Real Estate Coaching Radio Media Kit

Transcription

1 Real Estate Coaching Radio Real Estate Coaching Radio Gina Masters, Executive Producer Phone: (864)

2 Why sponsor Real Estate Coaching Radio? HIGHER ENGAGEMENT Radio & podcast advertising is the biggest new marketing trend for Today s smartphones make listening easy & convenient, and audio offers advertisers a means to avoid advertising saturation found in traditional text & online formats. Real Estate Coaching Radio with Tim & Julie Harris takes this a step further by providing partner endorsements for products we believe in which provides listeners with daily, repeat exposure to our sponsor message reinforced by a personal recommendation from expert coaching personalities they know & trust. Every week, millions of messages, banner advertisements, and social media postings drive listener traffic into our syndicated broadcast network, where listeners absorb our unique mixture of real estate coaching, industry news, and expert commentary. By sponsoring Real Estate Coaching Radio, you not only gain the benefit of a wide top-end distribution funnel reaching nearly every single real estate agent & broker in the United States, but you also leverage our ability to convert that marketing into a focused listener base who repeatedly act on our expert recommendations. We developed this high-engagement model of sponsorship initially to sell our own products so it s no accident that our marketing model is built to deliver unmatched listener conversions.

3 Who We Are: Real Estate Coaching Radio is a nationally syndicated radio talk show hosted by award-winning real estate coaches Tim & Julie Harris. Our program airs weekdays at 10am Pacific Standard Time, and delivers real estate industry news, coaching & training advice, and interviews with industry leaders. Since our launch in early 2014, Real Estate Coaching Radio has become the nation s most-listened to real estate industry broadcast, averaging 30% audience growth every month. Our Audience: Our audience consists of 1.45 million real estate agents & brokers across the United States, and spans all major real estate franchises and geographic, ethnic, and socio-economic backgrounds. Total Reach 1,450,000 Unique Agents/Brokers January Listenership 125,000+ Unique Agents/Brokers Listener Demographics:

4 High-Visibility Sponsorship: Real Estate Coaching Radio uses a high-engagement model of listener interaction that promotes product & brand familiarity with the audience over time, and is highly conducive to influencing listener buying decisions. For us, sponsors are more than simply advertisers. We only accept sponsorship from organizations that we believe in, and in return we provide a higher level of sponsor endorsements that found in traditional media advertising. As you can see on our website, our sponsors are an integral part of our radio program, and featured very prominently in our media. We make every effort to remind the audience that we re sponsor-supported, and ask them in return to help us support our sponsors. Our model of sponsor promotion is uniquely different than other media outlets, which serve to place commoditized advertising in front of as many viewers as possible, typically on a pay-per-click basis with no regard for the actual sponsor or audience fit. While we do serve an enormous niche audience of real estate agents & brokers, we feel that by building deep relationships over time with our sponsors and including them in the growth and development of the show that we re able to more effectively deliver quality ROI.

5 & Newsletter Promotion: Real Estate Coaching Radio is promoted using a combination of list distribution, Google & Bing Pay-Per-Click (PPC) advertising, social media publication, and advertising within our real estate coaching network. Our daily radio show , as shown on this page, is broadcast to a 100,000 listener house-list on a daily basis. Additionally, we work with the nation s largest real-estate distribution firm to deliver a weekly show summary message to approximately 1.45 million recipients every single week. Altogether, that s over 6 million unique messages delivered every month all of them containing our sponsor advertising messages. That s literally millions of impressions a month. In January 2016, Real Estate Coaching Radio began reaching an even larger audience as we launched a paid listener campaign of unprecedented scope through the National & Texas Associations of Realtors weekly newsletters to promote audience growth and increase listenership.

6 Broadcast Distribution Channels: In addition to traditional show marketing & promotion, Real Estate Coaching Radio is nationally syndicated through the largest digital podcasting distribution channels in the United States to provide maximum listener exposure to programming. The channels shown below are the larger syndication channels we use, and include web-based, mobile, and broadcast syndication of our daily radio program to a national audience of real estate professionals. Mobile Accessibility: Digital content syndication for our radio program has 2 key benefits: first, it increases the search visibility of our programs across several independent media search outlets, as well as providing our audience with greater mobile device accessibility. Today s real estate agents listen to our show on a variety of devices, including their personal computers, telephone dial-ins, Apple IOS or Google Android devices. Additionally, agents listen on numerous software applications on their devices, and syndication network ensures they can to tune in using a wide variety of apps on devices ranging from personal computers to smartphones and even internet-enabled automotive sound systems.

7 Real Estate Coaching Radio News Media Syndication: Starting back in January 2015, episodes of Real Estate Coaching Radio entered daily syndication through Inman News, both on their news website and through distribution to their 400,000+ agent readership. We re also proud to have been featured in a series of interviews on industry-leading real estate coaches, such as the ones shown on this page. (Click here to view our contributed articles) Gina Masters, Executive Producer Phone: (864) gina@timandjulieharris.com

8 Real Estate Coaching Radio Social Media Promotion: Another growing channel is sponsored-post promotion for Real Estate Coaching Radio episodes in Facebook, along with social media publication of all new episodes in Google+, Twitter, RESAAS, ActiveRain, and LinkedIn. Gina Masters, Executive Producer Phone: (864)

9 Advertising Packages: Advertising sponsors of Real Estate Coaching Radio benefit from a number of advantages compared to other venues. Our audience is a highly-engaged group of agents & brokers actively seeking to improve their business, and they trust the recommendations Tim & Julie Harris provide. Additionally, our sponsors benefit from being able to effectively deliver multi-channel advertising across a variety of media formats in a single forum, which reinforces the effectiveness of your message and gives it greater impact across our nationwide audience. We currently offer 3 levels of advertising sponsorship for the radio program: Basic, Advanced, and Premium. All three packages include on-air live-read commercials The Advanced package additionally includes a sponsor link & text in our Today s Show message, reaching 100,000+ unique agents every weekday, and the Premium package also includes a sponsor link & text in the Best Of message, which reaches a national audience of 1.45 million agents & brokers every single week. Package Monthly Price Radio Commercial "Today's Show" "Best Of" Show Basic $3,495 Included Advanced $4,995 Included Included Premium $6,995 Included Included Included A live-read 30-second radio promotion featuring a personal recommendation of the product by Tim & Julie Harris to be delivered played at least 3 days a week. A sponsor image, link & descriptive text in our daily show message, sent to 100,000 real estate agents & brokers across the USA every weekday. A sponsor image, link & descriptive text in our best of show , send to 1.45 million agents & brokers across the USA once every week with top shows.