COMCAST VIDEO ON DEMAND

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1 Comcast Supports Go Local Sonoma County

2 Comcast s offer to Go Local Members The Comcast Spotlight Go Local Program provides Go Local members the equivalent of a 00% media value match in consideration of an advertising investment on Comcast Spotlight. This partnership program is intended to help stimulate local support for Sonoma County businesses. Not valid with any other discounts. Production not included. GoLocalbusiness members may participate in the Comcast Go Local offer in two ways, within a :0-second spot featuring :5-seconds of the Go Local message and :5-seconds dedicated to business message, or with a dedicated :0-second business commercial with a Go Local tag included. A schedule will be customized for each advertiser based on their target customers and budget. See rate card and sample schedules for details. Rates may change without notice. COMCAST CABLE TV Advertising: For the investment placed on Comcast Cable, you will receive a 00% spot match on Comcast Cable. This match will be a spot for spot match on a M-Su, 6am M rotation basis. The match will cover the same geographic area as purchased and may air across any of the 50 networks. This does not include commercial production. COMCAST.NET Online Banner Campaign 0% off any marketwide or North Bay zoned internet ads on Comcast.net COMCAST VIDEO ON DEMAND Long Form Video Feature or Sponsored Content For the investment made in VOD, Comcast will match your investment 00%. This grant cannot be used toward production.

3 Why Comcast? Comcast was founded in 96 as a single-system cable operation. Today, we re the country s largest provider of cable services -and one of the world s leading communications companies. We re focused on broadband cable, commerce, and content. We deliver digital services, provide faster Internet and clearer broadband phone service, and develop and deliver innovative programming. More hours are spent with Cable than any other media including Broadcast TV! Comcast reaches approximately 7% of all households in Sonoma County! Comcast is zoned to reach consumers in a specific trade area, reducing advertising waste! Comcast offers highly-targeted demographics with a selection of 5 networks! Cable TV viewers watch an average of hours of television per month!

4 Contact Information For more information please call: Johanna Wolf Account Executive O C Southpoint Blvd., Suite H Petaluma, CA

5 TM Comcast Networks watch what happens c h a n n e l SPORTS ESPANOL HeadlineNews TNT SM

6 Comcast Online Why Comcast.net? Comcast zones its internet to reach just those target consumers in your trade area! Comcast targeting is based on the visitor s Comcast billing address, enabling Comcast accuracy of 90-95%, far exceeding IP address targeting accuracy of 60-70%. On comcast.net you have page exclusivity (00% Page SOV). There is no clutter and your 00x50 ad is guaranteed to run above the fold! Comcast.net advertisers enjoy significantly higher click-thru rates than the industry average!

7 Santa Rosa Zone Profile Cable Households* 4,0 Available Networks Communities Served Fulton Kenwood Santa Rosa Santa Rosa Demographic Profile Age Groups Household Income Persons 7 or Under.% Average Household Income $77,64 Adults 8-4.9% Housing Units Adults % % Owner Occupied Units 50.0% Adults % Education San Francisco Bay Area Households With Children Attended/Graduated College 60.6% Source: AGS Demographic data 009 by % of HH with Children 0.9% Experian/Applied Geographic Solutions. SpotKnowledge is brought to you by SRC, LLC. 009 All Rights Reserved DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of () the number of subscribing homes receiving an advertisement and () audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts (Jan 0) by the Nielsen full footprint Interconnect Universe Estimate (Feb 0). Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViPReport]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.

8 l TM SM Redwood Empire Zone Profile Geyserville Cable Households* 65,0 Available Networks Healdsburg c h a n n e SPORTS ESPANOL watch what happens Communities Served Bodega Bay Camp Meeker Cazadero Cloverdale Cotati Eldridge Forestville Geyserville Glen Ellen Graton Guerneville San Francisco Bay Area Healdsburg Jenner Monte Rio Occidental Penngrove Petaluma Rio Nido Rohnert Park Sebastopol Windsor Age Groups Redwood Empire Demographic Profile Household Income Persons 7 or Under.7% Average Household Income $8,47 Adults 8-4.% Housing Units Adults % % Owner Occupied Units 5.% Adults % Education Households With Children Attended/Graduated College 6.% % of HH with Children.5% Source: AGS Demographic data 009 by Experian/Applied Geographic Solutions. SpotKnowledge is brought to you by SRC, LLC. 009 All Rights Reserved DISCLOSURES: The number of subscribing homes receiving advertisements on any cable network is an estimate and may vary by geographic areas and other factors. Any statement of () the number of subscribing homes receiving an advertisement and () audience estimates are based either on the NCC methodology which utilizes either Nielsen carriage & insertion Universe Estimates or adjusts internal carriage/insertion sub counts (Jan 0) by the Nielsen full footprint Interconnect Universe Estimate (Feb 0). Zone estimates are generated by using Nielsen Interconnect Universe Estimates, adjusted on a pro rata basis by internal subscriber counts by zone. Nielsen Universe Estimates are derived: in Telephone Frame set-meter and diary-only markets, from a rolling average of the prior four major sweep periods of diary sample; in LPM and Area Probability set-meter markets, from a rolling average of the prior four periods of meter sample, when available. These 4 periods each consist of 4 weeks of meter sample that lie prior to the measurement cycles of February, May, July and November. Estimates may contain impressions outside the home DMA. [See also Nielsen ViPReport]. The number of homes capable of accessing VOD and interactive TV advertising content is an estimate and may vary by the number of homes actually subscribing to digital cable service and other factors. Current Nielsen audience reporting methodology does not provide the ability to adjust audience estimates for HD simulcast programming for non-insertion. The company may not have the capability to insert on HD simulcast networks or to enable interactive overlays on HD simulcast networks. Audience estimates for HD programming have not been adjusted for non-insertion. The information provided will be periodically updated by the Company. For more information please contact your Advertising Sales Executive.

9 San Francisco Bay Area Women 5-54 Sample Schedule Weekly Schedule per Zone Network Bravo Food Network HGTV Lifetime VH TLC USA Time Period Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Fri 4p-7p Mon-Sun 7p-m Mon-Sun 7p-m Mon-Sun m-a Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Sun 7p-m Mon-Sun 7p-m # of Times per Week spotsper week $458 per week Schedule includesa matching 6a-m rotators for every spot purchased. Among Women 5-54, over a -month period: Reach 70.% ofwomen 5-54 in Santa Rosa zone Frequency. # of times targetviewer sees your commercial Among Women 5-54, over a 6-month period: Reach 7.5% Frequency 6. Among Women 5-54, over a -month period: Reach 80.7% Frequency 0.9

10 San Francisco Bay Area Adults 5-54 Sample Schedule Weekly Schedule per Zone Network Bravo Food Network HGTV Lifetime TNT CNN USA Time Period Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Fri 4p-7p Mon-Sun 7p-m Mon-Sun 7p-m Mon-Sun m-a Mon-Sun 7p-m Mon-Fri 9a-4p Mon-Sun 7p-m Mon-Sun 7p-m # of Times per Week spotsper week $64 per week Schedule includesa matching 6a-m rotators for every spot purchased. Among Santa Rosa households, over a - month period: Reach 79% ofcable audience in Santa Rosa zone Frequency 4.7=# of times targetviewer sees your commercial Among Santa Rosa household, over a 6- month period: Reach 88.% Frequency 8.4 Among Santa Rosa households, over a - month period: Reach 9% Frequency 6.0

11 San Francisco Bay Area

12 Our sales jumped % our first month using Comcast! - Rey Edias, JJ s Fish and Chicken Problem The Chicago headquartered chain of fast food restaurants has an impeccable reputation for the tastiest dishes you have ever eaten including golden fried chicken, succulent catfish and delicious wings and chicken tenders. The problem was JJ s Fish and Chicken was brand new to Sacramento with no name recognition. With only one location and a slow first three months using radio, they needed to do two things. First, affordably target customers within a 5 mile area of their store and find a powerful way to visually show their unique food and wide range of menu items. Process After visiting with JJ s Fish and Chicken s Store Manager, Rey Edias, it was determined that their target audience was families and working people. We decided to focus advertising dollars only in JJ s major trading areas. Rey agreed that the combination of the visual power of TV plus Comcast s ability to target his specific area was so much more than what Broadcast TV, Radio, or Newspaper could offer him. Plan A new 0 second commercial was produced that showed mouth watering close-ups of several dishes and items being served up. The commercial ran exclusively in the two Comcast zones where most of JJ s customers are located. The commercial ran heavy in both daytime and primetime reaching Mom s with kids during the day and working people during primetime. The goal was to get the message out to the right customer target in the right way! Performance The response to the commercials has been great. JJ s Fish and Chicken increased their investment on Comcast after seeing sales jump % the first month. Our advertising budget is now 00% with Comcast because it s working says Rey Edias, Store Manager. People are always coming into the store saying, hey aren t you the guy in the TV commercial. That s always fun to hear but more importantly it reminds me of the impact our TV ads are having for us.

13 During Wente Vineyards 009 Concert Season, the Comcast campaign resulted in an increase of sales by 56% compared to 008 ticket sales during that same specific time period. - Heather McAllister The Problem The Plan Wente Vineyards is constricted in increasing Concert ticket sales by high prices and a limited schedule. Their goal was to increase ticket sales by 50% in down Jeff engaged the high income individuals that had the highest probability of attending Wente sconcerts through a targeted on air schedule and video banners on Comcast.net that grabbed consumer s attention and economic times. drove them to the web site for schedules and ticket sales The Process Jeff Twibell, the Comcast Spotlight Account Executive, engaged Wente Vineyards about their marketing needs to increase sales in their concert series. Jeff saw the opportunity for Wente to increase sales by driving high income residents of Tri-Valley and Contra Costa counties to the Wente website. The Performance Wente Vineyards saw a 56% year-over-year sales increase from their 008 to 009 concert seasons. The Increase in sales can be directly contributed to the significant increase in web traffic that Wente received as a result of their Comcast.net campaign

14 "Our online ads with Comcast provided a higher click through rate than those with SF Gate. We were very pleased to reach the Comcast audience so effectively." Julie Knight, Marketing Director Marin Theatre Company Problem The Marin Theatre Company in Mill Valley needed to increase ticket sales and raise awareness of the many quality productions they present throughout the year Plan An On-Air schedule was planned in their immediate market area using targeted networks that matched the psychographic profile to the theatre s production. For raising awareness of working women, and in a broader geographic area, an on-line campaign was used on Comcast.net Performance Process The Marin Theatre demographic was an upper-income audience. They would attract audiences from different geo-targeted areas and different psychographic profiles based on the type of production. The Marin Theatre Company received the highest Click- Through-Rates that other online media they had tried, higher than the SF Chronicle s site, SFGate. Consumers mentioned they saw the ad on TV when they booked tickets. MTC has now added Comcast.net onto all their productions advertised with Comcast Spotlight.

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