VII International Advertising and Marketing Festival White Square. Contest: «Innovations» The Project: «idiscount»

Transcription

1 VII International Advertising and Marketing Festival White Square Contest: «Innovations» The Project: «idiscount»

2 Every successful businessman knows that it is required a loyalty program in order to attract regular customers. The most popular way is the granting discounts using discount cards. %

3 BUT 1. For some small businesses the loyalty program is not available, it is necessary to develop and release into circulation a physical loyalty card, which is costly. 2. Additional difficulties may arise in the implementation of the discount system: accounting of purchases is required and, consequently, specialized software should be installed.

4 BUT 3. Today the number of cards is constantly growing and fit them all in your wallet is becoming increasingly difficult, it causes a negative reaction from the buyers who having a discount may not always get it.

5 Purpose and objectives are the following: to increase the availability of the loyalty program; to simplify the work with the loyalty program; to give up physical loyalty cards when working with loyalty program; automation of recording process of purchases and discounts.

6 Target audience Managers of small businesses as well as the staff responsible for the loyalty program (more often marketers) in the medium and large business segment b2c.

7 Idea Nowadays almost everyone has a smartphone. Creating the application that allows any company to produce their own electronic discount cards, and customers to use the smartphone as a universal means for storing all received discount cards, can greatly simplify work and provide convenience for a customer.

8 Product

9 How does it work for business 1) A company installs the application from Google Play / App Store. 2) It fills in its data. 3) A company creates own discount card: it is possible to choose design, size and type of a discount (design and conditions for a discount can be saved as a sample which may be used in future).

10 How does it work for business 4) When issuing a discount name, surname, and customer`s telephone number are filled out (ID is noted, if application is already installed by a customer). 5) When a client shows a card on the screen of his phone, the company representative reads it by own phone and enters a sum without a discount amount. The system will consider the amount of a discount and adds a transaction to the purchase history of the customer.

11 How does it work for customer: 1) A client downloads at no cost own version of application from Google Play / App Store, which serve as a kind of card holder for his e-cards. 2) A customer fills in own data. 3) Upon receipt of a new discount card a client gets push-notification. * if the application is not yet installed, after the issuance of the card a customer gets with login data and a link to the application.

12 How does it work for customer: 4) When paying a customer simply shows a discount card on the screen of his smartphone. 5) It is possible to control discounts, the history, and the accumulation of points

13 Uniqueness of the proposal: 1. Complete rejection from the physical discount cards. 2. Lack of dependence for creating, modifying discount cards and loyalty programs. 3. No cost for branding electronic discount cards. 4. There is no need to install additional equipment (scanners and readers). 5. Types of discounts can be chosen: fixed discount or cumulative discount.

14 Innovation: idiscount is the first application which itself generates new discount cards with a unique barcode for each customer. Any company can easily use it anywhere in the world without direct contact with the product developer. It eliminates redundant business processes when working with loyalty program. It is required nothing but a smartphone, where all the purchase history of each owner of a discount card for your company is saved.

15 Benefits: 1) Improving the level of service of the company. The availability of loyalty program. The application allows to reduce time for customer service which will undoubtedly affect the quality of service. 2) The growth of the company's image. The use of new technologies reducing maintenance time and improving its quality in the eyes of the client creates the image of a modern company that cares about each customer.

16 Benefits: 3) Reduction of expenses: Issue of discount cards to new customers is at less cost in the application; There is no need to replace them with wear and loss; idiscount is also a business card without a loss!

17 Benefits: Save your money! A number of issued cards A number of users from one account FREE TRIAL SMALL BUSINESS MEDIUM BUSINESS LARGE BUSINESS As many as 1000 during the first month after the registration Up to 10 As many as As many as UNLIMITED Up to 15 Up to 50 UNLIMITED Reading of all issued cards Individual design of the card Availability of all types of discounts Cost* per month/year 10% AT NO COST 9.00 $ per month $ per year -10% $ per month $ per year -10% $ per month $ per year -10% *subscription payment is carried out with Google Play or App Store

18 The economic effect of idiscount, instead of the usual plastic cards per year will be at a minimum calculation: Small business: $ * 0.5$- 97.2$= $ Medium business: $ * 0.5$ $ = $ Large business: $ * 0.5$ - 1,069$ = $ *the average price of a plastic card 0.5$ And that's not to mention the absence of the need to replace cards and reduce costs of business cards!

19 is not a loyalty program. idiscount is a set of tools for businesses to create and work with their own loyalty programs in one application.

20 Thank you for your attention!