Partner with PBS KIDS The Most Trusted Children s Media Brand in America

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1 Partner with PBS KIDS The Most Trusted Children s Media Brand in America

2 An Unparalleled Partner PBS KIDS Delivers: 13 #1 kids website for video 2 #1 5 of the top 10 programs for women with children under 3 3 the undisputed leader in children s programming 1 million unique monthly visitors million downloads of PBS KIDS apps for mobile and tablet devices 5 PBS is the PBS is #1 #1 most trusted and in safe preparing place kids for children success in to school watch TV and lifevisit 1 online 5 #1 educational media brand 1 Sources: 1 Caravan ORC International, January comscore Media Metrix Media Trend, Sept. 14 Sept 15. Based on video views. 3 Nielsen Npower, 4/2015. Live+7 AA ratings for PBS and select competitive cable networks. 4 Google Analytics, 6-month average Jan-June 15 5 AppFigures, through May 2014

3 Sponsorship of #1 Kids Video Site An Audience of Frequent Visitors 38% of all hours spent watching kids video online are spent on PBSKIDS.org 1 Average 380 million streams a month across platforms 2 Visitors spend an average of 19.6 minutes per month watching PBS KIDS video, compared to an average of 8.3 minutes for any kids entertainment sites 3 Opportunity includes: Custom video intro sequence featuring branded overlay Exclusive logo placement within PBS KIDS video player Sources: 1. comscore Video Metrix Media Trend, Sept 14 Sept Google Analytics, Sept '15, across desktop, mobile and OTT platforms; 3. comscore Video Metrix, 12-month average Sept '14 Sept '15.

4 Reaching an Audience of Parents The #1 Kids Video Site for Reaching Power Moms * More likely to have children under age 5 (index 389) PBSKIDS.org users are more likely to be the primary grocery shoppers in their households (index 271) Purchased baby gear (index 360), baby clothing (index 259), kids A2-12 clothing (index 259) or toys (index 277) in the last 6 months Reads books (index 308), makes crafts (index 422) and enjoys photography/video taping (index 439) More likely to frequently advise others on parenting/family (index 365) Source: comscore Plan Metrix, 3-month average April-June 2015; *by monthly videos viewed. Power Moms defined as W25-54 with at least one child in the household.

5 Parents Engage with PBS KIDS Online Parents of Kids 12 and Under Favor PBS Parents co-use 95% of parents go online to PBSKIDS.org with their child 35% of parents supervise their kids the whole time they are visiting PBSKIDS.org Reasons for visiting PBSKIDS.org Parents of kids 12 and under turn to PBSKIDS.org: 93% say to find activities around programs their child enjoys watching 90% say because it is the safest place for kids online 90% say because it is the most educational place for kids online 77% say because it is their child s favorite site Source: GfK Roper OmniTel, August 2010; agree = agree somewhat, agree strongly

6 Parents Support PBS Sponsors The Halo Effect of PBS KIDS 86% 67% agree that they pay attention to the sponsorship announcements on PBS KIDS would choose to purchase a product that supports PBS KIDS programs and services, all things being equal 94% appreciate companies that support PBS KIDS because PBS KIDS programs and services are valuable to my child(ren) and me Source: ORC Parent CARAVAN, April 2012; agree = agree somewhat, agree strongly; all respondents are parents with children 12 and under

7 7 A Halo Effect for PBS Sponsors Captivating & Dependable 76% of PBS viewers agree that sponsors are committed to quality and excellence 68% 81% of PBS viewers agree that PBS is selective about the businesses and products that can advertise on PBS of PBS viewers agree sponsors create compelling advertising that is better than advertisements on other networks Source: PBS Sponsorship Study: Audience Attributes and Behaviors, City Square Associates, March 2015.

8 Contact Us! For more information and custom opportunities, please contact your National Public Media Sales Representative or

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