Nature is amazing But there s no doubt that it s in trouble. Nature s Home, the RSPB s magazine, inspires readers to give nature a home.

Transcription

1 giving nature a home Media pack - Nature s Home The RSPB magazine Nature is amazing But there s no doubt that it s in trouble. Nature s Home, the RSPB s magazine, inspires readers to give nature a home.

2 The RSPB is the country s leading nature conservation organisation, and is supported by over 1.1 million members Our membership magazine, Nature s Home, is a celebration of nature and wild places. Why should you care? Because someone who wants to read about wildlife is someone who is interested not just in birds, but in education, goods that have been sustainably produced, technology, people and situations abroad, children, the environment, animals and their welfare, responsible travel and the future. In short, a wealth of selling potential. The fact that around one in 40 of all UK adults claim to read the magazine illustrates why Nature s Home is our foremost member communication, and why it is instrumental in recruiting new supporters. The work of the RSPB is driven by a passionate belief that we all have a responsibility to protect the environment for all nature. Readers of Nature s Home share this passion, so we base our editorial around giving nature a home, green living, wild places, saving and enjoying nature and wildlife gardening. The RSPB is a charity and we rely on advertising revenue to help fund Nature s Home magazine. We would like to thank all of our advertisers who make so much of our nature conservation work possible. Mark Ward Editor-in-Chief, Nature s Home magazine

3 1.3 million readers* Readers who treasure each issue and share it among friends. *NRS/TGI April 2012-March 2013

4 Who are Nature s Home readers? Introduction Nature s Home magazine is the core member communication for the RSPB, delivered quarterly to members. Readers of Nature s Home are educated, affluent, interested and concerned about the world around them. They have an appetite to discover products and services that both enrich their lives and make them easier. On average, Nature s Home readers are, perhaps surprisingly, more likely than the general public to own a car or two. They spend a lot of time and money in their gardens, and take frequent holidays in the wilds where they indulge their passion for walking. They are heavy investors in financial products, healthcare and their homes. They are, essentially, everyday consumers, but with an eye on living sustainably to protect the natural world. They are happy, financially secure and confident in what they believe and what they want. Key attitudinal data % agreeing with (compared with the population as a whole) Nature s Home readers General population I am prepared to make lifestyle compromises to benefit the environment I make a conscious effort to recycle I would be prepared to pay more for environmentally-friendly products I buy Fairtrade products when available I buy free-range products whenever I can I would be willing to volunteer my time for a good cause I like to buy products from companies who give something back to society I am very good at managing money 54% 34% 90% 73% 48% 24% 50% 31% 56% 40% 61% 52% 46% 30% 67% 54% Source: Kantar Media - GB TGI Q2 2015

5 Huge circulation: 600,887* The largest circulation of any UK wildlife title *GB TG Q2

6 How do we measure up? Key facts Nature s Home magazine Directly distributed to 600,887 UK households* Readers per copy 2.0** Read for 48 minutes on average*** 666,000 ABC1 readers (73%) ** 414,000 AB readers (47%)** 527,000 readers aged over 55 (60%)** Sources: *ABC 1 January December 2014, **TGI 2015 Q2, ***NRS 2014 Q4. Key member household distribution by television region 36% 10.8% 8.4% Nature s Home circulation is greater than the majority of titles read by this audience. Source: ABC 1st Jan-31 Dec 2014 Nature s Home Saga Nat. Geographic Gardeners World Country Living Walk Countryfile BBC Wildlife Bird Watching Practical Photography 228, , ,192 83,590 40,237 36,586 25,357 14, , , , , , , , , ,000

7 73% affluent ABC1 readers* Readers who appreciate quality when they see it *GB TG Q2

8 What sort of consumers are they? Statistics Nature s Home readers are... (compared with general population) Frequent travellers 57% more likely to have four or more holidays per year Over 2.5 times more likely to have taken a lakes and mountains holiday in the last year. 65% more likely to take a cruise. Home improvers 2.5 times more likely to have a solar heating system (PV panel, water heating). 25% more likely to have bought replacement windows in the last 12 months. Wise investors 87% more likely to own their home outright. Over twice as likely to invest in stocks and shares, or unit or investment trusts. 48% more likely to have an ISA. 74% more likely to have health insurance. Garden lovers Over 3.5 times more likely to have visited a gardening show in the past year. 91% more likely to have a conservatory or sun lounge. 40% more likely to have a shed or greenhouse. Car owners 30% more likely to own their car from new. 24% more likely to have spent 15,000 or more on their new car. 59% more likely to own a 4 door saloon. 83% more likely to own a van. Passionate about the great outdoors 89% 50% 45% 23% 54% 28% 31% 17% more likely to enjoy nature or outdoor related activities more likely to garden regularly have an interest in photography more likely to be a regular walker or hiker Nature s Home readers General population

9 A love of the wild more likely to enjoy nature or outdoor-related activities.

10 Any questions? Rates/specifications Rates from January 2015 (VAT not included) Agency commission 10% Dimensions in mm Run of the magazine - display colour Double page spread 286x432 plus 4mm bleed 20,030 Half page vertical 264x94 6,485 Full page 286x216 plus 4mm bleed 10,950 Outside back cover 13,450 Inside back cover 12,025 Quarter page 131x94 3,080 Half page horizontal 130x194 5,485 Classified display Half page colour horizontal (130 high x 194 wide) 4,937 Half page colour vertical (264 high x 94 wide) 4,937 Half page mono horizontal (130 high x 194 wide) 4,300 Half page mono vertical (264 high x 94 wide) 4,300 Quarter page colour vertical (131 high x 94 wide) 2,779 Quarter page mono vertical (131 high x 94 wide) 2,210 Eighth page colour (62 high x 94 wide) 1,415 Eighth page mono (62 high x 94 wide) 1,125 Sixteenth page colour (62 high x 42 wide) 805 Sixteenth page mono (62 high x 42 wide) 645 Publication dates Issue Copy date Mailing Spring November 6 January Summer March 13 April Autumn June 10 July Winter August 1 October Cancellation 12 weeks prior to copy date Inserts Inserts 55/1000 Over 10g price on application Classified Semi display colour 170 (per column cm) Semi display mono 140 (per column cm) Lineage (minimum 2 lines) 26 (per line) Box numbers 12 All semi display and lineage advertisements must be prepaid and sent three months in advance of publication. Discount of 10% for continue until cancelled bookings. Copy requirements High resolution PDFs, composite 300 dpi, CMYK PDFs. For classified advertising contact: Jade.OHalloran@immediate.co.uk or call on For display advertising: Rebecca.Cart@immediate.co.uk or Please ensure that your advertisements include the relevant Data Protection statements.

11 Reaching more families The RSPB has 283,000 family members

12 Contact details Tom Parker Group Advertising Manager Andy Williams Classified Sales Executive Immediate Media Co. Tower House Fairfax Street Bristol BS1 3BN rspb.org.uk The RSPB is the country s largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so our towns, coast and countryside will teem with life once again. We play a leading role in BirdLife International, a worldwide partnership of nature conservation organisations. Cover by Nigel Blake, puffin by Mark Sisson, red campion by Sue Kennedy, dunlin by Chris Knights, young girl by Chris O Reilly (all rspb-images.com) Basking shark by Alan James (naturepl.com) RSPB Sales Ltd (the trading subsidiary of the RSPB), The Lodge, Sandy, Bedfordshire SG19 2DL. Registered in England. Company registration no The RSPB is a registered charity in England & Wales , in Scotland SC