VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

Size: px
Start display at page:

Download "VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials"

Transcription

1 VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

2 VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite providers without the need for extra hardware.

3 Video On Demand Summary VOD is now available in 60% of homes; up 43% in five years VOD content has grown exponentially Number of titles have quadrupled Recent episodes and high profile programs have been added to VOD libraries As a result, consumer usage is growing steadily 70% use VOD; 59% watch TV content Time spent with VOD is up; close to 9 hours/months VOD viewers watch longer; spend more time with commercials Who are they? Higher income, A18-34 who are likely to have kids & own more devices Asians tend to watch more VOD content Nielsen measures and reports VOD Viewing VOD viewing is now being measured and therefore monetized within the C3 window. More advertisers are exploring VOD opportunities day 4 and beyond

4 Video On Demand Is Now Available In 60% Of Homes; Up 43% In Five Years VOD Availability in TV HHs 42% 46% 53% 57% 60% 60% '09 '10 '11 '12 '13 '14 47,660 UE(OOO) 53,278 61,095 65,300 67,946 69,481 Source: Nielsen; June of each year.

5 VOD s Growth Is Driven By Increased Ease Of Use and Large Number of Titles Available Average U.S. MSO VOD Titles Per Month 28,180 # of Titles Has Quadrupled In Past 5 years 15,667 20,081 5,950 8,100 10, Source: SNL Kagan Multichannel market trends; Count represents avg monthy selection, reflecting turnover and refreshed content and are not comparable to average titles available simultaneously.

6 And Libraries Continue To Be Populated With Recent Episodes of Popular Shows Sample Programs on VOD (Availability Varies by Cable Provider)

7 Two Out Of Three Consumers Use Video On Demand; Mostly Tuning To TV Programming 70% of Digital Consumers Use VOD check 59% of All TV s That Watch On Demand Watch Content From Major Cable & Broadcast Networks Comcast reported; 70% use VOD of those who use, 59% view tv pgm = Rentrak 2013 report

8 One Third Of All TV Entertainment Transactions Occur Within The First Three Days % of Transactions Occurring By Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 23% of all FOD transactions occur within days % of all TV entertainment transactions occur with days 1-3 Source: Rentrak 2013 report

9 So There Exists An Opportunity For Advertisers To Reach More Viewers Outside The First Three Day Window % of Transactions Occurring By Day Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7, ETC 69% of all TV entertainment viewing occurs outside the C3 window Source: Rentrak 2013 report

10 Usage Levels

11 Viewers Spend Almost 9 Hours a Month Watching VOD Time Spent (Hrs Per Month) +9% v Source: Rentrak state of VOD report 2013

12 And Usage Will Continue To Grow: 1 in 4 A18-49 Cite an Increase in VOD Usage in Past 6 Months In The Past 6 Months, How Has Your Video On Demand Usage Changed? CAB/Magid Video Nation Study 2013; BASE: Have VOD 1208 In the past 6 months, has your Video On Demand usage.?

13 On-Demand Viewers Tend To Watch More Of The Commercials Since Fast-Forward Feature Is Most Likely Disabled Average Minutes Watched Per Viewers For a 30-min Program LIVE 20 min DVR 23 min VOD 28 min Source: Nielsen custom Npower Statiistic: avg number of total pgm min viewed per viewer on each mediumm for recent pgm (P2+), oct, 2013

14 In Fact, VOD Viewers Watch More Television Overall Daily Time Spent With Time-Shifted Viewing In Primetime Recently Telecast VOD Viewers Non-Recently Telecast VOD Viewers Total 0:09 0:14 Hispanic 0:05 0:11 Daily Time Spent With Live Viewing In Primetime Black 0:05 0:10 Recently Telecast VOD Viewers Non-Recently Telecast VOD Viewers Asian 0:05 0:15 Total 0:54 1:05 Hispanic 0:48 1:00 Black 1:07 1:16 Asian 0:32 0:44 Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7 day of original telecast

15 VOD Viewing By Age/Race

16 On Average, VOD Contributes 4-5% In The Coveted demo, While Individual Shows Experience a 15-20% Increase in Viewership From VOD % of Viewing LIVE VIEWING TIME-SHIFTED VIEWING VOD VIEWING ALL 67% 29% 3% P % 30% 6% P % 29% 7% P % 35% 5% P % 36% 4% P % 29% 3% P65 75% 23% 2% Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7 day of original telecast

17 VOD Platform Appeals To The Younger Demos % of Viewing LIVE VIEWING TIME-SHIFTED VIEWING VOD VIEWING 6% 7% 5% 4% 3% 2% 30% 29% 35% 36% 29% 23% 64% 64% 59% 60% 68% 75% P2-11 P12-17 P18-34 P35-49 P50-64 P65 Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7 day of original telecast

18 And Asian Americans Tend To Watch More VOD, Whose Contribution Through VOD is 8% % of Viewing LIVE VIEWING TIME-SHIFTED VIEWING VOD VIEWING 3% 5% 5% 8% 32% 19% 32% 40% 76% 65% 63% 52% White Black Hispanic Asian Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7 day of original telecast

19 Although Movies are Still the Most Popular Genre, 65% of VOD Users Have Watched a TV Show in the Past Month A18-49 Viewed In Past Month (Base: VOD users) Watched Movies On VOD 81% Watched TV Shows On VOD 65% Source: MRI Doublebase 2013 A18-49; Base= watch VOD in past month

20 Due to their Serialized Nature, Dramas are the Most Popular TV Program Type to Use VOD to Catch Up With Distribution Of Top Program Genres 52% 29% 7% 6% 2% Feature Film Drama Documentary Participation Variety Comedy Source: Nielsen Primetime internal VOD & total TV usage data; NPower internal VOD data includes only Programming encoded for measurement

21 What is driving consumers to VOD?

22 Catching Up Is A Big Driver For VOD Content; Half Citing They Use It To Get Up To Date With New Season I ll Watch Past Episodes of TV Programs on VOD to Get Up to Date With The New Season (Top 2 Box) +19% v. YAG +23% v. YAG 53% 51% +12% v. YAG 47% A18-24 A25-34 A Please indicate the extent to which you agree with the following statement In order to be up to date with the new season, I ll watch past episodes of TV programs on Video on Demand. (Top 2 box strongly agree, agree) Source: Nielsen; August of each year.

23 Who is the typical VOD user?

24 VOD Users Are More Likely To Be Younger Share of Audience VOD TV 48% 31% 12% 9% 11% 5% 17% 23% 23% 20% K2-11 T12-17 A18-34 A35-49 A50-99 Source: Nielsen; Sept 13

25 They Tend To Be Higher Educated, Earn More and Own More Video Devices VOD Audience Comp Delivery Status Income/ Family/Education 84% 52% 45% 43% 36% 40% 30% 20% 33% 15% 1% 11% Satellite Wired Cable Telco Recently Telecast VOD Non Recently Telecast VOD Earn $100K Have Kids 4+ Yrs College Recently Telecast VOD Non RecentlyTelecast VOD Ethnicity Device Ownership 71% 65% 85% 77% 57% 52% 51% 42% 84% 83% 63% 56% 15% 13% 17% 9% 4% 5% White Black Hispanic Asian Recently Telecast VOD Non Recently Telecast VOD Smartphone Owner Source: Nielsen Cross Platform 1Q14; Recently Telecast VOD (pgm that is delivered on VOD within 7 day of original telecast DVR HH Tablet Owner DVD Owner Video Game Console Owner Recently Telecast VOD Non Recently Telecast VOD

26 Is VOD measured and therefore able to be monetized?

27 Nielsen Now Measures and Reports VOD, Allowing the Industry to Monetize Recently Telecast VOD Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8+ If content has SAME commercial load does it contribute to linear telecast rating? If content has DIFFERENT commercial load does it contributes to linear telecast rating? Yes Yes Yes Yes Yes Yes Yes No No No No No No No No No What Happens After The 7 th Day? Content is captured but does not contribute to the linear telecast ratings. Is VOD incorporated in the C3 rating? Yes, if content has same commercial load.

28 VOD s Dynamic Ad Insertion Allows For Monetization

29 VOD Dynamic Ad Insertion What is It? Allows network operators to provide target ads that can be swapped in and out of VOD television programs Footprint? 30+M HHs DAI Universe Who? 10 of the Top 10 DMAs, 26 of the Top 30 Top broadcast and cable programming for example NBCU, Scripps, Fox, & FearNet Source: Canoe 2013 STB Data

30 VOD DAI Current Usage Average of 68 VOD DAI campaigns per week 17 networks utilizing the platform Campaign orders come from linear & digital Brand categories executing DAI campaigns include: Retail Health & Beauty Travel Movie Studio Food Pet Automotive Source: Canoe 2013 STB Data; 8/13

31 Benefits of DAI Leverage the Existing Linear TV Plan Potential to target like linear TV, by: Time, Series Genre Rating Use the same ad asset as linear TV Compliment the TV plan's reach as VOD DAI reporting does not disrupt VOD inclusion in the Nielsen rating

32 Benefits of DAI Get Timely & Reliable Reporting Pay only on actual viewed ad impressions verified by Canoe (MRC Certification in process) Stable, accurate, single source ad impression reporting delivered on a daily basis by Canoe All ad impressions are "above the fold Fuse Canoe HH ad impression with Nielsen VPVHs (apply Linear or C3 VOD VPVHs) Compliment Rentrak data on Program Views

33 What is the future of VOD?

34 Video On Demand Revenue Is Poised To Grow PPV/VOD Ad Revenue (in millions) ,471 2,342 2,215 2,071 1,931 1,877 1,851 1,788 Source: SNL Kagan; revenue for cable, dbs,telco ; grey bars are estimates

35 Appendix

36 Cable VOD Advantages DVR Streaming Web Sites VOD Pro: Has fast-forward, rewind and pause capability Con: Extra cost to HH Pro: Has fast-forward, rewind and pause capability Con: Extra cost for some content Have to create an account to access info Fast-forward may be disabled for some content Pro: Already hooked up to the television. No additional user name, password or additional monthly bills are necessary Virtual library Can watch content anywhere anytime on various platforms with services such as XFinity Con: Fast-forward may be disabled for some content

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

Mythbusting: The Exaggerated Effects of Cord Cutting.

Mythbusting: The Exaggerated Effects of Cord Cutting. Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean

More information

Streaming Media Services. An Industry Insight Paper

Streaming Media Services. An Industry Insight Paper An Industry Insight Paper Streaming Media: What it is, what it isn t, and why it all matters We hear everywhere that streaming media is big, and getting bigger. That s true. Streaming is an increasingly

More information

VIEWING ON DEMAND THE CROSS-PLATFORM REPORT SEPTEMBER 2013

VIEWING ON DEMAND THE CROSS-PLATFORM REPORT SEPTEMBER 2013 VIEWING ON DEMND THE CROSS-PLTFORM REPORT SEPTEMBER THE CROSS-PLTFORM SERIES WELCOME DOUNI TURRILL SVP INSIGHTS, NIELSEN Less than 10 years ago, watching TV shows on a television set was as easy as being

More information

CABLE NATION: The Value of Niche Cable Networks

CABLE NATION: The Value of Niche Cable Networks CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Newspapers vs. Cable: Read All About It

Newspapers vs. Cable: Read All About It Newspapers vs. Cable: Read All About It What is the Current State of the Printed and Digital Newspaper Industry? Over 300 Printed Newspapers Have Folded Across the Country 20 6 4 # of Defunct Newspapers

More information

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month

More information

Television Audience 2009

Television Audience 2009 Television Audience 00 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant

More information

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME

VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME VAB REPORT: STATE OF DIGITAL VIDEO. TV COMMANDS 91% OF TOTAL VIDEO TIME SUMMARY Highlights TV commands majority of consumers video time across the age spectrum, across all ethnicities 91% of P2+ video

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

The Race to be the Triple Play Provider. Chuck Ellis CMO

The Race to be the Triple Play Provider. Chuck Ellis CMO The Race to be the Triple Play Provider Chuck Ellis CMO Time Warner Cable Today 2 nd largest cable operator in U.S. 19 million homes passed 11 million basic video customers Time Warner Cable Today $7.7

More information

Overview of The 2012-13 Upfront. September 25th, 2012

Overview of The 2012-13 Upfront. September 25th, 2012 Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).

More information

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013

NPOWER VIDEO ON DEMAND FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER FREQUENTLY ASKED QUESTIONS SUMMER 2013 NPOWER: FREQUENTLY ASKED QUESTIONS 1 WHAT IS THE DIFFERENCE BETWEEN LINEAR AND NON-LINEAR? Networks now have the ability to post their program and episode

More information

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING

VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING VAB REPORT: FEEL THE BURN: HOT SUMMER TV VIEWING TV S REACH Television s Powerful Reach Extends Into the Summer Months 97% 97% 96% 96% 97% 97% Source: Nielsen R&F report 5/25/15-9/6/15 v. 1/1-3/31/15;

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

Why Ad-Supported Cable?

Why Ad-Supported Cable? Why Ad-Supported Cable? Technology and Video Usage Has Exploded in the US We Now Expect Sharp & Clear Video to be Available Instantly at an Arm s Length Video Anywhere, Any.me Any Size Television is By

More information

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009

Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report. VOLUME 5 2nd Quarter 2009 Television, Internet and Mobile Usage in the U.S. A2/M2 Three Screen Report VOLUME 5 2nd Quarter 2009 Viewership on the Rise as More Video Content Spans All Three Screens 57% of Internet Consumers Use

More information

THE EVOLUTION OF TV. Reaching Audiences Across Screens

THE EVOLUTION OF TV. Reaching Audiences Across Screens 2 THE EVOLUTION OF TV Reaching Audiences Across Screens Part one of our Evolution of TV series, 7 Dynamics Transforming TV, introduced the increasing shift of TV to delivery over the internet. Here we

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

CABLE NATION: Young Adult TV Usage Myth vs Reality

CABLE NATION: Young Adult TV Usage Myth vs Reality CABLE NATION: Young Adult TV Usage Myth vs Reality OVERVIEW There Has Been Much Written In the Press About Young Adults Deserting TV for Alternate Devices. Young Adults Are Consuming More Media Than Ever

More information

Connected Life Market Watch

Connected Life Market Watch Connected Life Market Watch Implications of Online Video on Pay-TV Services Cisco Internet Business Solutions Group September 2010 Internet Business Solutions Group 1 Executive Summary Online video: supplemental

More information

IT S CHOICE! US Consumer Appetite for Video Continues to Grow VIDEO BY THE NUMBERS

IT S CHOICE! US Consumer Appetite for Video Continues to Grow VIDEO BY THE NUMBERS QURTER 1, 2012 US IT S CHOICE! US Consumer ppetite for Video Continues to Grow There is no doubt that consumer choice in how they watch video continues to grow. The shifts in the distribution of time spent

More information

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701 Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational

More information

ENTERTAINMENT, MEDIA & ADVERTISING

ENTERTAINMENT, MEDIA & ADVERTISING ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2017-2018 Richard K. Miller & Associates 15 th Edition September 2016 eisbn: 9781577832447 368 pages PART I: MARKET SUMMARY 1 CONSUMER USE OF

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Ratings, Audiences, & Failed Shows

Ratings, Audiences, & Failed Shows Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their

More information

THE DIGITAL CONSUMER FEBRUARY 2014. 1 Copyright 2014 The Nielsen Company

THE DIGITAL CONSUMER FEBRUARY 2014. 1 Copyright 2014 The Nielsen Company THE DIGITAL CONSUMER FEBRUARY 2014 1 Copyright 2014 The Nielsen Company MEET TODAY S DIGITAL CONSUMER For most American consumers, their everyday lives and their digital lives are now wholly intertwined.

More information

0:16 0:15 0:13 0:11 MINUTES

0:16 0:15 0:13 0:11 MINUTES QURTER 4, 2011 US CONSTNT CONTENT: MERICNS RE VORCIOUS VIDEO VIEWERS STY TUNED... DEVELOPMENTS TO WTCH The average merican watches nearly five hours of video each day, 98 percent of which they watch on

More information

Generational Snapshots An In-Depth Analysis Of 3 Generations

Generational Snapshots An In-Depth Analysis Of 3 Generations Generational Snapshots An In-Depth Analysis Of 3 Generations For This Analysis, We Looked At The Following Generations And Their Significant Value To Advertisers: Millennials: Born 1980-1996 (A18-34) Generation

More information

Consumer Trend Research: Quality, Connection, and Context in TV Viewing

Consumer Trend Research: Quality, Connection, and Context in TV Viewing Consumer Trend Research: Quality, Connection, and Context in TV Viewing Five key insights for media professionals into viewing behavior and monetization in a world of digitization and consumer control

More information

IAB Ireland Video On Demand Wave 2

IAB Ireland Video On Demand Wave 2 IAB Ireland Video On Demand Wave 2 May 2015 In association with: 2 Agenda REACH TRENDS TIME REACTION What is the reach of VOD & who is a VOD user? (Market Reach & Profile) What are the key market trends

More information

THIS IS GOING TO BE EXCITING. AND EASY.

THIS IS GOING TO BE EXCITING. AND EASY. FiOS TV USER GUIDE 2015 WELCOME TO FiOS TV. NOW YOU CAN Record More Shows. Watch In More Places. Store More Recordings. THIS IS GOING TO BE EXCITING. AND EASY. 1 ALL YOU NEED TO KNOW ABOUT FiOS TV Your

More information

Television, Internet and Mobile Usage in the U.S. Three Screen Report

Television, Internet and Mobile Usage in the U.S. Three Screen Report Television, Internet and Mobile Usage in the U.S. Three Screen Report VOLUME 7 4th Quarter 2009 What Consumers Watch: Americans Spend More Time with Video Than Ever Consumers devote 3.5 hours a month to

More information

Universe Estimate / Coverage

Universe Estimate / Coverage Media Math Table of Contents Universe Estimate / Coverage Households Using Television (HUT) / Persons Using Television (PUT) Share Average Audience Ratings Gross Rating Points (GRPs) Reach Frequency Viewers

More information

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS

SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS SMART TV INSIGHTS 2015 A STUDY ABOUT THE SMART TV MARKET AND THE CHANGING TV CONSUMPTION UK RESULTS 12.11.15 KEY FINDINGS UK #1 Smart #2 29% of all TVs are Smart TVs, and 93% of Smart TV owners connect

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

U.S. Availability of Film and TV Titles in the Digital Age MARCH SNL Kagan is an offering of S&P Global Market Intelligence.

U.S. Availability of Film and TV Titles in the Digital Age MARCH SNL Kagan is an offering of S&P Global Market Intelligence. U.S. Availability of Film and TV Titles in the Digital Age MARCH 2016 SNL Kagan is an offering of S&P Global Market Intelligence. Introduction Motion picture and television content has been delivered over

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen Research: Meet the New Media Consumer in Singapore, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA JOURNEY Right

More information

VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS

VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS VAB REPORT: TV EVERYWHERE.ACCESSING PREMIUM VIDEO CONTENT ACROSS MULTIPLE SCREENS SUMMARY TV Everywhere Summary TV Everywhere is gaining traction authentication rate is at 60% for long-form (2Q15) Traction

More information

Film and TV title availability in the Digital Age

Film and TV title availability in the Digital Age Film and TV title availability in the Digital Age SECTORS AND THEMES A report on the U.S. availability of the most popular and critically acclaimed film Title and TV titles on here legal digital streaming

More information

TV2U INVESTOR ROADSHOW PRESENTATION

TV2U INVESTOR ROADSHOW PRESENTATION GLOBAL TECHNOLOGY ENABLER FOR THE MONETISATION AND DISTRIBUTION OF VIDEO CONTENT 1 TV2U INVESTOR ROADSHOW PRESENTATION OCTOBER 2015 Australia United Kingdom Hong Kong Malaysia Indonesia TV2U INTRODUCTION

More information

FREE TO MOVE BETWEEN SCREENS THE CROSS-PLATFORM REPORT MARCH 2013

FREE TO MOVE BETWEEN SCREENS THE CROSS-PLATFORM REPORT MARCH 2013 FREE TO MOVE BETWEEN SCREENS THE CROSS-PLTFORM REPORT MRCH 2013 THE CROSS-PLTFORM SERIES welcome DOUNI TURRILL SVP INSIGHTS, NIELSEN Our best-in-class audience measurement report provides you with a quarterly

More information

THE CROSS- PLATFORM REPORT

THE CROSS- PLATFORM REPORT STTE OF THE MEDI THE CROSS- PLTFORM REPORT QURTER, 0 UNDERSTNDING THE VIDEO CONSUMER The average merican today has more ways to watch video whenever, however and wherever they choose. While certain segments

More information

Fabrice Beer-Gabel. Vice President Marketing & Business Development Pilat Media Global plc ------------ Ken Durand

Fabrice Beer-Gabel. Vice President Marketing & Business Development Pilat Media Global plc ------------ Ken Durand IPTV Services: Monetizing the Crisp Viewer Experience John Reister, Panel Chair Chief Architect IPTV BigBand Networks Panel Fabrice Beer-Gabel Vice President Marketing & Business Development Pilat Media

More information

UK Availability of Film and TV Titles in the Digital Age

UK Availability of Film and TV Titles in the Digital Age DECEMBER 2014 UK Availability of Film and TV Titles in the Digital Age A report on the UK availability of the most popular and critically acclaimed film and TV titles on legal digital streaming and download

More information

4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements

4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements May 23, 2012 # 7409 To media agency executives, media directors and media research directors. 4A s National TV/Radio Committee: Q & A on Nielsen s Extended Screen and On Demand C3 Measurements Background

More information

The Economic Future of Online Video

The Economic Future of Online Video The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.

More information

It s About Time You Launched Your Over-the- Top Service.

It s About Time You Launched Your Over-the- Top Service. It s About Time White Paper It s About Time You Launched Your Over-the- Top Service. Executive Summary Today s viewers are demanding more online content to consume on their mobile devices. They expect

More information

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan

National Highway Traffic Safety Administration Click It or Ticket May 2014 Mobilization Strategic Media Work Plan PAGE 1 OF 13 National Highway Traffic Safety Administration Click It or Ticket May 14 Mobilization Strategic Media Work Plan Executive Summary The plan will continue to reach the young male audience by

More information

Build at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense

Build at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense Build at Your Own Risk: Why Managed Services for Multiscreen Video Make Sense The trend of consumers watching TV and videos on their mobile devices is gaining momentum. Research firm IDC predicts that

More information

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences. MARKETMIX FOR MEDIA Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences for Media Solution Benefits Fast Cost Effective Scalable MARKETMIX FOR MEDIA MarketMix

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via

More information

Television Audience 2008

Television Audience 2008 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant increases from the

More information

Transformation. madrid innovation Roadshow 2015. to enable the networked society. 20 th 21 st. 22 nd MADRID R&D. oct. Nov 11-12, Madrid R&D

Transformation. madrid innovation Roadshow 2015. to enable the networked society. 20 th 21 st. 22 nd MADRID R&D. oct. Nov 11-12, Madrid R&D madrid innovation Roadshow 2015 Transformation LET S TURN CHANGE INTO GROWTH to enable the networked society oct 20 th 21 st Nov 11-12, Madrid R&D 22 nd MADRID R&D PASSION FOR INNOVATION TV Media 2015

More information

Defining progress for Access Services on Video on Demand (VOD)

Defining progress for Access Services on Video on Demand (VOD) Defining progress for Access Services on Video on Demand (VOD) April 2015 Introduction The technology used to view television is changing, but the availability of access services such as subtitles, signing

More information

The Opportunity for White-labeled IPTV & OTT TV for MNOs, MSOs and ISPs. Date: 19 January 2014

The Opportunity for White-labeled IPTV & OTT TV for MNOs, MSOs and ISPs. Date: 19 January 2014 The Opportunity for White-labeled IPTV & OTT TV for MNOs, MSOs and ISPs Date: 19 January 2014 0 Leader in Technology and Competition 7M population, multi-lingual, mainly Chinese speaking 3.8 million Telephone

More information

The Changing Environment of Video Advertising

The Changing Environment of Video Advertising WhitePaper The Changing Environment of Video Advertising Video. Personal. Everywhere. White Paper Introduction While the technology industry today moves in evolutions, not revolutions, you d be hard-pressed

More information

Rogers Cable. Highly clustered & upgraded cable systems

Rogers Cable. Highly clustered & upgraded cable systems Rogers Cable Rogers Cable A leading Canadian cable provider: ~30% national share, 58% basic TV penetration & 5.2M cable service units ~91% of subscribers in 3 fibre-linked Ontario clusters (~66% in Toronto)

More information

Cutting the Cord? Research for Marketers by Marketers

Cutting the Cord? Research for Marketers by Marketers Research for Marketers by Marketers Driving analysis, insights and strategic thinking through tools, audience trends and customized quantitative and qualitative primary research. Cutting the Cord? Traditional

More information

Rentrak Overview: Exact Commercial Ratings

Rentrak Overview: Exact Commercial Ratings Rentrak Overview: Exact Commercial Ratings Bruce Goerlich Chief Research Officer January 22, 2013 Who is Rentrak? Strategic Uses of Exact Commercial Ratings Rentrak Examples Summary 2 Who is Rentrak? 3

More information

DX The Next Generation of TV

DX The Next Generation of TV DX The Next Generation of TV Bob Caspe The International Entrepreneurship Center bob.caspe@iecpartners.com 1 Table of Contents TABLE OF CONTENTS 2 INTRODUCTION 3 THE IEC 3 CNN 3 EVOLVING TELEVISION BUSINESS

More information

RESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology

RESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology RESEARCH BRIEF Cultural Currency: Where Television Meets Social Online social media has replaced Main Street USA as more and more citizens meet, develop, and maintain relationships in virtual reality.

More information

Multi-Screen Video: A Requirement in Today s Digital World

Multi-Screen Video: A Requirement in Today s Digital World WhitePaper Multi-Screen Video: A Requirement in Today s Digital World Part 1: Today s Digital Content Value Chain and Its Opportunities video. personal. everywhere. White Paper In today s continually evolving

More information

CROSS-MEDIA MEASUREMENT- Where do we go from here?

CROSS-MEDIA MEASUREMENT- Where do we go from here? CROSS-MEDIA MEASUREMENT- Where do we go from here? The Changing Way People Watch Television Engagement with TV/Video is Growing TV/Video Program Viewing Hours Weekly DVD/Blue Ray Streaming 1:21 0:30 n/a

More information

Interactive Television. Metrics, Definitions and Descriptions

Interactive Television. Metrics, Definitions and Descriptions Interactive Television Metrics, Definitions and Descriptions CTAM Advanced Cable Solutions Consortium itv Committee Q2 2012 Page 1 Executive Summary CTAM s Advanced Cable Solutions Consortium (ACSC) is

More information

Quick. Spec. SeaChange Nitro. video. personal. everywhere.

Quick. Spec. SeaChange Nitro. video. personal. everywhere. Quick Spec SeaChange Nitro video. personal. everywhere. In today s multi-screen world, the increasing amount of available content, apps and services has made it more challenging for subscribers to easily

More information

ACQUISITION OF GARAGE ENTERTAINMENT & PRODUCTION 12 NOVEMBER 2015

ACQUISITION OF GARAGE ENTERTAINMENT & PRODUCTION 12 NOVEMBER 2015 ACQUISITION OF GARAGE ENTERTAINMENT & PRODUCTION 12 NOVEMBER 2015 2 TRANSACTION OVERVIEW The SurfStitch Group has entered into definitive agreements to acquire Garage Entertainment Pty Aust Ltd and TMG

More information

Big Sandy Broadband DVR Guide

Big Sandy Broadband DVR Guide Big Sandy Broadband DVR Guide Contents Big Sandy Broadband DVR Don t Miss a Thing 3 Control Live TV 3 Playback Controls Using the Video Control Buttons 4 Playback Controls Using the Remote Control Arrow

More information

Why TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience

Why TV? Internet Most Internet users now have access to broadband connection that allows for richer content and a more enjoyable experience w w w. m e dia centero nlin e.co m Why TV Television Tops Three Screens Americans tuned into their televisions for recordsetting hours during the second quarter of 2009 when average in-home consumption

More information

Forward-Looking Statements

Forward-Looking Statements WWE INVESTOR PRESENTATION MAY 2016 Forward-Looking Statements This presentation contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995,

More information

Welcome to the Most. Personalized TV Experience

Welcome to the Most. Personalized TV Experience Welcome to the Most Personalized TV Experience Meet TiVo Service from Cogeco 2 Get ready to live the TiVo experience. Welcome to TV like you ve never seen it. With TiVo Service from Cogeco, 1 you get incredible

More information

www.wipro.com CONNECTED HOMES Enabling Anytime, Anywhere Media Alan Young Manoj Barara

www.wipro.com CONNECTED HOMES Enabling Anytime, Anywhere Media Alan Young Manoj Barara www.wipro.com CONNECTED HOMES Enabling Anytime, Anywhere Media Alan Young Manoj Barara Table of Contents 1. Introduction... 03 2. The Current Home Entertainment Landscape... 03 3. The Connected Home Entertainment

More information

Adaptive Bitrate Multicast: Enabling the Delivery of Live Video Streams Via Satellite. We Deliver the Future of Television

Adaptive Bitrate Multicast: Enabling the Delivery of Live Video Streams Via Satellite. We Deliver the Future of Television Adaptive Bitrate Multicast: Enabling the Delivery of Live Video Streams Via Satellite We Deliver the Future of Television Satellites provide a great infrastructure for broadcasting live content to large

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Long Form Video Overview. Released September 2009

Long Form Video Overview. Released September 2009 Long Form Video Overview Released September 2009 This document as been developed by the IAB Digital Video Committee. About the IAB s Digital Video Committee: The Digital Video Committee of the IAB is comprised

More information

Reality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV

Reality. Myth. OTT is highly cannibalistic of traditional TV. Only somewhat. OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV OTT TV Myth #3: OTT Is Highly Cannibalistic of Traditional TV Alarmist statements abound regarding the predatory nature of over-the-top (OTT) and how it is poaching traditional TV viewers. Myth Reality

More information

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise

More information

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu.

ScholarWorks@BGSU. Bowling Green State University. Louisa Ha Bowling Green State University - Main Campus, louisah@bgsu. Bowling Green State University ScholarWorks@BGSU Media and Communications Faculty Publications Media and Communication, School of 4-4-2002 Making Viewers Happy While Making Money for the Networks: A Comparison

More information

and Internet Services Integration Update & Business Outlook

and Internet Services Integration Update & Business Outlook AT&T Entertainment and Internet Services Integration Update & Business Outlook John Stankey CEO, AT&T Entertainment and Internet Services Cautionary Language Concerning Forward-Looking Statements Information

More information

Powering the Next-Generation Video Experience

Powering the Next-Generation Video Experience Powering the Next-Generation Video Experience NEULION DIGITAL PLATFORM Powering the Next-Generation Video Experience The NeuLion Digital Platform provides digital video broadcasting, distribution and monetization

More information

9 The continuing evolution of television

9 The continuing evolution of television Section 9 9 The continuing evolution of television 9.1 There have been no significant changes in the coverage of traditional broadcast terrestrial, satellite and cable networks over the past year. However,

More information

itv Value Proposition & Proof Points Photo courtesy of Showtime Networks

itv Value Proposition & Proof Points Photo courtesy of Showtime Networks itv Value Proposition & Proof Points Photo courtesy of Showtime Networks CTAM Advanced Product Consortium itv Committee Executive Summary CTAM s Advanced Products Consortium is comprised of industry experts

More information

WELCOME TO XFINITY TV

WELCOME TO XFINITY TV WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes

More information

Welcome to XFINITY TV

Welcome to XFINITY TV Welcome to XFINITY TV XFINITY on the X1 Entertainment Operating System delivers the simplest, fastest and most complete way to access all your entertainment on all your screens. This guide will help you

More information

Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence

Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence Alcatel-Lucent 8920 Service Quality Manager for IPTV Business Intelligence IPTV service intelligence solution for marketing, programming, internal ad sales and external partners The solution is based on

More information

Introduction to Monetizing Online Videos

Introduction to Monetizing Online Videos Table of Contents Pay-per-View Pay-per-Download Pay-per-Stream Subscriptions Advertising In-Stream Ads Overlay Ads Tips for Ad Supported Content Conclusion As more websites adopt video as a medium to interact

More information

Blurring the Landscape: How TV is Merging Digital and Traditional Media. June 17th Created by Tania Yuki

Blurring the Landscape: How TV is Merging Digital and Traditional Media. June 17th Created by Tania Yuki Blurring the Landscape: How TV is Merging Digital and Traditional Media June 17th Created by Tania Yuki Opener 2 Agenda Meet the new TV audience Changing the angle of vision: Cross platform as connected

More information

Implementation of a Video On-Demand System For Cable Television

Implementation of a Video On-Demand System For Cable Television Implementation of a Video On-Demand System For Cable Television Specific VOD Implementation for one way networks This white paper is co-authored by: Teleste Oyj Edgeware AB 1(18) TABLE OF CONTENTS Confidentiality

More information

Accenture Video Solution attracts more than 1 million users for Italy s leading broadcaster s Premium Play OTT-TV service

Accenture Video Solution attracts more than 1 million users for Italy s leading broadcaster s Premium Play OTT-TV service Accenture helps Mediaset launch Premium Play a groundbreaking, multi-device, Over-the-Top TV service and maintain high performance with ongoing innovative offerings Accenture Video Solution attracts more

More information

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report 2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report Broadcast Networks Overall, ratings in broadcast network early morning

More information

DIRECTV Set Top Box and Content Protection Description

DIRECTV Set Top Box and Content Protection Description DIRECTV Set Top Box and Content Protection Description DIRECTV Set Top Boxes There are tens of millions of active DIRECTV set-top boxes (STBs). All DIRECTV STBs receive 100% digital input signals. The

More information

DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences

DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences Introduction The video industry continues to see a shift in

More information

Closing the Digital Gap. The Impact of Over-The-Top Platforms on Home Entertainment

Closing the Digital Gap. The Impact of Over-The-Top Platforms on Home Entertainment Closing the Digital Gap The Impact of Over-The-Top Platforms on Home Entertainment Closing the Digital Gap The Impact of Over-The-Top Platforms on Home Entertainment As Over-the-Top (OTT) platforms continue

More information

ADVERTISING & AUDIENCES STATE OF THE MEDIA MAY 2014

ADVERTISING & AUDIENCES STATE OF THE MEDIA MAY 2014 ADVERTISING & AUDIENCES STATE OF THE MEDIA MAY 2014 Copyright 2014 The Nielsen Company 1 2 ADVERTISING & AUDIENCES REPORT SHIFTS IN THE MEDIA LANDSCAPE HOW ADVERTISERS CAN CAPITALIZE ON CHANGES IN THE

More information

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd.

The Next Growth Era for Japan s Pay-TV Business. Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. The Next Growth Era for Japan s Pay-TV Business Toru Kato Director, General Manager, Media Business Unit Jupiter Telecommunica:ons Co., Ltd. (J:COM) Japan s Pay-TV market today Terrestrial: 7 channels

More information

Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV

Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV Time-shifting, Place-shifting, Attitude-Shifting: How Digital Media is Changing the Way We Watch TV Presenters: Andrea Downing, PBS Distribution Eric Wolf, PBS Technology and Operations Digital Landscape

More information

Market & Business Development in in Television HbbTV and IPTV in Australia

Market & Business Development in in Television HbbTV and IPTV in Australia Market & Business Development in in Television HbbTV and IPTV in Australia Andrew King Director : BroadSpectrum Consultants Chair : Australian Radiocommunications Study Group 6 (Broadcasting) 25 th May

More information