CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICES

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1 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICES CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICES MARKETING SERVICES AVAILABLE IN APAC

2 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICES Website development is one of the channel enablement tools to expand the market coverage of Motorola s radio business while delivering excellent profit margin to channel partners like you. You can harness the power of websites to make strategic business impact to both existing and potential customers. Whether you are looking to generate leads, create a web page for event registration or maintain a content of landing pages to showcase products, we offer professional service packages to create innovative Websites that fit your specific needs! CAMPAIGN OBJECTIVES It is essential to identify your campaign objectives and utilise the correct channels. This will enable you to design an effective and engaging Campaign Microsite that will help you achieve your objectives. When marketing your website, you should consider the following campaign objectives: Drive traffic and increase online sales of Motorola Two-way Radio/Radio Accessories through your website. Generate new leads with potential customers completing the Contact Us enquiry form. Grow a database of customers by conducting an online contest or promotion* and leverage from the registry to yield fresh leads. Invite existing and potential customers to register for an event. * Requires creation of a separate microsite. WHAT ARE PROFILE-TARGETED BANNERS? Profile-targeted banners appear in parts of Websites such as Hotmail or Yahoo and instant messaging programs like MSN Messenger where members are required to log-in. Profile-targeted banners allow you to display your advertisement to a select audience that matches your desired profile. To promote Websites and campaigns, it is highly recommended to target technical users, end users, as well as decision makers working in IT or Procurement industries. A well-designed banner combining effective copy and creatives will generate about 0.15% click through rate (CTR). Even at a low CTR, a significant amount of traffic should flow in to your website because of the volume of the recommended target audience. Most providers of this channel require at least US$5,000 media buy-in.

3 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICES WHEN IS IT BEST TO USE PROFILE-TARGETED BANNERS? Profile targeted banners are best for those with high marketing budget. It is also ideal to use this channel if you aim to generate high traffic to your campaign, or intend to drive a huge number of participants in a contest or a lucky draw. Useful tip! If the campaign objective is for a lead or sales generation from a very specific audience, it is best to look for an alternative to profile-targeted banners. WHAT IS GOOGLE AD NETWORK? Google s advertising network reaches more Internet users across the globe than any other ad network. Take advantage of this platform by putting your banner ads and promoting your business in Google. WHAT ARE THE BENEFITS OF ADVERTISING IN THE GOOGLE AD NETWORK? Targeted audience. Google allows you to choose specific Websites where your banner ads will be shown. Choose relevant Websites whose visitors are most likely to be interested in your product. Control your costs. Google will charge you on a cost per click (CPC) basis, which varies depending on selected country and competition level. Your ads will be shown for free, and you will be only charged when some clicks it. You can adjust a threshold of ad impression depending on your budget. Massive outreach. Typically, the click through rate (CTR) of banners appearing in the Google ad network is low. But the Google ad network can generate high banner exposure which can drive a significant number of potential customers to your site. WHEN IS IT BEST TO INVEST ON GOOGLE AD NETWORK BANNERS? Banners served in the Google ad network can be used as a standalone campaign. However, we recommend this channel to complement a Search Engine Marketing (SEM) campaign. This will boost the number of clicks to your website in the event that there is a low search volume for keywords purchased in the SEM campaign.

4 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE ARE YOU READY TO DRIVE CUSTOMERS TO YOUR EMEGO SITE? Simply let us know your objective and our team will develop a clear campaign strategy for you. Our scope of work includes the following: Pre-Implementation Provide consultation through or telephone call (allocation of 5 man-hours) Propose suitable package and acquisition channel Setup of tracking metrics through Google Analytics Implementation Creative conceptualisation Design and development of web template, database application Create Content layout Implement GA tracking code Unit Testing User Acceptance Testing Deployment and migration of Microsite to the production server. Post-Implementation Generate statistical report (bi-weekly) Generate post-mortem report Additional scope of work for Facebook Setting up of pages into the partner Facebook page Use of Facebook application programming interface (API) to create registration and invitation features

5 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE SERVICE PACKAGES We offer reasonably-priced microsite enhancement services for you to choose from, depending on your campaign objectives. Description Single Page Microsite Two-Page Microsite Three-Page Microsite Lead Generation Microsite This Microsite will consist of the following pages: 1 Landing page 1 Online form 1 Thank you page 1 Acknowledgement This package also includes exporting the information of all registrants to a list (in a form of CSV file). Event Registration Microsite Microsite will consist of the following pages: 1 Landing page 1 Event details page 1 Online Event Registration form 1 Thank you page 1 Acknowledgement 1 Reminder This package also includes exporting the information of all registrants to a list (in a form of CSV file). Event Registration Facebook Application The Microsite will be embedded within your Facebook page. Registration process will be integrated through Facebook API for faster registration process. The pages included in this Facebook app are: 1 Landing page 1 Event details page 1 Online Event Registration form 1 Thank you page 1 Acknowledgement 1 Reminder This package also includes exporting the information of all registrants to a list (in a form of CSV file). Creation of Facebook Page (One page) Design and development of edm (inclusive of copywriting services) Design and development of static banner (inclusive of copywriting services) Design and development of Flash banner (inclusive of copywriting services) Cost US$ 640 US$ 880 US$ 1,300 US$ 1,100 US$ 1,300 US$ 800 * All charges above are inclusive of copywriting service

6 CONVERT CUSTOMER VISITS TO ACTUAL SALES LEADS WITH CAMPAIGN MICROSITE AND WEBSITE ENHANCEMENT CREATIVE HOW CAN I FUND MY CAMPAIGN? We are pleased to inform you that Motorola has identified a support vendor that can offer these packages at a pre-negotiated rate. This means you can readily setup a campaign Microsite immediately to generate leads. On a case-by-case basis, you can utilize your partner cooperative funds to cover the cost of your campaign! Enhance your emego Website and unleash a campaign that fulfils your objectives! motorolasolutions@vintedge.com or put a request here and we will get in touch with you! MOTOROLA, MOTO, MOTOROLA SOLUTIONS and the Stylized M Logo are trademarks or registered trademarks of Motorola Trademark Holdings, LLC and are used under license. All other trademarks are the property of their respective owners Motorola, Inc. All rights reserved. 58 Tras Street #03-01 Singapore Tel: Fax: enquiry@vintedge.com