Media Information 2012

Transcription

1 interiør MAGASIN ET Media Information 2012

2 interiør MAGASIN ET a Norwegian magazine with an international touch Magazine-time is exclusive time. Magazines are rarely used together with other media advertisements and the editoral both captivate the reader s full attention. Editorial profile InteriørMagasinet is a Norwegian lifestyle magazine with an international touch, focused on home and interior decorating. The magazine s high class profile is maintained by the use of elegant pictures, clean layout and exquisite paper quality. With our readers high expectations in mind, we use only the best journalists and photographers available. This has made us the market leader in our segment. Our features are deeply rooted in the Norwegian, but we also seek inspiration abroad. The content covers a wide range of topics, covering homes and holiday houses, architecture and design, furniture and textiles, as well as showcasing inspirational ideas and international trends. In addition, every issue has articles with seasonal recipes and travel features from exotic and exciting destinations. Source: Magazine survey Synovate

3 Core reader/target audience InteriørMagasinet s readers are highly educated, with purchasing power and a well developed sense of quality. 70% of our readers have an income higher than the average annual household, and every third reader have an annual household income above NOK (approximately euros) per year. They are modern, urban, and take an active interest in culture and society. They demand high quality of brands and products, and often pay extra for it. They travel extensively and often treat themselves to everyday luxury. Most of them live in villas, and many also have summer houses and winter cottages. As an advertiser in InteriørMagasinet, you reach the trendsetters and first adapters. Half of our readership are trendsetters in interior design, furnishing and architecture, often in a professional capacity, such as architects, interior architects, decorators, consultants, and stylists. Market position Even though several magazines have been launched in our segment in the past five years, InteriørMagasinet has kept its position in the market. We attract advertisers who care as much about quality as our readers, which helps us further enhance our position in the market. InteriørMagasinet is the most sold interiormagazine through Interpress, and is distributed in leading furniture and interior decorating stores, as well as through the major magazine outlets in Norway, including the leading chains of news stands, convenience stores, gas stations and supermarkets. Outside of Norway, InteriørMagasinet is distributed through Interpress in Sweden and Denmark.

4 Prices and technical specifications Format Width x Height Price (NOK) 1/1 page 193 x 263 mm ,- 1/1 page bleed 225 x 297 mm ,- First right hand page ,- Opposite leader or contents ,- Back cover ,- Third page spread ,- 2/1 pages/spread 430 x 263 mm ,- 2/1 pages/spread bleed 450 x 297 mm ,- First page spread ,- Page 2 5 spread ,- 1/2 page vertical bleed 110 x 297 mm ,- 1/2 page horizontal bleed 225 x 145 mm ,- +10% for special placement

5 Advertising options in InteriørMagasinet: Ads Supplements Samples Ad analysis Ad transfer: Please send files in a PDF format per or FTP server. Please mark material: Advertisement s name/issue number/ Company: ex: InteriørMagasinet/0610/HegnarMedia annonser@interiormagasinet.no Or FTP-server: Address: Username: interiorann Password: algard19 The ad must be accompanied by digital print (proof), to be sent by mail. Ads should be complete with all fonts, illustrations and colours. All images and colours must be CMYK. The minimum resolution of images and files should be no less than 300 dpi. In cases where the material is not in accordance with the specified formats, the advertiser or advertising agency will be charged extra for adjustment costs. Ad modification and mailing will be added to advertising rates. Complaints must be put forward in writing no later than two weeks after publishing. Reserved placement and cancellations must be verified no later than eight weeks before the publishing date. When advertising material is received after the ad copy deadline, the right to complain is automatically forfeited. An added charge of 10% copy for reserved placement on any given page. Advertising agency commission for inserts is the same as for full page colour ad. Bleed format: Net format ( mm) + 5 mm on all sides. It is recommended, however, that illustrations, text, logos and other important information be kept within 5 mm of the net format due to the binding process. Analysis: Ad-testing: We have our own readers panel which informs us of how much attention the magazine has achieved. We do ad-testing twice a year. The test gives us an indication on attention, reading and buyers interest for your ad compared to others. Norwegian media index/target audience index: The Index is the weekly press official readers examination, from Synovate. The tool provides a range of possibilities of the analysis to give an informative, user consumption of products and brands, and also loyalty to the media. Advertisement statistics: This shows media investement in all channels in Norway. Presented by Nielsen Media Reseach. Supplement: Please contact us to get a quote.

6 Distribution 2012 Newsstand Ad copy deadline Theme No. 1 Week 02 Jan. 12th Week 50 Dec. 14th 2011 Winter cottages/lighting No. 2 Week 11 March 15th Week 08 Feb. 22nd 2012 Furniture No. 3 Week 21 May 24th Week 17 April 26th 2012 Summerhouse/ garden & food No. 4 Week 30 July 26th Week 26 June 27th 2012 Kitchen No. 5 Week 38 Sept. 20th Week 35 Aug. 29th 2012 Bathroom No. 6 Week 46 Nov. 15th Week 43 Oct. 24th 2012 Christmas Special Please call our advertising department on: or Gunn Beate or Liz Maggie readers per circulation Facts Circulation Issues per year year, urban with high income often pay extra for certain brands and products The average reader looks through each issue 4 5 times plan to redecorate/refurbish Livingroom/ bedroom kitchen/ bathroom plan to redesign their garden have more than four private airline trips per year Source: Synovate 2011.h

7 Gender: Women: (71 %) Men: (29 %) Age: years: (7 %) years: (12 %) years: (22 %) years: (21 %) years: (15 %) years: (12 %) 70 years + : (11 %) Income per household: Below NOK: (18 %) NOK: (27 %) Over NOK per year: (55 %) Area: Oslo: (21 %) Eastern Norway: (42 %) Western Norway: (22 %) Middle-/North-Norway: (15 %) Profile: InteriørMagasinet distributes six issues per year. With two placements in Interiør- Magasinet you get unique readers, with three placements you get readers. Six issues are read by a different range of people with a total of exponents (Gross OTS). InteriørMagasinet s readers are modern and highly educated people with purchasing power. Our readers are innovative and early adapters of new products. They keep themselves updated within most areas such as interior, travel, clothing/shoes, food, leisure, and culture. The official readers surveys also show that InteriørMagasinet s readers travel more than average, they are more active and socially orientated. They have a strong interest in music, concerts, art, travel and food. Kilde: Synovate Norsk Medieindeks 2011.h

8 Street address: Hoffsveien 70 A Postal address: P.O.Box 724, Skøyen, 0214 Oslo, Norway Telephone: Advertising: /15 Editorial: /17 Telefax: Internet: Publisher: Hegnar Media A/S. Contact : Editor-in-chief: Sub-editor: Sales manager: Senior consultant: Art director: Graphic designer: Øyunn Bjaanæs Hrasky oyunnbj@hegnar.no Sigrun Dale sigrun@hegnar.no Liz Maggie Gaare liz@hegnar.no Gunn Beate Stensløkken gunnbeate@hegnar.no Nicoline Thilert (Maternity leave) nico@hegnar.no Thomas Strømnes epost: thomas@agendum.no Fotographers: Gro Sævik, Mona Gundersen, Marte Kopperud, Mark Williams/Red Cover, Frédéric Vasseur, Sveinung Bråthen, Annette Nordstrøm, Aina C. Hole, Anna Kern/Red Cover, Stefano Scata, Birgitta Wolfgang/Sisters Agency