AT&T Mobile Barcode Services

Transcription

1 AT&T Mobile Barcode Services Product Brief Mobile Marketing Portfolio

2 Turn any medium into a measurable, interactive experience Traditional advertising makes it tough to measure engagement. With AT&T Mobile Barcodes, brands can interact with customers at the very moment their attention is captured. AT&T delivers the game-changing power of mobile barcodes backed by our position as a leader in smartphone sales and direct response solutions. We understand your customers needs, so delivering results is a no-brainer. Brands can offer mobile landing pages, dynamic content and custom campaigns. With AT&T Mobile Barcode Services you can: Manage the user experience for both 1D and 2D barcode campaigns Better understand your customers with near real-time reporting and metrics Deliver mobile web landing pages Develop custom campaigns that push dynamic content to specific audiences AT&T Mobile Barcode 2

3 How to Read a Mobile Barcode 1 Download the AT&T Code Scanner app 2 Open the app and point it at a code 3 Instantly view mobile content How the AT&T Code Management Platform works When a code is scanned by a smartphone, it is sent to a server along with the user s information (i.e. time stamp, device make & model, device language setting, consumer-provided location, age and gender). The server responds with the action desired by the marketer (mobile web page, video, phone call, etc.) and directs the smartphone to that experience. What s more, the AT&T Code Management Platform makes it easy to create a mobile landing page that enhances the overall consumer experience. Create mobile web landing pages with features like video, coupon, and voting Direct consumers to mobile applications or other URLs Brand pages using several template options AT&T Mobile Barcode 3

4 Types of Mobile Barcodes 1D 2D UPC QR Data Matrix Potential benefits of AT&T Mobile Barcode Services Get the most out of your multi-channel marketing campaigns with a cross-carrier solution that supports 1D and 2D barcodes across all three global standards: UPC, QR and Data Matrix. 1D Barcodes The AT&T Code Management Platform lets you determine the content a consumer sees when they scan one of your codes. UPC Attach a URL, video clip or coupon to a specific code Manage the 1D code experience from the same platform View and interpret your UPC scan traffic reports 2D Barcodes 2D barcodes also called QR or Data Matrix codes deliver an interactive and measurable brand experience. Using the AT&T Code Management Platform, you can create, manage and measure 2D barcode campaigns that bring traditional media to life. QR Broader reach More scanners can read QR than any other code Data Matrix Allow for smaller print size Greater security and flexibility AT&T Mobile Barcode 4

5 Designed with your marketing goals in mind From the development environment to the consumer experience, AT&T s end-to-end solution provides everything marketers need to generate and track results. Unique features include: Preloaded AT&T Code Scanner Expand your market reach beyond proprietary barcodes with the AT&T Code Scanner preloaded on certain devices and free to end users. AT&T Code Management Platform Easily create and manage campaigns and budgets from one convenient portal. Rate plan options You choose the model that best fits your needs. Near real-time reporting and metrics Review and revise your strategy for optimal results. Dynamic content feature Deploy highly relevant messages to specific audiences. AT&T Mobile Barcode 5

6 AT&T Mobile Barcode Services rate plan options 2013 Package Free trial Starter Pro Enterprise Multi campaign Multi campaign pro Multi campaign enterprise Price point 30 day free $70 $200 $500 $1,000 $1,500 $4,000 # of users (admin) Single user Single user Admin with Admin with Admin with Admin with Admin with # of codes ,000 5,000 10,000 # of scans per month 500 1,500 5,000 Unlimited Unlimited Unlimited Unlimited Code types available Twitter # of mobile landing pages none ,000 5,000 10,000 Reports and analytics no Code formats QR Code QR Code QR Code QR Code, Data Matrix, EZ Code QR Code, Data Matrix, EZ Code QR Code, Data Matrix, EZ Code QR Code, Data Matrix, EZ Code AT&T Mobile Barcode 6

7 AT&T Mobile Barcode Services rate plan options 2013 (cont.) Package Free trial Starter Pro Enterprise Multi campaign Multi campaign pro Multi campaign enterprise Create designer/ logo embedded code no yes yes yes yes yes yes API access no no no no yes yes yes On boarding video tutorial video tutorial live tutorial live tutorial live tutorial live tutorial live tutorial Support FAQ and phone and phone Account rep. Account rep. Account rep. Account rep. Strategic consultation* none none 1 hour 2 hours 3 hours 4 hours 8 hours *Hours for total year. Additional taxes, fees, and other charges may apply. Note that changing of Rate Plan options from one which contains administrative features to one that does not will result in all second level user data, including barcodes created, to be removed from the system. AT&T Mobile Barcode 7

8 For more information, contact your AT&T Representative, visit us at or scan this code: Two ways to download AT&T Code Scanner app on a user s mobile device: Visit device app store Terms and Conditions: Available only to customers with a qualified AT&T business or government agreement ( Enterprise Agreement ). May not be available for purchase in all sales channels or in all areas. Additional hardware, software, services and/or network connection may also be required. You may cancel AT&T Mobile Barcode Service AT&T at any time. Coverage: Wireless coverage is not available in all areas. Wireless service is subject to transmission, terrain, system, capacity and other limitations. Availability, security, speed, timeliness, accuracy and reliability are not guaranteed by AT&T. Additional Terms: AT&T Mobile Barcode Service is subject to the Terms of Use found at For complete solution details, see the applicable Enterprise Agreement (including without limitation the AT&T Mobile Barcode Service Attachment). Additional charges and other restrictions apply. Offer subject to change AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. All other trademarks are property of their respective owners