Increase Sales Revenue, Customer Acquisition, and Retention

Transcription

1 Increase Sales Revenue, Customer Acquisition, and Retention The DriverSide Online Garage is a powerful, turn-key solution that increases sales and customer retention at lower direct marketing costs. Integrated with your store management system, DriverSide automatically creates personal vehicle Web pages (Online Garages) for each of your customers and reminds them when service is due. Your customers benefit from: Easily managing all of their vehicle information on your website Quick access to their vehicle service history Special offers and discounts Personalized welcome s, service reminders, alerts, and monthly newsletters Vehicle re-sale value calculator, ownership tools, and other rich content Example of a Customer s Personalized Garage: Garage Home Service History Coupons & Offers Account Se9ngs Account Se9ngs Sample Reminder: Your 2006 Honda Element Is Your Due for 2006 an Element Oil Change Is Due for Service Dear Michael, Recent Recall Issued on 9/16/10 Tires: Pressure Monitoring and RegulaAng Systems To get better results at a lower cost, contact us today:

2 Maximize Your Revenue & Return on Investment The DriverSide Online Garage is a unique, turn-key solution that s proven to increase service revenue, store profitability, and car count from: Higher service visit frequency Recaptured lost and inactive customers New customer acquisition Lower direct marketing costs DriverSide vs. Direct Mail: Annual Revenue per Customer Direct Mail DriverSide DriverSide Benefit + 25% Annual per Customer Contacts % Increase Average Annual Service Visits % Increase Average Invoice Amount $76 $ Annual Customer Service Revenue $162 $207 $45 Increase Increased Revenue from Lost Customers and New Vehicles Serviced DriverSide Revenue Report Sample Summary Results: Vehicle Segmentation (Last Transaction) Revenue Revenue % Transactions DriverSide Revenue Report Sample Transaction Detail: Average Invoice Amount Active Vehicles (1 to 179 days) $25,923 63% 357 $72.70 Inactive Vehicles (180 to 364 days) $7,109 17% 96 $73.88 Lost Vehicles (= > 365 Days) $5,5832 9% 51 $ New Vehicle (no prior service history) $4,292 11% 62 $68.93 Total $43, % 566 $ $45 Increased Annual Per Customer Spending + 28% Increased Service Visit Frequency Name Vehicle Activation Collected Source Service Date Invoice Number Service Amount Previous Transaction Date Days Between Sales Tom Vander 2007 Mazda 3 1/8/10 ematch 9/4/ $ /2/ Lost Ann Bailey 2006 Kia Sorento 2/10/10 In store 9/4/ $ /2/10 94 Active Bill Hardy 2005 Ford F150 1/8/10 In store 9/3/ $ /22/ New All results are from real client data. DriverSide Advantages: More frequent customer contact resulting in greater retention, higher service frequency and increased revenue Broad, unlimited coverage for a low fixed monthly fee, per location, that outperforms direct mail by price and effectiveness Incremental business via referrals from DriverSide.com s service provider directory and partners Automated set it and forget it solution that enables you to focus on core competencies and running your business Vehicle Status Ryan Lee 2010 Toyota Prius 1/8/10 ematch 9/3/ $ /15/ Inactive Luis Roma 2008 GMC Yukon 2/22/10 In store 9/3/ $ /22/ Active To get better results at a lower cost, contact us today:

3 DriverSide Collection Strategies Capture up to 25% of your customers addresses right now! ematch TM - It s easy! We pull the current customer list from your ISI LubeSoft management system We reverse-match customer names and addresses to our opt-in database We identify customers that match addresses We send customers a permission pass on your behalf All non-deliverable & customer opt-outs are removed You get the result a new list of verified addresses! ematch Process In-Store Collection Point-of-Sale Display A counter or waiting room display to communicate the DriverSide online garage benefits and prompt customers to give you their address. Collection Script A simple script that your staff can use to ask customers for their address: Thank you for visiting [Your Store Name]. One of the unique benefits we offer our customers is a DriverSide Online Vehicle Garage that will give you: Access to your vehicle service history Automatic service reminders Discounts and special offers for your next visit May I have your address so we can activate your Online Garage? (Remember to enter the customer s address into your LubeSoft management system.) To Achieve Better Results with Lower Costs Contact ISI Today isi@ints.com Powered by

4 DriverSide Service Directory Gain access to millions of vehicle owners DriverSide is the leading online resource for anyone who owns a car. Through its unbiased coverage of everything automotive, DriverSide is looked to as a trusted source of vehicle ownership information. By enrolling in the DriverSide program, you ll be included in DriverSide s enhanced service directory and gain access to millions of vehicle owners. You ll be recognized as a trustworthy auto service and acquire new customers quickly and costeffectively. 3.2 miles South San Francisco, CA (650) Burlingame Ave, Burlingame, CA ( miles Prominently displayed above all auto service facilities in the standard directory Listing includes your logo, address, phone number, link to your website, and location map South San Francisco, CA (650) South San Francisco, CA To Achieve Better Results with Lower Costs Contact ISI Today isi@ints.com Powered by

5 Havoline Xpress Lube, ISI, and Online Garages Powered by DriverSide: Growing Service Revenue and Generating Repeat Business Background Doug Levene, owner of 11 Texaco Xpress Lube centers across Alabama, wanted to win back lost and inactive customers and increase revenue across all of his shop locations. In addition, as part of a larger corporate initiative, Levene was in the process of re-naming his shops Havoline Xpress Lube due to Havoline s strong brand name recognition. Levene didn t want to risk alienating his existing customer base during the re-branding transition. Havoline Xpress Lube s Business Goals Increase contact and service visit frequency with existing customers Increase number of new vehicles serviced Win back lost and inactive customers Generate higher annual customer revenue Successfully re-name 11 shops Havoline Xpress Lube Action Plan Levene provided all of his stores with Online Garages powered by ISI partner DriverSide. Integrated with Havoline Xpress Lube s shop management system, DriverSide automatically created personalized vehicle Web pages (Online Garages) for Havoline s customers, enabling them to virtually park their vehicles on a hosted Havoline Xpress Lube site. Havoline customers received convenient access to their vehicle s service history, as well as a selection of online tools and rich content, to enhance their car ownership experience. Customers also received service reminder s, coupons, special promotions, and a customized monthly newsletter. Results Within one year, Levene s Havoline Xpress Lube shops achieved the following results with the help of ISI and DriverSide: Acquired 15,305 new customer addresses through point of sale collection and DriverSide s ematch service. Contacted 39% of previously unreachable Havoline customers through campaigns. Increased number of new vehicles serviced (no previous transaction history) by 1,389, generating $98,736 in incremental annual revenue. Generated 770 transactions from lost customers (not active in previous 12 months), resulting in $50,323 in found revenue. Generated 1,596 transactions from inactive customers (not active in previous six months), generating $107,315 in additional revenue. Successfully helped re-brand Texaco Xpress Lube shops Havoline Xpress Lube through rich content communications and sales promotions. The results we ve gotten from the DriverSide Online Garage program have been outstanding. Not only did ISI and DriverSide help us surpass immediate revenue goals and reach lost and inactive customers, they also helped facilitate the successful re-branding of all of our stores. - Doug Levene, Owner, Havoline Xpress Lube Centers of Alabama To increase business results at a lower cost, contact us today.