Ratings, Audiences, & Failed Shows

Save this PDF as:
 WORD  PNG  TXT  JPG

Size: px
Start display at page:

Download "Ratings, Audiences, & Failed Shows"

Transcription

1 Ratings, Audiences, & Failed Shows

2 TELEVISION RATINGS

3 Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their attitude toward the program shown.

4 Learning More About Broadcast Audiences Program-makers can then re-shoot shows to make them more likeable TVQ: A measurement of audience attitude toward tv actors

5 Q Scores The film industry assumes they draw viewers. A star s Q Score measures star s familiarity and appeal with audiences. 5

6 Television Ratings Ratings are the most dominant decision making data in commercial television For local broadcast stations For broadcast networks For cable networks

7 Television Ratings Television executives need television ratings to: Establish advertising rates Make program decisions by methods of comparison Make program decisions by knowing who is and who is NOT watching

8 Television Ratings Nielsen Media Research collects data through: Diaries Peoplemeters Each method has strengths and weaknesses.

9 Syndicated Audience Data Collection Diary: Ask people to keep a diary of what they watch Peoplemeter: Records what channel is being watched as well as who is watching it

10 Television Ratings National Station Index (NSI) Information is provided quarterly to each of the stations in the United States. Information is collected through Peoplemeters in the top 60 markets; diaries are used in remaining markets. w DMA: designated market area (each county in the U.S. is assigned to one television market even though residents may receive overlapping signals) w The number of television household in the DMA determines the market s size or rank.

11 Television Ratings Viewers in more than 200 television markets are surveyed at least four times a year in four-week periods called sweeps. Major rating periods are February, May, July and November. This is when you ll see the best TV.

12 Television Ratings Ratings measure: w If the television set is on w What channel the set is tuned to w Demographic information about who is watching

13 Television Ratings Ratings don t measure: w If the person is watching actively or passively w Why the person watched w The quality of the program

14 Nielsen Television Index (NTI) This sample is representative of the population of the United States according to demos. About 3,100 households (out of million HH) are randomly selected from throughout the U.S. to participate. w Each family represents a specific number of households in their market (New York, Los Angeles, etc.), which helps determine the 'share' each program generates. These ratings are compiled daily and weekly and information is provided to networks and the media.

15 Key Terms Rating: the percentage of the total survey universe watching a specific program or channel at a particular time w The number of households tuned to a particular program the total number of households owning a TV set. w For example, if 1,000 homes have televisions and 100 of those homes have the TV on and tuned to a specific show, then that show's rating is 100 divided by 1,000, or 10 percent. Share: the percentage of the survey universe with TV sets on watching a particular program or channel at a specific time w The number of households tuned to a particular program the total number of households using a TV set at the time of the program s broadcast. w For example, if 1,000 homes have TVs, 500 of those homes have the TV on and 100 homes are watching a particular show, then the show's share is 100 divided by 500, or 20 percent. In contrast, the show's rating is 10 percent. Note the distinction here: a rating is based the entire sample (whether they're watching TV or not) while a share is based on those actively watching television.

16 ??/?? There are times you will see TV rating numbers that look like this: 5.2/14. What s that? w The first number is the rating and the 2nd number is the share. The 5.2 (rating) is the estimated percentage of Nielsen households that watched the show. The 14 (share) is the percentage of all their people watching that specific show, or all of the Nielsen families watching TV at that time. w In other words, 5.2% of all homes had the TV tuned to series X. Of all people (not homes) watching TV, 14% of them were watching TV series X.

17 Television Ratings Season to date (ending February 15, 2015): CBS: 2.5/9 ABC: 2.1/6 NBC: 2.8/7 Fox: 2.1/5 CW: 0.8/2 Which network has the best ratings in the demographic? Which network has the largest share? Which network has the largest amount of viewers?

18 Television Ratings Drawbacks of the Current System Information may be inaccurate Stations/networks/programs can influence regular viewing habits with stunts, contests, promotions, news series. Etc. Little measurement of group viewing Lack of minority representation Ratings periods often determine programming slates

19 Criticism of Audience Measurement Only 5000 U. S. households surveyed to determine national audience size & traits. Only home reception surveyed. Is self-reporting, especially in diaries, truthful or accurate? w Often completed after the fact. w Often votes for favorites rather than actual behavior. w Recall often in error. w Subject may distort diary to hide certain behaviors. w Some demographics require statistical manipulation.

20 Television Ratings Other Means of Measurement Focus Groups Targeted Research

21 CABLE

22 Cable Logic Broadcast networks are constrained by the scarcity of time in their primetime schedules. Cable networks don't fill their primetime schedules with new programming, so they behave differently, because they can. Broadcast networks fill every Sunday-Friday primetime hour with something original, cable does not. Broadcast networks have to cancel existing shows to make room for new shows. That makes predicting what they ll do much more systematic. Cable networks do not have to cancel existing original shows to add new ones, because even the ones that produce lots of original shows still have primetime hours in which to add new ones. Broadcast networks cancel their lower rated shows to make room for new ones every season. Cable networks simply don t behave that way, because they don't have to. w Therefore, ratings MATTER, but only for advertising and to compare to other cable networks.

23 THE NETFLIX MODEL

24 No Ratings for Netflix Netflix has never provided concrete data validating that its shows are watched by large numbers of viewers. Ratings are important on traditional television because they help networks attract advertising. Netflix doesn t sell ads and has argued that it therefore shouldn t have to disclose its ratings. w It creates a benchmark that is irrelevant to the business but sexy and exciting to write about and puts a lot of performance pressure on shows that otherwise will be great shows over time, -- chief content officer Ted Sarandos

25 The Benefits of Ratings Netflix viewership data would give traditional TV networks a better sense of how popular their shows are on the platform and, perhaps more importantly, how essential they are to the overall Netflix experience. This could affect negotiations for licensing programming, especially as more content companies such as CBS and Comcast launch their own streaming services. w Networks already regularly leverage the popularity of their programming to extract higher fees from cable operators Ratings also help attract talent in the traditional TV world. HBO has risen to the top of the premium cable heap by continually serving up shows that are both critically acclaimed and extremely popular. If Netflix s original shows are revealed to be watched less than those on TV, it might be harder to attract a David Fincher or a Kevin Spacey to the streaming service

26 Netflix Knows Data The reality is that Netflix is a data-driven company. Analytics gives businesses the quantitative data they need to make better, more informed decisions and improve their services. Then, the companies can optimize their marketing and deliver a better product. (Without analytics, companies are in the dark about their customers.)

27 Data Netflix has over 57 million members in nearly 50 countries Having this large user base allows Netflix to gather a tremendous amount of data. With this data, Netflix can make better decisions and ultimately make users happier with their service. Traditional television networks don t have these kinds of privileges in their broadcasting. Ratings are just approximations, green-lighting a pilot is based on tradition and intuition. Netflix has the advantage, because being an internet company allows Netflix to know their customers well, not just have a persona or idea of what their average customer is like.

28 Example If you re watching a series like Arrested Development, Netflix is able to see (on a large scale) the completion rate (for lack of a better term) of users. For example, the people at Netflix could ask themselves How many users who started Arrested Development (from season 1) finished it to the end of season 3? Then they get an answer. Let s say it s 70%. Then they ask Where was the common cut off point for users? What did the other 30% of users do? How big of a time gap was there between when consumers watched one episode and when they watched the next? We need to get a good idea of the overall engagement of this show. They then gather this data and see user trends to understand engagement at a deep level. If Netflix saw that 70% of users watched all seasons available of a cancelled show, that may provoke some interest in restarting Arrested Development. They know there s a good chance users will watch the new season.

29 Netflix Knows Events When you pause, rewind, or fast forward What day you watch content (Netflix has found people watch TV shows during the week and movies during the weekend.) The date/time you watch Where you watch (zip code) What device you use to watch (Do you like to use your tablet for TV shows and your Roku for movies? Do people access the Just for Kids feature more on their ipads, etc.?) When you pause and leave content (and if you ever come back) The ratings given (about 4 billion per day) Searches (about 3 million per day) Browsing and scrolling behavior Netflix also looks at data within movies. They take various screen shots to look at in the moment characteristics. Netflix has confirmed they know when the credits start rolling; and maybe more than that... Why does Netflix want to know when the credits roll? They probably want to see what users do afterward. Do they leave the app or go back to browsing? Notice how Netflix now offers movie recommendations (they have personalization algorithms that aim to accurately predict what users will watch next) soon after credits start (or, for television shows, they automatically play the next episode).

30 Keeping Subscribers Through their analytics, Netflix may know how much content users need to watch in order to be less likely to cancel. For instance, maybe they know If we can get each user to watch at least 15 hours of content each month, they are 75% less likely to cancel. If they drop below 5 hours, there is a 95% chance they will cancel. So now that they have this data, they can ask themselves How do we help users watch at least 15 hours of content per month? One idea: enable post-play, which automatically plays the next episode of a TV show unless the user opts out. Netflix asks new users to rate their interest in movie genres and rate any movies they ve already seen. Why do they do this right up front? Because helping users discover new movies and TV shows they ll enjoy is integral to Netflix s success. If people run out of things they want to watch and have no way to find new movies, they ll cancel. It s important that Netflix puts a lot of focus on making sure they have an accurate algorithm for this rather than having users rely on outside sources to find new movies. w 75% of viewer activity is based on official Netflix recs

31 The Case of House of Cards Netflix outbid HBO, AMC, among others to earn the rights for a US version of the British House of Cards w Netflix landed the drama project by offering commitment of two seasons, or 26 episodes w At a cost of $4 million to $6 million an episode, this 2-season price tag is over $100 million. w The $100 million show wasn t made solely because it seemed like a good plot. w The decision was based on a number of factors and seemingly almost entirely on data. Before green-lighting House of Cards, Netflix knew: w A lot of users watched the David Fincher directed movie The Social Network from beginning to end. w The British version of House of Cards has been well watched. w Those who watched the British version House of Cards also watched Kevin Spacey films and/or films directed by David Fincher. Each of these 3 factors made the show VERY attractive to Netflix.

32 Promotion Now that Netflix has made the $100 million investment, they are in part responsible for promoting it. With the data they had, they could make a personalized trailer for each type of Netflix member, not a one size fits all trailer. Netflix made 10 different cuts of the trailer for House of Cards, each geared toward different audiences. The trailer you saw was based on your previous viewing behavior. w If you watched a lot of Kevin Spacey he was featured. w If you watched a lot of strong female characters you saw a trailer featuring the women in the show. w If you watched David Fincher you saw a trailer featuring his style of storytelling.

33

34

35

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences

DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV. Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences DIGITALSMITHS WHITE PAPER THE WAR BETWEEN OTT AND PAY-TV Best Practices for Pay-TV Providers to Win The War Through Personalized Experiences Introduction The video industry continues to see a shift in

More information

WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD

WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD WELCOME TO MEDIAOCEAN TRAINING National Ratings 101 TRAINER: GARET LEONARD Learning Objectives Why we use ratings data Key terms and concepts How ratings data is collected How ratings data is reported

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

What TV Ratings Really Mean

What TV Ratings Really Mean What TV Ratings Really Mean You just heard that a TV Show was ranked #1 in the Nielsen Media Research ratings. What does that really mean? How does Nielsen Media Research "rate" TV shows? Why do shows

More information

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry 1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 13: The Television Industry Digital technologies have changed the ways in which we "watch television." At the same time, advertisers are

More information

THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM.

THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. LET S JUMP RIGHT IN THE SMARTEST ANIMAL IN THE ENTERTAINMENT KINGDOM. TRAINED TO GIVE YOU THE BEST IN WHOLE-HOME ENTERTAINMENT. Welcome to the Hopper, a Whole-Home HD DVR from DISH that brings full DVR

More information

CABLE NATION: The Value of Niche Cable Networks

CABLE NATION: The Value of Niche Cable Networks CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

More information

A Study on the Communication Methods of Designing On-Air Promotion System

A Study on the Communication Methods of Designing On-Air Promotion System , pp.181-188 http://dx.doi.org/10.14257/ijmue.2013.8.6.18 A Study on the Communication Methods of Designing On-Air Promotion System Hyun Hahm Dept. of Broadcasting & Digital Media, Chungwoon University

More information

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials

VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD s Advantage: Viewers Watch TV Longer & Spend More Time With Commercials VOD (Video on Demand) allows users to view/catch up on shows or movies through a single platform from cable, telco or satellite

More information

Television History. Beginning Television Production Mrs. Rampton-Gaskill

Television History. Beginning Television Production Mrs. Rampton-Gaskill Television History Beginning Television Production Mrs. Rampton-Gaskill Works consulted include Chapter 9 of Television History 2008 The McGraw-Hill Companies, Inc. All rights reserved A Brief History

More information

Overview of The 2012-13 Upfront. September 25th, 2012

Overview of The 2012-13 Upfront. September 25th, 2012 Overview of The 2012-13 Upfront September 25th, 2012 Upfront Definition The long range purchase of commercial time for the upcoming broadcast year. (Sometimes more than a year or can be a calendar year).

More information

Outline. BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives

Outline. BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives 1. Introduction Outline BI and Enterprise-wide decisions BI in different Business Areas BI Strategy, Architecture, and Perspectives 2 Case study: Netflix and House of Cards Source: Andrew Stephen 3 Case

More information

Mythbusting: The Exaggerated Effects of Cord Cutting.

Mythbusting: The Exaggerated Effects of Cord Cutting. Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean

More information

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015

DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 DIGITAL VIDEO BENCHMARK ADOBE DIGITAL INDEX Q2 2015 Table of contents Online video consumption 03 Key insights 04 Device type share of online video starts 05 Device type share of online vide starts (via

More information

2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC.

2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. . 2015- YEAR END REPORT FOR AMERICA S TELEVISION NETWORK, INC. Dear Friends, On behalf of the team at America s Television Network, Inc., we want to wish you and yours a very Merry Christmas and a Happy

More information

Consumer Trend Research: Quality, Connection, and Context in TV Viewing

Consumer Trend Research: Quality, Connection, and Context in TV Viewing Consumer Trend Research: Quality, Connection, and Context in TV Viewing Five key insights for media professionals into viewing behavior and monetization in a world of digitization and consumer control

More information

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014

AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 2014 AUSTRALIAN MULTI-SCREEN REPORT QUARTER 3 TV AND OTHER VIDEO CONTENT ACROSS MULTIPLE SCREENS The edition of The Australian Multi-Screen Report provides the latest estimates of screen technology penetration

More information

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry

Highlight. 21 October 2015. OTT Services A Digital Turning Point of the TV Industry OTT Services A Digital Turning Point of the TV Industry Highlight 21 October 2015 The widespread availability of high-speed internet in developed countries like the US, the UK, and Korea has given rise

More information

Old Media vs. the Internet in the United States

Old Media vs. the Internet in the United States Old Media vs. the Internet in the United States David Waterman Professor Department of Telecommunications Indiana University Bloomington, IN 47405 U.S.A. With Sangyong Han and Sung Wook Ji Graduate Students

More information

Cable Prices Keep Rising, and Customers Keep Paying

Cable Prices Keep Rising, and Customers Keep Paying Cable Prices Keep Rising, and Customers Keep Paying By MATT RICHTEL, May 24, 2008 Americans discouraged by higher gas prices and airline fares may decide to spend more vacation time at home, perhaps watching

More information

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US

HIGHLIGHTS TIME SPENT RATINGS YRS. GROWTH ORIGINALS INTERNET REACH INTERNET TIME SPENT VIDEO VIEWING APPS BUZZ CONTACT US HIGHLIGHTS Cable is Driven by the Quality and Original Content Choices it Provides to Consumers AcrossVideo Platforms. Quality and Original Content: Over 1,900 original ad-supported TV programs a month

More information

TV SCRIPT STANDARDS GUIDE #002

TV SCRIPT STANDARDS GUIDE #002 TV SCRIPT STANDARDS GUIDE #002 INTRODUCTION While the nuts and bolts of formatting a pilot script for television are essentially the same as that of a feature film, there are some key differences between

More information

SEATTLE S OFFICE OF CABLE COMMUNCATIONS CABLE AND INTERNET SURVEY

SEATTLE S OFFICE OF CABLE COMMUNCATIONS CABLE AND INTERNET SURVEY Purpose of Survey We want to hear from you! The City of Seattle will soon be negotiating a new franchise agreement with Comcast. To prepare for these negotiations, the City is conducting a review concerning

More information

Cable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips.

Cable TV Quick Start Guide. Enjoy your Midco cable TV experience to the fullest with these helpful tips. Cable TV Quick Start Guide Enjoy your Midco cable TV experience to the fullest with these helpful tips. 1 Contents Equipment & Features.......................................................... 4 New Equipment

More information

presents The Essential Guide to Internet Entertainment on Your TV

presents The Essential Guide to Internet Entertainment on Your TV presents The Essential Guide to Internet Entertainment on Your TV A DECADE AGO, TELEVISION ENTERTAINMENT LOOKED LIKE THIS: You tuned in at certain times every week for your favorite shows and news programs.

More information

Local People Meter. Local People Meter Advantages. Continuous Measurement - 365 Days a Year. Increased Reliability; More Stable Sample

Local People Meter. Local People Meter Advantages. Continuous Measurement - 365 Days a Year. Increased Reliability; More Stable Sample Local People Meter Local People Meter Local People Meter is an electronic measurement which provides continuous demographic information overnight. This single measurement source which replaced the old

More information

Chromecast $30.00. Where do I buy it? Online at Amazon.com or in stores like Best Buy, Target or Walmart.

Chromecast $30.00. Where do I buy it? Online at Amazon.com or in stores like Best Buy, Target or Walmart. Chromecast $30.00 Online at Amazon.com or in stores like Best Buy, Target or Walmart. Simply plug in the Chromecast to an HDMI port on your TV (usually on the side or at the back). Next, attach the included

More information

This product may be protected by one or more of the following U.S. Patents: 6,418,556; 7,100,185; 5,809,204; 6,396,546; 5,940,073; and 6,239,794.

This product may be protected by one or more of the following U.S. Patents: 6,418,556; 7,100,185; 5,809,204; 6,396,546; 5,940,073; and 6,239,794. DVR user manual Copyright 2010 Rovi Corporation. All rights reserved. Rovi and the Rovi logo are trademarks of Rovi Corporation. Passport is a registered trademark of Rovi Corporation and/or its subsidiaries.

More information

Cut The TV Cable. Paul Glattstein

Cut The TV Cable. Paul Glattstein Cut The TV Cable by Paul Glattstein Cut The TV Cable by Paul Glattstein Television is a medium because it is neither rare nor well done. Ernie Kovacs Overview Disconnect from Cable or Satellite TV What's

More information

VIOLENCE IN CABLE-ORIGINATED TELEVISION PROGRAKB A Report to the National Cable Television Association by George Gerbner The AnneDberg School for

VIOLENCE IN CABLE-ORIGINATED TELEVISION PROGRAKB A Report to the National Cable Television Association by George Gerbner The AnneDberg School for 1 VIOLENCE IN CABLE-ORIGINATED TELEVISION PROGRAKB A Report to the National Cable Television Association by George Gerbner The AnneDberg School for Communication university of Pennsylvania How much violence

More information

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010

Insights from Consumer. Olympic Research Labs. Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research Columbia University May 2010 Evolution of Cross-Platform Media Use in the United States Insights from Consumer Research and NBC Universal ss Olympic Research Labs Horst Stipp SVP, Strategic Insights and Innovation, NBC Universal Research

More information

UCLA School of Film, Television and Digital Media FTV 183a. Producing 1: Film and Television Development

UCLA School of Film, Television and Digital Media FTV 183a. Producing 1: Film and Television Development UCLA School of Film, Television and Digital Media FTV 183a. Producing 1: Film and Television Development Instructor: Alex Franklin Title: Lecturer in Film and Television Email: alexfranklin@g.ucla.edu

More information

Cutting the Cord? Research for Marketers by Marketers

Cutting the Cord? Research for Marketers by Marketers Research for Marketers by Marketers Driving analysis, insights and strategic thinking through tools, audience trends and customized quantitative and qualitative primary research. Cutting the Cord? Traditional

More information

Media Kit. TRAVEL WItH SPIRIt. The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER

Media Kit. TRAVEL WItH SPIRIt. The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER 2012 TRAVEL WItH SPIRIt Advertising & Sponsor Information The First and Only Media Source Focused on the FAITH-BASED TRAVEL CONSUMER AND GROUP PLANNER Travel Network Group 5412 Bolsa Avenue Unit D Huntington

More information

Digital Cable TV. User Guide

Digital Cable TV. User Guide Digital Cable TV User Guide T a b l e o f C o n T e n T s DVR and Set-Top Box Basics............... 2 Remote Playback Controls................ 4 What s on TV.......................... 6 Using the OK Button..................

More information

TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study

TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Press Contact: Corporate Communications The Harris Poll 212-539-9600 Press.TheHarrisPoll@Nielsen.com TV Networks Hold On To Brand Equity Lead In New Harris Poll Equitrend Study Generation Z, Not Millennials,

More information

It s About Time You Launched Your Over-the- Top Service.

It s About Time You Launched Your Over-the- Top Service. It s About Time White Paper It s About Time You Launched Your Over-the- Top Service. Executive Summary Today s viewers are demanding more online content to consume on their mobile devices. They expect

More information

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext.

Cutting the Cable Cord. Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. Cutting the Cable Cord Crystal Lake Public Library Adult Services Department 126 Paddock Street Crystal Lake, IL 60014 815 459 1687 ext. 7 Disclaimers Cutting the cord may not be for you! This presentation

More information

MAKING SENSE OF BIG DATA. Making Sense of Big Data 1

MAKING SENSE OF BIG DATA. Making Sense of Big Data 1 MAKING SENSE OF BIG DATA Making Sense of Big Data 1 HELLO! NICE TO MEET YOU! Shingly Lee Workshop Coordinator Brand Lover Eclectic foodie on Instagram: @shinglysylee Amy Martin Workshop Coordinator Fascinated

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Let s talk about television in Austin VP & GM KEYE TV

Let s talk about television in Austin VP & GM KEYE TV Let s talk about television in Austin Amy Villarreal VP & GM KEYE TV CBS Telemundo Judy Maggio Anchor KEYE TV CBS Households per County Metro DMA Counties TRAVIS 387,340 WILLIAMSON 153,140 HAYS 53,950

More information

705,140. 78.6% of local adults

705,140. 78.6% of local adults Why TV? Why Sinclair Broadcast Group? We are a multi-media company and reach a diverse group of viewers across our 3 stations, social media platforms and websites. Using the power of broadcast television

More information

WELCOME TO XFINITY TV

WELCOME TO XFINITY TV WELCOME TO XFINITY TV MORE WAYS TO GET MORE ENTERTAINMENT XFINITY TV offers more ways to get more entertainment so you can enjoy shows and movies instantly on any screen. Catch up on the latest episodes

More information

Video on Demand: Playing Catch Up?

Video on Demand: Playing Catch Up? Video on Demand: Playing Catch Up? An independent usability study of VoD websites user experience research design training Contents Introduction... 3 Methodology... 4 Results... 5 Executive summary...

More information

Your Optimum TV Program Guide

Your Optimum TV Program Guide Your Optimum TV Program Guide Faster. Easier. More intelligent. Say hello to your new program guide. We ve completely reinvented it to make everything about your Optimum experience better, with a lot of

More information

The Arbitron Cable Television Study

The Arbitron Cable Television Study Arbitron Cable Viewing Report The Arbitron Cable Television Study Exploring the Consumer's Relationship with Cable TV Presented by: Carol Edwards Vice President Cable Sales 9705 Patuxent Woods Drive Columbia,

More information

THIS IS GOING TO BE EXCITING. AND EASY.

THIS IS GOING TO BE EXCITING. AND EASY. FiOS TV USER GUIDE 2015 WELCOME TO FiOS TV. NOW YOU CAN Record More Shows. Watch In More Places. Store More Recordings. THIS IS GOING TO BE EXCITING. AND EASY. 1 ALL YOU NEED TO KNOW ABOUT FiOS TV Your

More information

Q4 2014 & YEAR END HIGHLIGHTS

Q4 2014 & YEAR END HIGHLIGHTS Q4 2014 & YEAR END HIGHLIGHTS UCI TOTAL REACH SCORE KEY ANNOUNCEMENTS Univision Corporate Research developed the UCI Total Reach Score to estimate the Univision Communication Inc (UCI) total unduplicated

More information

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com

The Definitive Guide to. Video SEO. i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com The Definitive Guide to Video SEO i5 web works Email: info@i5ww.com Phone: 855-367-4599 Web: www.i5ww.com Incorporating Video SEO into your strategies Video represents a unique place in the SEO world.

More information

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016

ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 ENTERTAINMENT, MEDIA & ADVERTISING MARKET RESEARCH HANDBOOK 2015-2016 Published by Richard K. Miller & Associates December 2014; 355 pages; ISBN # 9781577832010 PART I: MARKET SUMMARY 1 MARKET ASSESSMENT:

More information

Predicting Viewer Subscriptions in Cable TV Services. Bing Tian Dai and Hady W. Lauw

Predicting Viewer Subscriptions in Cable TV Services. Bing Tian Dai and Hady W. Lauw Predicting Viewer Subscriptions in Cable TV Services Bing Tian Dai and Hady W. Lauw 2 TV Competitions Conventional TV Broadcasting Cable TV Internet TV Web TV IP TV Live Television Time Shifted Television

More information

Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features

Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features Q1 2014 VIDEO TRENDS REPORT Consumer Behavior Across Pay-TV, VOD, OTT, Connected Devices and Next-Gen Features Introduction Over the past year, Digitalsmiths has built its expertise in gathering viewing

More information

Fort Collins Residential Cable Television Questionnaire

Fort Collins Residential Cable Television Questionnaire Fort Collins Residential Cable Television Questionnaire 1. Does your household currently subscribe to cable television services from Comcast? Response Percent Response Count Yes, from Comcast cable television.

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

Matt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios

Matt Cherniss President WGN America and Tribune Studios. WGN America and Tribune Studios 1 Matt Cherniss President WGN America and Tribune Studios WGN America and Tribune Studios 2 Scale & Diversification 2013 TODAY Superstation Full-Fledged Cable Network No Original Programming or Brand A

More information

Our research found 6 needstates which drive us towards watching TV programmes.

Our research found 6 needstates which drive us towards watching TV programmes. Our research found 6 needstates which drive us towards watching TV programmes. Inbroad terms, the three needstateson the right Unwind, Comfort and Connect are driven by context. They aren t passive in

More information

RESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology

RESEARCH BRIEF. Cultural Currency: Where Television Meets Social. Methodology RESEARCH BRIEF Cultural Currency: Where Television Meets Social Online social media has replaced Main Street USA as more and more citizens meet, develop, and maintain relationships in virtual reality.

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

CUTTING THE CORD: NOTES FOR PRESENTATION

CUTTING THE CORD: NOTES FOR PRESENTATION Slide 1: Cutting the Cable Introduce self. Also, I wanted to give this presentation because I had a firsthand experience in cutting the cord. We will discuss what I did, some of the things that I had to

More information

Hollywood Diversity Brief: Spotlight on Cable Television

Hollywood Diversity Brief: Spotlight on Cable Television Hollywood Diversity Brief: Spotlight on Cable Television October 2013 Hollywood Diversity Brief: Spotlight on Cable Television Acknowledgements This brief was authored by Dr. Darnell Hunt and edited by

More information

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc.

Bill Pink. Elissa Lee. Social Media and TV, An Integrated Story. Partner, Client Solutions. VP, Research and ARM Product Management TiVo, Inc. Bill Pink Partner, Client Solutions Millward Brown Elissa Lee VP, Research and ARM Product Management TiVo, Inc. Social Media and TV, An Integrated Story Presentation Agenda Background and Objectives:

More information

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701

Target Your Market Select Your Television Networks Reach Your Customers 706.376.4701 Target Your Market Select Your Television Networks Reach Your Customers Who Watches Cable TV? Research shows that men, women and children of all ages, with a variety of interests, with differing educational

More information

Online Video & the Media Industry

Online Video & the Media Industry Online Video & the Media Industry SPECIAL FEATURE: PEAK VIDEO ENGAGEMENT BY DAYS OFTHE WEEK AND TIMES OF DAY QUARTERLY RESEARCH REPORT, Q3 2010 2010 Brightcove, Inc. and TubeMogul, Inc 1 Online Video &

More information

ROKU STREAMING STICK SET UP SCREENSHOTS

ROKU STREAMING STICK SET UP SCREENSHOTS ROKU STREAMING STICK SET UP SCREENSHOTS This is going to be fun! JULY 2014 Step 1 - Remove Roku Streaming Stick from the box. Connect the power cable to the Roku Stick. Next, place the batteries (included)

More information

NHL App FAQ For ios / ipad, iphone, and ipod

NHL App FAQ For ios / ipad, iphone, and ipod NHL App FAQ For ios / ipad, iphone, and ipod touch Answers to frequently asked questions OVERVIEW What is the NHL app? Where can I get the NHL app? What s new in the NHL app for 2014 2015? How much does

More information

A Near-Comprehensive Guide to Every Video Streaming App

A Near-Comprehensive Guide to Every Video Streaming App A Near-Comprehensive Guide to Every Video Streaming App Back in the dark ages of the Internet, if you wanted streaming video you had to deal with too few options and too many janky browser interfaces.

More information

Welcome to XFINITY TV

Welcome to XFINITY TV Welcome to XFINITY TV XFINITY on the X1 Entertainment Operating System delivers the simplest, fastest and most complete way to access all your entertainment on all your screens. This guide will help you

More information

Quick Reference Guide

Quick Reference Guide Quick Reference Guide Quick Reference Guide LAPTOPS AND PCS To get started... You will need to have a MyRCN username to begin using RCNGO. To sign up, visit rcn.com and click MyRCN located at the top of

More information

Retransmission Consent

Retransmission Consent Retransmission Consent In a world of uncertainty, it seems as if annual cable rate increases have become as certain as taxes. Have you ever wondered why these rates continue to increase? Well just imagine

More information

Power On! Maximize Your Business With Greater Exposure

Power On! Maximize Your Business With Greater Exposure Power On! Maximize Your Business With Greater Exposure Business Television Network is positioned to become the leader in business information distribution, through an integrated infrastructure combining

More information

The Economic Future of Online Video

The Economic Future of Online Video The Economic Future of Online Video David Waterman with Ryland Sherman Sixth Annual Conference on Internet Search and Innovation June 4, 2015 Video and the Internet Offline vs. Online video viewing Avg.

More information

MGMT 180: Blockbusters: The Business of Movies & TV. Course Syllabus. June 23 July 30, 2015 Room C303, UCLA Anderson

MGMT 180: Blockbusters: The Business of Movies & TV. Course Syllabus. June 23 July 30, 2015 Room C303, UCLA Anderson MGMT 180: Blockbusters: The Business of Movies & TV Course Syllabus Class Time: Course Instructor: Tuesday/Thursday 1 pm 4pm June 23 July 30, 2015 Room C303, UCLA Anderson Karen Glass Anderson School of

More information

DVR GUIDE. Using your DVR/Multi-Room DVR. 1-866-WAVE-123 wavebroadband.com

DVR GUIDE. Using your DVR/Multi-Room DVR. 1-866-WAVE-123 wavebroadband.com DVR GUIDE Using your DVR/Multi-Room DVR 1-866-WAVE-123 wavebroadband.com Table of Contents Control Live TV... 4 Playback Controls... 5 Remote Control Arrow Buttons... 5 Status Bar... 5 Pause... 6 Rewind...

More information

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone:

RCN2GO FAQS. On Your ios/apple or Android Device Tablet or Phone: RCN2GO FAQS 1. What is RCN2GO? RCN2Go presents a unique opportunity to watch hundreds of shows anywhere you have internet access on your laptop/pc, ios/apple and Android devices. Some of these programs

More information

Television Audience 2009

Television Audience 2009 Television Audience 00 Growth of Television Ownership % of TV Households Each September, The Nielsen Company releases current estimates of television s audience and its characteristics. The most significant

More information

ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS

ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS ACTION NEWS KSHB KANSAS CITY MEDIA KIT SCRIPPS DIGITAL MEDIA KSHB Kansas City KSHB Kansas City KSHB Kansas

More information

PlayStation Vue Review: A Real Rival to Cable TV For a Price...

PlayStation Vue Review: A Real Rival to Cable TV For a Price... This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com. http://www.wsj.com/articles/playstation-vue-review-a-real-rival-to-cable-tvfor-a-price-1427224160

More information

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report

/2012 2011/201 EARLY MORNING UPDATE. Fourth Quarter 2011: 9/19 19/1 /11. Strategic Intelligence National Television Report 2011/201 /2012 EARLY MORNING UPDATE Fourth Quarter 2011: 9/19 19/1 /11 12/25/1 /11 Strategic Intelligence National Television Report Broadcast Networks Overall, ratings in broadcast network early morning

More information

The Race to be the Triple Play Provider. Chuck Ellis CMO

The Race to be the Triple Play Provider. Chuck Ellis CMO The Race to be the Triple Play Provider Chuck Ellis CMO Time Warner Cable Today 2 nd largest cable operator in U.S. 19 million homes passed 11 million basic video customers Time Warner Cable Today $7.7

More information

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2

You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers. CoreyQuinn.com 2 You are the average of the five people you spend the most time with.' Jim Rohn on the power of influencers CoreyQuinn.com 2 In This Guide, You ll Learn: ü What An Influencer Is ü What Influencer Marketing

More information

0:16 0:15 0:13 0:11 MINUTES

0:16 0:15 0:13 0:11 MINUTES QURTER 4, 2011 US CONSTNT CONTENT: MERICNS RE VORCIOUS VIDEO VIEWERS STY TUNED... DEVELOPMENTS TO WTCH The average merican watches nearly five hours of video each day, 98 percent of which they watch on

More information

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014

U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 U.S. Digital Video Benchmark Adobe Digital Index Q2 2014 Table of contents Online video consumption 3 Key insights 5 Online video start growth 6 Device share of video starts 7 Ad start per video start

More information

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS

CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS CONSUMER CONNECTIONS IN A CONVERGING WORLD OF SCREENS Highlights of Nielsen & Videology Research: Meet the New Media Consumer in Malaysia, 2014 Sponsored by Videology TODAY S CONSUMER IS ON A NEW MEDIA

More information

Office of Residence Life Assessment of On-Campus Residents Satisfaction/Use of Cable TV System

Office of Residence Life Assessment of On-Campus Residents Satisfaction/Use of Cable TV System Assessment of On-Campus Residents Satisfaction/Use of Cable TV System Introduction: The purpose of the cable TV feedback survey was to gauge student satisfaction of current on-campus television options

More information

Film and TV title availability in the Digital Age

Film and TV title availability in the Digital Age Film and TV title availability in the Digital Age SECTORS AND THEMES A report on the U.S. availability of the most popular and critically acclaimed film Title and TV titles on here legal digital streaming

More information

Consumer Choice in a dynami c

Consumer Choice in a dynami c Consumer Choice in a dynami c TV Landscape The Content Distribution & Discovery Revolution Joint study created in collaboration with NATPE and the Consumer Electronics Association (CEA) This document is

More information

Broadcasting Regulatory Policy CRTC 2015-24

Broadcasting Regulatory Policy CRTC 2015-24 Broadcasting Regulatory Policy CRTC 2015-24 PDF version Route reference: 2014-190 Additional references: 2014-190-1, 2014-190-2, 2014-190-3 and 2014-190-4 Ottawa, 29 January 2015 Over-the-air transmission

More information

THE BUSINESS RELATIONSHIP BETWEEN PRODUCERS/STUDIOS AND TELEVISION NETWORKS IN THE UNITED STATES

THE BUSINESS RELATIONSHIP BETWEEN PRODUCERS/STUDIOS AND TELEVISION NETWORKS IN THE UNITED STATES THE BUSINESS RELATIONSHIP BETWEEN PRODUCERS/STUDIOS AND TELEVISION NETWORKS IN THE UNITED STATES Presentation notes by Richard Hofstetter, June 28, 2010 I was asked to address the MediaForum panel to examine

More information

BROADCAST EXCLUSIVITY RULES

BROADCAST EXCLUSIVITY RULES United States Government Accountability Office Report to Congressional Requesters April 2015 BROADCAST EXCLUSIVITY RULES Effects of Elimination Would Depend on Other Federal Actions and Industry Response

More information

Accountability. Service. Respect. The Customer-Centric World Means The End for Traditional Advertising and Marketing

Accountability. Service. Respect. The Customer-Centric World Means The End for Traditional Advertising and Marketing Service Respect Accountability The Customer-Centric World Means The End for Traditional Advertising and Marketing Andy Cutler, Equifax Marketing Services July 2008 Equifax is a registered trademark of

More information

QUESTIONING THE MEDIA: A GUIDE FOR STUDENTS

QUESTIONING THE MEDIA: A GUIDE FOR STUDENTS Author: Buckingham, David. Title: Questioning the Media: A Guide for Students. Source: UNESCO: MENTOR. A Media Education Curriculum for Teachers in the Mediterranean. The Thesis of Thessaloniki, First

More information

Savings Education. CASE HISTORY: A Multi-Organizational Approach to Public Education

Savings Education. CASE HISTORY: A Multi-Organizational Approach to Public Education Savings Education CASE HISTORY: A Multi-Organizational Approach to Public Education The seeds for the Choose to Save (CTS) public education program were first planted in 1995 as the Employee Benefit Research

More information

Media Strategy Discussion. March 19, 2015

Media Strategy Discussion. March 19, 2015 Media Strategy Discussion March 19, 2015 Shifts in Media Budgeting and Planning Approach Major Media Considerations for 2016 Broadcast Budgets: Need to strategically plan for market exposure growth in

More information

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the

More information

A YEAR IN REVIEW. Solid Results and Constant Innovation at Comcast Cable

A YEAR IN REVIEW. Solid Results and Constant Innovation at Comcast Cable 2014 was another year of fantastic growth and success for Comcast. We delivered solid consolidated growth in revenue and operating cash flow, generated over $8 billion in free cash flow and increased cash

More information

Media-savvy kids, teens want engaging stories on multiple devices

Media-savvy kids, teens want engaging stories on multiple devices www.pwc.com/ciswhatkidswant Consumer Intelligence Series Media-savvy kids, teens want engaging stories on multiple devices Through PwC s ongoing Consumer Intelligence series, we gain directional insights

More information

The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008

The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008 The February 2009 Digital Television Transition: The State of Digital Readiness in the U.S. October 2008 Introduction All full-power U.S. television stations are required to discontinue use of their analog

More information

Welcome to the Most. Personalized TV Experience

Welcome to the Most. Personalized TV Experience Welcome to the Most Personalized TV Experience Meet TiVo Service from Cogeco 2 Get ready to live the TiVo experience. Welcome to TV like you ve never seen it. With TiVo Service from Cogeco, 1 you get incredible

More information

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements

What is paid advertising? How does advertising differ from media relations? You pay the media outlet to air advertisements USDA SNAP / Communication Channels / Paid Advertising / 1 Paid Advertising What is paid advertising? Paid advertising, otherwise known as paid media, is the airing of campaign messages or advertisements

More information