Power On! Maximize Your Business With Greater Exposure

Size: px
Start display at page:

Download "Power On! Maximize Your Business With Greater Exposure"

Transcription

1 Power On! Maximize Your Business With Greater Exposure

2 Business Television Network is positioned to become the leader in business information distribution, through an integrated infrastructure combining the power of Television, Internet and Print distribution into a single multipurpose advertising solution. Every aspect of our network has been carefully designed to build and reinforce public awareness of distributed information. Business Television Network s mission is to provide increased visibility and promotion opportunities for small to mid sized companies, while increasing consumer education for our clients products and services. Business Television Network while new to the airways, have test marketed our business model in select Philadelphia DMA markets over the previous two years. From our headquarters in the Delaware Valley we have access to 3 million homes in the Philadelphia DMA, 12.5 million homes in the Mid Atlantic region and 45 million homes nationally. Our planned network distribution of Business Television Network programs relies on purchased airtime from national broadcast carriers at timeslots that correspond to the viewing habits of our target audience. Program Format Local Avails: 3 minutes per 28:30 program :60 hard break following program lead-in and introduction. :60 floating break between :12:00-18:00 :60 hard break prior to program sign-off. Broadcast Distribution Information Local potential subscribers: 3 million homes Mid Atlantic potential subscribers: 12.5 million homes National potential subscribers: 45 million homes Service Type: Purchased airtime through established broadcast carriers Launch Date: June 2008 Ownership: Independent, Privately held, Entrepreneurial Spirit LLC Web Distribution Information Potential 380 million English language speaking homes Web Radio: Launch June 2008 Web TV: Launch June 2008 Web Magazine: Launch June 2008 Print Distribution Information Local subscribers: 30 thousand copies of premier issue Local growth projection: 75 thousand copies after 3 months. Regional and national growth projection: to mirror growth of television programs Service Type: free distribution via central locations and subscriptions Launch Date: June

3 Benefits to Advertisers 1. Business Television Network Targets C-level executives: Business Television Network provides access to an independent viewpoint of business insights to enable business owners to become more successful by connecting them to a target audience. C level executives are concerned with the growth and well being of their businesses. Our program segments are designed to be of interest to banking, finance, retail, healthcare, insurance, law, telecommunications, science, emerging technology and to the consumers of their products and services. 2. Business Television Network crosses traditional market boundaries: By making direct consumer connections, our programs will cross all prevailing audience boundaries to include every segment of the business, entrepreneurial and consumer market place. This includes diversity markets and women s markets. 3. Business Television Network Targets Consumers: Through strategic product placements and consumer education segments, Business Television Network programs distribute information in an engaging magazine style. 4. Business Television Network Viewers will be informed and involved: By design our program segments are created to keep our viewers fully engaged while watching our programs, thereby creating a trustworthy environment for advertising. 5. Business Television Network reaches out to consumers in receptive formats: Including web and print formats into our information distribution network, Business Television Network reaches consumers with the news medium of their preference. Research Information Target Viewer Persons Target Viewer Profile Household Income - $65,000 - $200,000 + Lifestyle Active Financial focus Investing in their future. Educational level College education 2

4 Philadelphia Regional Demographics 3

5 US National Demographics 4

6 World Internet Demographics Blue indicates countries with a majority of English speaking internet users Gold indicates countries where English is the primary language for internet usage but a second spoken language. Network Contacts National Ad Sales Business Television Network Entrepreneurial Spirit LLC 1 Innovation Way, Suite 301 Newark, DE FM Director National Ad Sales Charles Attle Regional Director Magazine and Web Ad Sales Website Information Consumer Website: 5

Media Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign

Media Definitions. MEDIA MIX: A combination of media used for a particular schedule / campaign AUDIENCE PROFILE: The characteristics of the people who make up an audience of an advertising medium in terms of age, sex, region, education, socio-economic group, occupation or any other demographic aspects.

More information

10 Advantages of College Newspaper Advertising

10 Advantages of College Newspaper Advertising 10 Advantages of College Newspaper Advertising By MediaMate College newspapers offer a unique advertising opportunity from television, internet, or even regular newspapers. College newspapers reach a specific

More information

online marketing redefined

online marketing redefined online marketing redefined agency techtelligence media agency Madrivo has generated over $150M for advertisers in the United States Global Media (in billions USD) 474 483 503 521 548 580 Internet Advertising

More information

THREATS. Deeper consumer connections:

THREATS. Deeper consumer connections: Media Comparisons Ad- Supported Wired Cable Cable Television Television Deeper consumer connections: Geographic, Demographic, Psychographic, etc. Viewer migration from Broadcast to Cable High social buzz

More information

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital

Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Cross-Platform Measurement Helps Local Stations Add Value to Broadcast and Digital Ecosystem The local game is changing. Daily deal sites like Groupon and LivingSocial.com in the U.S. have altered the

More information

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer

Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer November 2011 Making Television Commercials Measurable and Affordable for the Performance-Driven Marketer Introduction

More information

INCLUDED IN: DIMENSIONS ESSENTIALS

INCLUDED IN: DIMENSIONS ESSENTIALS DIMENSIONS VS. ESSENTIALS: WHICH SUITS YOUR COMPANY S NEEDS? MDI has produced Essentials in response to customer interest in a streamlined, lower-cost publication that emphasizes the basics of research.

More information

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING

PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING PROVEN INTERACTIVE TELEVISION REVENUES THROUGH INTERACTIVE ADVERTISING & DIRECT MARKETING Jeffrey N. Brown OpenTV, Japan ABSTRACT As home to half the world s television households some 500 million the

More information

MEDIA KIT 2015 REACH + RESPONSE = RESULTS

MEDIA KIT 2015 REACH + RESPONSE = RESULTS MEDIA KIT 2015 REACH + RESPONSE = RESULTS REACH Salem Web Network represents the largest faith-based audience online We can t say it any simpler than that. Salem Web Network By The Numbers 37 Million Facebook

More information

Published August 2010. Media Comparisons Study

Published August 2010. Media Comparisons Study Published August 2010 Media Comparisons Study Introduction The Television Bureau of Advertising s 2010 Media Comparisons Study reaffirms the key strengths that television continues to enjoy over other

More information

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014

NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 NPOWER CROSS PLATFORM TV / INTERNET FUSION REPORT GUIDE 2014 2 VISIT http://en-us.nielsen.com/sitelets/cls/npower.html OR CALL 1-800-423-4511 CONTENTS Use the links below to navigate to a report that answers

More information

Advertising media - A

Advertising media - A Advertising media - A There is a large variety of media available to advertisers, and therefore advertisers must choose the medium/media which best deliver their message to potential customers in the most

More information

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012

Sports Fans and Digital Media A Scorecard on Preferences and Behaviors. September 2012. Copyright 2012 Sports Fans and Digital Media A Scorecard on Preferences and Behaviors September 2012 Copyright 2012 Overview The playing field for the distribution of sports content has never been deeper or wider. Sports-related

More information

TABLE OF CONTENTS TABLE OF CONTENTS I.

TABLE OF CONTENTS TABLE OF CONTENTS I. TABLE OF I. Basics...1 Penetration & Access Trends...3 Growth Of TV Penetration: 1950-2014...5 U.S. TV Home Platform Use And Device Ownership...6 Channel Availability...7 Distribution Of Channels Receivable

More information

NIELSEN LOCAL TV VIEW

NIELSEN LOCAL TV VIEW NIELSEN LOCAL TV VIEW GLOSSARY 2014 AVERAGE FREQUENCY The average number of units viewed by the households or persons that make up the audience reached by a schedule. Sum of unified Weights of unique Persons

More information

AdSim Players Manual (for version 6.67.5.1 and later)

AdSim Players Manual (for version 6.67.5.1 and later) AdSim Players Manual (for version 6.67.5.1 and later) ii Contents Introduction and Overview 1 What is AdSim?... 1 Learning Objectives... 1 AdSim Single-Player... 2 AdSim Multi-Player... 2 Getting Started...

More information

Attitudes Towards Digital Audio Advertising

Attitudes Towards Digital Audio Advertising Attitudes Towards Digital Audio Advertising A white paper developed by TargetSpot 2012 TargetSpot, Inc. Research by Parks Associates. All Rights Reserved. Forward by: FOREWORD By now everyone realizes

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure billions of dollars worth of donated media annually on behalf of all Ad Council campaigns. To further

More information

6 Tips for Reaching Boomers & Seniors with Digital Marketing

6 Tips for Reaching Boomers & Seniors with Digital Marketing 6 Tips for Reaching Boomers & Seniors with Digital Marketing Table of Contents 1 Reaching Boomers and Seniors with Digital Marketing 2 The Growing Boomer and Senior Demographic 3 Boomers and Seniors Are

More information

factor The Quality of the Advertising impact in Premium and Luxury Campaigns

factor The Quality of the Advertising impact in Premium and Luxury Campaigns factor The Quality of the Advertising impact in Premium and Luxury Campaigns Consumers are now engaged in the era of new communications: they have access to more channels, more devices and more voices

More information

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION

RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION RADIO & BEVERAGE (ALCOHOL) EFFECTIVE SECTOR COMMUNICATION In the wine market, the competition between New Zealand and Australian brands has became intense. Research suggests that the selection process

More information

Mobile Marketing: Key Trends

Mobile Marketing: Key Trends The Mobile Media Authority The Mobile Market Authority Mobile Marketing: Key Trends The Mobile Media Authority Trusted intelligence for a mobile world Evan Neufeld VP + Sr. Analyst M:Metrics, Inc 2007

More information

Network Radio Today 2013 How America Listens to Radio

Network Radio Today 2013 How America Listens to Radio EXECUTIVE SUMMARY Network Radio Today 2013 How America Listens to Radio 2013 Arbitron Inc. All Rights Reserved. Introduction Network Radio Today offers you a window into the dynamic world of national radio

More information

ABOUT US OUR BACKGROUND

ABOUT US OUR BACKGROUND MEDIA KIT There is a Revolutionary new television network launching in 2015 that will responsibly offer extraordinary access to purchasing the most diverse representation of firearms and related consumer

More information

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011

www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 www.pwc.com Measuring the effectiveness of online advertising ACA webinar April 15, 2011 Agenda 1. Introductions 2. Background Online Advertising & Measuring Effectiveness 3. Market Context Rapidly Changing

More information

OOIDA Corporate Supporter Membership Program. An invitation to reach the nation s small-business owner-operators. OOIDA

OOIDA Corporate Supporter Membership Program. An invitation to reach the nation s small-business owner-operators. OOIDA OOIDA Supporter Program An invitation to reach the nation s small-business owner-operators. OOIDA Benefits You Contrary to popular belief, the trucking industry isn t a handful of giant motor carriers.

More information

Essentials of Marketing. Chapter 2 Marketing Strategy Planning. McGraw-Hill/Irwin

Essentials of Marketing. Chapter 2 Marketing Strategy Planning. McGraw-Hill/Irwin Essentials of Marketing Chapter 2 Marketing Strategy Planning McGraw-Hill/Irwin Copyright 2012 by The McGraw-Hill Companies, Inc. All rights reserved. At the end of this presentation, you should be able

More information

BEST PLACES TO WORK IN INDIANA

BEST PLACES TO WORK IN INDIANA TO WORK DIANA A PROGRAM TO RECOGNIZE THE TOP EMPLOYERS DIANA Best Places to Work in Indiana 10th Annual Awards Dinner Date: May 7, Location: JW Marriott Indianapolis In partnership with: TO WORK DIANA

More information

How to Get PSAs Placed Working with your local media

How to Get PSAs Placed Working with your local media Working with Your Local Media The Ad Council engages leaders at national media companies to secure hundreds of millions of dollars worth of donated media annually on behalf of all Ad Council campaigns.

More information

The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores

The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores The Arbitron Retail Media Study Volume I: The Impact of Retail Audio Broadcasting in Grocery and Drugstores Presented by: Diane Williams Analyst Custom Research Arbitron Inc. (212) 887-1461 diane.williams@arbitron.com

More information

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media

Advertising. Chapter 14. Read to Learn Define advertising. Section 14.1 Advertising Media Chapter 14 Advertising Section 14.1 Advertising Media Read to Learn Define advertising. List types of media that businesses use to reach potential customers. The Main Idea Businesses must find ways to

More information

LIFTdigital Milwaukee, WI (414) 272-0557

LIFTdigital Milwaukee, WI (414) 272-0557 We are a full service, strategic hub for clients who need customized digital advertising solutions. Mobile. Tablet. Desktop. Get advanced targeting across all platforms: Display ads. Search. Audio. Video.

More information

FutureFlowMedia. A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising

FutureFlowMedia. A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising FutureFlowMedia A New Weapon to Help Your Clients Reach Precisely-Target Audiences Hyper-Targeted Email Advertising Under Pressure to Get Your Client s Message In Front of More of the Right People? As

More information

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers

Small-to medium-business partnership overview. Partner with Experian to enhance your revenue by helping your clients find and acquire more customers Small-to medium-business partnership overview Partner with Experian to enhance your revenue by helping your clients find and acquire more customers By partnering with Experian, you can help your small-to

More information

WKDS: FM Radio Station

WKDS: FM Radio Station MARKETING WKDS: FM Radio Station Market Opportunity There continues to be no permanent commercial radio station entirely dedicated to young children in the United States, and specifically in the target

More information

MOBILE MARKETING PROSPECTUS

MOBILE MARKETING PROSPECTUS RED FISH MEDIA 2010. All Rights Reserved STRONGER SALES IN THE PALM OF THEIR HANDS Build brand loyalty, grow your customer database, and of course increase revenue by engaging your consumers with mobile

More information

Media Planning. Marketing Communications 2002

Media Planning. Marketing Communications 2002 Media Planning Marketing Communications 2002 Media Terminology Media Planning - A series of decisions involving the delivery of messages to audiences. Media Objectives - Goals to be attained by the media

More information

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET

ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET ROULARTA MEDIA GROUP S BIG DATA STRATEGY GETS BIGGER WITH THE HELP OF SELLIGENT TARGET Media powerhouse leverages behavioral activity to optimize audience marketing and targeted advertising COMPANY Roularta

More information

OFF THE GRID. Marketing to the Next Generation Media Consumer

OFF THE GRID. Marketing to the Next Generation Media Consumer OFF THE GRID Marketing to the Next Generation Media Consumer BACKGROUND AND OBJECTIVES Consumers are increasingly spending less time with live television and more time with online content as well as premium

More information

Grow Your Business with Cidewalk

Grow Your Business with Cidewalk Grow Your Business with Cidewalk Never before has there been an easier, more efficient, and cost-effective way to reach your targeted customers. Cidewalk offers businesses an advertising opportunity to

More information

TABLE OF CONTENTS. Source of all statistics:

TABLE OF CONTENTS. Source of all statistics: TABLE OF CONTENTS Executive Summary 2 Internet Usage 3 Mobile Internet 6 Advertising Spend 7 Internet Advertising 8 Display Advertising 9 Online Videos 10 Social Media 12 About WSI 14 Source of all statistics:

More information

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community

How Businesses Are Leveraging New Internet Marketing Platforms Like to Acquire Customers and Build a Supportive Community WHITE PAPER: How Businesses Are Leveraging New Internet Marketing Platforms Like Video, Social Media and Mobile to Acquire Customers and Build a Supportive Community Introduction: Businesses of all types

More information

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising

July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising July 2009 Nielsen Global Online Consumer Survey Trust, Value and Engagement in Advertising Overview Nielsen recently surveyed over 25,000 consumers online across more than 50 markets from Europe, Asia

More information

1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3.

1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3. 1 1. To assess historical information regarding advertising through radio. 2. To evaluate the reasons radio is a successful advertising medium. 3. To understand the steps associated with purchasing a radio

More information

Submission by Free TV Australia

Submission by Free TV Australia Submission by Free TV Australia Parliamentary Joint Select Committee on Gambling Reform Inquiry into the advertising and promotion of gambling services in sport 27 February 2013 EXECUTIVE SUMMARY Free

More information

Direct Marketing and MASB Peter A. Johnson VP, Strategic Analysis/ Senior Economist DMA August 14, 2008

Direct Marketing and MASB Peter A. Johnson VP, Strategic Analysis/ Senior Economist DMA August 14, 2008 Direct Marketing and MASB Peter A. Johnson VP, Strategic Analysis/ Senior Economist DMA August 14, 2008 MASB 1 What is Direct Marketing? Direct Marketing: The planned communication of marketing offers

More information

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1

NEW ZEAL AND MULTI-SCREEN REPORT 2015 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS Copyright 2015 The Nielsen Company 1 NEW ZEALAND M U LT I-S C R E E N REPORT 2015 Copyright 2015 The Nielsen Company 1 TV AND VIDEO CONTENT ACROSS MULTIPLE SCREENS EXECUTIVE SUMMARY Consumers want the best of each world that each viewing

More information

Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment

Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment Brand advertisers cite consumer insight and viewable advertising as key to unlocking digital investment IAB Europe Metrics and KPIs Bulletin October 2014 Brand advertisers seek consumer insight and viewable

More information

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair

IMPACT VISIBILITY IMPACT QUALITY LOYALTY BUYING POWER REACH MAGNITUDE LOCATION. LA County Fair IMPACT Attracts more guests than any other So. Cal event each September. The 2015 enabled sponsors to personally engage with nearly 1.3 million diverse Southern California consumers, who were armed with

More information

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report

2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report 2011 Special Feature Reports The Ipsos Canadian Inter@ctive Reid Report The Ipsos Canadian Inter@ctive Reid Report Since 1995, the Ipsos Canadian Inter@ctive Reid Report has been monitoring Canadian Internet

More information

LMX Reports: The Tablet Computer

LMX Reports: The Tablet Computer LMX Reports: The Tablet Computer August, 2011 Excerpts for Review LMX Longitudinal Media Experience For the past three years, LMX has been the only syndicated single-source media diary examining when,

More information

Non-personal communication

Non-personal communication Week 8: Promotions Integrated Marketing Communications: advertising, Sales Promotion, Public Relations, and Direct Marketing Strategic Goals Of Marketing Communication Create awareness Build positive images

More information

About WGBH: TV, Radio, Web, and More

About WGBH: TV, Radio, Web, and More About WGBH: TV, Radio, Web, and More Boston public broadcaster WGBH informs, inspires, and entertains millions of people throughout New England, across the country and around the world at home, at work,

More information

The Arbitron Cable Television Study

The Arbitron Cable Television Study Arbitron Cable Viewing Report The Arbitron Cable Television Study Exploring the Consumer's Relationship with Cable TV Presented by: Carol Edwards Vice President Cable Sales 9705 Patuxent Woods Drive Columbia,

More information

THE EFFECTIVENESS OF TELEVISION

THE EFFECTIVENESS OF TELEVISION THE EFFECTIVENESS OF TELEVISION Television is changing. TV is no longer just a box in everyone s living rooms, it is now something that can be watched anytime, anywhere, across a range of different screens.

More information

Grupo Antena 3 is now

Grupo Antena 3 is now Grupo Antena 3 is now A new corporate identity that, while keeping the major brands of the company, encompasses its main areas TELEVISION, RADIO, DIGITAL, PUBLICIDAD and CINE as well as the rest of its

More information

Why Tower Media? Tower Media is a full service Direct Response (DR) media agency specializing in advertising campaigns that improve our clients ROI.

Why Tower Media? Tower Media is a full service Direct Response (DR) media agency specializing in advertising campaigns that improve our clients ROI. Why Tower Media? Tower Media is a full service Direct Response (DR) media agency specializing in advertising campaigns that improve our clients ROI. We hold every dollar accountable to its performance

More information

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences.

MARKETMIX FOR MEDIA. Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences. MARKETMIX FOR MEDIA Taking your business over-the-top to deliver personalized and engaging direct-to-consumer experiences for Media Solution Benefits Fast Cost Effective Scalable MARKETMIX FOR MEDIA MarketMix

More information

How has UK Television Viewing Behaviour Changed Since the 1980s? Insights for the Australian Market. Virginia Beal, University of South Australia

How has UK Television Viewing Behaviour Changed Since the 1980s? Insights for the Australian Market. Virginia Beal, University of South Australia How has UK Television Viewing Behaviour Changed Since the 1980s? Insights for the Australian Market Virginia Beal, University of South Australia Abstract This paper concerns changes in television viewing

More information

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry

Media Today, 5 th Edition. Chapter Recaps & Study Guide. Chapter 13: The Television Industry 1 Media Today, 5 th Edition Chapter Recaps & Study Guide Chapter 13: The Television Industry Digital technologies have changed the ways in which we "watch television." At the same time, advertisers are

More information

Marketing Your Telehealth Program

Marketing Your Telehealth Program Marketing Your Telehealth Program A White Paper Marketing Your Telehealth Program 1 Marketing Your Telehealth Program Many Telehealth networks were built on a premise that came from an old movie: If you

More information

Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008)

Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Calculating the Value of a Digital-Display Ad Digital displays effective CPM appeals to tight budgets. By Bob Klausmeier (08-15-2008) Recently, I was speaking to associates about the lessons I ve learned

More information

www.sassygolf.net SASSY GOLF A VALUABLE TARGET AUDIENCE

www.sassygolf.net SASSY GOLF A VALUABLE TARGET AUDIENCE SASSY GOLF A VALUABLE TARGET AUDIENCE What type of woman is attracted to Sassy Golf? That s easy: the same type of woman you want as a customer, consumer, or client. You will agree that this high-value

More information

Bring Your Operational Effectiveness into Full Swing. Content Website. By CCMedia

Bring Your Operational Effectiveness into Full Swing. Content Website. By CCMedia Bring Your Operational Effectiveness into Full Swing By CCMedia In recent years, no topic is hotter than online business. Due to its interactive nature, multimedia display, personalization, non-localized

More information

Building Confidence by Building Awareness

Building Confidence by Building Awareness Building Confidence by Building Awareness Increasing Public Awareness The Task of Deposit Guarantee Schemes The Bank Deposit Guarantee Fund (Romania) And The International Association of Deposit Insurers

More information

United Nations Economic Commission for Europe Statistical Division

United Nations Economic Commission for Europe Statistical Division United Nations Economic Commission for Europe Statistical Division CONFERENCE OF EUROPEAN STATISTICIANS Workshop on Statistical Data Collection: Riding the Data Deluge 29 April 1 May, Washington D.C.,

More information

Why Entertainment and Media companies should reassess asset valuation in the Digital Age

Why Entertainment and Media companies should reassess asset valuation in the Digital Age July 2012 A publication from PwC s Deals practice Why Entertainment and Media companies should reassess asset valuation in the Digital Age At a glance Intangible assets are often key components of entertainment

More information

Organic Authority Advertising

Organic Authority Advertising 2010 Organic Authority Advertising Laura L. Klein Publisher - OrganicAuthority.com Chief Creative Officer - Laura Klein's Green Cleaning Follow me on Twitter: http://l00kat.us/twitter/ Facebook me at:

More information

Putting SEO and Marketing PR to Work for Your Business

Putting SEO and Marketing PR to Work for Your Business Marketing PR is now best practice in the HR/benefits marketplace. Marketing PR is the integration of traditional PR and marketing tactics that combine social media and other Internet-based activities all

More information

The Arbitron National In-Car Study

The Arbitron National In-Car Study The Arbitron National In-Car Study 2009 Edition Presented by: Diane Williams Senior Media Research Analyst Custom Research Arbitron Inc. 142 West 57th Street New York, NY 10019 (212) 887-1461 diane.williams@arbitron.com

More information

2011 Cell Phone Consumer Attitudes Study

2011 Cell Phone Consumer Attitudes Study 2011 Cell Phone Consumer Attitudes Study Prepared for: CWTA April 29, 2011 Copyright 2009-2012 Quorus Consulting Group Ltd. Table of Contents Executive Summary 3 Research Objectives and Methodology 9 Detailed

More information

STATE OF THE MEDIA: CONSUMER USAGE REPORT

STATE OF THE MEDIA: CONSUMER USAGE REPORT STATE OF THE MEDIA: CONSUMER USAGE REPORT 2011 The U.S. Media Universe DEVICE OWNERSHIP 1 (millions of people who own) MOBILE & ONLINE CONSUMERS (millions of users) At least one TV 290 Mobile phone (ages

More information

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011.

ONLINE INSIGHTS. Online Video Content & Advertising. Video Preferences, Habits and Actions in Q4 2011. October 2011. Online Video Content & Advertising October 2011 Copyright 2011 WWW.BURSTMEDIA.COM Overview: Online Video Content & Advertising Online video has enjoyed exponential growth in 2011. According to comscore,

More information

OVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA?

OVERVIEW IBT MEDIA. Who we are. What we provide. Why choose IBT MEDIA? 2013 Media Kit IBT MEDIA OVERVIEW Who we are Founded in 2006, IBT Media is a fast-growing, digital news organization that delivers global news to an audience of over 30+ million monthly readers worldwide

More information

Calculating Online Video GRP for Television Buyers

Calculating Online Video GRP for Television Buyers Calculating Video for Television Buyers Background video viewing is now a mainstream activity. In January 2009, 147 million unique users watched video online. [1] This is 78% of the online population and

More information

What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing

What this topic is about. The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing Effective Marketing What this topic is about The purpose of marketing Different approaches to marketing Segmentation Niche &mass markets B2C & B2B marketing What is Marketing? The process of identifying,

More information

Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal

Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal Cal-Hi Sports Bay Area Sponsorship Opportunity Proposal 2014-2015 Season Who We Are Now in our 13 th season, the Emmy Award-winning Cal-Hi Sports Bay Area is the number one high school sports show in the

More information

ARCHANT LONDON DIGITAL MEDIA PACK

ARCHANT LONDON DIGITAL MEDIA PACK 2013 ARCHANT LONDON DIGITAL MEDIA PACK CONTENTS CONTENTS LEADERBOARD... 06 SUPER SKYSCRAPER... 07 MPU... 08 WEBSITE STATISTICS... 09 ONLINE DISPLAY ADVERTISING RATES... 10 PAGESUITE E-EDITION CLICK THROUGHS...

More information

Mythbusting: The Exaggerated Effects of Cord Cutting.

Mythbusting: The Exaggerated Effects of Cord Cutting. Mythbusting: The Exaggerated Effects of Cord Cutting. Much has been made in the trade press about cord cutting, broadband only homes and zero TV households but what, if anything, does this really mean

More information

Generate New Advertising Revenue by Leveraging Network and Subscriber Intelligence

Generate New Advertising Revenue by Leveraging Network and Subscriber Intelligence Generate New Advertising Revenue by Leveraging Network and Subscriber Intelligence Supporting IPTV and beyond By C. Bahr, L. Ciangiulli Introduction A growing number of service providers are becoming aware

More information

Diabetes Risk Factors Community Profile Cumberland County, NJ

Diabetes Risk Factors Community Profile Cumberland County, NJ Diabetes Risk Factors Community Profile Cumberland County, NJ June 2014 Prepared By: The Directors of Health Promotion and Education Table of Contents Target Population... 1 Location of People with Diabetes

More information

Ratings, Audiences, & Failed Shows

Ratings, Audiences, & Failed Shows Ratings, Audiences, & Failed Shows TELEVISION RATINGS Before the Show Airs A New Season TV networks test programs Subjects view pilots or season finales for current shows in theaters. Meters record their

More information

2016 DIGITAL MEDIA KIT JETSETMAG.COM 2016 MEDIA KIT. JETSETMAG.COM

2016 DIGITAL MEDIA KIT JETSETMAG.COM 2016 MEDIA KIT. JETSETMAG.COM 2016 DIGITAL MEDIA KIT JETSETMAG.COM The Global Leader in Digital Advertising for the Luxury Market JetsetMag.com offers access to an exclusive audience of the wealthiest demographic in the world. Considered

More information

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates

Chapter 19 Advertising. Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Chapter 19 Advertising Section 19.1 Advertising Media Section 19.2 Media Measurement and Rates Advertising Media Key Terms promotional advertising institutional advertising media print media transit advertising

More information

Innovation Case Study: OutRank by Rogers Communications. Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc.

Innovation Case Study: OutRank by Rogers Communications. Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. Innovation Case Study: OutRank by Rogers Communications 1 Copyright Ovum. All rights reserved. Ovum is a subsidiary of Informa plc. Innovation Service Provider "OutRank" is an online marketing service

More information

BONANZA! GRAND. Prime Kitchen Market Lead Generation MELBOURNE 25-27 OCTOBER 2013

BONANZA! GRAND. Prime Kitchen Market Lead Generation MELBOURNE 25-27 OCTOBER 2013 Prime Kitchen Market Lead Generation BONANZA! GRAND DESIGNS LIVE MELBOURNE 25-27 OCTOBER 2013 To view in Full Screen Mode press Control+L (Command+L for Mac users). To exit Full Screen Mode press escape.

More information

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES

TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN SOLUTIONS COMMUNICATIONS MEDIA EDUCATION PRODUCTIONS EVENTS SALES TSN TEAM Thank you for taking the time to read this marketing and communications solutions document. I look forward to bringing our

More information

Get New Customers With YouTube Advertising

Get New Customers With YouTube Advertising Get New Customers With YouTube Advertising What We Do We produce a 30 second video We find your target audience We keep you informed with reports Free of Charge We ensure that the right people see your

More information

Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations

Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations The best advertising is done by satisfied customers. Managing Mass Communication: Advertising, Sales Promotion, Events and Experiences, and Public Relations www.aenike.ub.ac.id Developing and Managing

More information

Adobe Digital Publishing Suite, Analytics Service

Adobe Digital Publishing Suite, Analytics Service Adobe Digital Publishing Suite, Analytics Service Analyze and optimize content for greater business impact Table of contents 1: Business benefits 2: Key features 2: Standard baseline analytics reporting

More information

Market Research Division Capabilities

Market Research Division Capabilities Market Research Division Capabilities Summary Company Information Overview of Services Data Collection Sample Numeris Radio and TV Diaries Sample RTS Consumer Sample Additional Services Quality Control

More information

Setting Measurable Public Relations Objectives for Law Firms

Setting Measurable Public Relations Objectives for Law Firms Setting Measurable Public Relations Objectives for Law Firms By: Gina F. Rubel, Esq. President gina@furiarubel.com What do you want people to think, say or do when they hear the name of your law firm?

More information

Measuring TV s Impact for Mobile Advertisers

Measuring TV s Impact for Mobile Advertisers Measuring TV s Impact for Mobile Advertisers Drive new app installations, improve retention of current users, and increase in-app transactions. Presented by: Table of Contents Introduction... How Audience-Targeted

More information

Advertising & Listings

Advertising & Listings Guide of Hawaii, LLC Phone: (808) 240-4772 ext. 5 E-mail: tony@guideofhawaii.com Website: www.guideofhawaii.com Advertising & Listings Ohana Business Membership Packages Presented by: Tony Malizia - Guide

More information

Direct Marketing September 12, 2014. BellMedia.ca

Direct Marketing September 12, 2014. BellMedia.ca Direct Marketing September 12, 2014 Email Still On Top Canada is #1 for people who prefer to receive promos through email 95% of online Canadians use email and 91% check it at least once a day 2 September

More information

DIGITAL STREAMING DISTRIBUTION: TV & VoD THE FILM DISTRIBUTION MARKET IN RUSSIA Study carried out by: Analysts, Nevafilm Research:

DIGITAL STREAMING DISTRIBUTION: TV & VoD THE FILM DISTRIBUTION MARKET IN RUSSIA Study carried out by: Analysts, Nevafilm Research: DIGITAL STREAMING DISTRIBUTION: TV & VoD THE FILM DISTRIBUTION MARKET IN RUSSIA Study carried out by: Senior Analyst, Nevafilm Research: Analysts, Nevafilm Research: Xenia Leontyeva Valeria Boiko Eleonora

More information

CABLE NATION: The Value of Niche Cable Networks

CABLE NATION: The Value of Niche Cable Networks CABLE NATION: The Value of Niche Cable Networks NICHE What Is A Niche Cable Network? Networks targeted to a captivated audience of passionate, engaged enthusiasts delivering content that quenches their

More information

Direct Response Mechanisms in Billboard Advertising

Direct Response Mechanisms in Billboard Advertising 200 CHURCH STREET, PO BOX 1049 BURLINGTON, VT 05402-1049 (802) 865-6010 / fax (802) 860-0395 Direct Response Mechanisms in Billboard Advertising Abstract This study examined billboard advertising along

More information

FutureFlowMedia. Hyper-Targeted Email Advertising

FutureFlowMedia. Hyper-Targeted Email Advertising FutureFlowMedia Hyper-Targeted Email Advertising The New Weapon for Reaching Precisely-Targeted Audiences and Building Your Subscriber List Under Pressure to Get Your Message In Front of More of the Right

More information