Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2

Size: px
Start display at page:

Download "Mailing List Growth Strategies. A guide to increasing the size of your mailing list. November 2012 Version 0.2"

Transcription

1 Mailing List Growth Strategies A guide to increasing the size of your mailing list November 2012 Version 0.2

2 Contents Introduction... 3 Lightboxes... 4 Implementation advice... 6 Social Media... 8 Implementation advice Google AdWords In-store Incentivised Sign up points EPOS QR Codes QR Code Examples Use Cases Text Messaging Promoting your Keyword & Short Code Recommendations Source Content Data Get Inventive Summary

3 Introduction This document aims to provide strategies to increase the amount of subscribers using various methods including the use of Lightboxes, Social Media, Text Messaging, QR Codes, Google AdWords and in-store data collection where relevant. It also provides best practice advice to maximise the implementation of these data collection touch points. 3

4 Lightboxes Lightboxes have been used for quite a while, but only quite recently have more companies started to make great use of these for data collection. marketers now use them as a tool to encourage more newsletter subscriptions. Without the use of a Lightbox, many companies rely on website call to action buttons, hoping visitors will find their sign up form, will click through and then signup to receive communications. Times and technology have changed and Lightboxes are commonly used on most websites and can be less intrusive if used in the right way. Signup forms stored within a Lightbox don't 'pop up' in a new window or browser tab. They appear as a box that fades into view, usually overlaying a central part of the web page. The page initially being viewed is blurred or faded to bring attention to the Lightbox. Please see below for examples: 4

5 5

6 Typical visitor statistics for the average website is split between 35% new visitors and 65% returning visitors. This highlights the importance of getting those new visitors to subscribe to your communications when they first visit your website. Normal subscription forms on websites can be easily missed whereas the "sudden" appearance of the Lightbox draws attention to the call to action to get visitors to subscribe straight away. If relevant and timed correctly, Lightboxes can be a good interruption when a visitor lands on a homepage. It's also important to not push the sign-up too much and also highlight the X or Close option to exit the form should the visitor not wish to subscribe. A typical implementation would see a Lightbox appear once per visit and repeated on subsequent visits if enough time has passed in the meantime. The definition of "enough time" depends on the frequency that the average visitor comes to the website. Ensure that the lightbox doesn't appear too often as this can as this may start annoying visitors. Implementation advice The below details further advice on the typical layout and copy that we recommend using in a Lightbox: Form fields Make form fields large as the overall theme for the form should be big, bold and obvious. Having large input fields will provide an immediate visual cue to the visitor to show them that you are asking them to opt-in. Only ask for the bare minimum information. E.g. address. Other data can be captured further into the customer journey. Ensure you provide a link to the privacy policy and that you asked them to tick a box to confirm their opt-in. Large close/exit button Allow visitors to abandon your form quickly and easily if they want to. Remember that they are still on your website and could still purchase so all is not lost. In addition to the inflated size of the exit button, also make sure that the button is easy to click on a mobile device. It is also important to add a "no thanks" link in the body of the form so it can be easily exited using this as an alternative too. Copy Keep the copy simple and get to the point quickly so visitors know what you are trying to communicate. If relevant, it is OK to use bold key phrases such as "10% off your first purchase" or "exclusive offers". Really sell the benefits of being a subscriber to get the maximum effect and uptake. 6

7 Clear call-to-action The form should be quick to read, complete and submit. Readers should be informed that they are subscribing to communications and the opt-in should be obvious so the subscriber has to take positive action to subscribe and is aware of what they are doing. Submit button Make the submit button stand out but don't use colours like red as they are physiologically viewed as a stop sign. Test out different colours to see what works best for your business and brand. Thank you page Thank the subscriber for signing up and give a clear call to action to encourage the new subscriber to navigate around your website as intended. If a welcome offer exists for new subscribers, encourage them to look at their inbox for their introductory offer to encourage them to spend straight away. 7

8 Social Media With the recent rapid growth of social media, companies find themselves in the position of wanting to take advantage of the possible opportunities in the social media medium, but being unsure on how to do so. Facebook is one of the most popular social media channels and can be used to capture new subscribers by using the Communicator Facebook app. The app allows seamless integration between Facebook and your existing mailing lists within the Communicator platform. Many companies use this type of functionality and have seen an increase in subscriber numbers. Please see below for examples: 8

9 9

10 Implementation advice Follow the step by step instructions below to allow your customers to view and submit your Communicator hosted data capture form directly within your Facebook page. Create and activate your data capture form within the Communicator platform. We recommend keeping the width of forms to be used on Facebook to be less than 600px. Visit and then choose the page on which to add the form. Return to your Facebook page and you should now see a new entry for the Communicator app at the top of your timeline (or the left hand menu if you are yet to activate your timeline). When you click on the Communicator app you will be prompted with a login screen, simply login with your standard Communicator platform credentials. Select the form you wish to display on Facebook and click Save. If the form is in a sub account, simply change accounts and choose the desired form. Click view form to view your form within Facebook. The Communicator Facebook app dynamically detects whether the Facebook user is an administrator of your page or a standard Facebook user and automatically displays the appropriate content. So when you view the Communicator app on your page as an admin, you will see the login screen but when your customers view the app they will see your chosen form. To see how your customers would view your form, simply log out of Facebook. Before logging out, to change the name that the Communicator app appears under in the left hand menu of your page, simply click on the Edit info link on your page, choose Apps and then click Edit settings under Communicator. We often see this renamed to 'join our mailing list' or similar. Having a Facebook form is a great way of converting your Facebook fans to subscribers. 10

11 Google AdWords In the last few months we have seen an increase in the number of companies using AdWords to collect addresses directly in the ad unit within Google. Google commenced with its first trial of this new feature at the beginning of It has been a huge success and will be available to everyone late These ads help businesses gather new addresses from consumers who perhaps may not have visited your website or subscribed before. This data capture method would work well within the retail sector and other sectors looking to push their products and services. Please see below for an exampl Advertisers pay per lead collected and bid the same way the usual Google AdWords advertising works. Communicator Corp's Connect and Connect+ Integration Solutions can potentially be used to automate the data import into the platform in order to send out the all-important Welcome . The data will be held temporarily by Google before passing it to the Communicator platform. More information will be available to you from your Account Manager once this goes live from Google in late

12 In-store There are multiple ways to collect data in-store but some retailers are missing a trick. There are many retail staff members that gloss over prompts to capture address or openly ask you to fill out feedback forms and tell you not to worry about filling in the address which I'm sure their marketing department would agree is crazy. Incentivised A number of UK retailers are running incentivised data capture campaigns in their stores. The incentives vary from Win 250 to spend in-store to Get a FREE 10 voucher but they all encourage registration using a combination of data capture approaches. In terms of the execution, there are a wide range of different approaches including: Text Data Capture - e.g. Text KEYWORD and your address to Take-away business cards emblazoned with a sign-up URL or QR code Receipts that contain a sign up URL or QR code Cashiers asking for the address at point of purchase Some stores also provide loyalty card points or free access to store Wi-Fi in return for an address. I think one of the great advantages of this type of data collection is that you are really targeting people who are already engaged with your brand and using mechanisms you are often already paying for or providing. Sign up points Some clients are now operating small touch screens (e.g. ipad) in store which will display their subscription page. Data is then collected in store using this method which works better than asking people to write their address down. The reason being that validation can be applied immediately meaning there is less room for data input error, the address can also be instantly submitted to Communicator meaning that the new subscriber can immediately enter the welcome journey, and costs are saved on admin too. EPOS Many modern EPOS systems allow till operators to capture customer addresses in-store along with language and gender details during the in-store checkout process (if relevant). The till operator is presented with an on-screen prompt that asks the customer for their details. Once submitted these details could get passed into the central CRM system which could then push this data into Communicator using the Connect service. This can then automatically trigger a welcome to the customer (in the appropriate language) which is then waiting in the customer s inbox when they 12

13 get home or even on their mobile device while they shop. For those customers that don't subscribe, a URL or QR code could be printed onto the till receipt prompting them to subscribe in their own time. A prompt to request addresses could be 'would you like a copy of your receipt ed to you'? QR Codes QR code (abbreviated from Quick Response code) is the trademark for a type of matrix barcode (or two-dimensional code). The QR code can be scanned by a mobile device which can automatically redirect the user to a web page or online form. The QR code is used by many retailers to push users through to their online signup form to increase subscribers. The QR code has fast readability and large storage capacity compared to standard UPC barcodes. The code typically consists of black modules (square dots) arranged in a square pattern on a white background. However here at Communicator Corp our expert Designers can create bespoke QR codes. QR Code Examples Custom QR Code This QR code is designed using your brand colours and can be a simple mix or complex. Branded QR Code This QR code is designed using your brand colours and the addition of your company logo. 13

14 Ultimate QR Code This QR code uses brand colours and logo, with the addition of incorporating brand assets/images. Use Cases The most common uses of QR codes are to bring together online media with offline media on: Direct Mail In-store Advertising Point of Sale Billboards Press Releases TV Ads Business Cards 14

15 Text Messaging It is important that you make it easy and convenient for consumers to engage with your brand. Implementing Text Data Capture will allow your consumers to sign up to your communications on the move, exactly how and when it suits them. The potential for this channel is huge, from growing your database and adding value to your relationships through to revenue generation. Why not ask consumers to send a text starting with your keyword followed by their address and send to a short code to sign up for your latest newsletter or special offers (e.g. "start your text with MYSTORE followed by your address and send to 60033"). This is a great way for collecting data from those 'on the go'. Not only does this allow for the collection of addresses but mobile numbers too. Be sure to state what texters are opting into in your advertising (i.e. and / or text messages.) Communicator 's Triggered Dispatch functionality allows you to easily add value via an automated text and / or message reply. So make sure you take this opportunity to thank the recipient for their action and direct them to further relevant content. 15

16 Promoting your Keyword & Short Code There are many ways that companies can implement text data capture campaigns. Here are some ideas belo Offline Printed literature TV adverts In-store / Outdoor advertising Sales receipts Online Website Social Media Channels communications Mobile Applications 16

17 Recommendations Source It is always a good idea to capture the data source when collecting data in order to obtain a record of where the data originated. This allows you to discover which marketing routes work well for new subscriber collection. Content In today's busy world where consumers are inundated with messages, it is always best to get the message across quickly with a good call to action. This is something clients should be mindful of when putting together a data capture form embedded in a lightbox or thinking of collecting data using Google AdWords or text messaging. Data Our recommendation is to focus on growing your list organically as opposed to purchasing data lists. Organically grown data usually performs far better in terms of opens, clicks and conversions. This type of data often experiences less bounces, unsubscribes and complaints too. However, if you would like to purchase data, then please get in touch with your Account Manager who can put you in touch with trusted data partners. Remember to focus on quality of data rather than the quantity. Engaging with those who are interested and who are interacting with your s is key to getting a higher ROI from marketing as well as better inbox delivery rates. Get Inventive Don't wait for people to visit your website and leave their details. Broaden your search and get more inventive with Communicator. The Communicator platform can integrate with many different platforms to gain maximum exposure while giving the ability to capture relevant data from people who are interested in your brand. Social Media - Why not allow your subscribers to share their s with friends on Facebook or Twitter and gain new subscribers by referral. You could even add in a promotional offer for new subscribers to sweeten the deal. s - Why not add a subscribe link to your messages? Many subscribers forward their s to friends directly from their inbox. Adding a subscribe link to the is a simple but an effective way of getting new subscribers. 'Have you been forwarded this ? Subscribe here' 17

18 Summary No matter how effective the current marketing activity of your business is, a successful strategy starts with the recipient offering up their address and agreeing to receive your marketing s. Making the most of the beginning of the process will help you grow your database, and increase the conversion opportunity that marketing presents. The DMA currently value the average address at 9.11 so it's really important to ensure that when collecting new data, it is valid, opted in and is going make this return for your business too. Always have a strategy in place and contact your subscriber data wisely. Contact your Account Manager if you would like further assistance with growing your subscriber lists. 18

www.communicatorcorp.com THE MORE THE MERRIER! A GUIDE TO INCREASING YOUR SUBSCRIBER NUMBERS

www.communicatorcorp.com THE MORE THE MERRIER! A GUIDE TO INCREASING YOUR SUBSCRIBER NUMBERS THE MORE THE MERRIER! A GUIDE TO INCREASING YOUR SUBSCRIBER NUMBERS GATHERING THOSE ALL IMPORTANT EMAIL ADDRESSES Increasing the number of subscribers in your mailing lists is just one of the ongoing challenges

More information

Impressive Analytics

Impressive Analytics Impressive Analytics and Insight on a Shoestring Lisa Ikariyama & Tracy Anderson Cabbage Tree Creative www.cabbagetree.co.nz Getting Started Before you design a page on your website or get started with

More information

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE

HOW TO PROMOTE YOUR SMALL BUSINESS ONLINE Table of Contents 1. Introduction 2. Your communication channels 3. Email 4. Social media 5. Mobile 6. How econnect can help 7. Setting up your own email campaigns 8. Incorporating social media HOW TO

More information

50 Simple Ways to Grow Your Email List

50 Simple Ways to Grow Your Email List 50 Simple Ways to Grow Your Email List 50 SIMPLE WAYS TO GROW YOUR EMAIL LIST EMAIL WORKS Often abused and overused, email has gotten a bad reputation. But if done well, email can still deliver extraordinary

More information

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs

LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs LEADING LADIES & THE SISTA CODE PROGRAM Week 6 Email campaigns with MailChimp and other programs Two weeks ago we looked at creating Tribes for a range of purposes, including the purpose of growing your

More information

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8.

1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. 1. Link Building 2. Site Content 3. Advertising 4. Email Marketing 5. Viral Marketing 6. Affiliate Marketing 7. Search Engine Optimization 8. Landing Page Optimization LINK BUILDING & SITE CONTENT I m

More information

For More Free Marketing Information, Tips & Advice, visit www.lgx.im

For More Free Marketing Information, Tips & Advice, visit www.lgx.im For More Free Marketing Information, Tips & Advice, visit www.lgx.im DISCLAIMER AND/OR LEGAL NOTICES The information presented in this E Book represents the views of the publisher as of the date of publication.

More information

4Local, Social and Mobile Marketing Solutions

4Local, Social and Mobile Marketing Solutions The Holidays Can Make Or Break Your Year 19.4% of Retail Sales Are During the Holidays In Some Verticals It s 40%!! Annual Revenue Revenue Per Day Holidays (30 days) The other 330 days Holidays (30 days)

More information

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher

Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher Professional Diploma in Digital Marketing Module 4: Email Marketing Version 5.0 Lecturer: David Maher David Maher Product & ecommerce Manager with Scope Ophthalmics 10+ Years experience in Digital Marketing

More information

Ecommerce Customer Acquisition:

Ecommerce Customer Acquisition: Ecommerce Customer Acquisition: Tips for Acquiring Subscribers Who Will Become Loyal Customers by Donna Fulmer, Listrak Marketing Communications and PR Manager May 2013 With 55% of marketing professionals

More information

What is Text Message Marketing?

What is Text Message Marketing? What is Text Message Marketing? SMS (Short Message Service) Text Message Marketing is the ability to send permission-based text messages to a group of people who have opted-in to your mobile list. The

More information

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation

31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation 31 Examples of how Microsoft Dynamics CRM Integrates with Marketing Automation Manage Email Campaigns In-House 1. Quickly Design Emails Save time creating marketing emails using drag and drop template

More information

GUIDE TO EMAIL MARKETING

GUIDE TO EMAIL MARKETING GUIDE TO EMAIL MARKETING Using e-mail marketing to communicate with your customers and promote your business 2 April 2012 Version 1.0 Contents Contents 2 Introduction 3 Skill Level 3 Terminology 3 Video

More information

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1

Multi-Channel Benchmarking Guide H2, 2012. March 2013 Version 1.1 Multi-Channel Benchmarking Guide H2, 2012 March 2013 Version 1.1 Contents Introduction... 4 Key Trends... 5 Key Trend Details... 5 Overview... 9 Deliverability... 9 Analysis... 10 Hard Bounce Rate... 10

More information

Trollbeads Email Marketing Platform

Trollbeads Email Marketing Platform Trollbeads Email Marketing Platform 1 Table of Content Table of Content... 2 Getting Started with Campaign Monitor... 4 Overview... 5 The Site... 5 Account Settings... 8 How to Create, Import, and Manage

More information

A SIMPLE GUIDE TO PAID SEARCH (PPC)

A SIMPLE GUIDE TO PAID SEARCH (PPC) A SIMPLE GUIDE TO PAID SEARCH (PPC) A jargon-busting introduction to how paid search can help you to achieve your business goals ebook 1 Contents 1 // What is paid search? 03 2 // Business goals 05 3 //

More information

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business.

Veeam MarketReach User Guide. Automate Your Marketing. Grow Your Business. Veeam MarketReach User Guide Automate Your Marketing. Grow Your Business. March, 2013 Contents PART 1. INTRODUCTION 3 What is Veeam MarketReach? 3 PART 2. ENTERING VEEAM MARKETREACH 3 Who can access Veeam

More information

A quick guide to... Getting Started

A quick guide to... Getting Started A quick guide to... Getting Started In this guide... Learn how to build your list, create engaging email messages, and convert contacts into customers, using industry-leading GetResponse features. Table

More information

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES

EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES EMAIL NEWSLETTERS FOR LEAD NURTURING LEADFORMIX BEST PRACTICES An Effective Touch Point for Long-Term Marketing Relationships Introduction Email newsletters are no longer optional when it comes to B2B

More information

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages

Feature Guide. Want to talk it through? pure360.com call: 0844 586 0001 email: contact@pure360.com. Work With Data. Work With Messages ro Work With Data Import, append & export unlimited lists - with no restrictions on number of contacts De-duplication and list cleaning Dedupe of lists on upload, clean bounces Automatic bounce, opt-out

More information

Social Media, How To Guide for American Express Merchants

Social Media, How To Guide for American Express Merchants Social Media, How To Guide for American Express Merchants americanexpress.com.au/merchant How to use Social Media successfully for small independent businesses 1 Contents Introduction - Page 3 1. What

More information

AWEBDESK EMAIL MARKETER

AWEBDESK EMAIL MARKETER AWEBDESK EMAIL MARKETER Version 6.1.0 AwebDesk Softwares How To Grow Your Email Marketing List Edition 1.0 October 2012 Page 1 of 10 Introduction Email marketing can be profitable for any business, no

More information

Email + Social = Success

Email + Social = Success How to grow your business and attract new customers with an email + social strategy 2014 Copyright Constant Contact, Inc. 14-3931 v1.0 Helping Small Business Do More Business Email and social media have

More information

TOP TIPS TO A TIP TOP EMAIL

TOP TIPS TO A TIP TOP EMAIL TOP TIPS TO A TIP TOP EMAIL EMAIL MOBILE SOCIAL WEB CONTENTS PAGE Introduction... 3 My Top 10 Tips... 4 Tip 1 - Super, Super Subject Lines... 4 Tip 2 - Make Your Call To Action Count... 5 Tip 3 - The Power

More information

CREATING YOUR ONLINE PRESENCE

CREATING YOUR ONLINE PRESENCE CREATING YOUR ONLINE PRESENCE Congratulations on signing up for your webhosting package, you ve just completed the first and most important step in establishing your online presence. There are just a few

More information

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com

7 Tips to Boost Buyers Using Google Adwords & Analytics. Andrew R Edwards info@andrewredwards.com 7 Tips to Boost Buyers Using Google Adwords & Analytics Andrew R Edwards info@andrewredwards.com About Me 9 Years Full Time Internet Marketing Google's advertising system in which advertisers bid on certain

More information

Sell the signs for whatever price you want, take cash direct from customer

Sell the signs for whatever price you want, take cash direct from customer K Smart Sign Ltd www.ksmartsign.co.uk Merchant@KSmartSign.co.uk 01942 515279 K Smart Sign Merchant Account Fast Track Display the board prominently in your store Sell the signs for whatever price you want,

More information

Email Marketing Features

Email Marketing Features Email Marketing Features intouch Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

INinbox Start-up Pack

INinbox Start-up Pack 2 INspired Email Marketing This is what you should know about sending emails through INinbox and how to get started! Thanks for joining INinbox. choice. You ve made a great In front of you, you find the

More information

A quick guide to. Social Media

A quick guide to. Social Media A quick guide to Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group!

Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 1 Tracking Success: Omni-Channel! Jimmy Bogroff! Director Digital Strategy - Oregonian Media Group! 2 Consumer Behavior is Moving Fast! More moments are mobile The ubiquity of smartphones means that ZMOT

More information

Google Analytics Audit. Prepared For: Xxxxx

Google Analytics Audit. Prepared For: Xxxxx Google Analytics Audit Prepared For: Xxxxx Please Note: We have edited all images and some text to protect the privacy of our client. 1. General Setup 3 1.1 current analytics tracking code 3 1.2 test purchase

More information

The List Building Checklist

The List Building Checklist The List Building Checklist An addon checklist to: 68+ List Building Tactics & Ideas for ecommerce & Beyond ( Link) A Publication of KommerZen.com 1. Gather Preliminary Data [9] Determine month over month

More information

Let s Connect. Best Practices. A Helpful Guide for Your WebsiteAlive Account

Let s Connect. Best Practices. A Helpful Guide for Your WebsiteAlive Account TM Let s Connect Best Practices A Helpful Guide for Your WebsiteAlive Account Table of Contents Best Practices 3. Why Add Live Chat? 3. How Will You Be Using Live Chat 4. What Capabilities Do You Need

More information

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST

28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST 28 INCREDIBLY ENTICING OFFERS TO BUILD YOUR EMAIL LIST THE ULTIMATE LIST! www.shinealightmedia.com Introduction Email Marketing is one of THE most effective ways to quickly, directly and personally reach

More information

Five Best Practices for Building Your Mobile Marketing Opt-In Database

Five Best Practices for Building Your Mobile Marketing Opt-In Database Five Best Practices for Building Your Mobile Marketing Opt-In Database Table of Contents IN-STORE SOLUTIONS In-Store Signage...3 Bag Stuffers & Receipt Promotion...4 DIGITAL & SOCIAL SOLUTIONS Email Marketing...5

More information

A quick guide to setting up your new website

A quick guide to setting up your new website A quick guide to setting up your new website Hi there. Welcome to MrSite we re really happy you chose to build your brand new website with us and look forward to seeing what you create! We re sure you

More information

How To Build An Email List Of Customers

How To Build An Email List Of Customers How To Build An Email List Of Customers by Derrick Markotter Thank you for making the excellent decision to start up your own mailing list. I guarantee you that this will be one of the best business decisions

More information

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know

Software Solutions Digital Marketing Business Services. Email Marketing. What you need to know Software Solutions Digital Marketing Business Services Email Marketing What you need to know Contents Building Your Email List 1 Managing Your Email List. 2 Designing Your Emails 3 Branding Your Emails.....

More information

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By

Google Analytics Guide. for BUSINESS OWNERS. By David Weichel & Chris Pezzoli. Presented By Google Analytics Guide for BUSINESS OWNERS By David Weichel & Chris Pezzoli Presented By Google Analytics Guide for Ecommerce Business Owners Contents Introduction... 3 Overview of Google Analytics...

More information

30-Day Starter Guide to Email Marketing

30-Day Starter Guide to Email Marketing { 30-Day Starter Guide to Email Marketing { Introduction If you are new to email marketing or to using an email marketing service, we created this 30-day starter guide with you in mind. This guide will

More information

21 Ways to Build Your Contact List

21 Ways to Build Your Contact List 21 Ways to Build Your Contact List Introduction Email marketing can be profitable for any business, no matter what kind of product or service you offer. But the foundation of email marketing success is

More information

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved

Table of Contents. Copyright 2011 Synchronous Technologies Inc / GreenRope, All Rights Reserved Table of Contents Introduction: Gathering Website Intelligence 1 Customize Your System for Your Organization s Needs 2 CRM, Website Analytics and Email Integration 3 Action Checklist: Increase the Effectiveness

More information

emarketer system Benefits

emarketer system Benefits emarketer system Impart media s emarketer system, our all-in-one email marketing software, includes everything you need to create, send, track and profit from email marketing. As well as newsletters, the

More information

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content

Introduction. The traditional content for leads conversion funnel looks a bit like this: Email sent to new lead with link to content Introduction. Content marketing comes in many shapes and sizes. Today we are going to focus on everyone s favourite, using free digital content for lead generation. Savvy marketers have been distributing

More information

How to use email marketing to boost sales in just three steps. Nikolaus von Graeve

How to use email marketing to boost sales in just three steps. Nikolaus von Graeve How to use email marketing to boost sales in just three steps Nikolaus von Graeve How to use email marketing to boost sales in just three steps Online retailing is booming. According to the German E-Commerce

More information

Email Marketing Features

Email Marketing Features Email Marketing Features ECampaign101 Email Marketer is a true all in one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys,

More information

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST

10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 10 THINGS TO AVOID WHEN BUILDING YOUR EMAIL LIST 1. Having your opt-in form in only one place Your sign up form is on your website for the purpose of

More information

2. Bulk SMS Software: Custom Desktop Software application using our API.

2. Bulk SMS Software: Custom Desktop Software application using our API. What is Bulk SMS? In marketing industry SMS stands for Smart Marketing Services. The charges for SMS on mobile phones is very high especially when sending multiple messages and exorbitant when sending

More information

an introduction to Google Analytics for ecommerce Thomas Holmes

an introduction to Google Analytics for ecommerce Thomas Holmes an introduction to Google Analytics for ecommerce Thomas Holmes An introduction to Google Analytics for ecommerce by Thomas Holmes Published in 2013 by Thomas Holmes 5 rue St. Côme, 34000 Montpellier,

More information

Site Administrator User Guide. show, tell, share

Site Administrator User Guide. show, tell, share Site Administrator User Guide show, tell, share Contents About your Team site 1 What is a Team site? 1 What can you do on a Team or Business site that you can t do on www.present.me? 1 Getting Started

More information

Delivering customer insight

Delivering customer insight Delivering customer insight Social platforms have the ability to share content faster than any phone call, email or telegram ever could. Social Wi-Fi has the ability to get a brand to the people that matter

More information

An Agency s Guide to Text Message Marketing

An Agency s Guide to Text Message Marketing An Agency s Guide to Text Message Marketing Hi, my name is Justin Mastrangelo. I am the founder of JA.TXT and I have been helping agencies and marketing consultants execute text messaging (SMS) campaigns

More information

Best Practices for Email Marketing. Monday, March 8, 2010

Best Practices for Email Marketing. Monday, March 8, 2010 Best Practices for Email Marketing Monday, March 8, 2010 Fishbowl Cocktail Facts 10 years old, 130+ employees Alexandria, VA based Product Suite includes Email Marketing, Social Media Integrations and

More information

New Possibilities for Extending LivePerson Solutions

New Possibilities for Extending LivePerson Solutions LivePerson intelligent engagement solutions have proven to deliver significant ROI for online businesses of all sizes, currently monitoring more than 1 billion visits and handling 9 million chats per month

More information

www.store.belvg.com skype ID: store.belvg email: store@belvg.com US phone number: +1-424-253-0801

www.store.belvg.com skype ID: store.belvg email: store@belvg.com US phone number: +1-424-253-0801 www.store.belvg.com skype ID: store.belvg email: store@belvg.com US phone number: +1-424-253-0801 1 Table of Contents User Guide Table of Contents 1. Introduction to Facebook Connect and Like Free... 3

More information

The Guide to: Email Marketing Analytics"

The Guide to: Email Marketing Analytics The Guide to: Email Marketing Analytics" This guide has been lovingly created by Sign-Up.to we provide email marketing, mobile marketing and social media tools and services to organisations of all shapes

More information

Quick check on your Adwords optimization (Basic)

Quick check on your Adwords optimization (Basic) Written by Aji Issac when he was heading DA web warkting team Quick check on your Adwords optimization (Basic) Introducing you to some of the important sections of adwords. I am expecting a lot of queries

More information

What is Marketing Automation? What is Marketing Automation?

What is Marketing Automation? What is Marketing Automation? What is Marketing Automation? Table of Contents What is Marketing Automation?...2 Deficiencies in the Manual Marketing Process...2 Marketing for the Modern World...2 How Marketing Automation Works...................3

More information

5. You will need to confirm your registration, by entering a unique code displayed on the page and click Confirm Signup

5. You will need to confirm your registration, by entering a unique code displayed on the page and click Confirm Signup 1. Go to www.mailchimp.com 2. Click Sign Up Free on the top right hand corner of the page (you will need to remember these details and next time you can click the Log In button) 3. Fill in the details

More information

Website Builder Release 8

Website Builder Release 8 Website Builder Release 8 Original version by Odoo November 03, 2014 Contents 1 Introduction 2 2 Video Case Study 2 3 Build your Website as never before 2 3.1 Build your First Pages........................................

More information

Curate Your Own Online Marketplace

Curate Your Own Online Marketplace Curate Your Own Online Marketplace Welcome to Marketplace Curator s ecourse Welcome to Meylah s ecourse, Curate Your Own Online Marketplace. In this ecourse, you will learn about all of the rich tools

More information

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting

6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting 6 Highly Effective Ways to Increase Conversion Rates With Behavioral Targeting Written by Peter Messmer, Director of Marketing at AddShoppers First off, what exactly is Behavioral Targeting? Behavioral

More information

presented by Maxmail

presented by Maxmail presented by Maxmail What s Inside Hello. It doesn t matter if you re a brick-and-mortar store, an online retailer, small or not so small. We will show you how you can build your email list and use this

More information

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012

Tips for Growing and Managing Effective Marketing Lists. Jennifer Culbertson Looking Glass Marketing September 10, 2012 Tips for Growing and Managing Effective Marketing Lists Jennifer Culbertson Looking Glass Marketing September 10, 2012 What We ll Cover Today Types of lists Tips for building in-house lists Tips for acquiring

More information

Lead Generation in Emerging Markets

Lead Generation in Emerging Markets Lead Generation in Emerging Markets White paper Summary I II III IV V VI VII Which are the emerging markets? Why emerging markets? How does the online help? Seasonality Do we know when to profit on what

More information

White paper: Google Analytics 12 steps to advanced setup for developers

White paper: Google Analytics 12 steps to advanced setup for developers White paper: Google Analytics 12 steps to advanced setup for developers We at Core work with a range of companies who come to us to advises them and manage their search and social requirements. Dr Jess

More information

Magento integration 1.0

Magento integration 1.0 Reference guide Improving results together 1 Version history Version Date Author Modifications 0.9 20 September 2013 Marcus Webb Draft Version 1.0 20 September 2013 Marcus Webb Publication Version 2 Contents

More information

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS

EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS EMAIL DELIVERABILITY ESSENTIALS: 6 MUSTKNOW TIPS 6 MUST-KNOW EMAIL DELIVERABILITY TIPS Here, in plain language, are the most essential elements of an email marketing campaign that will get your message

More information

A quick guide to... Social Media

A quick guide to... Social Media A quick guide to... Social Media In this guide... Learn how to integrate your email marketing with social media to get the most out of online buzz! Use Twitter and Facebook integrations to enable readers

More information

Email Marketing Features

Email Marketing Features Email Marketing Features JPC s Email Marketer includes everything you need to create, send and track professional HTML emails. It is fullyfeatured email marketing software which has been developed by marketing

More information

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF

FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF FACEBOOK ADS STUDIES BY SOCIALBAKERS DESKTOP VS. MOBILE ADVERTISING ON FACEBOOK SQUARE OFF 01 Key Insights Mobile advertising is growing at an unprecedented rate as people are abandoning the desktop version

More information

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO

A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO A Quick Start Guide On How To Promote Your Site Using Do It Myself SEO Introduction Welcome to Do It Myself SEO, a set of tools for SEO, Social Media Analytics and Competitive Analysis. This platform boasts

More information

Creating an Email with Constant Contact. A step-by-step guide

Creating an Email with Constant Contact. A step-by-step guide Creating an Email with Constant Contact A step-by-step guide About this Manual Once your Constant Contact account is established, use this manual as a guide to help you create your email campaign Here

More information

TABLE OF CONTENTS. Creating an Account Why Use enewsletters. Setting Up an enewsletter Account. Create/Send Logging In.

TABLE OF CONTENTS. Creating an Account Why Use enewsletters. Setting Up an enewsletter Account. Create/Send Logging In. ENEWSLETTER GUIDE TABLE OF CONTENTS Creating an Account Why Use enewsletters Setting Up an enewsletter Account 3 3 Create/Send Logging In Saved Drafts Creating a New Campaign Adding Content to a New Campaign

More information

14.95 29.95. 3 Unlimited. Click4Assistance - Package Comparison. The Packages...

14.95 29.95. 3 Unlimited. Click4Assistance - Package Comparison. The Packages... The Packages... Lite Low cost, entry level live chat software, available for small businesses with a single operator. This option allows unlimited chats, and offers a great range of button images and chat

More information

American Eagle Outfitters Cross-channel marketing holiday case study

American Eagle Outfitters Cross-channel marketing holiday case study Experian Marketing Services American Eagle Outfitters / Client Case Study American Eagle Outfitters Cross-channel marketing holiday case study American Eagle Outfitters creates a dynamic, cross-channel

More information

Opt It Get Started Guide

Opt It Get Started Guide Opt It Get Started Guide 1 Welcome to Opt It Mobile Thanks for choosing Opt It Mobile for your text messaging needs. Opt It, Inc. is the leading provider of text messaging applications for businesses.

More information

A quick guide to... Effective HTML Messages

A quick guide to... Effective HTML Messages A quick guide to... Effective HTML Messages In this guide... Learn easy and effective ways to engage your subscribers, increase your click-through ratio (CTR), and get better results from your email marketing.

More information

Harness the power of SMS and email marketing to grow your business.

Harness the power of SMS and email marketing to grow your business. Hi, I m SMS Nice to meet you! Harness the power of SMS and email marketing to grow your business. No magic. Just tips, ideas and success stories. Harness the power of SMS and email marketing to grow your

More information

to get more customers online

to get more customers online ONLINE MARKETING WITH 25 MARKETING TIPS & TRICKS to get more customers online @ 2015 ReachLocal, Inc. All Rights Reserved. REACHLOCAL is a registered trademark. reachlocal.com 1 In the perfect world, getting

More information

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY

6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY 6 TOP TIPS FOR IMPROVING YOUR DELIVERABILITY BROUGHT TO YOU BY INTRODUCTION What s the point in sending awesome email campaigns if they don t reach your recipients? Answer? None whatsoever! That s why

More information

Your guide to email marketing

Your guide to email marketing Your guide to email marketing Precept 2016 Entering the world of email marketing can seem pretty daunting. Especially if your business has never done email marketing. But emails are actually a great way

More information

Table of Contents PART I: UNDERSTANDING EMAIL MARKETING PART II: GETTING STARTED

Table of Contents PART I: UNDERSTANDING EMAIL MARKETING PART II: GETTING STARTED Table of Contents PART I: UNDERSTANDING EMAIL MARKETING 1. Why is Email Marketing Important for Your Marketing Plan?...1 2. Benefits of Email Marketing...2 3. Different types of email marketing for different

More information

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15

Remarketing and. Retargeting. By Ann Stanley Managing Director of Anicca Digital. @AnnStanley @aniccadigital #ecommercial15 Remarketing and Retargeting By Ann Stanley Managing Director of Anicca Digital Remarketing aka Stalking What is Remarketing and Retargeting? Remarketing/retargeting are online advertising techniques where

More information

AWeber. Tutorial ebook

AWeber. Tutorial ebook AWeber Tutorial ebook Page 1 Table of Contents Copyright Notices 3 Legal Notices 3 Reach more customers, faster with AWeber Autoresponder 4 Features 4 Benefits 4 Getting Started With AWeber E-mail Marketing

More information

Google Analytics. Web Skills Programme

Google Analytics. Web Skills Programme Google Analytics Web Skills Programme Google - some facts Google search handles over 1 billion searches per day 7.2 billion daily page views 87.8 billion monthly worldwide searches conducted on Google

More information

Marketing Online SEO Facebook Google Twitter YouTube

Marketing Online SEO Facebook Google Twitter YouTube Marketing Online SEO Facebook Google Twitter YouTube What is Internet Marketing? Internet marketing is considered to be broad in scope[1] because it not only refers to marketing on the Internet, but also

More information

1. Starting the management of a subscribers list with emill

1. Starting the management of a subscribers list with emill The sending of newsletters is the basis of an efficient email marketing communication for small to large companies. All emill editions include the necessary tools to automate the management of a subscribers

More information

Introduction. Regards, Lee Chadwick Managing Director

Introduction. Regards, Lee Chadwick Managing Director User Guide Contents Introduction.. 2 Step 1: Creating your account...3 Step 2: Installing the tracking code.. 3 Step 3: Assigning scores to your pages.....4 Step 4: Customising your lead bands..5 Step

More information

How using Google Analytics can improve your website performance and social campaigns

How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns How using Google Analytics can improve your website performance and social campaigns Google Analytics is undoubtedly

More information

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it!

50 WAYS. to grow your email list. page: 1. 50 Ways to Grow Your Email List. Share it! 50 WAYS to grow your email list page: 1 50 Ways to Grow Your Email List Written By Casey Swanton Casey is currently a Response Consultant for Professional Services at Return Path. Casey s agency experience

More information

Google Analytics Guide

Google Analytics Guide Google Analytics Guide 1 We re excited that you re implementing Google Analytics to help you make the most of your website and convert more visitors. This deck will go through how to create and configure

More information

Description of Services for ecommerce Website Package

Description of Services for ecommerce Website Package Description of Services for ecommerce Website Package We provide this document to define services covered in our ecommerce website package. It is very important you understand exactly what you are purchasing.

More information

Zoho CRM. Getting Started. Guidelines for Beginners

Zoho CRM. Getting Started. Guidelines for Beginners Zoho CRM Getting Started Guidelines for Beginners - 1 - Getting Started on Zoho CRM Welcome to Zoho CRM, an On-demand Customer Relationship Management (CRM) software for managing your customer relations

More information

COUPONPAQ AS A BUSINESS

COUPONPAQ AS A BUSINESS COUPONPAQ AS A BUSINESS COUPONPAQ AS A BUSINESS - 2 - Start or expand your marketing business today with the affordable COUPONPAQ platform, and join several top companies who offer online software as their

More information

Nonprofit Technology Collaboration. Web Analytics

Nonprofit Technology Collaboration. Web Analytics Web Analytics Contents What is Web Analytics?... 2 Why is Web Analytics Important?... 2 Google Analytics... 3 Using Major Metrics in Google Analytics... 6 Traffic Sources... 6 Visitor Loyalty... 9 Top

More information

The objective setting phase will then help you define other aspects of the project including:

The objective setting phase will then help you define other aspects of the project including: Web design At the start of a new or redesign web project, an important first step is to define the objectives for the web site. What actions do you want visitors to take when they land on the web site?

More information

Email remarketing Best practices guide

Email remarketing Best practices guide Email remarketing Best practices guide What is email remarketing? Email remarketing is the practice of sending targeted emails to Website visitors based on their unique site behavior. It involves the use

More information

How to Create a Campaign in AdWords Editor

How to Create a Campaign in AdWords Editor How to Create a Campaign in AdWords Editor Using AdWords Editor instead of the online interface for Google Adwords will speed up everything in your online business. AdWords Editor gives you the upper hand

More information