarantee a strong attention for your campaign messages due to utmost affinity of our users. We constantly generate click through rates above average. 5 Exact Targeting We are able to control your ads in order to target your audience specifically. Ads on camping.ch can be targeted on languages, geographic locations & origins as well as device usage. 6 Traditional Partner The founder team works for around 20 years in the camping business and continually improves its services. We would like to provide you a personal offer and are looking forward to hearing from you. 3

5 Reach & Traffic Our service figures camping.ch holds Google top ranking 1 for many years now and is the leading online camping site of Switzerland. 95% Coverage of campsites in Switzerland (acc. BfS 2014] Unique visitors per month [Juli 2016], with more than unique visitors and more than 30% growth in 2015 Page calls per visit [average value for 2015; summer months: up to 40 page calls per visit] Average page residence time in minutes 4

6 Visitor profiles Details about our website visitors Country of origin Website language Access by device Selected Regions 73% Switzerland 85% German 50% Desktop 28% 24% Zurich Midland 19% 8% German Rest of the world 8% 7% English French 33% 17% Mobile Tablet 16% 12% 11% 9% Northwest Switzerland Central Switzerland East Switzerland Abroad, border area 5

7 Promotional Placements Our offers that fit your needs Basic-Entry Listing of your campsite or company within a high quality web environment to reach your desired audience. Banners Attractive offer to promote high traffic campaigns and gain biggest attention, bookable at reasonable prices. - Targeting Newsletters Launch your campaigns specifically amongst the biggest camping community in Switzerland. - Exclusive or integrated - Mailing to subscribers of the camping community Top-Promotions Premium-Offer Company-Offer Exclusive web promotion designed to increase the number of visitors of your campsite significantly. - Homepage promotion - Image library and website link of your campsite Additional extension of your basic-entry for highest and broad visibility amongst the camping community. - Campsite portrait - Entry on map - and URL - Image library - Entry in search - Partner websites Have your products and services highlighted in a high-affinity camping environment. - Company portrait - Entry on map - and URL - Entry in search - Company logo - Events calendar - Classifieds For Campsites For Companies 6

8 Banners Leaderboard Wide Skyscraper Medium Rectangle Mobile Leaderboard Mobile Rectangle Size 728x90px Size 160x600px Size 300x250px Size 320x50px Size 300x250px Supported formats GIF, JPEG, PNG, HTML5 Supported formats GIF, JPEG, PNG, HTML5 Supported formats GIF, JPEG, PNG, HTML5 Supported formats GIF, JPEG, PNG, HTML5 Supported formats GIF, JPEG, PNG, HTML5 CHF 35.- CHF 30.- CHF 25.- CHF 45.- CHF 45.- Rates are thousand contacts prices (CPM) 7

9 Newsletters Mail out dates Newsletter January Febuary March April May June July August September October November December Campsites German Campsites French Companies German Companies French Advertisement options Option 1 Exclusive Newsletters Your individual newsletter to all subscribers within our mailing list. You design the layout and content as you wish. Offer at CHF Option 2 Display at camping.ch Newsletter Your advertisement containing of title, text and image plus website link. Offer at CHF 250. Your benefits: + Exclusive Newsletter prominence Limited placements in two different alternatives. Get full attention with option 1 and targeted notice with option 2. + Flexible content Option 2 offers you the ideal way to integrate your ad into our content. Option 1 provides you 100% flexibility on design. + No waste coverage Reach active subscribers only and such, which are strongly interested in camping & caravanning in Switzerland. 8

10 Top Promotions Gain more visitors on your campsite + Exclusive website promotion We offer a limited number of twelve Top Promotions per language. Your campsite with name & image will be placed in one of the six double-fed slots on the camping.ch homepage. + High attention & visibility guaranteed Reach up to visitors per month, which is far more contacts compared to advertising in printed camping magazines. + Increased visitors by factor 2 to 3 According to our web analysis you will reach more than double the amount of visitors on your detailed campsite. Sell your offers and services faster and more effectively. Attractive Offer with special rates: 1 month: CHF months (buy 5 get 6): CHF months (buy 10 get 12): CHF

11 Campsite Premium Package Better attention of your campsite Benefits over Basic-Entry: + Detailed description of campsite + Image gallery of up to 8 pictures on campsite detailed page + Highlighting of campsite images on search results pages + Integration of logo, and website address + Implementation of events in our events calendar + Special prominence of campsite on all our maps + Campsite will be promoted on highly frequented partner websites search.ch and topin.travel Top Offer: Yearly subscription: CHF

12 Company Package Revenue channel of your client acquisition Gain new clients: + Increase your online visibility and use camping.ch as your online sales channel + Position your company and product portfolio in our company list + Integration of company logo, and website address + Highlighting of campsite images on search results pages + Placement of unlimited number of adverts in our Classifieds + Implementation of events in our events calendar + Delivery of statistics how often your company was viewed Top offer: Yearly subscription: CHF

13 Targeting Minimise waste coverage Season High season from March to September, winter, other desired periods possible Geo-Targeting By country of origin, by camping region Language German, French, English Device Desktop, Tablet, Mobile Special targeting requirements upon request. 12

14 Discounts & Conditions Your booking Added Fee Expandables CPM CHF 10.- Targeting CPM CHF 10.- Minimum booking fee Banners: CHF Discounts upon requests Returning bookings Booking of multiple services Winter rates (October to February) References Anibis Camping Campofelice Camping Pradafarenz Campingausstellung OCA St.Gallen Camping Wien Mercedes Marco Polo Spatz Camping & Outdoor AG TCS Tenero Tourismus Verband Schweizer Campings (VSC) AGBs 13

15 Please contact us We look forward to your service request Dr. Kornél Szabo Owner & Founder Violeta Sturzenegger Marketing & Project Manager Phone: