Captivate Your Mobile Customers

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2 Why Partner with Smith Micro? A 30-year track record in robust software development and reliable commercial deployments: Engaging Customers in Context Mobile devices have become engrained in our daily lives for communicating, navigating, entertainment, shopping, and much more. One reason for this is the personalized nature of content, apps, and services available through mobile devices. They have changed consumer expectations about when and how they consume information and interact with other people, organizations, or online entities. Savvy marketers are embracing mobile as the next big channel for customer engagement, but most of the focus is on mobile advertising, relying on demographic targeting to reach consumers of a certain type through certain apps and web sites. Recent developments in beacon technology have enabled proximity to a location to become another way of targeting mobile users. Unfortunately, neither proximity nor demographics are enough to create the personalized, convenient mobile interactions consumers want. What s missing in mobile engagement today is Context. Context is defined as the set of circumstances or facts that surround a particular event or situation. Contextual Mobile Engagement is the ability to evaluate the context surrounding a target customer in real-time, via a mobile device, to identify ideal opportunities to engage. Using the power of smartphones and other wireless devices, Contextual Mobile Engagement creates new opportunities for companies and brands to interact with consumers on a more personal level, with more relevant information, offers and queries, resulting in a better customer experience. Identify ideal opportunities to engage through Context Triggers, for example: Micro and Macro Location Time of Day Dwell-Time Active/Stationary Mode Device Type Applications In-Use Device Mode of Operation Over 100 million copies of our connection management software shipped worldwide Billions of voice, text, data and video interactions managed for Mobile Network Operators & Enterprises Integration and certification experience on hundreds of devices, operating systems and networks An extensive software portfolio to create comprehensive, cost-effective solutions for customers: QuickLink applications that help users and devices connect to the mobile internet, easily and reliably, while managing their data usage NetWise Policy-on-Device platform for optimizing wireless connections, engaging mobile users, and improving Quality of Experience over 3G/4G and Wi-Fi networks. CommSuite premium voice, video and messaging applications to capitalize on the proliferation of mobile devices and broadband data services Discover how Smith Micro can help you capture new revenue. Engage more effectively with personalized, relevant mobile interactions, for example: Real-Time Context-Based Promotions Entry/Exit Mobile Friendly Surveys Impulse Offers To Increase Conversion Data/Analytics Collection to Model Personalized Buying Intent Visit smithmicro.com to learn more. 51 Columbia, Aliso Viejo, CA USA NASDAQ: SMSI Smith Micro Software 1 Copyright 2015 Smith Micro Software, Inc. All rights reserved. CommSuite, QuickLink, NetWise, Visual Voic , VIDIO, and the Smith Micro logo are registered or trademarks of Smith Micro Software, Inc. All other trademarks are the property of their respective owners. All specifications, terms and features are subject to change without notice. Captivate Your Mobile Customers

3 Contextual Mobile Engagement in Action The opportunities for Contextual Mobile Engagement are near limitless given the wide variety of triggers (conditions, events and user behaviors) that can be detected by mobile devices, the types of actions that devices can take in response, and a vast array of both demographic and specific customer data that can be utilized within each vertical market, such as Retail, Hospitality, Travel, Banking, or Health Care. The following simple examples illustrate how Contextual Mobile Engagement might be deployed: SHOULD I RECREATE THIS 3D RENDER? Mobile First Assistance Businesses can provide welcome notifications and offer virtual assistance to customers who have just entered the store or who have been in the store for a specified amount of time, based on the number of total patrons in the store and availability of onsite staff. Customers can be automatically registered in an electronic queue for the next available representative. Loyalty Building Businesses can replace loyalty punch cards with electronic cards which automatically detect and track each visit, along with customer purchase history. Additional insights can be gained by measuring time-of-day visits, dwell times, and bill amounts to ensure maximum efficiency while encouraging longer (or shorter) stays. Customer Satisfaction Survey Hotels can detect an exit event upon checkout, using device location and data from the reservation system, to prompt the patron to take a mobile-friendly survey of their experience. Unlike , the immediacy and convenience of mobile surveys ensures the most opportune time to maximize responses. Foot Traffic Metrics Businesses can collect and aggregate foot traffic data to better understand store busy hours, percentage of repeat customers, cross-store traffic, and effectiveness of store layout and displays based on dwell-times. Capture mobile apps commonly used while shopping to understand comparative shopping habits and competitive alternatives. Intent-based Promotions Customers can opt-in to relevant promotions based on a combination of triggers that are indicative of buying intent, such as location + dwell time + applications in-use + purchase history. Smith Micro Software 2

4 NetWise Captivate The NetWise Captivate platform allows marketers to better understand consumer activity and behavior in order to offer more personalized, convenient mobile services. It is designed to support context-based mobile engagement through smartphones and other peripheral devices including beacons, Wi-Fi access points, wearable devices, and digital signs. The NetWise Captivate platform consists of a cloud-based management server, a client SDK for integrating Triggers and Actions into mobile devices and applications, and a unique Plug-in framework with standard Plug-ins to apply business logic to each engagement. Management Server A cloud-based service that provides capabilities to manage rules and offers, collect analytics, and provide controls to remotely configure and update devices with new Triggers and Actions. Client SDK Provides an on-device rules engine which monitors for relevant Triggers and invokes Actions based on specific rules that have been provisioned into the handset. These rules may operate autonomously or may dynamically initiate further Actions and/or content from the Management server or third-party servers. The Client SDK also exposes APIs to design custom Plug-ins that enable developers to build executable routines, expose device parameters, and further customize the user experience. Plug-ins Program libraries define the business logic to carry out finite sets of tasks used as Trigger events or a resulting Action. Out-of-the-box Plug-ins will enable standard functionality such as macro and micro location detection using geo-fencing, beacons, and/or Wi-Fi network detection, content push, and user notifications. Plug-ins can be used in different combinations to selectively apply logic under different conditions. Smith Micro Software 3

5 Features & Benefits Out-of-the-box support for key Triggers and Actions: Beacon detection Radio management Wi-Fi network detection Airplane mode detection Geo-fence detection App launch detection (entry/exit) Time and timer events Location analytics Notifications Dwell time analytics Pop-up HTML5 Get started quickly with support for the common events, conditions and actions needed to implement a Contextual Mobile Engagement campaign. Build on initial deployments with more advanced, custom plug-ins as your campaigns mature. Modular, building block approach for rule creation Customize the user-experience by combining and chaining Triggers and Actions without requiring any coding knowledge. Modular Plug-ins enable you to create simple or sophisticated rule sets with ease. Change and update business logic through remote configuration updates Mitigate risks and improve effectiveness of campaigns based on actual market feedback and results. With configurable business logic and a cloud-based management server, campaigns can be created, modified and cancelled from a single Web console. Automatic discovery of device capabilities and provisioning parameters Eliminates the hassle of managing device-specific dependencies by provisioning each device based on the Plug-ins compatible with that specific device. Provisioning parameters are automatically discovered by the server on registration, and the appropriate rule sets are automatically provisioned into the device. Analytics & Reporting Monitor key performance metrics of engagement campaigns and gather new insights into customer behavior. Analytics feature provides dashboard views and exportable reports indicating a variety of consumer data, including micro and macro location dwell times, frequency of visits, and frequency/effectiveness of engagement rules being triggered. Third-Party Offers Engine Interface Extract additional value from your existing investments by integrating with preferred thirdparty Offers engine to improve relevancy and targeting. REST APIs and configurable URIs ease integration efforts allowing for painless rollouts and flexibility for future add-on functionality. Smith Micro Software 4

6 Why Partner with Smith Micro? A 30-year track record in robust software development and reliable commercial deployments: Engaging Customers in Context Mobile devices have become engrained in our daily lives for communicating, navigating, entertainment, shopping, and much more. One reason for this is the personalized nature of content, apps, and services available through mobile devices. They have changed consumer expectations about when and how they consume information and interact with other people, organizations, or online entities. Savvy marketers are embracing mobile as the next big channel for customer engagement, but most of the focus is on mobile advertising, relying on demographic targeting to reach consumers of a certain type through certain apps and web sites. Recent developments in beacon technology have enabled proximity to a location to become another way of targeting mobile users. Unfortunately, neither proximity nor demographics are enough to create the personalized, convenient mobile interactions consumers want. What s missing in mobile engagement today is Context. Context is defined as the set of circumstances or facts that surround a particular event or situation. Contextual Mobile Engagement is the ability to evaluate the context surrounding a target customer in real-time, via a mobile device, to identify ideal opportunities to engage. Using the power of smartphones and other wireless devices, Contextual Mobile Engagement creates new opportunities for companies and brands to interact with consumers on a more personal level, with more relevant information, offers and queries, resulting in a better customer experience. Identify ideal opportunities to engage through Context Triggers, for example: Micro and Macro Location Time of Day Dwell-Time Active/Stationary Mode Device Type Applications In-Use Device Mode of Operation Over 100 million copies of our connection management software shipped worldwide Billions of voice, text, data and video interactions managed for Mobile Network Operators & Enterprises Integration and certification experience on hundreds of devices, operating systems and networks An extensive software portfolio to create comprehensive, cost-effective solutions for customers: QuickLink applications that help users and devices connect to the mobile internet, easily and reliably, while managing their data usage NetWise Policy-on-Device platform for optimizing wireless connections, engaging mobile users, and improving Quality of Experience over 3G/4G and Wi-Fi networks. CommSuite premium voice, video and messaging applications to capitalize on the proliferation of mobile devices and broadband data services Discover how Smith Micro can help you capture new revenue. Engage more effectively with personalized, relevant mobile interactions, for example: Real-Time Context-Based Promotions Entry/Exit Mobile Friendly Surveys Impulse Offers To Increase Conversion Data/Analytics Collection to Model Personalized Buying Intent Visit smithmicro.com to learn more. 51 Columbia, Aliso Viejo, CA USA NASDAQ: SMSI Smith Micro Software 1 Copyright 2015 Smith Micro Software, Inc. All rights reserved. CommSuite, QuickLink, NetWise, Visual Voic , VIDIO, and the Smith Micro logo are registered or trademarks of Smith Micro Software, Inc. All other trademarks are the property of their respective owners. All specifications, terms and features are subject to change without notice. Captivate Your Mobile Customers

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